School of Podcasting - Podcast Tips to Plan, Launch, Grow Your Podcast

Today shares his thought on Podcamp Pittsburgh, the death of blab.im, and what geese, Ringo Star, and Michael Phelps can teach podcasters. Comments 888-563-3228 The Messengers Are Coming! If you live within driving distance of Akron, Ohio you might want to make a trip this Saturday the 20th of August as the Film Crew of The Messengers (a documentary about podcasting) will be joining our Northeast Ohio Podcasters Meetup group from 3-4:30. They are going to share their story, some cool footage, and film out meeting as well. For more information go to www.neohiopodcasters.com If you haven't heard the behind the scenes podcast about the making of the movie, check out www.themessengersdoc.com/podcast Here is a recent write up about the podcast and movie (and it's not done yet). Attention Podcasters' Hangout Family... I'd like to take a moment and recognize Dave Jackson from The School of Podcasting for spending what has to be an ENORMOUS amount of time editing and producing a podcast that highlights "behind the scenes" for an upcoming film called The Messengers: A Podcast Documentary. The film is the brainchild of Executive Producer Chris Krimitsos and I also serve as Executive Producer myself. This film has taken us and the crew - Director , D.P. Willie L. Harper, and Lead Film Editor Saulo Zayas - literally into other countries to highlight the stories of how podcasters have used this medium to make a MAJOR impact in their communities and/or through their audience. This episode chronicles the back-story of our experience flying down to Guatemala to support and film mobile podcaster Shawn Smith's Now Is The Time Mission, where the organization serves villages living in extreme poverty through building and installing high efficiency stoves, laying down concrete floors inside homes, donating *tremendous* amounts of clothing, school supplies and other goods as well as lead a daily VBS program for all the kids of the villages they serve in... Shawn has been doing this every single year for over TEN years. At the end of each day, Shawn sits down to interview the volunteers about their experience and as you can imagine, these conversations get raw and emotional. These podcast episodes are then uploaded and shared with loved ones back home. This episode of our podcast for The Messengers: A Podcast Documentary highlights this trip and some our own experiences -- and emotions. I hope you take the time to listen to it and enjoy it, and also enjoy the level of production podcasting PRO Dave Jackson has poured into this. Thanks Dave, you are freaking amazingly talented. Join the email list and get access to behind the scenes footage by going to www.themessengersdoc.com Podcamp Pittsburgh In a slide show of the previous 11 years of Podcamp Pittsburgh, you could see where this event was well attended in the past. This year they had approximately 50 people. NOW HOLD ON, before you judging things just by numbers. For me, my goal is to find individuals who want to launch a podcast. I started off my opening keynote speech asking the intimate crowd how many of them already had podcasts. Very few hands went up. When I asked how many people didn't have a podcast yet, TONS of hands went up. So while this was an intimate group, it was a perfect group for me. So judging things by numbers only goes back to people looking at producers who love to share their huge numbers. They might think, "I wish I had those numbers" but what you don't know is how engaged that audience is. While there is no spam in podcasting, some people may not be that engaged with the host. For example, I get very little interaction from my Weekly Web Tools podcast. I love the show, and I love my listeners, but it's a fact that my School of Podcasting Audience is more engaged than the Weekly Web Tools audience. As always I go to events to network with some folks, Saturday night I got to meet some very cool people. I also got to hang out with some of my awesome Libsyn people (Elsie Escobar from Shepodcasts.com and Krystal O'Connor the mind and voice behind all the libsyn tutorials. Sometimes Different is Better Than Better In talking with someone at Podcamp Pittsburgh, they asked how not to sound monotonous. The person explained how they did a show where they asked the same questions to each guest. Now I could be wrong, but my knee-jerk reaction was to think that this person might be trying to follow in the steps of John Lee Dumas (who wouldn't? He makes millions of dollars with his podcast), but (and I've said this before) you will never out "John Lee Dumas the actual John Lee Dumas." You see, it comes to him naturally. I live in an apartment complex with a few lakes. Because of the lakes and the lovely surroundings, we have hundreds of geese. I see them all the time as I walk around my neighborhood getting some exercise. Last week I saw a goose where it looked like they ran out of black paint when they were painting his head. Typically a goose's head is black, with some white coming up from their neck. This goose looked like his head was white, and someone had sprinkled some black on his head (instead of the other way around). I don't know if the geese do this on purpose, but this goose is also separated from the rest of the geese by about 10 feet. When I ran into tonight, they were all by the lake; he was 30 feet away walking down the sidewalk. Now I see these geese every day. They all look identical. I could see the same goose day after day, and I wouldn't know it because they all look the same. That goose with the different paint job may be thinking to itself, "I wish I had more black on my head. I don't look like the other geese. I'm ugly. I stand out. " My point is because this goose is different and it DOES stand out. Embrace your uniqueness. There may another goose in that flock that can fly better, honk louder, and swim faster and I would never know because it looks like all the other geese. I do not notice them. Sure they may be "better" geese, but I don't remember them. The goose with the different paint job I will remember. I have one more example. Ringo Starr is probably one of the most famous drummers of all time. He has a specific style. These are due to a couple of things. One, he was born left handed but his Grandmother "made him" right handed. He still plays the drums with his primarily with his left hand. Meanwhile he plays drums that are designed for a right handed person. He also plays (as he describes it) with his "shoulders" and this often causes his snare drum to be just a shade late on hitting the beat. Many people say they can tell when he is behind the drums because his "wrong" style of playing delivers a unique style. In Ringo's case, different is better. So you may be thinking, I'm not like the other podcasters. I can't publish a daily show, I don't have a Heil PR40, I can't, I don't, etc. To this I say, It's not the tech. If you have nothing to say but have a great microphone, it won't matter. For the record, when John started HE looked DIFFERENT. Nobody had done a daily show for entrepreneurs. Michael Phelps Competition I didn't watch much of the Rio Olympics, but what I saw was very inspirational. Michael Phelps is the best swimmer of all time. The media was preparing for his final swim meets, and they were talking about who he would be up against. Different athletes were coming from different countries with different ages and speeds. These were Michael's competition. This was when I thought about swimming. It's not like his competition is in his lane blocking him from swimming. They weren't going to be grabbing his arms, or legs. The only person Michael Phelps had to beat was Michael Phelps. Podcasting is very much the same way. You are only as good as you last episode (for the most part), and we shouldn't shouldn't measure ourselves against other podcasters. We never have the full story, of what is going on behind the scenes of someone's podcast success. Obsessing over other podcaster's success takes your focus off your audience. Blab.im is Dead Here are some comments from their farewell letter We took a hackathon project that we built in 3 weeks and grew it from 0 users to → 3.9 million users in less than one year. The average daily user spent over 65 minutes per day on Blab The problem? According to their farewell letter, "Of the 3.9 million total users, only 10% (~400,000) came back on a regular basis." This is really stupid part of this statement is they provided a download link to the audio and video. People then took these files and put them on YouTube, and their Media hosts like Libsyn (use the promo code sopfree to get a free month). They also said, "Because the off-the-cuff, unpredictable nature of live streams make for terrible replays." You mean average untrained people are