School of Podcasting: Expert Tips for Launching and Growing Your Podcast

Comments about the show? Call 888-563-3228 At Podcast Movement Kevin Smith said to forget hanging around people who would answer, "Why?" when you said you wanted to try something, and instead hang around people who said, "Why not!" Troy Heinritz is a why not kind of guy. He had spent some time in radio, and start a podcast. In today's episode you will hear how his story has grown and grown, but it started with a single tweet. It started by reaching out to someone on twitter because the guy had a bible verse That lead to ABC PR calling to see how they could help the new podcast Get an IMDB pro account and get all the contact info for people you want to talk down. Through building a relationship with his audience. someone in his audience knew one of the writers. Relationships with PR people lead to interviews with more writers Troy is now seen as the "voice of the audience" He has received free "Shwag" from companies to promote He is having a blast. How he balances Marriage, Children, Work, and Podcasting He co-hosts the Packer's Fan Podcast and just got a sponsor for the show. Check out Troy's Podcasts at: www.theblacklistexposed.com www.packersfanpodcast.com 112263 Golden Spiral Media Mentioned in this Episode www.clammr.com The Blacklist, Season 1 - The Blacklist Wordswag App Spreaker.com (use the coupon sopfree) Noodle.mx Network Podcast Player Survey (two questions - take the survey)   Ready to Start a Podcast?  Check out www.theschoolofpodcasting.com

What I've Learned From One Episode of a Storytelling NPR styled Podcast I recently started a podcast in a narrative fashion about a documentary called the Messengers, as I've never done this style of podcasting before. Here is what I've learned. You have to know what story you are going to tell so you can add some intrigue, inspiration, comedy, etc. You need to catalog everything. The Sooner the better. So if I make a phone call, get audio from a video, I catalog everything. Identify your plot. For my first episode I wanted to tell the story of how and why everyone got involved, with a subplot of some behind the scenes. Then I wanted to build interest in future episodes. Looking back, it might've been better to keep it short and precise. It takes A LOT of time. This is why shows like Reply All have a team of 15 working on their show. Right now, I'm a team of one. The first 20 minute episode took around 4 hours. That is roughly a 12:1 ratio. My tool of choice here is the software Hindenburg Journalist. It's $99, and works on both Mac or PC, and you can drag in a bunch of files, cut them into pieces and then drag and drop them into the order you want them. It also auto levels the audio, and in this case I have all sorts of audio. Get the best audio you can. This is true for every podcast. In my case I had some phone conversations that sounded horrendous next to a skype call. I always judge if a clip is helping the story. Beware of the creep. What I mean by this is as I'm creating an episode about things that have already happened, there are things happening NOW. You have to think through the ears of your audience. They only know what you have given them. I'm reading Out on the Wire: The Storytelling Secrets of the New masters of Radio which I realize is a bit backwards. I should've read it before I started, but sometimes you just got to jump into the pool. When is a Remake Better Than the Original 15:15 I saw Ghostbuster this week, and found it very "Meh." It didn't scare me, or make me laugh. It was a shame as there are some really talented people in it. When we try to recreate someone else's magic, it typically doesn't work. I'm sure if we said some old show from the 1920's compared to a show in 1983, I'm not sure of movies that were better than the original. Typically a copy/remake of something isn't as good. With this in mind, don't try to copy someone else's show. Be yourself. Your audience will thank you for it The Only Thing Stopping You - is You 18:03 Is this you? You know you're a nice person. You're a good person. You're not perfect, but you always do your best. You have things you are proud of, and things you might wish to forget. Does this sound familiar? I'm going to share something I did this week. I talked at the beginning of the year how 2016 was going to be me getting out of my comfort zone. So I'm going to share a bit about my life, what goes in my head, and how I pushed through, and how you can too. In the end I'm glad I did, and you will be too. Here is some back story. I was in training to be a Pastor of a small church. I was brought in to bring in a younger crowd. The church was about 15 years old and over the last 10 years had completely lost touch with their youth at the church. After filling in for the Pastor I was approached to be an assistant pastor with the end goal of becoming the pastor when he retired. I thought about it. Prayed about it, and came on board. To keep this brief, they wanted me to attract younger people doing the exact same thing they had been doing that drove them away. Every idea I had was shot down. They were stuck in the "that's not how we do it" mode, and eventually I got frustrated and I could see how this wasn't going to work. I love those people and rather than lose those relationships, I stepped down. The bottom line was my ego took a hit. My self esteem got a quick uppercut to the jaw. When my first wife and I had accepted the fact that we would never have children, she became an alcoholic. Have you ever tried to reason with an alcoholic? It's not fun. Bottom line, I couldn't get her to listen to me. I'm glad to hear that years later after almost driving into someone's home, she is now sober. But here again, I was in a situation where I couldn't get someone's attention, and my words seemed worthless. I'm not looking for a pity party. Hang with me. My second wife was a smart, intelligent, funny person, who I later found out, disagreed with about 90% of everything I said. I could see where she wanted out marriage to go.  