School of Podcasting: Expert Tips for Launching and Growing Your Podcast

Dave Jackson
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Dec 23, 2010 • 10min

Why Do You Podcast?

Most of my podcasts I'm giving you information, but today I'm asking for some information from you. Call in your comments 888-563-3228 (or record a quick mp3 and email it to me dave "at" schoolofpodcasting "dot" com). Podcasting can hep you build a relationship with your audience.  Musicians have found this over the years. Don't [...]
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Dec 13, 2010 • 17min

USB Headset Test

Today I answer a few questions about intro/outro music. Charles Maxwood had asked about intro and outro music. First of all I think its important to have into and outro music. It sets the tone of the podcast. It gives it a professional feel. The music I use for this podcast’s intro and outro music [...]
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Dec 6, 2010 • 15min

Calling Your Audience to Action

Today we get a phone call from Rich Palmer of Audio Gumshoe who chimes in our discussion from last week about how far podcasting has come since it began. Its much easier to consume podcasts, there are more and more devices that are building directories for podcasts. Greg Fitzsimmons Finding Loyal Audience with Podcasting Greg [...]
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Nov 27, 2010 • 14min

Taking Another Look at Podcasting

I was reading the Libsyn blog, and I thought about all the things that have changed in the past six years. iTunes exists iPhones Exists Wi-Fi hots spots everywhere Blackberry phones are now more entertainment oriented Adnroid Phones can subscribe to Podcasts - no computer needed More people moving away from television and consuming content [...]
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Nov 7, 2010 • 12min

Creating Intriguing Content

Today i talk about making great content. To me this is content that is intriguing. This typically is information you can't get any place else. It is one of a kind (or hard to find) information. An example of this is Mar Maron and his WTF podcast. He is interviewing comedians about their life along [...]
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Oct 10, 2010 • 12min

Live Podcasting Pros and Cons

Creating a live podcast using free software can seem like a great idea. As a podcast consultant, I see there are times when it makes sense. Today we talk about the pros and cons of creating a podcast live, when it is a good idea, and when it should be avoided.
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Oct 3, 2010 • 16min

Radio Appears to be 38 Percent Commercials

The number 1 afternoon radio show in Cleveland is the Mike Trivisonno show. He is entertaining. Much like most podcasters, Mike is not really a “broadcaster.” He is more “one of us” behind a microphone. However, there are times when I leave my job and I won’t actually here Mike for 10 minutes. I sit [...]
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Sep 26, 2010 • 16min

Headline Animator – Truth in Advertising

I read a Podcast Academy: The Business Podcasting Book: Launching, Marketing, and Measuring Your Podcast and there was a cool publicity tip about using feedburner's headline animator. I had seen that a while ago, but was unaware they had an option to allow visitors to "grab this code" and put the widget on their site. [...]
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Sep 20, 2010 • 12min

When is it Time to Podfade?

Edgy Podcast Reviews (a show that reviewed other podcasts) has (more than likely) "Podfaded" (gone of the air). The reason? According to one of the hosts, "It's just not fun anymore." The great thing about podcasting is: 1. You choose to start a podcast. 2. You choose how long the podcast is, how often you [...]
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Sep 13, 2010 • 20min

The Return of Podcast Promo Swapping

Turning Your Email Newsletter into a Podcast If you are producing an email newsletter, you already have the content for a podcast. When I mention this to some people they state, "I just want to use e-mail" or "I'm not geeky enough to create a podcast. Well if you can email a family member a [...]

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