not masters of improv entertainment? They said, "But the majority of usage came from everyday people “just hanging out”. They weren’t making content; they were making friends." The best ‘content creators’ used it ~once a week, for ~2 hours. The people who were hanging out with friends used it 5–6 hours per day, every day. My team is here for one reason. To build a product that millions of people will use everyday. Another classic line which I respect is "For us; we would rather fail to try to achieve our mission than succeed at someone else’s mission." Here is another example of someone shooting for perfection (a life changing social network like Facebook), they missed the mark, and ended up on pretty good. Well, that wasn't their goal. To that, I can say I understand, but people hanging out and making friends will be much harder to monetize. In the meantime, I've moved over to firetalk.com and will be playing with Huzza.io Need Some Help With Your Podcast? I'm available for one on one consulting. Check my schedule at www.schoolofpodcasting.com/schedule Get Future Episodes the Minute They Are Released Go to www.schoolofpodcasting.com/itunes and subscribe todayMentioned in this episode:2025 Audience SurveyI Want Your OpinionI am doing an audience survey and I want your input to help me make this show exactly what you want. If you have a few minutes, I have a quick survey at www.schoolofpodcasting.com/survey252025 Audience Survey

Today I'm going to share three things your podcast needs to be successful, I'm also going to share some podcasting news, and a product review on a blab.im replacement.   Call the Show at 888-563-3228 Blubrry Launches Adverting Partner Plan If you are looking for an advertiser for your show, Blubrry was one of the first companies to try to pool a bunch of smaller shows together to attract sponsors. They recently launched a partner plan. Here are a couple of things about the plan It's for someone who is serious about getting a sponsor It's for someone who check's their email and values communication In the past Todd and crew would setup an advertising campaign only to have podcasters pull out at the last minute, or they forgot to let Todd known they had already sold their own spots. For more information go to https://create.blubrry.com/resources/blubrry-podcast-advertising/blubrry-advertising-priority-list/ Ask the Podcast Coach Moves to a New Platform After blab.im waved it's middle finger at podcasters, this week we waved back (after last week it just stopped working). The platform I am using is firetalk.com which has the same functionality (give or take) as blab, and its free. You don't get the audio file (just the video). You can always "rip" the audio out of the video file. So far I like it, and will continue to use it going forward. Because of His Podcast Michael O'Connell Got a Book Deal. I was interviewed for a future episode of It's All Journalism by Michael O'Connell and he shared that due to his podcast he now has a book deal about podcasting. The Messengers Documentary Team will be in Akron Ohio on August 2oth The Messengers Documentary team (doing a film on podcasting) will be in Akron Ohio (Cuyahoga Falls to be exact) on August 20th to film me, and to share some video and film the Northeast Ohio Podcasters Meetup (normally the third Monday of the month, but moved to Saturday this month). The exact location and time will be announced later (more than likely 2-5ish in Cuyahoga Falls - location to be determined very soon). For more information go to www.themessengersdoc.com to check out Dave's podcast about the project go to www.themessengerspodcast.com/podcast Podcast Rewind The Biz Chix Podcast episode 26 had a super frank talk about sex after children. Gentlemen if you want to know what women think and feel about sex, now is you chance it starts at the 27 minute mark. http://bizchix.com/226/ Another new show I've been listening to is the Rhoades to Success Podcast with Jessica Rhoades who has great tips on getting and being interviewed. The Three Things Your Podcast Needs That Have Nothing to Do With Microphones, Downloads, or Hosting Today I want to talk about podcast success and the things you need to achieve. Here is the fun part I’m not talking about microphones, downloads, or hosting. While those are ingredients that you need to podcast, without these you are doomed. They are attitude, health, and support. The first thing is your expectations and/or attitude. I have people contact me weekly with dreams of getting into Apple’s New and Noteworthy and “making it big” (whatever that means). Per Rob Walch of Libsyn, fifty percent of podcasters get less than 160 downloads, and fifty percent get above. I feel this is mainly due to the thousand plus podcasts launching every week. They are just starting to build their audience. I come from a training background where if I had twenty students in my class, my hands were going to be full. When you have 160 listeners, that would equal eight classrooms. In the last building I worked in, that would be an entire floor of classrooms filled with people who want to listen to you. People who could consume AM, FM, CD, Sirius, Local and Cable channels, HBO, Netflix, Hulu, Audible, etc. They choose to listen to you. So how do you get your attitude straight? You have to be able to answer the question, “Why are you starting a podcast?” For me, I love to help people. That’s what I worked in training departments for 20+ years. Now, let’s not fool ourselves. I like making money as well. However, when I have someone come to me too scared to launch a podcast, and I later I hear them cry over the phone as they see their podcast in iTunes, it is hard to put a price on that. The other reason you need to know you “Why” is so you can create content that fits in with your goal. If the purpose of your podcast is to position yourself as a leader in your field, then maybe you should use a Q&A format. What if you’re in just to make money. You’re in it to boost sales. Remember when you first start out you don’t have an audience, so if the goal is to convert your audience to sales, the first thing you need to do is focus on getting an audience, and second how to convert them. The length of time it takes to achieve this is why Podcasting is often said to have a slow burn. You have to have an audience before you can sell to your audience. Also, you better be willing to podcast for free, because when you start out, you are. In fact, you’re losing around $30 a month in expenses. The second thing is your health. Certain gurus love to tell you to stay up until three in the morning, get up at 6 and go to work. If you really want it, you will do this. If you don’t do this, well then (LOSER) you don’t really want it right? You just need to dig down deeper. After all, it’s not going to come to you; you have to HUSSLE DOWN and GO GET IT TIGER! No for the record, you do have to do the work, but killing yourself to live is not a great option. I did this for a while. Here is what it produced. A crappy attitude because I constantly felt “behind.” That I wasn’t working hard enough, and that was I was doing wasn’t good enough, and that I need to sacrifice more. A crappy product. I make enough typos when I’m awake, let alone when I’m sleep deprived. I was struggling with energy, and creativity because my body wanted something. It was called sleep. I recently lost 30 lbs. You know one of the key ingredients? Sleep. I now get at least 6, typically 7 hours of sleep a night. WHAT? THAT IS INSANE. No, what it is, is a strategy to be more productive because you’re not doing rookie mistakes because you can’t keep your eyes open. I can focus. You have the attention span of a puppy hopped up on red bull. The other thing it did was mess up my back. Countless time I would wake up at my desk with my head pointing down in some weird position as my body was in some strange position sleeping in a chair. Great, my hustle would now slow me down cause I can’t stand up straight. I gained weight. Why? Because I was BUSY, I had THINGS TO DO, so I would go get some “fast food” and slam my Double Mystery Meat, Fries, and a Coke. Never realizing by the time I drove to the Burger Hut, waited in the drive through, and got home to eat my luke-warm home slop, I could’ve cooked something much more healthy at home. Eating fast food is like pouring the cheapest gas you can find in your car. It doesn’t burn well, and it leaves a residue in your engine. Well, in this case, you body doesn’t know what to do with strange chemistry abortion called fast food that tricks your mind into thinking it’s not full so it can dump enough sugar down you face to light you up like a Christmas tree. You will notice on ingredient labels they don’t put the percentage of sugar contained in that Starbucks (because your morning Late probably has your over