I could see the path on how to get there, but I couldn't get her to follow me. When I tried to follow her, well, it just didn't work. Here again, I just couldn't get her attention. As this was marriage number two, and I was right back where I started, this really did a number on me. After all the only constant in my marriages is me. We all have these. We all have something to say. But it is the past that often steps in to stop us from doing really good things in the future. Sometimes when these wounds are still fresh, they can really set you back. For me, I now work from home. It's weird. I go days where the only person I talk to is the check out girl at the grocery store. I might go to Bob Evans just to have chit chat with a waitress. It's weird. So I went to meetup.com and signed up for all these groups where people that are around my ago go out and explore the city. I could use some friends. It sounds like a good idea. But I had multiple opportunities to go. I always found other things to go. Here I would love the opportunity to have conversations, and yet I now had all this self doubt in my head. They say the older you get, it takes longer to heal, and that may be the case here. Sometimes you have to baby step it. Sometimes those babies steps can lead to huge outcomes. I am going to relate this to podcasting in just a second. So I decided to go to a restaurant/bar to hear some old friends band. This was an area in Akron, Ohio called Portage lakes. It was a beautiful night to hang by the lake, listen to some friends, and do this thing called relaxing that I hear people talk about. Did I mention that there is a female lead singer in the band? I've known her for years. We always joked how I was married when she was single. She was in a relationship when I was single. Now we are both single. I walked up behind her and said, "I remember you." Well, the reaction I received was amazing. One would've thought I was a returning soldier coming home from the war (inert divorce joke here). She almost cried. It created somewhat of a scene. Her guitar player (another long time friend) had not seen me in years (all of my friends from my home town have not seen me in about 8 years). I turn around and there was another musician that I had actually played with in one of my old bands. Here is the point. There were people there waiting to connect with me (I did get her phone number by the way). They were all glad to see me. All I had to do was push through and make a little effort. As we often say on this show, "Nobody will punch you in the face" (thank you Ryan Parker of foodcraftsmen.com ) and nobody did. So when you push through and you start your podcast, there will be people there glad to meet you. So why did it take so long? Because I would over think it. What if I met a woman? Where would that go? Etc, I would WAY over think it. I made it way super complicated in my mind. I think we do this in podcasting. We start thinking about our HUGE audience that we are going to have, and we focus on all the technology, etc. We make it super complicated in our head, when in reality its not. You don't have an audience, and by the time you get some numbers you will have had some time to work out the kinks. Instead we focus on the people who may not like us. You know what? There may have been people who didn't like me at this bar because I was drinking water? You know what I didn't notice because I was busy spending time with the people who enjoyed my company, and that's what you can do with your podcast. Here is one of the coolest things about podasting. In some cases, you are the team. You are the committee. You are the program director. You don't need to ask for permission. When I was at Podcast Movement, it was kind of weird as I had to check in and see what my boss wanted me to do. When you are recording your podcast, no check in is required. You are 100% completely in control. It is YOURS. The only person who can stop you (for the most part) is YOU. Jump in the Pool 29:02 I'm full of stories this week. I also attended a birthday party for my brother. Also in attendance was my niece and her three children (my great nieces and nephews). I showed up just in time to see my 8 year old great nephew (who had started the day in a life vest) jump off the diving board into the deep end, tread water and swim to the side. Now his first attempt he didn't jump straight, and aimed toward the side of the pool. There is where the experience swimmers (his Mom, and the adults) advised him to NOT jump towards the side because you might do too good a job and bang you head on the side of the pool, which happens to be concrete. Shortly thereafter his five year old sister did the same. She needed a bit of help to get to the side of the pool, but it was amazing to see someone jump off a diving board when there is a chance of drowning. Later my Great-nephew said, "I'm proud of myself." Here again, someone had faced their fears only to come out the other end feeling good. Catching Up With My Listeners 36:02 I got email talking from Orlando about other countries "Catching up" with the USA, and Heather From Craftlit recommendation to go listen to the Voice Acting  Mastering. Poll of the Week - Podcast Players 43:31 Take the two question survey Mentioned In This Episode Planning Your Podcast Course Creative Studio Academy Hablando De Tecnología Hindenburg Journalist Book: Out on the Wire: The Storytelling Secrets of the New masters of Radio Food Craftsmen Podcast Fiend

Podcast Movement was a great success as all of the previous events. WOW. The one thing different this year was I was working for Libsyn. I spent pretty much three days talking from about 7 in the morning to somewhere between midnight and 2 AM talking loudly. Consequently, my voice is still kind of raspy today. I had originally planned on playing the talk I did, but to be honest the audio has so much room noise it's unusable. Instead I want to share some quick insights from Podcast Movement.  Bring a back pack. - I was using a laptop case and my shoulders still hurting.  If you want to meet someone, you need to set this up in advance.  Don't be afraid to try things. I did a Q&A. This was new at PM16, and it was in response to customer feedback. I thought my session went well, and I enjoyed not having to working on a bunch of slides.  Be Careful Extending Your Launch I love Giordono's Pizza. Every time I go to Chicago I have to get some. It's super-duper thick, and it's quite yummy. They look small, but one piece will fill you up.  We went one night, as did apparently the entire event. There was a 90 minute wait. We found out that we could order out pizza and they could start making it, and then (hopefully) by the time we got to our table, the pizza could be ready.  That sounded like a great plan. The problem is what we were told and what was reality were very different. We got to our table and instead of having the pizza soon, we waited another 90 minutes. So all in all we waited three hours for food. Was the pizza good? Absolutely, but did it make me roll my eyes back into my head and make me go "oooooh this is soooooo good..." like the other times I've enjoy ed their pizza? No. Why? I had been telling people how good it was. That is half the fun of going there is to take someone who has never had their pizza, and watch their face. But after three hours of waiting, unless they threw in a Heil PR40, I don't think the pizza would've lived up to the hype.  