School of Podcasting: Expert Tips for Launching and Growing Your Podcast

Have you ever thought, "Oh someone is already doing a podcast about my subject." If so you need to listen to today's show with James Cridland of podnews.net who saw there were other sites and newsletters featuring podcast news, but he thought they were missing something. He had been doing newsletters and working in the radio industry for years, so he decided to start a newsletter (that became a podcast, and an Amazon Flash Briefing) and has really come out ahead of the pack. Today James peels back the curtain on what planning went into the show, and what tools he's using to pull off a daily show. Because of My Podcast: I'm Going to be Inducted into the Academy of Podcasters Hall of Fame 1:34 I got a call last week from Gary Leland was surprised to hear that my peers have selected me to be inducted into the Academy of Podcasters Hall of Fame. I am humbled, honored, and a whole lot of other emotions that I can't quite digest yet. Become a School of Podcasting Affiliate and Earn Money Referring People 3:57  You can earn money referring people to the School of podcasting and earn commissions each month they stay subscribed Go to www.schoolofpodcasting.com/affiliates James Cridland Shares What it Takes to Make A Daily Show That Knocks it Out of the Park 5:41 I brought James on as he is just crushing it with his newsletter on Podcasting. He seemed to just appear and is just crushing it. So in this interview, we hear: His planning and how he practiced first before launching He realized his environment changes as he travels and he needed to be able to produce it from any computer How he emersed himself in his niche as step one, and he uses https://www.inoreader.com/ as his freed reader (tutorial on inoreader) How does he choose which stories to spotlight How he uses newsletter analytics to understand his audience What stories are the most popular He codes his own website and uses Sendy to manage the email list What advice does he have for someone wanting to be an expert in their field As a person with a radio background, what do you think radio feels about podcasting? His thoughts on people buying their way up the Apple Rankings Marketing your podcast, and explaining it to future listeners What percentage of his downloads come from his Amazon Daily Briefing His thoughts on editing and the optimum length of a podcast He loves to listen to Death in Ice Valley, Hamish, and Andy, Reasons to be Cheerful Check out James Daily Podcast News Show at www.podnews.net [click_to_tweet tweet="I knew consistency would win in the end" quote="I knew consistency would win in the end"] Isn't Email Dead? 42:40 But wait, isn't email dead? According to some studies, email is four times more effective at reaching your audience than Facebook. (source) If you are looking for outreach, that may be social, if you're looking to boost sales, or get your audience to click on Something than email is still the king. An article that just came out a few days ago explains how 58% of people "check their email first in the morning vs 11% Facebook and 2% Twitter. 2.6 billion people have email vs 1.7 billion for Facebook. The article states that "It turns out that 77% of consumers prefer email over social media for permission-based promotional messages." (source). The only problem I have with the article is that it's from option monster who helps you get email sign-ups. What Makes a Good Lead Magnet? 44:16 The best lead magnet ideas typically come from your audience. It's a question someone asks, and it's a really good question. What problems can you help them solve? What would lessen their stress, save them time, or help them reach a goal? Here are some Lead Magnet ideas Poll results (you can use a free tool like Google Forms to create a poll) Reviews of Services see www.schoolofpodcasting.com/headlines Question and Answers Ebooks Webinars Mini-Courses www.schoolofpodcasting.com/babysteps Checklists Spreadsheets Toolkits Planners Guides You could make many of these with free tools such a Google Docs and then Save it as a PDF. What Email Service to Use? 47:05 Many people start out with Mailchimp as it's free. As James said in this episode, if things start taking off it can get expensive quickly. Keep an eye on your subscribers. I'm currently using Convertkit, but to be honest I never used any of the cool marketing tools they have. I should have stuck with Aweber. With that said, as I look into using marketing tools, I've heard a lot of good things about Active Campaign which seems powerful. Ready To Get Your Podcast Going? 51:25 I would love to work with you to get your podcast going. If it's already going, I'd love to help you grow your audience. I have many ways I can help you go to www.schoolofpodcasting.com/workwithme and let's start moving your forward today