your daily limit already). Poor nutrition leads to you getting sick, and tired. Which eventually leads you to be sick and tired of being sick and tired. Now instead of being upbeat, creative, and inspired you are tired, unmotivated, potentially cranky, and/or depressed. Now because you’re tired and cranky (and maybe depressed), you will probably notice your family and friends don’t want to be around you. Being tired, sick, and cranky leads to: The third thing you need to have a successful podcast: Support. When your friends and family (going forward let’s just say family) don’t support your podcasting efforts, it will suck whatever energy you have left in your body. It is often the final nail in the coffin. You can’t demand support. Demanding support often can lead to resentment on the person waiting in the wings. When you FORCE someone to support you, they aren’t supporting you because they believe in you, or they want to. They are supporting you because they HAVE to. If someone puts a gun to my head forces me to say “Soundcloud is the best podcasting platform on the planet” I would do it because I like breathing, but would that really be support? When your family is complaining about the time, money and effort you are putting into your show it creates stress. Stress is not a great fertilizer for creativity. Some people strive under pressure, but many have a hard time concentrating. They can’t “be in the now” because they are too busy waiting for the shoe to drop. So those are the problems. How do you solve them? For Health Do the Following: Batch cook food. For me, I buy a family pack of chicken thighs and dump them into a pressure cooker. I then package them up and put them in the refrigerator. When I need a quick snack, I throw them into the microwave, and while I’m eating the chicken I microwave a vegetable, and I’m done in 10 minutes. It’s true fast food. The pressure cooker requires no overseeing. For me, I look at what time I’m getting up in the morning. For me, that is 7:30 AM as I have to be at work by 8:30. If I want seven hours sleep, I have to be in bed by 12:30. I know I need to exercise for at least 30 minutes that means takes me back to 12:00. Now Let’s Take This Thought into the Support Area I need to eat and spend some time with my family. Let’s call that two hours. That would be 10 PM. If I arrive home at 6 PM, I would have FOUR FREE HOURS. Now my family isn’t going to want to eat at 10 PM. So from 6-8PM I enjoy my family. I then spend 30 minutes exercising. It’s not 8:30. I have three hours and thirty minutes to work on my podcast, 30 minutes to brush my teeth and say goodnight. Realize something in this scenario. Your family gets 2.5 hours; your podcast got three hours and thirty minutes. If you did this every day, your family is going to feel short-changed. Setting a schedule is also where you need to go back and set expectations with your family. Can you pull this plan off two times a week (giving you potentially 6 hours of podcasting time)? Are they willing to support this? If not, what ar they willing to support? It may turn out that you might want to consider doing a shorter show instead of an hour long show. In the event you make some money with your podcast, give some to your spouse to do whatever they want. Now not only are you benefiting from your podcast but so are they. Make family time just that. Turn your phone off and concentrate. What happens if you run out of time? For me, I have found (unless it’s a deadline of a customer) most items in podcasting don’t have a time limit. The research you wanted to do tonight, can probably wait until tomorrow. That new tool you wanted to play with, can probably wait until tomorrow. 99.9% of whatever you wanted to do will still be there in the morning. I didn’t believe it, but I now can say 100% it is true. Quit the following actions to boost your attitude: Quit looking at other podcasters income and downloads. Much like golf or bowling, in podcasting, you compare yourself to your last game. Realize the gear you have will probably do just fine. Microphone envy leads to people spending money on things they don’t need which leads to spouses resentment. Avoiding resentment leads to people sneaking things into the house. You are developing bad habits. Obsessing over stats. Looking at them does not make them grow. Reach out and network with similar podcasts. They know exactly how you feel. Having someone “In the trenches” with you can help. Here are some tips to help with productivity Used web-based services like Evernote, Onenote, Google Docs, etc. This way if you find yourself trapped somewhere, you can do that research on your phone or tablet. You can spend your lunch hour doing research instead of reading the outdated magazines in the break room. I love todoist.com for keeping track of things with deadlines, and you can easily make items directly from websites (thanks to a browser extension) and from within Gmail. So set your expectations for your podcast, and set the expectations of your family. Protect your health by getting enough sleep, eating the right things, and exercising. Protect your family by giving them the time they need. If you have lots of energy and support, but your attitude is crap, it will hurt you creatively, and you may lose your motivation. If you are motivated but are sick all the time, then don’t have the energy to get behind the mic - even if your family supports you. If you have a great attitude, feel great, but have to deal with an upset family, your podcast may be okay, but your life is spiraling down the drain. Attitude, Health, and Support. Simple, but not easy. Mentioned in this Episode Planning Your Podcast Course The Podcast Producers Podcast Blubrry Advertiser Partner Program Biz Chix Biz Women Rock Rhoades to Success Shepodcasts.com It's All Journalism The Messengers Documentary The Messengers Podcast Need Help? Schedule A Session Today www.schoolofpodcasting.com/scheduleMentioned in this episode:2025 Audience SurveyI Want Your OpinionI am doing an audience survey and I want your input to help me make this show exactly what you want. If you have a few minutes, I have a quick survey at www.schoolofpodcasting.com/survey252025 Audience Survey

Driveway moments are podcasts that have you so captivated that when you get to home instead of going in to be with your family, you sit in the driveway to finish the episode. This week I had such a moment with episode 206 of the RED podcast hosted by David Hooper. I wanted to get Dave on the line to see what went on behind the scenes of this episode. Follow Upon on Troy Heinritz - The Story Isn't Over Troy called me this week (you'll hear the call) to let me know that he has been asked to fly to LA to host a show where he gets to interview the two creators of the television show The Blacklist (Troy does the blacklist exposed). They wanted a "super fan" to interview "the Two Johns" (the creators) about season four. So Troy gets to fly to LA, stay in a hotel, and feel the promotion power Sony Pictures as they promote him on a global level. If you missed Troy's story, you could click here to listen (or subscribe and never miss another show). Great Content Has These Ingredients I tell people that you want your podcast to make people laugh, cry, think, or groan. You want it to educate or entertain (or both). Today we are looking at some of the ingredients that you can use to inspire those results in your audience. Great content: Is content you can't get in other places Is unpredictable - not sure what you’re going to get (as long as its relevant). Is a dialogue, an open discussion. Is educational Is entertaining It’s often well thought out Has relevant personal stories Has a tease to get you engaged to stay or come back. Always Brings Value Beware of Inside Jokes The hurdle I have to get over with this episode is Dave has heard this episode (obviously) and I have heard it, but you haven't (maybe). So I need to give you enough information, so you don't feel left out, but not too much information to be a spoiler. Dave had an automated phone call that pretends to be from the IRS and threatens to throw him in jail. Dave knew this was a scam and turned on his skype recorder and called them back to investigate the situation (you can hear this at www.redpodcast.com/scam) his first attempt kept the person on the line for more than an hour (and he was not happy when he figured out that Dave was playing with him). Eventually, Dave was able to get someone to "put their guard down" and explain their operation (at the risk of getting in trouble). This intimacy was fascinating. Dave wasn't yelling at the worker but just wanted information. It made for a very intriguing episode. Then in true David Hooper fashion, he used the experience as a lesson to learn about growing your business. Episode 206 of the RED