So if you are a person who is getting ready and setting up your auto responder, your squeeze page, your sales funnel, etc. meanwhile you had already told your audience that you would be launching a podcast "soon," by the time it arrives the wait may take away from the over-all experience. With this in mind, be careful when you announce your podcast is coming. You might want to wait until you have a finished episode ready to go. You might want to wait until your show is approved in iTunes, Google Play Music, Stitcher, etc.  New and Noteworthy Update I ran into Nicole of the BBRshow.com (Business Building Rock Stars). If you count from the top she is currently #81 in "New and Noteworthy" and said she doesn't seem to be getting any major push from this position. She said she is seeing slow steady growth. This segment was recorded using nothing but my phone.  What it Would've Sounded Like if I had Won an Award I was honored to be nominated in the Technology category and then the PEOPLE'S CHOICE! (but didn't win either). I had a speech in case I won. It went a little something like this: Look, I don’t win very often, so I’m going all out on this. OK? I would like to thank: GOD My listeners. Without you I am nothing. To the members of the School of Podcasting. Thanks for picking me as your coach. It has been a pleasure serving you. A special shout out to the Ask the Podcast Coach chat room. You folks truly are neat. Thanks to the academy, and to my fellow nominees. It was great to be nominated with you (I’ve been nominated for 8 different awards, and I gotta say it is nice to win). To my co-hosts I’ve have over the years. Rob Walch, Paul Colligan, Gary Lealand, Erik K Johnson, Jim Collison, and of course my tripod brothers Daniel J Lewis and Ray Ortega. Gentlemen thanks for being great co-host and in some cases competition, but thanks for being even better friends. To libsyn for hosting all of my files without a glitch, and thanks for the job while I’m at it. Use the coupon code sopfree to get a free month. Cmon, you know I had to go there. This is really overwhelming. Ask my ex-wife and she will tell you I don’t handle compliments well. I do want to thank some people, Daniel J Lewis, Marcus Couch, Erik K Johnson, and Steve Stewart who called me during my divorce just to make sure I was OK. As I got divorced 10 days before Christmas, Steve took time out his family time, and called me on Christmas day. I know we like to talk CPM advertising, and income reports, but when you’re spending Christmas with your cat that phone call was worth a million dollars. Two more quick points. If you’re almost ready to launch your podcast, but you’re waiting on that one thing LAUNCH. An almost perfect podcast will impact 100% more people than the one that never makes off your hard drive. Lastly, people ask me why I have Jeremiah 29:11 on my website. Well in 2015 I got divorced. Shortly thereafter I was laid off. I was estranged from my family due to some things my ex-wife had said. It was a dark place. I moved back to my home city of Akron where I now have a peaceful house. I called some friends and got a job at Libsyn. After 7 years of not talking to my brother, that bridge has been restored. So when things get dark, remember Jeremiah 29:11 it goes a little something like this. “For I know the plans I have for you,” declares the Lord, “plans to prosper you and not to harm you, plans to give you hope and a future.” Tonight I stand here with a trophy in my hand and say this is why I have Jeremiah 29:11 on my website because it's true. Thank you all Mentioned In this Episode  www.inglespodcast.com www.shepodcasts.com www.bizchix.com bizwomenrock.com Podcamp Pittsburgh Podcast Mid Atlantic Join the School of Podcasting Doors close in a week. Hurry to reserve your spot. Join Today

Comments? Call 888-563-3228 Join the School of Podcasting today Podcast Movement is Next Week I will be working Libsyn booth all week except for my Q & A Season on Friday at 10:15-11:00 on the Solutions Stage.  Please find me and say hello. I would love to meet you. Have fresh batteries in your portable recorder Have your business cards Clean of the SD card Comfy shoes and breathe mints are a must. If you have a conflict between a session and a discussion, stay in the hallway and continue the discussion and listen to the recording.   Glenn Hebert likes to Hang Out With Journalists 8:13 Today is this third appearance of "Glenn the Geek" from the horse radio network. Glenn is making a living through his podcast, and a lot of hard work. Today we find out. What mistake Glenn feels he has done, and wishes he could go back and change it What equipment he is using the create his live show including callers. He gives some insights into selling ads on your show. His insights from Magazines, and how Glenn is now helping magazines in his niche get into podcasting. Not only does the magazine bring over their audience, but they also bring over their sponsors. His biggest hurdle is booking guests Why you should look at every problem as an opportunity. Glenn is using Mixlr, Call in Studio, Google Sites, Audio Hijack Pro, Auphonic, and he uses three separate computers. You can see when you add "live" to your podcast, your technical skills need to go up. Glenn embraces the pressure that live brings, and he likes the feel. Check out Glenn's Network at www.horseradionetwork.com Couch Cushion Experiment 43:50 An easy way to cut down on "room noise" grab the cushion from your couch. You could purchase Milk Crate, Egg Carton Foam or you can just order one already built and save the time and effort. New and Noteworthy Experiment 51:42 If you go to www.becauseofmypodcast.com/itunes Please rate, review, and most improbably subscribe to the Because of my podcast show. I now have 65 ratings. I have a total of 559 downloads over six episodes with the highest episode being 171 and the lowest being 58 I'm on row 91 of the Technology > Podcasting category. I am still not listed in the "main" new and noteworthy. But I'm noticing a trend on who is. Jim Norton - comedian Kathy Smith - "famous" health expert Chris Hardwick The Dallas Morning News Gimlet Media - Ebay podcast that's not about eBay Michael Kosta- Comedian E! Network. Mentioned in this Episode The Messengers Documentary