Two Podcast Growth Strategies and Dynamic Podcast Sponsorship with Ad Insertion Today in episode 620 you will learn two strategies to grow your audience and your subscriptions and you will learn how other podcasters got podcast sponsor. Keep in mind, if you are doing a show for fun, you can do a podcast with no intention of making money and that is 100% fine. I see podcasters who are now choosing media hosts based on their host's ability to get them paid. New media hosts are popping up selling Dynamic Ad Insertion. This is not where you do a host read advertisement. This is where you have ads that that sponsor often had recorded, and then insert them into your show (you pick where they appear). In my example, the recorded ad was at a much lower volume. Growing Your Podcast Through Print 1:50 Mark Miller from the Repurpose Your Career shares how his podcast was featured in an actual paper Magazine, but not only a Magazine AARP. Now one might think that podcast listeners are not reading AARP but it turns out some of them are and now his numbers have taken a sizable jump. So the lesson here is you never know what will bring you more listeners. Today's Podcast Sponsor: PodcastGuests.com 3:49  A great way to grow your audience is to be interviewed on other podcasts (as they have podcast listeners). Many podcasters love to boost their network by doing an interview show, but maybe you're having a hard time finding guests. PodcastGuests.com helps you find guests for your podcasts for free PodcastGuests.com will feature your podcast to its more than 4,000 users to find qualified guests that meet your requirements Podcastguests.com helps you become featured on other shows and helps you find guests for your show. Tim “Kimo” Brien from http://kdoipodcasting.com Growing Your Podcast with Face to Face Meetings 5:15 Way back on episode 474 of the School of Podcasting Glenn "the Geek" Hebert (of the Horse Radio Network ) made his first appearance and explained how he had gone to trade shows. Elikqitie from the Travel Gluten Free podcast tried this, and while she didn't get the booth for free (she did get it at a reduced rate). She had tons of interviews and grew her network. One company emailed her after the conference and reached out to be interviewed. Another boost came when someone she met at the event shared an image of them on Instagram and she could see where this was adding to the number of downloads for that episode. Then another contact from the event asked her to host a webinar they are running. Siri Can Subscribe You Audience to Your Podcast 16: 02 Did you know if you have an iPhone you can say, "Hey Siri, Subscribe to the (name of your show ) podcast" and she will ask you to confirm your decision and the subscribe to your show in the Apple Podcasts app. You can do this on Facebook live and share it with your audience. Question(s) of the Month 16:58 This month I asked, If you got a sponsor how did you get it? I also asked, Do you planned on launching a new show this year?" Here are the answers" Win Charles from "Ask Win" does plan on starting a podcast after she graduates from College in 2019. 20:47 She did have a sponsor who found her. 21:50 Cale Nelson from the Modern Christian Men podcast had a sponsor for his Ham Radio 360 show before he even had one episode published. He got a second sponsor who approached him. He does plan on launching two new shows both involving members of his family (Sistercast, and Our Podcast ) 25:34 Tim “Kimo” Brien from http://kdoipodcasting.com will plan on releasing a new show Gray Heroes soon (July) 2734 Luke from the Triangle Tactical Podcast (about competitive shooting). His first sponsor fit his niche and sells bullets for competitive shooting. He got them as a sponsor by reaching out and asking, "Would you like to be a sponsor of my show?" and they did. The second sponsor came to Luke and asked to be a sponsor. They have a competitive shooting related business. 29:55 Matt Rafferty from the Author Inside You podcast (where he interviews first-time authors) and he kept getting approached by a book agent who wanted to have his clients interviewed. Matt worked with the agent to sponsor the show, and now interviews his authors. 31:14 Hilda from the  Wise Traditions podcast a podcast for the Weston A. Price Foundation and its Wise Traditions diet and principles. Hilda is looking to create a health-related show in Spanish. She needs a Spanish speaking editor (I suggest Niel Guilarte from Wildstyle Media) . She thought she had a slam dunk as the Wise Foundation already has a publication and Hilda thought the sponsors of the print version would be an easy slam dunk for the digital version, and so far that has not been the case. 35:23 I don't plan on adding more shows (I just added the History of Six SHooter), and I may be retiring the Alexacast (as Amazon fired me from the associate's program). If you are looking for sponsorship and you aren't getting the 5,000 download per episode, try contacting True Native Media who found a few sponsors for me. My latest sponsor approached me directly. I've been taking sponsors as I'm working up an updated version of the Book More Podcast Money. Beware of Moving to a Media Host who Promises Your Podcast Sponsors 36:48 Most sponsors want at least 5000 downloads per episode after 30 days (monthly stats are worthless). Only about 10% of most podcasters get these kinds of numbers. A new trend is Dynamic Advertisement or Dynamic Ad Insertion. This is where you can go in and have ads inserted at the beginning of your show (pre-roll) at the end of your show (post-roll) and somewhere in the episode (midroll). When I take to people who had non-dynamic ads, they are getting paid somewhere between $20-$50 for one thousand downloads (known as CPM). With Dynamic Ad Insertion, it is much muss less. With one company I had 53 ads shown and made .0164 that means I'm making .000309 per download or .31 per 1000 downloads. I tried a new service and I had 1824 ads and earned $.280 that is .00154 per download or $1.54 per thousand downloads. While $1.54 is much better than .31, it is still hideous. In past, I had a podcast that had a flat rate of $90 per episode. I would have to have 58,441 downloads to equal $90. So while people that sell dynamic ad insertion will tell you that you make money selling you back catalog forever, it might just take forever to make the same amount of money that you do where you are paid for your value. While some people may think that getting some pay (no matter how little) is better than no pay. I understand that, but I think there are other ways to get paid for your show (I cover other strategies in my book More Podcast Money, and I'm working on a new revision which will walk about Patreon ) Start Your Podcast Today I would love to work with you to help you plan, launch, and grow your podcast. For the available options and pricing see www.schoolofpodcasting.com/workwithme