Podcast David Hooper has a very wide skill set. He spent many years doing marketing for musicians (at one point managed his own event for musicians). Dave is the author of NUMEROUS books on Amazon. He has been doing his Music Business Radio program on Lightning 100 WRLT in Nashville (and subsequent podcast) where he has interviewed some pretty big names. He recently started shifting his focus to include other types of marketing outside of music. His RED Podcast is NOT another podcast that interviews entrepreneurs about escaping their dreadful lives into the world of six-figure incomes etc., etc. It's not named RED Podcast On Fire. Instead, Dave has a solo show where he uses his life's travels and ties them to lessons you can use to grow your business. Just to make it easy, here is the link to Episode 206 to hear the whole "Scam" call go to www.redpodcast.com/scam In this interview you will hear: How it took multiple calls to get this hard to believe interview. Dave ended up with lots of content, but it would need editing before putting it before his audience. By not judging his guest, the person felt safe to open up and reveal inside information. Dave stuck to his guns and didn't take advertisers that didn't fit his show, or advertisers that wanted to pay him peanuts to get in front of his audience. Dave puts thought into his episode, so there is a theme that lends itself to transitioning from one part of his show to the other. Dave realizes there is a skip button and starts of his show with a tease to keep people tuned in, and includes one at the end to make them come back. The Power of Editing I've been called to produce The Messengers Podcast. The Messengers is a documentary about podcasting. I'm making a podcast about the movie about podcasting (yeah, I know). The difference is it's up to me to stitch together the story of what has been going on (with help from executive producer Chris Krimitsos). When I'm done, I submit the rough draft to Chris. At this point, I've put in lots of hours, and I want it to be done. Chris has always come back with ideas. You know what? They are always good insights. I'm too close to the trees to see the forest. Editing can make a good thing great if you're open to feedback.  Some people do the, "I just hit record and post it. I'm keeping it real." It's podcasting, and you can do what you want. I'm keeping it real by knowing that every word out of my mouth is not gold, and everything can ALWAYS have room for improvement. So I took an hour today and edit this interview. Here is what got cut: A bunch of UMs from me. A tangent that Dave and I took about playing music backward. Dave was explaining how he is starting a new podcast. His new podcast is not out yet. I cut out many things I said that were giving a second example of something that Dave had just said (thus I was creating duplicate content). What Did I Learn From Editing? I did very little prep for this interview. I knew I was just going talk to Dave about his episode and pull the best. In the end, I don't think I did a good job of letting Dave know why I asked him to come on the show. I OFTEN take a very roundabout way to a question. This action happens as I've started talking before fully forming the question in my head. As always, more preparation up front leads to less editing. Mentioned on This Episode Pro Coach Podcast - How to Get More Clients Building a Better Dave - Dave's"Say whatever I want" podcast Support The Messengers Documentary at www.supportthemessengers.com Schedule a Podcast Consultation at www.schoolofpodcasting.com/schedule Toastmasters 101 School of Laughs Glenn The Geek EpisodeMentioned in this episode:2025 Audience SurveyI Want Your OpinionI am doing an audience survey and I want your input to help me make this show exactly what you want. If you have a few minutes, I have a quick survey at www.schoolofpodcasting.com/survey252025 Audience Survey

Comments about the show? Call 888-563-3228 At Podcast Movement Kevin Smith said to forget hanging around people who would answer, "Why?" when you said you wanted to try something, and instead hang around people who said, "Why not!" Troy Heinritz is a why not kind of guy. He had spent some time in radio, and start a podcast. In today's episode you will hear how his story has grown and grown, but it started with a single tweet. It started by reaching out to someone on twitter because the guy had a bible verse That lead to ABC PR calling to see how they could help the new podcast Get an IMDB pro account and get all the contact info for people you want to talk down. Through building a relationship with his audience. someone in his audience knew one of the writers. Relationships with PR people lead to interviews with more writers Troy is now seen as the "voice of the audience" He has received free "Shwag" from companies to promote He is having a blast. How he balances Marriage, Children, Work, and Podcasting He co-hosts the Packer's Fan Podcast and just got a sponsor for the show. Check out Troy's Podcasts at: www.theblacklistexposed.com www.packersfanpodcast.com 112263 Golden Spiral Media Mentioned in this Episode www.clammr.com The Blacklist, Season 1 - The Blacklist Wordswag App Spreaker.com (use the coupon sopfree) Noodle.mx Network Podcast Player Survey (two questions - take the survey)   Ready to Start a Podcast?  Check out www.theschoolofpodcasting.comMentioned in this episode:2025 Audience SurveyI Want Your OpinionI am doing an audience survey and I want your input to help me make this show exactly what you want. If you have a few minutes, I have a quick survey at www.schoolofpodcasting.com/survey252025 Audience Survey

What I've Learned From One Episode of a Storytelling NPR styled Podcast I recently started a podcast in a narrative fashion about a documentary called the Messengers, as I've never done this style of podcasting before. Here is what I've learned. You have to know what story you are going to tell so you can add some intrigue, inspiration, comedy, etc. You need to catalog everything. The Sooner the better. So if I make a phone call, get audio from a video, I catalog everything. Identify your plot. For my first episode I wanted to tell the story of how and why everyone got involved, with a subplot of some behind the scenes. Then I wanted to build interest in future episodes. Looking back, it might've been better to keep it short and precise. It takes A LOT of time. This is why shows like Reply All have a team of 15 working on their show. Right now, I'm a team of one. The first 20 minute episode took around 4 hours. That is roughly a 12:1 ratio. My tool of choice here is the software Hindenburg Journalist. It's $99, and works on both Mac or PC, and you can drag in a bunch of files, cut them into pieces and then drag and drop them into the order you want them. It also auto levels the audio, and in this case I have all sorts of audio. Get the best audio you can. This is true for every podcast. In my case I had some phone conversations that sounded horrendous next to a skype call. I always judge if a clip is helping the story. Beware of the creep. What I mean by this is as I'm creating an episode about things that have already happened, there are things happening NOW. You have to think through the ears of your audience. They only know what you have given them. I'm reading Out on the Wire: The Storytelling Secrets of the New masters of Radio which I realize is a bit backwards. I should've read it before I started, but sometimes you just got to jump into the pool. When is a Remake Better Than the Original 15:15 I saw Ghostbuster this week, and found it very "Meh." It didn't scare me, or make me laugh. It was a shame as there are some really talented people in it. When we try to recreate someone else's magic, it typically doesn't work. I'm sure if we said some old show from the 1920's compared to a show in 1983, I'm not sure of movies that were better than the original. Typically a copy/remake of something isn't as good. With this in mind, don't try to copy someone else's show. Be yourself. Your audience will thank you for it The Only Thing Stopping You - is You 18:03 Is this you? You know you're a nice person. You're a good person. You're not perfect, but you always do your best. You have things you are proud of, and things you might wish to forget. Does this sound familiar? I'm going to share something I did this week. I talked at the beginning of the year how 2016 was going to be me getting out of my comfort zone. So I'm going to share a bit about my life, what goes in my head, and how I pushed through, and how you can too. In the end I'm glad I did, and you will be too. Here is some back story. I was in training to be a Pastor of a small church. I was brought in to bring in a younger crowd. The church was about 15 years old and over the last 10 years had completely