I was born in Akron, Ohio. I lived in Cleveland, Ohio for 8 years and now moved back to Akron. So when LeBron James join the Cleveland Cavaliers we were all excited. Last year we came close, but we lost (there is a long history of Cleveland Sports teams coming "this close" to winning only to lose). This year our team was down three games to one. No team had ever come back from that deficit. We were up against the team that had the most winningest season. Again, we all started think about coming "this close," and we started thinking about what we could improve and try again next year. There was one person who didn't that way. His name is LeBron James and that's what I want to talk about today. Because there is a part of podcasting that is mental. When asked what he did when he was down 3-1 and how he maintained, LeBron couldn't answer specifically, but he talked about previous championship he had been in as a High School Player, and it all came back to preparation, and looking for ways to improve. So he watch film from the gems where his team lost. He looked for things he could do better. One of my montra's is "Constant Improvement." Maybe it is the teacher in me, but I always feel there is room for improvement. He listened to the right people. While his Instagram would show he didn't 100% tune out social media, during the playoffs he turned off sports radio, TV, newspapers, and anyone else that had an opinion. The opinion he was interested in was his coaches. So if you get a negative comment, or someone shoots you a negative email, put it aside. Get a group of people to be your focus group. Ask them how you're doing. Get a Facebook group going. He gets his team involved, in some cases telling them what to do. So if you want people to contact you, give them options (email, voicemail, speakpipe) and then tell them. In some cases, show them. He didn't quit. There was a time in the game when it was tied. The other team got the ball and was running down the court. It was two player against one, this was going to be some easy points. Except for one thing. LeBron James didn't quit. He had been  running down the court with one of the players as hard he he could. He had one goal, and that was to block the shot. If you see the replay you will see where the other player started to take it easy as he went to lay the ball into the hoop. This again, was going to be two easy points. Instead as one player left off the gas Lebron leaped into the air and blocked it. Many feel this was a turning point. He didn't quit. Have you ever had something you thought was hard, but you pushed through? If you want to watch your audience get smaller, quit. That is guaranteed. My favorite quote of Lebron's from his press conference was "The games always gives back to those who are true to the game." To me, I'd like to tweak that to say, "You audience always gives back to those who are giving value to the audience." Notice I got specific. It's not just giving; it is giving value. What Happens When You Don't Know Your Audience Sometimes we think we are giving value but we are missing the mark. When I was married I used to do things for my wife. I thought these were wonderful, romantic, and would be sure to score me points. I found out later in therapy, that they accomplished none of my goal. Instead I found a other items that WOULD. How? By talking with my wife. You need to find out what your audience needs (Facebook groups, email lists, surveys) and give them what they want. What would you do if your boss said you had to do a presentation in 14 different countries? If you didn't learn the language, it wouldn't make sense If you didn't' learn about their culture you could offend someone without even knowing it. What if instead of rushing in you took the time to know the language and customs? In this instance your podcast is your boss, and the 14 countries are different social media outlets. Pick a platform, learn it. Learn the type of information that works on that platform. Check out Brandi at Big Active Audience for more great information Survey of the Week What is your favorite Social Media Platform.  I would love to hear about it in this week's survey. Take this one question Poll Because of My Podcast: I'm Helping Myself and Others Deal With Grief Darwyn Dave shares the story about how his father was murdered when he was a young boy. After listening to this show, Darwyn has started working through his own grief via a podcast. His goal, not to make money, not to get 10,000 downloads, but to help himself and others work through grief. Now, barbecue of his podcast he's been asked to create some videos and share his experience. Check out his show at www.dealingwithmygrief.com New and Noteworthy Investigation People are obsessed with iTunes New and Noteworthy. What is the effect? Well I wanted to find out. I don't think it's much, but I wanted to KNOW. So I started a podcast called "Because of my Podcast." I started tracking items. It seemed so easy to get into New and Noteworthy in the past, so here is what I've found. Maybe not. The show has 357 downloads (ranging from 43-120 per episode), and 51 reviews. While I'm line 90 of the New and Noteworthy in my category, I am not New and Noteworthy from the main page. Some clients of mine are and here are there numbers: I do have some clients in N&N. Client 1 is on line 110, they have 4000 downloads (ranging from 166 to 740 per episode). They have 15 episodes and zero reviews. Another is on line 135. They have 3500 total downloads (ranging from 80-400 downloads per episode). They have 20 episodes, and zero reviews. Other things I've found have been that shows that need to be pulled are not. Rumor Girls Uncut has not had and episode since 2011, and none of their files will download. I will keep my eye open for more shows that might show that Apple needs to prune the tree. If you'd like to help with the experiment, go to www.becauseofmypodcast.com/itunes and subscriber, rate, and review. I'll report on the standings as the show goes forward. Ready to Start Podcasting Check out www.theschoolofpodcasting.com Step by Step Tutorials Live Podcast Consulting Priority Email Support Private Facebook Group

Answering Audience Questions Is a podcast a good way to promote a multi-level marketing (MLM) business? If your sole goal of a podcast is to generate income, you need to realize a few things: Nobody tunes into an infomercial on purpose (usually it's that there is nothing else on) You make money from your podcast by delivering value. This helps people like you because you're helpful. When people trust you, they may purchase something you recommend or provide. It takes time to develop the relationship between you and your audience. So whatever your product is, your industry, if you have tips on running that business, using that product, news about that industry, then it might be helpful. Figure out who your target audience is and make the information that they want to consume. Starting a Podcast With My Child Dave, On the second leg of a trip home from VT to TN, I spent 8 hours in the car listening to your voice yesterday. And enjoyed it thoroughly. Thanks for the great content! I've been listening to podcasts for years and am thinking of starting one with my 11 year old son. We have a concept and