Today I talk with Harry Duran of Podcast Junkies. I've known Harry for quite some time (hear my interview on his show). He has a great sense of humor and makes me laugh. I love to be around people who make me laugh. At last years Podfest, myself Harry, Michael Oneil, and Natalie Jenkins had a blast. Throw in Dr. Ryan Gray and Jennifer Briney, and Master Kuldrin, and you've got memories to last a lifetime. I started listening to Podcast Junkies thinking it was going to be yet another  "Podcast About Podcasting" but Harry is Different. He talks a little about the guests' show and then peels down the layers to find their best stories. Comments? 888-563-3228 Sponsor: Podcast Guests   A great way to grow your audience is to be interviewed on other podcasts (as they have podcast listeners). Many podcasters love to boost their network by doing an interview show, but maybe you're having a hard time finding guests. PodcastGuests.com helps you find guests for your podcasts for free PodcastGuests.com will feature your podcast to its more than 4,000 users to find qualified guests that meet your requirements PodcastGuests.com helps you become featured on other shows and helps you find guests for your show. The First Ever School of Podcasting LIGHTNING ROUND 4:10 I'm going to play questions from Harry interview with Travis Chappel and you figure out what do all these questions do? Behind the Scenes of a how the lead Podcast Junky Harry Duran Performs an Interview 6:40 I interviewed Harry a few months ago, but I hadn't cracked the code. I kept asking myself, "Why do I listen to Harry's show?" Here are some reasons I know most of his guests (and learn things about them I didn't know) He always asks the questions I would ask He gets great stories out of his guests. So then I wanted to know HOW does Harry do this? How does he shape his show? So I was listening to Harry interview Travis Chappell. Now I don't know Travis, but I still listened to the whole interview. So again, I reversed engineered it. I went about halfway through the episode and shifted my focus from Travis to Harry. Then the light bulb came on. It's not really earth-shattering, but Harry asked questions that left the door WIDE OPEN for a story. He also LISTENS and asks great follow up questions. One great example, the first question to Travis was, to sum up, his podcast experience in three words. Travis answered, "Amazing, Hard, Unexpected." To this Harry then asked him to dig in deeper into what is hard. It's not rocket science. But losing weight is simple as well. You eat less and exercise more. Simple it is. Easy it is not, and doing interviews is very similar. It's simple but not easy. Today we find out How he selected his guests How he prepares for the interview How he chooses his next question As a podcaster and listener, what are some of the common mistakes podcaster make? How nervous he was interviewing Marc Maron's producer How the same "recipe" for good content is the same recipe he used to launch Fullcast his podcast production company His philosophy on handling guests Behind the scenes of his retention hashtag Why he now outsources his editing His history of making a six-figure income in the "corporate world" and why he left. What are the common mistakes podcasters make? You can check out Harry's show Podcast Junkies at www.podcastjunkies.com and his production company at www.fullcast.co   Podcasting News In an article by Insideradio.com Audio Boom may be having serious financial issues as they had to call off their acquisition of Triton Digital. In the article, it states, “In announcing the withdrawal, Audioboom said it only has enough working capital to continue operations for four weeks. Shares in Audioboom remain suspended on the London Stock Exchange (AIM) pending further fundraising.” If you are looking for a new media host, check out my favorite media host Libsyn.com use the coupon code sopfree to get a free month (and we will import your files from Audioboom for free). I like Libsyn so much I became an employee two years ago. Latest School of Podcasting Affiliate Thanks to Arnie Chapman from thefootballhistorydude.com for becoming a School of Podcasting Affiliate. This means Arnie can now earn a commission by referring people to use the School of Podcasting to Plan, Launch, and Grow their podcast. If you'd like to earn money referring people see www.schoolfopodcasting.com/affiliates Ready to Start Your Podcast? Work With Dave I can help you plan, launch, and grow your podcast. Do you need a single one on one coaching session? Want a three-month podcast launch mentorship? It's all in one place www.schoolofpodcasting.com/workwithme  