lost touch with their youth at the church. After filling in for the Pastor I was approached to be an assistant pastor with the end goal of becoming the pastor when he retired. I thought about it. Prayed about it, and came on board. To keep this brief, they wanted me to attract younger people doing the exact same thing they had been doing that drove them away. Every idea I had was shot down. They were stuck in the "that's not how we do it" mode, and eventually I got frustrated and I could see how this wasn't going to work. I love those people and rather than lose those relationships, I stepped down. The bottom line was my ego took a hit. My self esteem got a quick uppercut to the jaw. When my first wife and I had accepted the fact that we would never have children, she became an alcoholic. Have you ever tried to reason with an alcoholic? It's not fun. Bottom line, I couldn't get her to listen to me. I'm glad to hear that years later after almost driving into someone's home, she is now sober. But here again, I was in a situation where I couldn't get someone's attention, and my words seemed worthless. I'm not looking for a pity party. Hang with me. My second wife was a smart, intelligent, funny person, who I later found out, disagreed with about 90% of everything I said. I could see where she wanted out marriage to go.  I could see the path on how to get there, but I couldn't get her to follow me. When I tried to follow her, well, it just didn't work. Here again, I just couldn't get her attention. As this was marriage number two, and I was right back where I started, this really did a number on me. After all the only constant in my marriages is me. We all have these. We all have something to say. But it is the past that often steps in to stop us from doing really good things in the future. Sometimes when these wounds are still fresh, they can really set you back. For me, I now work from home. It's weird. I go days where the only person I talk to is the check out girl at the grocery store. I might go to Bob Evans just to have chit chat with a waitress. It's weird. So I went to meetup.com and signed up for all these groups where people that are around my ago go out and explore the city. I could use some friends. It sounds like a good idea. But I had multiple opportunities to go. I always found other things to go. Here I would love the opportunity to have conversations, and yet I now had all this self doubt in my head. They say the older you get, it takes longer to heal, and that may be the case here. Sometimes you have to baby step it. Sometimes those babies steps can lead to huge outcomes. I am going to relate this to podcasting in just a second. So I decided to go to a restaurant/bar to hear some old friends band. This was an area in Akron, Ohio called Portage lakes. It was a beautiful night to hang by the lake, listen to some friends, and do this thing called relaxing that I hear people talk about. Did I mention that there is a female lead singer in the band? I've known her for years. We always joked how I was married when she was single. She was in a relationship when I was single. Now we are both single. I walked up behind her and said, "I remember you." Well, the reaction I received was amazing. One would've thought I was a returning soldier coming home from the war (inert divorce joke here). She almost cried. It created somewhat of a scene. Her guitar player (another long time friend) had not seen me in years (all of my friends from my home town have not seen me in about 8 years). I turn around and there was another musician that I had actually played with in one of my old bands. Here is the point. There were people there waiting to connect with me (I did get her phone number by the way). They were all glad to see me. All I had to do was push through and make a little effort. As we often say on this show, "Nobody will punch you in the face" (thank you Ryan Parker of foodcraftsmen.com ) and nobody did. So when you push through and you start your podcast, there will be people there glad to meet you. So why did it take so long? Because I would over think it. What if I met a woman? Where would that go? Etc, I would WAY over think it. I made it way super complicated in my mind. I think we do this in podcasting. We start thinking about our HUGE audience that we are going to have, and we focus on all the technology, etc. We make it super complicated in our head, when in reality its not. You don't have an audience, and by the time you get some numbers you will have had some time to work out the kinks. Instead we focus on the people who may not like us. You know what? There may have been people who didn't like me at this bar because I was drinking water? You know what I didn't notice because I was busy spending time with the people who enjoyed my company, and that's what you can do with your podcast. Here is one of the coolest things about podasting. In some cases, you are the team. You are the committee. You are the program director. You don't need to ask for permission. When I was at Podcast Movement, it was kind of weird as I had to check in and see what my boss wanted me to do. When you are recording your podcast, no check in is required. You are 100% completely in control. It is YOURS. The only person who can stop you (for the most part) is YOU. Jump in the Pool 29:02 I'm full of stories this week. I also attended a birthday party for my brother. Also in attendance was my niece and her three children (my great nieces and nephews). I showed up just in time to see my 8 year old great nephew (who had started the day in a life vest) jump off the diving board into the deep end, tread water and swim to the side. Now his first attempt he didn't jump straight, and aimed toward the side of the pool. There is where the experience swimmers (his Mom, and the adults) advised him to NOT jump towards the side because you might do too good a job and bang you head on the side of the pool, which happens to be concrete. Shortly thereafter his five year old sister did the same. She needed a bit of help to get to the side of the pool, but it was amazing to see someone jump off a diving board when there is a chance of drowning. Later my Great-nephew said, "I'm proud of myself." Here again, someone had faced their fears only to come out the other end feeling good. Catching Up With My Listeners 36:02 I got email talking from Orlando about other countries "Catching up" with the USA, and Heather From Craftlit recommendation to go listen to the Voice Acting  Mastering. Poll of the Week - Podcast Players 43:31 Take the two question survey Mentioned In This Episode Planning Your Podcast Course Creative Studio Academy Hablando De Tecnología Hindenburg Journalist Book: Out on the Wire: The Storytelling Secrets of the New masters of Radio Food Craftsmen Podcast FiendMentioned in this episode:I Want Your OpinionI am doing an audience survey and I want your input to help me make this show exactly what you want. If you have a few minutes, I have a quick survey at www.schoolofpodcasting.com/survey252025 Audience Survey2025 Audience Survey

Podcast Movement was a great success as all of the previous events. WOW. The one thing different this year was I was working for Libsyn. I spent pretty much three days talking from about 7 in the morning to somewhere between midnight and 2 AM talking loudly. Consequently, my voice is still kind of raspy today. I had originally planned on playing the talk I did, but to be honest the audio has so much room noise it's unusable. Instead I want to share some quick insights from Podcast Movement.  Bring a back pack. - I was using a laptop case and my shoulders still hurting.  If you want to meet someone, you need to set this up in advance.  Don't be afraid to try things. I did a Q&A. This was new at PM16, and it was in response to customer feedback. I thought my session went well, and I enjoyed not having to working on a bunch of slides.  Be Careful Extending Your Launch I love Giordono's Pizza. Every time I go to Chicago I have to get some. It's super-duper thick, and it's quite yummy. They look small, but one piece will fill you up.  We went one night, as did apparently the entire event. There was a 90 minute wait. We found out that we could order out pizza and they could start making it, and then (hopefully) by the time we got to our table, the pizza could be ready.  That sounded like a great plan. The problem is what we were told and what was reality were very different. We got to our table and instead of having the pizza soon, we waited another 90 minutes. So all in all we waited three hours for food. Was the pizza good? Absolutely, but did it make me roll my eyes back into my head and make me go "oooooh this is soooooo good..." like the other times I've enjoy ed their pizza? No. Why? I had been telling people how good it was. That is half the fun of going there is to take someone who has never had their pizza, and watch their face. But after three hours of waiting, unless they threw in a Heil PR40, I don't think the pizza would've lived up to the hype.  