I'm going to put him through the paces of evaluating and starting a business (I've had an online business for 20 years) with the intention that he'd be doing this for the next 8 years at least until he leaves home. So, it's a long term strategy for us (we're doing the project whether we broadcast it or not, so we may as well). And I'm sort of tagging on the biz training for him and see if we can develop it into a part time job for him (I'm launching on another biz that this coincides with as well). My question for you is this...there's plenty of info out there on the tech side of the equation and plenty of courses like SOP on getting started (which we may do in a few months) and marketing info, etc., but either I'm not seeing or just not looking in the right places for resources on the broadcasting skills side. Obviously, just doing it is a huge bit of it. But, I'd like to be able to talk him through the skills needed and how to get them in a general way. We're interviewing a radio friend about interviewing next week, but I thought I would ask you...Do you have any resources that you could point us to on developing the broadcast skills needed to make a great show (assuming the content is great and the tech is listenable)? Thanks for any direction you could give, I appreciate your time! Michelle - cornerstonepromos.com Marketing Minutes - Brandi Young Brandi Young is a software developer who has been working with podcasters on some software. Though interviews she has found that many podcasters are relying too much on iTunes when there is a whole other world of tools to Market your Podcast. Check out her website at www.bigactiveaudience.com slideshare.net meetup.com Pinterest.com New Features Coming to Podcasting Blubrry will be launching Podcast Sites. This is a free website based on Wordpress. Libsyn has destination stats, audio files to YouTube, Episode Defaults, Entranced ID3 tags Spreaker is coming out with a new CMS Use the coupon sopfree at any of these companies to get a free month (full discloser I work for Libsyn). Podcast Rewind I appeared on round 73 of the Podcasters Rountable talking about branding your podcast I appeared on Episode two of the Membership Coach show with Marcus Couch talking about the Burden and the Benefit of Membership sites. Check out Paul Colligan's Look back at 10 years of Video with Lauria Petrucci (Cali Lewis) Last 5 in 5 Cale Nelson Cale Neslon from the Ham Radio 360 Show shares the last 5 podcasts he listened to. Everything Ham Radio Linux in the Ham Shack School of Podcasting (this show) Black Man with a Gun Kenn Blanchard Show Wealth Steading (howto invest) Mentioned in this Episode Feeding My Faith - Does God Have Brain Damage? Podcast Movement Almost Sold Out. Use the coupon code sop40 Join the School of Podcasting Step by Step tutorials Priority Email Support Live Podcast Consulting Private Facebook Group for Networking Join the School of Podcasting Today

Because of My Podcast - I Got to Go To The Largest Event in My Niche 2:05 Cale Nelson from hamradio360.com wanted to go to world's largest Ham Radio event. He wanted to go, but had these pesky things called kids that need silly things like food, clothes, and shelter. So this didn't leave Cale with money to spend on his hobby of podcasting. Well a few listeners said he should try putting together a funding campaign, and so he did. Did he get the money he needed? Well he didn't get the 100% needed. He got 220% he needed! He did this providing VALUE for shirts, hats, shipping, etc. The cool thing is Cale had the courage to try a crowd funding. It could've blown up in his face. Instead his audience came through and he got to attend with all of his expenses paid.  Why You Should Attend Events I went to Podcast Movement last year. I went to a session to support my friend Steve Stewart. After his session some guy named Glenn Hebert got up to speak. You may heave heard me mention Glenn the Geek from the Horse Radio Network (Glenn has 20+ advertisers on his network). I saw Glenn do an impromptu speach. That lead to me asking him to come on the show. That lead to a relationship where Glenn asked me to speak at Podfest last year. That lead to me being interviewed for a documentary about podcasting. Which has now lead me to being asked to help with the film. The film is going to be AWESOME. I will be setting creating relationships with people who you will hear on this show. I have found co-hosts. Here are come cool places to go Podcast Movement - July 5-6 Chicago, (use the coupon sop40) Podcast MidAtlantic  September 9-10 NJ New Media Europe - June 18, 19 Podcast Success Summit - Online 89 Speakers Podfest February 23-25 Orlando Podcast Bingeing 22:54 The Moose Falulence Podcast (joke)  I found a new podcast that I'm really loving. It does the two things that I really like. As a teacher, I love to learn. As a human, I love to laugh. When you can have me doing both, I'm a fan for life. I discovered a show called the Pub from "the Current" (itunes). The host is Adam Ragusea and he takes current news, and dissects it uses it as a learning tool. The latest episode had him picking apart an interview of Donald Trump. This wasn't for the content, but to look at the strategy of how the interviewer approached the subject. He is not afraid to bite the hands that feed him (the media) and backs up his opinion with great insights. He's a Journalist in Residence and Visiting Assistant Professor of Journalism at the Center for Collaborative Journalism at Mercer University in Macon, Ga. He’s also reported for public radio shows including Morning Edition, All Things Considered, Here & Now, Marketplace and The Takeaway. Before becoming a journalist, Adam studied music composition, and he creates all the music for The Pub. If you want to keep up with the media, or if you're tired of all the "Podcasts about podcasting" (but still want to improve your show), you might give this a listen. Finding Your Audience - Tools 27:10 Don't just Google, go and advanced Google search where you can exclude things you don't want at https://www.google.com/advanced_search Check out barndi Youn'gs article on advanced Google Searches Find People on twitter, but use the advanced twitter. https://twitter.com/search-advanced?lang=en You can use a tool like http://buzzsumo.com/ You type in keywords and it'll show you what's being read in your space in the last year, two years, etc. 30Cast.com Helps Podcasters  30Cast is a new service launching next month to help podcasters find music to use in your podcast. :30cast offers fully produced tracks that fit any theme, topic, vibe, or feel.Each piece of music is 30 seconds long (not my favorite part of this idea). This is not for a person who wants to be a DJ and play the entire song. Pricing will be 9.99 for a one time use 24.99 for a month 49.99 for three months 89.99 for six months $129 for a full year.  