So if you are a person who is getting ready and setting up your auto responder, your squeeze page, your sales funnel, etc. meanwhile you had already told your audience that you would be launching a podcast "soon," by the time it arrives the wait may take away from the over-all experience. With this in mind, be careful when you announce your podcast is coming. You might want to wait until you have a finished episode ready to go. You might want to wait until your show is approved in iTunes, Google Play Music, Stitcher, etc.  New and Noteworthy Update I ran into Nicole of the BBRshow.com (Business Building Rock Stars). If you count from the top she is currently #81 in "New and Noteworthy" and said she doesn't seem to be getting any major push from this position. She said she is seeing slow steady growth. This segment was recorded using nothing but my phone.  What it Would've Sounded Like if I had Won an Award I was honored to be nominated in the Technology category and then the PEOPLE'S CHOICE! (but didn't win either). I had a speech in case I won. It went a little something like this: Look, I don’t win very often, so I’m going all out on this. OK? I would like to thank: GOD My listeners. Without you I am nothing. To the members of the School of Podcasting. Thanks for picking me as your coach. It has been a pleasure serving you. A special shout out to the Ask the Podcast Coach chat room. You folks truly are neat. Thanks to the academy, and to my fellow nominees. It was great to be nominated with you (I’ve been nominated for 8 different awards, and I gotta say it is nice to win). To my co-hosts I’ve have over the years. Rob Walch, Paul Colligan, Gary Lealand, Erik K Johnson, Jim Collison, and of course my tripod brothers Daniel J Lewis and Ray Ortega. Gentlemen thanks for being great co-host and in some cases competition, but thanks for being even better friends. To libsyn for hosting all of my files without a glitch, and thanks for the job while I’m at it. Use the coupon code sopfree to get a free month. Cmon, you know I had to go there. This is really overwhelming. Ask my ex-wife and she will tell you I don’t handle compliments well. I do want to thank some people, Daniel J Lewis, Marcus Couch, Erik K Johnson, and Steve Stewart who called me during my divorce just to make sure I was OK. As I got divorced 10 days before Christmas, Steve took time out his family time, and called me on Christmas day. I know we like to talk CPM advertising, and income reports, but when you’re spending Christmas with your cat that phone call was worth a million dollars. Two more quick points. If you’re almost ready to launch your podcast, but you’re waiting on that one thing LAUNCH. An almost perfect podcast will impact 100% more people than the one that never makes off your hard drive. Lastly, people ask me why I have Jeremiah 29:11 on my website. Well in 2015 I got divorced. Shortly thereafter I was laid off. I was estranged from my family due to some things my ex-wife had said. It was a dark place. I moved back to my home city of Akron where I now have a peaceful house. I called some friends and got a job at Libsyn. After 7 years of not talking to my brother, that bridge has been restored. So when things get dark, remember Jeremiah 29:11 it goes a little something like this. “For I know the plans I have for you,” declares the Lord, “plans to prosper you and not to harm you, plans to give you hope and a future.” Tonight I stand here with a trophy in my hand and say this is why I have Jeremiah 29:11 on my website because it's true. Thank you all Mentioned In this Episode  www.inglespodcast.com www.shepodcasts.com www.bizchix.com bizwomenrock.com Podcamp Pittsburgh Podcast Mid Atlantic Join the School of Podcasting Doors close in a week. Hurry to reserve your spot. Join TodayMentioned in this episode:2025 Audience SurveyI Want Your OpinionI am doing an audience survey and I want your input to help me make this show exactly what you want. If you have a few minutes, I have a quick survey at www.schoolofpodcasting.com/survey252025 Audience Survey

Comments? Call 888-563-3228 Join the School of Podcasting today Podcast Movement is Next Week I will be working Libsyn booth all week except for my Q & A Season on Friday at 10:15-11:00 on the Solutions Stage.  Please find me and say hello. I would love to meet you. Have fresh batteries in your portable recorder Have your business cards Clean of the SD card Comfy shoes and breathe mints are a must. If you have a conflict between a session and a discussion, stay in the hallway and continue the discussion and listen to the recording.   Glenn Hebert likes to Hang Out With Journalists 8:13 Today is this third appearance of "Glenn the Geek" from the horse radio network. Glenn is making a living through his podcast, and a lot of hard work. Today we find out. What mistake Glenn feels he has done, and wishes he could go back and change it What equipment he is using the create his live show including callers. He gives some insights into selling ads on your show. His insights from Magazines, and how Glenn is now helping magazines in his niche get into podcasting. Not only does the magazine bring over their audience, but they also bring over their sponsors. His biggest hurdle is booking guests Why you should look at every problem as an opportunity. Glenn is using Mixlr, Call in Studio, Google Sites, Audio Hijack Pro, Auphonic, and he uses three separate computers. You can see when you add "live" to your podcast, your technical skills need to go up. Glenn embraces the pressure that live brings, and he likes the feel. Check out Glenn's Network at www.horseradionetwork.com Couch Cushion Experiment 43:50 An easy way to cut down on "room noise" grab the cushion from your couch. You could purchase Milk Crate, Egg Carton Foam or you can just order one already built and save the time and effort. New and Noteworthy Experiment 51:42 If you go to www.becauseofmypodcast.com/itunes Please rate, review, and most improbably subscribe to the Because of my podcast show. I now have 65 ratings. I have a total of 559 downloads over six episodes with the highest episode being 171 and the lowest being 58 I'm on row 91 of the Technology > Podcasting category. I am still not listed in the "main" new and noteworthy. But I'm noticing a trend on who is. Jim Norton - comedian Kathy Smith - "famous" health expert Chris Hardwick The Dallas Morning News Gimlet Media - Ebay podcast that's not about eBay Michael Kosta- Comedian E! Network. Mentioned in this Episode The Messengers DocumentaryMentioned in this episode:I Want Your OpinionI am doing an audience survey and I want your input to help me make this show exactly what you want. If you have a few minutes, I have a quick survey at www.schoolofpodcasting.com/survey252025 Audience Survey2025 Audience Survey

I was born in Akron, Ohio. I lived in Cleveland, Ohio for 8 years and now moved back to Akron. So when LeBron James join the Cleveland Cavaliers we were all excited. Last year we came close, but we lost (there is a long history of Cleveland Sports teams coming "this close" to winning only to lose). This year our team was down three games to one. No team had ever come back from that deficit. We were up against the team that had the most winningest season. Again, we all started think about coming "this close," and we started thinking about what we could improve and try again next year. There was one person who didn't that way. His name is LeBron James and that's what I want to talk about today. Because there is a part of podcasting that is mental. When asked what he did when he was down 3-1 and how he maintained, LeBron couldn't answer specifically, but he talked about previous championship he had been in as a High School Player, and it all came back to preparation, and looking for ways to improve. So he watch film from the gems where his team lost. He looked for things he could do better. One of my montra's is "Constant Improvement." Maybe it is the teacher in me, but I always feel there is room for improvement. He listened to the right people. While his Instagram would show he didn't 100% tune out social media, during the playoffs he turned off sports radio, TV, newspapers, and anyone else that had an opinion. The opinion he was interested in was his coaches. So if you get a negative comment, or someone shoots you a negative email, put it aside. Get a group of people to be your focus group. Ask them how you're doing. Get a Facebook group going. He gets his team involved, in some cases telling them what to do. So if you want people to contact you, give them options (email, voicemail, speakpipe) and then tell them. In some cases, show them. He didn't quit. There was a time in the game when it was tied. The other team got the ball and was running down the court. It was two player against one, this was going to be some easy points. Except for one thing. LeBron James didn't quit. He had been  running down the court with one of the players as hard he he could. He had one goal, and that was to block the shot. If you see the replay you will see where the other player started to take it easy as he went to lay the ball into the hoop. This again, was going to be two easy points. Instead as one player left off the gas Lebron leaped into the air and blocked it. Many feel this was a turning point. He didn't quit. Have you ever had something you thought was hard, but you pushed through? If you want to watch your audience get smaller, quit. That is guaranteed. My favorite quote of Lebron's from his press conference was "The games always gives back to those who are true to the game." To me, I'd like to tweak that to say, "You audience always gives back to those who are giving value to the audience." Notice I got specific. It's not just giving; it is giving value. What Happens When You Don't Know Your Audience Sometimes we think we are giving value but we are missing the mark. When I was married I used to do things for my wife. I thought these were wonderful, romantic, and would be sure to score me points. I found out later in therapy, that they accomplished none of my goal. Instead I found a other items that WOULD. How? By talking with my wife. You need to find out what your audience needs (Facebook groups, email lists, surveys) and give them what they want. What would you do if your boss said you had to do a presentation in 14 different countries? If you didn't learn the language, it wouldn't make sense If you didn't' learn about their culture you could offend someone without even knowing it. What if instead of rushing in you took the time to know the language and customs? In this instance your podcast is your boss, and the 14 countries are different social media outlets. Pick a platform, learn it. Learn the type of information that works on that platform. Check out Brandi at Big Active Audience for more great information Survey of the Week What is your favorite Social Media Platform.  I would love to hear about it in this week's survey. Take this one question Poll Because of My Podcast: I'm Helping Myself and Others Deal With Grief Darwyn Dave shares the story about how his father was murdered when he was a young boy. After listening to this show, Darwyn has started working through his own grief via a podcast. His goal, not to make money, not to get 10,000 downloads, but to help himself and others work through grief. Now, barbecue of his podcast he's been asked to create some videos and share his experience. Check out his show at www.dealingwithmygrief.com New and Noteworthy Investigation People are obsessed with iTunes New and Noteworthy. What is the effect? Well I wanted to find out. I don't think it's much, but I wanted to KNOW. So I started a podcast called "Because of my Podcast." I started tracking items. It seemed so easy to get into New and Noteworthy in the past, so here is what I've found. Maybe not. The show has 357 downloads (ranging from 43-120 per episode), and 51 reviews. While I'm line 90 of the New and Noteworthy in my category, I am not New and Noteworthy from the main page. Some clients of mine are and here are there numbers: I do have some clients in N&N. Client 1 is on line 110, they have 4000 downloads (ranging from 166 to 740 per episode). They have 15 episodes and zero reviews. Another is on line 135. They have 3500 total downloads (ranging from 80-400 downloads per episode). They have 20 episodes, and zero reviews. Other things I've found have been that shows that need to be pulled are not. Rumor Girls Uncut has not had and episode since 2011, and none of their files will download. I will keep my eye open for more shows that might show that Apple needs to prune the tree. If you'd like to help with the experiment, go to www.becauseofmypodcast.com/itunes and subscriber, rate, and review. I'll report on the standings as the show goes forward. Ready to Start Podcasting Check out www.theschoolofpodcasting.com Step by Step Tutorials Live Podcast Consulting Priority Email Support Private Facebook GroupMentioned in this episode:2025 Audience SurveyI Want Your OpinionI am doing an audience survey and I want your input to help me make this show exactly what you want. If you have a few minutes, I have a quick survey at www.schoolofpodcasting.com/survey252025 Audience Survey

Answering Audience Questions Is a podcast a good way to promote a multi-level marketing (MLM) business? If your sole goal of a podcast is to generate income, you need to realize a few things: Nobody tunes into an infomercial on purpose (usually it's that there is nothing else on) You make money from your podcast by delivering value. This helps people like you because you're helpful. When people trust you, they may purchase something you recommend or provide. It takes time to develop the relationship between you and your audience. So whatever your product is, your industry, if you have tips on running that business, using that product, news about that industry, then it might be helpful. Figure out who your target audience is and make the information that they want to consume. Starting a Podcast With My Child Dave, On the second leg of a trip home from VT to TN, I spent 8 hours in the car listening to your voice yesterday. And enjoyed it thoroughly. Thanks for the great content! I've been listening to podcasts for years and am thinking of starting one with my 11 year old son. We have a concept and I'm going to put him through the paces of evaluating and starting a business (I've had an online business for 20 years) with the intention that he'd be doing this for the next 8 years at least until he leaves home. So, it's a long term strategy for us (we're doing the project whether we broadcast it or not, so we may as well). And I'm sort of tagging on the biz training for him and see if we can develop it into a part time job for him (I'm launching on another biz that this coincides with as well). My question for you is this...there's plenty of info out there on the tech side of the equation and plenty of courses like SOP on getting started (which we may do in a few months) and marketing info, etc., but either I'm not seeing or just not looking in the right places for resources on the broadcasting skills side. Obviously, just doing it is a huge bit of it. But, I'd like to be able to talk him through the skills needed and how to get them in a general way. We're interviewing a radio friend about interviewing next week, but I thought I would ask you...Do you have any resources that you could point us to on developing the broadcast skills needed to make a great show (assuming the content is great and the tech is listenable)? Thanks for any direction you could give, I appreciate your time! Michelle - cornerstonepromos.com Marketing Minutes - Brandi Young Brandi Young is a software developer who has been working with podcasters on some software. Though interviews she has found that many podcasters are relying too much on iTunes when there is a whole other world of tools to Market your Podcast. Check out her website at www.bigactiveaudience.com slideshare.net meetup.com Pinterest.com New Features Coming to Podcasting Blubrry will be launching Podcast Sites. This is a free website based on Wordpress. Libsyn has destination stats, audio files to YouTube, Episode Defaults, Entranced ID3 tags Spreaker is coming out with a new CMS Use the coupon sopfree at any of these companies to get a free month (full discloser I work for Libsyn). Podcast Rewind I appeared on round 73 of the Podcasters Rountable talking about branding your podcast I appeared on Episode two of the Membership Coach show with Marcus Couch talking about the Burden and the Benefit of Membership sites. Check out Paul Colligan's Look back at 10 years of Video with Lauria Petrucci (Cali Lewis) Last 5 in 5 Cale Nelson Cale Neslon from the Ham Radio 360 Show shares the last 5 podcasts he listened to. Everything Ham Radio Linux in the Ham Shack School of Podcasting (this show) Black Man with a Gun Kenn Blanchard Show Wealth Steading (howto invest) Mentioned in this Episode Feeding My Faith - Does God Have Brain Damage? Podcast Movement Almost Sold Out. Use the coupon code sop40 Join the School of Podcasting Step by Step tutorials Priority Email Support Live Podcast Consulting Private Facebook Group for Networking Join the School of Podcasting TodayMentioned in this episode:2025 Audience SurveyI Want Your OpinionI am doing an audience survey and I want your input to help me make this show exactly what you want. If you have a few minutes, I have a quick survey at www.schoolofpodcasting.com/survey252025 Audience Survey