During the time your license is active, you can use that piece of music in as many podcasts as you want. This is not for major label music. This is indie musicians that make professional sounding music.    From the Audience As if 35 podcasts weren't enough to keep up with, you gave me a 36th to listen to. Now I'm binge-listening to The Podcast Engineering Show.   As a compulsive gear-head and self-confessed audio snob, it's the kind of show I've been hoping for. Having been podcasting myself since 2008, I'm well beyond "how do you set up a mix-minus?" and "what is gain-staging?"   And because the tea leaves were pretty clear to me 3-4 years ago, I knew that serious podcasters were going to have to step up their audio engineering game. Plus, I love this kind of crap.   So Dave, thanks for adding yet another podcast to my life. I'll have to look through the list of shows and unsubscribe from one of them to restore balance to my life. But don't worry, it won't be yours!   Best,   Max www.airplanegeeks.com   Muhhamad Ali Follow Up 44:07 Last week I did a segment on what Podcasters could learn from Muhammad Ali. I wasn't sure how this would go over. I was a little worried, but it interested me so I went with it. Apparently, it interested you as well as I had a few people email me to say that they enjoyed the episode.   One last thing I have also learned about Ali since last week. One movie I watched explained how he was somewhere with Jim Brown who was basically a Super Hero who played for the Cleveland Browns. He went to Jim and said, "Let's go for a walk and talk to some people." He was always above serving and connecting with his audience.   The Naked Episode46:23 I had a few people comment on the Naked Episode. This was an episode I did with just the Audio technica ATR2100 microphone and Audacity. This was to show you that you don't need to spend $1600 on equipment. I've had a few people say to me, "I don't hear a difference." This proves my point that we can sit in a room with our headphones squished into our head, but for the person on the bus, subway, walking the dog, etc. Nobody hears these subtle differences that the extra hardware creates. I actually had one person that thought it sounded better Latest Podcast Reviews 47:49 I subscribed to Dave's School of Podcasting after listening to several episodes of his show. There are other people out there who teach podcasting with a bit more hype, pomp and circumstance, but I don't believe that those methods will produce long term results. What I like about Dave is he seems to actually care not only about people individually, but about the podcasting field in general. Dave will never tell you to exchange reviews. I know this practice exists, and yes, of course I've been tempted to go this route myself, but think about it.... why should you get someone to review your show who will never listen to it? Don't you want REAL listeners to review your show? You will only gain listeners by producing great content and marketing your show to actual potential listeners. Also don't be fooled by Dave's humility. He really knows his stuff and if you spend a few shows listening to him, you'll start to learn it too. I've greatly improved my podcasting skills by listening to his show, and being a member of his School of Podcasting hasn't hurt either because he always answers my questions, usually within an hour of my emailing him. If you are going to pay for a podcasting coach, the value you get from the School of Podcasting can't be beat. - BirdBrain 99 It's not boring and you do learn new things on each episode. - VeronicaMoreno010308 Courtesy of My Podcast Reviews Your reviews are deeply appreciated. Leave you review today. Don't Compare Yourself to Others There is always someone better, and someone worse than you. Today we heard from Cale Nelson, and how he is impacting people (and how he is being impacted). We never mentioned his numbers. Know WHY you want to podcast, and realize that after three months you're not going to have 1000 downloads per episode (unless you name is recognizable).  Join The School of Podcasting You get: Step by step tutorials Priority Email support Private Facebook Group Free "office hours" Consulting     Mentioned in this Episode 56:39 Bernie the Cat and his thoughts on Bernie Sander's losing. Late Night Internet Podcast New Media Show The Feed Podcast Classy Little Podcast Audio Jungle Best Podcasting Gear Learn to Subscribe to a Podcast Ask Gary Vee show Yngwie Malmsteen Podcast Review Show

This week I am saddened by the lost of my champ Muhammad Ali. When I was growing up there were two things that were constant in my life. Richard Nixon was President Muhammad Ali was the Greatest Boxer of All Time Today there are lesson I feel we can learn from Muhmmad Ali as podcasters.  When I hear name Muhammad Ali there is so much more to a guy that was good in the ring. He Know Both Sides of Boxing There are two ways to win in boxing Don't get hit. He ounce dodged 21 punches in 10 seconds. Hit the other guy. As a child Muhammad would have his brother throw rocks at his head. As I was watching old clips of his fights today, one of his strengths was the ability to not get hit. He also had incredibly fast hands. He punched before you even saw it coming. The Two Ways to Win in Podcasting Create content that positively impacts your audience Intelligently promote it to that audience My equation for downloads is: Value in the episode multiplied by the amount of effort put into promotion = Total Downloads. He Never Stopped Moving As I mentioned her was very hard to hit. Especially early in his career he never stopped dancing around the ring. If he did, it meant you were about to get hit with a ton of punches. Podcasters Need to Keep Moving If we are to keep up with all the other forms of entertainment that are fighting for the attention of our audience, we need to keep moving, and always looking to be better. He Was New Muhammad Ali won the gold medal in the 1964 Olympics (known then as Cassius Clay). He then did something most boxers didn't do. He spoke. He not only spoke, he made poems and boasted about how he was going to to beat his opponent. When most boxers didn't have the intelligent to put together a full sentence, here was one that was fighting to get a microphone in his fave. He Was Noteworthy He won his fist championship fighting Sunny Liston. Sunny Liston was a huge favorite with of 8 to 1. Nobody thought Ali had a chance. When he beat the champ, that was truly noteworthy, and people did indeed take note. By the way, Ali later admitted that he feared Liston, but acted so crazy to intimidate him (and he did). Podcasters: If you truly want to be New and Noteworthy, you need to come up with something new (it's not easy) and create content that is noteworthy. Something that will get your audience. If you want to be New and Noteworthy, be, um, New and Truly Noteworthy. He Was A Man of Integrity When he was drafted he refused. It went against his religious beliefs. The consequences, they stripped him of his title, banned him from boxing for three years (during the prime of his career). Later it was overturned by a unanimous decision by the Supreme Court. Integrity as a podcaster:  We need to stand up for what we believe in. Can you imagine if someone said "Do this, or we are removing you from iTunes, and every other directory, we are disabling your RSS feed, and we're taking your microphone? We can't sell out to bad sponsors that don't fit our show, and to strategies that are less than transparent. You have integrity when you start podcasting, once you lose it, it is very hard, if not impossible, to get back. He Used His Authority For Good He could've taken his money, and retired. Instead he had one of his biggest fights in Africa? Why because he wanted to boost the economy. When he was banned from boxing her was a speaker at colleges. He embraced diversity. Giving Back as a Podcaster We can give back by supporting causes like the Podcast Awards, New Media Europe (which are currently struggling). We can use our microphone to help people, and to spotlight those things that need to be in the spotlight. He Apologized For Crossing the Line Ali was famous for calling his opponents names. Leading up to one fight he called Joe Frazier a Gorilla. While Ali did this to rile up his appointment and increase ticket sales (and it worked in both cases) he later would apologize to Joe's son, and eventually to Joe and the two became friends before Joe passed away. Podcasters can take back words. I know I've said things about Audello, and I once made some remarks about an article online that crossed the line of fact related, and got personal. I have since apologized for my words, removed the comments from their blog, and we have patched things up. Help These Podcast Resources New Media Europe Podcastawards.com (and while you're there, vote for the school of podcasting in the education category :) Podcast Rewind: Podcasters Roundtable Discuss the Importance of New and Noteworthy with Ray Ortega, +Daniel J. Lewis +Dave Jackson, +George Whittam and +Ian Robinson I appeared on the Super Joe Pardo Dreamer's Podcast PodcastGuests.com Review I recently heard and used PodcastsGuests.com and wasn't sure what to expect. Within a week I had over 15 people who had replied. What was I looking for?  I wanted people who could answer the question, "Because of my podcast _____." I've definitely got some people who I will be contacting in the future. It is a tool to find guests, and also to be found as a potential guest on other shows. For more resources check out podcastingresources.com The School of Podcasting is Open! Save time, save your money (by not buying stuff you don't need). If you think you don't have the budget, look at your other hobbies. I looked at a gold course in Kent, Ohio it was $15 for 9 holes. If you did 18 holes twice a month that would be $60. A local bowling leagues was $15 a week. That is another $60 a month. A local bike shop had a clearance sale and the cheapest bike was $410. The School of Podcasting has step by step tutorials, a private Facebook Group (for networking), Live "Office Hours" where you can come and get free consulting, and priority email support. Sign up Today  

Podcast Rewind: Podcasts on Jeopardy This week PODCASTS was a category on Jeopardy. This again shows how podcasting is growing and becoming more and more main stream.Awareness over the last year has gone from 48% to 49 % now it jumped to 55%. The percentage of people who have listened to a podcast is up to 36% (90 million people in the US) up from 33% the previous year and 30% the previous year.    It's OK, You'll Be Fine So I've been holding these "Podcasting Puzzle" webinars that feature podcasting 101 information. I love talking to people about why they haven't started. You know all the reason why you should start, all the ways you can benefit from a podcast, and yet here you are... no podcast.  Well I know how you feel. Now you might be thinking, "Dave you have been podcasting for 11 years, no you don't." Well, I'm here to tell you I do. Here is why. I've been planning on using Facebook Ads to promote the School of Podcasting. I watched countless videos. I know all the pros. I know not to promote a post and to use the Power Editor. I have videos that pretty much walk me through the process and yet here I am ... no Ads. Why?  It's new, and I don't want to waste my money. I don't want to waste my time. I don't know what I'm doing.  There have been things I've waste money on (exercise equipment over the years, guitars, etc), there have been things that I've wasted my time on (marriage, diet), but when I look back on those items they aren't really a waste. Here is why: I came out a better person with a better understanding of my strengths and weaknesses. I learned that some things that work for others won't work for me.  It got my toe in the water of a new thing, that allowed me to carry on. It was the price of a launch Rebranding Your Podcast Today we talk with Kathy Kelly of the Special Mouse Podcast. She's been doing it for years, and feels she has said all there is to say on the subject, and is having a hard time recommending Disney due to the rising cost of just attending the park, and they seem to care less and less about people with special needs (way to have integrity!), but she didn't want to quit podcasting. She enjoys her Facebook group, and the relationships she has built with her audience. So what is she going to do? She is going to create a show for mothers of autistic children. She will keep enjoying the relationships she has built, and quick talking about things she doesn't want to talk about (Disney).  Because her new podcast is very similar to her old podcast she can rebrand (change the name and artwork) and keep her old audience, reviews, and subscribers. She will make a new feed for her old show (Special mouse) and keep her audience with the new show.  Where I Will Be Speaking Podcast Movement July 6-8 in Chicago (use the coupon code sop40 to save) Podcast Mid Atlantic Septemeber 9-10 in New Jersey use  http://podcastmidatlantic.com/sop to save 10% Because of His Podcast: Michael Butler Gets a New Computer! When Michael Butler found out his old computer needed $600 worth of parts, he turned to his audience who had someone who was able to get him a computer for free. Michael was down to recording his show on his Phone using the Bossjock app. 