Because of My Podcast - I Got to Go To The Largest Event in My Niche 2:05 Cale Nelson from hamradio360.com wanted to go to world's largest Ham Radio event. He wanted to go, but had these pesky things called kids that need silly things like food, clothes, and shelter. So this didn't leave Cale with money to spend on his hobby of podcasting. Well a few listeners said he should try putting together a funding campaign, and so he did. Did he get the money he needed? Well he didn't get the 100% needed. He got 220% he needed! He did this providing VALUE for shirts, hats, shipping, etc. The cool thing is Cale had the courage to try a crowd funding. It could've blown up in his face. Instead his audience came through and he got to attend with all of his expenses paid.  Why You Should Attend Events I went to Podcast Movement last year. I went to a session to support my friend Steve Stewart. After his session some guy named Glenn Hebert got up to speak. You may heave heard me mention Glenn the Geek from the Horse Radio Network (Glenn has 20+ advertisers on his network). I saw Glenn do an impromptu speach. That lead to me asking him to come on the show. That lead to a relationship where Glenn asked me to speak at Podfest last year. That lead to me being interviewed for a documentary about podcasting. Which has now lead me to being asked to help with the film. The film is going to be AWESOME. I will be setting creating relationships with people who you will hear on this show. I have found co-hosts. Here are come cool places to go Podcast Movement - July 5-6 Chicago, (use the coupon sop40) Podcast MidAtlantic  September 9-10 NJ New Media Europe - June 18, 19 Podcast Success Summit - Online 89 Speakers Podfest February 23-25 Orlando Podcast Bingeing 22:54 The Moose Falulence Podcast (joke)  I found a new podcast that I'm really loving. It does the two things that I really like. As a teacher, I love to learn. As a human, I love to laugh. When you can have me doing both, I'm a fan for life. I discovered a show called the Pub from "the Current" (itunes). The host is Adam Ragusea and he takes current news, and dissects it uses it as a learning tool. The latest episode had him picking apart an interview of Donald Trump. This wasn't for the content, but to look at the strategy of how the interviewer approached the subject. He is not afraid to bite the hands that feed him (the media) and backs up his opinion with great insights. He's a Journalist in Residence and Visiting Assistant Professor of Journalism at the Center for Collaborative Journalism at Mercer University in Macon, Ga. He’s also reported for public radio shows including Morning Edition, All Things Considered, Here & Now, Marketplace and The Takeaway. Before becoming a journalist, Adam studied music composition, and he creates all the music for The Pub. If you want to keep up with the media, or if you're tired of all the "Podcasts about podcasting" (but still want to improve your show), you might give this a listen. Finding Your Audience - Tools 27:10 Don't just Google, go and advanced Google search where you can exclude things you don't want at https://www.google.com/advanced_search Check out barndi Youn'gs article on advanced Google Searches Find People on twitter, but use the advanced twitter. https://twitter.com/search-advanced?lang=en You can use a tool like http://buzzsumo.com/ You type in keywords and it'll show you what's being read in your space in the last year, two years, etc. 30Cast.com Helps Podcasters  30Cast is a new service launching next month to help podcasters find music to use in your podcast. :30cast offers fully produced tracks that fit any theme, topic, vibe, or feel.Each piece of music is 30 seconds long (not my favorite part of this idea). This is not for a person who wants to be a DJ and play the entire song. Pricing will be 9.99 for a one time use 24.99 for a month 49.99 for three months 89.99 for six months $129 for a full year.  During the time your license is active, you can use that piece of music in as many podcasts as you want. This is not for major label music. This is indie musicians that make professional sounding music.    From the Audience As if 35 podcasts weren't enough to keep up with, you gave me a 36th to listen to. Now I'm binge-listening to The Podcast Engineering Show.   As a compulsive gear-head and self-confessed audio snob, it's the kind of show I've been hoping for. Having been podcasting myself since 2008, I'm well beyond "how do you set up a mix-minus?" and "what is gain-staging?"   And because the tea leaves were pretty clear to me 3-4 years ago, I knew that serious podcasters were going to have to step up their audio engineering game. Plus, I love this kind of crap.   So Dave, thanks for adding yet another podcast to my life. I'll have to look through the list of shows and unsubscribe from one of them to restore balance to my life. But don't worry, it won't be yours!   Best,   Max www.airplanegeeks.com   Muhhamad Ali Follow Up 44:07 Last week I did a segment on what Podcasters could learn from Muhammad Ali. I wasn't sure how this would go over. I was a little worried, but it interested me so I went with it. Apparently, it interested you as well as I had a few people email me to say that they enjoyed the episode.   One last thing I have also learned about Ali since last week. One movie I watched explained how he was somewhere with Jim Brown who was basically a Super Hero who played for the Cleveland Browns. He went to Jim and said, "Let's go for a walk and talk to some people." He was always above serving and connecting with his audience.   The Naked Episode46:23 I had a few people comment on the Naked Episode. This was an episode I did with just the Audio technica ATR2100 microphone and Audacity. This was to show you that you don't need to spend $1600 on equipment. I've had a few people say to me, "I don't hear a difference." This proves my point that we can sit in a room with our headphones squished into our head, but for the person on the bus, subway, walking the dog, etc. Nobody hears these subtle differences that the extra hardware creates. I actually had one person that thought it sounded better Latest Podcast Reviews 47:49 I subscribed to Dave's School of Podcasting after listening to several episodes of his show. There are other people out there who teach podcasting with a bit more hype, pomp and circumstance, but I don't believe that those methods will produce long term results. What I like about Dave is he seems to actually care not only about people individually, but about the podcasting field in general. Dave will never tell you to exchange reviews. I know this practice exists, and yes, of course I've been tempted to go this route myself, but think about it.... why should you get someone to review your show who will never listen to it? Don't you want REAL listeners to review your show? You will only gain listeners by producing great content and marketing your show to actual potential listeners. Also don't be fooled by Dave's humility. He really knows his stuff and if you spend a few shows listening to him, you'll start to learn it too. I've greatly improved my podcasting skills by listening to his show, and being a member of his School of Podcasting hasn't hurt either because he always answers my questions, usually within an hour of my emailing him. If you are going to pay for a podcasting coach, the value you get from the School of Podcasting can't be beat. - BirdBrain 99 It's not boring and you do learn new things on each episode. - VeronicaMoreno010308 Courtesy of My Podcast Reviews Your reviews are deeply appreciated. Leave you review today. Don't Compare Yourself to Others There is always someone better, and someone worse than you. Today we heard from Cale Nelson, and how he is impacting people (and how he is being impacted). We never mentioned his numbers. Know WHY you want to podcast, and realize that after three months you're not going to have 1000 downloads per episode (unless you name is recognizable).  Join The School of Podcasting You get: Step by step tutorials Priority Email support Private Facebook Group Free "office hours" Consulting     Mentioned in this Episode 56:39 Bernie the Cat and his thoughts on Bernie Sander's losing. Late Night Internet Podcast New Media Show The Feed Podcast Classy Little Podcast Audio Jungle Best Podcasting Gear Learn to Subscribe to a Podcast Ask Gary Vee show Yngwie Malmsteen Podcast Review ShowMentioned in this episode:I Want Your OpinionI am doing an audience survey and I want your input to help me make this show exactly what you want. If you have a few minutes, I have a quick survey at www.schoolofpodcasting.com/survey252025 Audience Survey2025 Audience Survey