Because of his Podcast: He Discovered a Niche Who Needed A Product Got a note from Corey Fineran I just handed my boss my resignation letter! This podcasting journey started 7 1/2 years ago and it's now allowed me to leave my job and start my own business! You've probably heard me talk about Ivy Envy (my podcast on the Chicago Cubs) more than the one I did for my employer. Since 2012, I've been able to call myself a "professional podcast producer" as my employer created a new position for me to do video podcasts for teachers to play in their classrooms to help high school students with disabilities in their transition from high school to life after high school (primarily through work/employment). Well, there is a huge need for this type of curriculum and schools all over the state of Illinois have started using that podcast. I saw a need and last summer, I started working on starting my own business, creating innovative and interactive online transition curriculum and marketing it to schools all over the country. After receiving contracts from school districts and cooperatives, I'm able to leave my job at the end of this school year. Many of the people in this group have influenced me (whether they know it or not) to take this scary jump. +Bob Zerull +Ray Ortega +Daniel Hayes +Nick Seuberling  +David Jackson  and of course, +Tawny Fineran who has been insanely supportive over the last year as I've worked on building this. If you're curious to check out what I've been working on, you can find it here: http://transitioncurriculum.com Another Problem with Your Show's Title Headline As I now work for Libsyn (where you can get a free month using the coupon code sopfree), and I get to see some mistakes that people are making. Now I'm doing a bit of a repeat, and that is people make horrible headlines. In the past I've talked about starting off a headline with the date. What I am seeing now is people putting the name of their show at the beginning of the headline. Why this makes no sens, is any place you can see the headline (your website, a listing in iTunes) you already see the name of the show. Also here is another thing to keep in mind, on the podcasts app from Apple, you can only see 45 characters of the headline if you're not subscribed to it. Once you subscribe you see the entire headline. However, would you subscribe if every headline was:  School of Podcasting - How to Podcast Today w  School of Podcasting - How to Podcast Today w  School of Podcasting - How to Podcast Today w  You're wasting really, really valuable space.  Why do we care? I had a client who had a respected media outlet that wanted to put their RSS feed on their site. They tested it and the headlines were horrible, and they wanted the producer to change all of their headlines.  Want to make great Headlines, check out my Free Headlines Resources Multiple Websites Question Revisited Paul said, " Heard your comments about updating multiple websites. I have 7 x WordPress sites, have used ManageWP for a couple of years now, love it! VERY easy to update all sites at once, gives you immediate admin access to all sites without login and very simple to add and take new WP installations, with dynamic pricing.  Daniel said, " I use iThemes Sync. ]But you should also check out JetPack’s built-in module for plugin updates. Then, you can login to wordpress.com/plugins (I think) and update all your plugins from there. It’s not as thorough as Sync or others. But it’s free with no limit on sites. Is Blab.Im Going Away? The quick answer is no. However, the CEO stated this week "Blab is not doubling down on broadcaster tools.” They want to focus more on equipping people to hang out. We talked about this on the Ask the Podcast Coach show that I do every Saturday at 10:30 AM EST and here are some theories of what this might really mean. They can't make it reliable Podcasters are perfectionists They are working on other projects (an app for teens) This is as good as it gets.  For me it means, I'm not leaving the platform until it doesn't work for me. I will be scouting other options.  Thanks For the Review "What a fantastic resource this show has been for me. As a 51 year old professional in the entertainment industry, I knew nothing about podcasting when I decided to have my own show. The School of Podcasting has and will continue to be my GPS (great podcasting source). Thanks Dave for doing your homework! Alan Bruess, Tailgate Entertainer" from AlanB-Tractor Guy. This review was sent to me automatically from My Podcast Reviews (have all reviews from all countries, as well as sticher be sent to your email ) Advanced Podcasting Recording Tools in Plain English Today I'm joined by Chris Curran of the podcastengineeringschool.com and http://fractalrecording.com/ who has spent years as an audio engineer in the music business, and is now turning his skills on podcasting.  Now keep in mind, you do NOT need these items to get started. Next week I'm doing a podcast with just a microphone and audacity. No effects at all.  Today we talk through  What is a compressor? What do the knobs do? What does it sound like if I messed up? What is a noise gate? What do the knobs do? What does it sound like if I messed up? What is a De-Esser? What do the knobs do? What does it sound like if I messed up? Thinking of Starting a Podcast? Check out www.podcastingpuzzle.com and www.schoolofpodcasting.com