Comments? 888-563-3228 Becuase of My Podcast, I'm Married 1:26 Jordan Harbinger explains how his podcast lead to him meeting his wife. Sponsor: Podcast Guests 2:23 A great way to grow your audience is to be interviewed on other podcasts (as they have podcast listeners). Many podcasters love to boost their network by doing an interview show, but maybe you're having a hard time finding guests. PodcastGuests.com helps you find guests for your podcasts for free PodcastGuests.com will feature your podcast to its more than 4,000 users to find qualified guests that meet your requirements Podcastguests.com helps you become featured on other shows and helps you find guests for your show. Sign up at PodcastGuests.com/sop  Who is Jordan Harbinger? 4:08 He is the host of the Jordan Harbinger show. He is a podcast veteran (been around more than 11 years) and I like Jordan because of the "three I's" Interesting A former Wall Street attorney, Jordan speaks five languages and spent several years abroad in Europe and the developing world, including South America, Eastern Europe, and the Middle East. He has also worked for various governments and NGOs overseas, traveled through war zones, and been kidnapped -- twice. He'll tell you the only reason he's still alive and kicking is because of his ability to talk his way into (and out of) just about any type of situation. Integrity Jordan will call BS on anybody. I once saw him correct a person who was introducing him at an event, and I've heard him ask some tough questions on his podcast The Jordan Harbinger Show Influence At Social Media Marketing World I saw Jordan speak (I HIGHLY recommend seeing him if you get a chance) and when he got done and greeting some people (like most people do) about 90% of the room followed him into the hall. I don't see this with other speakers. I originally interviewed Jordan back in 2014 when things were going great (he had his podcast and was also on Satelite radio) fast forward to 2018, and Jordan was removed from a podcast he co-founded. What impressed me the most when I met Jordan in San Diego was his attitude. He was looking at the bright side. Instead of "why did this happen to me?" he had a "What does this all me to do differently that I couldn't do before" attitude. He is a guy that puts in the work, and when the rug was pulled out from under him, it was his network of friends that he had built for 11 years that have come to help the world know he is back and better than ever at www.jordanharbinger.com and Advanced Human Dynamics In this episode we learn: 6:38 What happened - a deeper explanation. 8:55 An example of how his old brand was holding him back 11:08 How his new events will differ from the past 12:16 Who his target audience is for the events 14:24How he handles tough questions from his audience 16:35 Why its worth "Doing the work." 19:45 How he finds the time to do all his research. 22:08 How did he find out he was fired? 24:16 How his wife and listeners helped him cope with the situation. 25:25 What's the difference between the "old" and "new" Jordan Harbinger? 26:45 How do you balancing work/life/wife? 28:33 How do you avoid this scenario in the future for new podcasters? 35:10 Do you consider your podcast topic broad or niche? 36:35 How do I attend your event? For more information about Jordan check out www.jordanharbinger.com and Advanced Human Dynamics or email Jordan at jodran@jordanharbinger.com Check out his show in Apple Podcasts or on Castbox on Android (other options available at his website) Grading Your Own Interview 37:58 As my background is in training (20 years as a corporate trainer). Here is an exercise you can do to grade your interview. Go back and write down all the questions you asked (see above). Then look for: Yes/No Questions (and see if there is a way to ask them in a more open format that would lead to a story). Are these the questions your audience would ask? Are there any questions and answers that can be deleted. Welcome New Supporters 43:28 I'd like to welcome the newest Affiliate for the School of Podcasting Shawn Washburn of the Stories for Starters podcast http://www.washburnwriter.com/podcast/ If you would like to earn money by referring people the school of podcasting go to www.schoolofpodcasting.com/affiliates  Also, welcome to Wayne Henderson of http://mediavoiceovers.com/ and the Packers Fan Podcast as the newest Patron. The History of Six Shooter 44:04 I have launched a new podcast to play with some different podcasting tools. The podcast is at www.historyofsixshooter.com where you can hear the stories and drama of being in a Country band in 1995. Subscribe in Apple Podcasts and other apps, or Binge listen at www.historyofsixshooter.com/binge Question of the Month for May 45:45  We need your answers by 5/25/18 1. Are you planning on starting a new show, if so what is it? 2. If you've had sponsors on your show, how did you get it? Did they approach you? Did you approach them? Did they come from your media host? Please put May 2018 Question when you answer using your favorite method on our contact page Mentioned in This Show You Wanna Do What Podcast? Getting Your Podcast Ready for Google Transcript of Jordan Harbinger Interview School of Podcasting Episode 618

Feedback From Previous Show Randal Black is an educator and heard our episode where we revealed some things that didn't go quite right. Randall has a saying that he learned from a Fortune Cookie, "Failure is feedback, and feedback is the breakfast of champions."Check out Randall at www.randallblack.com Sponsor: Podcasts Guests A great way to grow your audience is to be interviewed on other podcasts (as they have podcast listeners).  Many podcasters love to boost their network by doing an interview show, but maybe you're having a hard time finding guests. PodcastGuests.com helps you find guests for your podcasts for free PodcastGuests.com will feature your podcast to its more than 4,000 users to find qualified guests that meet your requirements Podcastsguests.com helps you be featured on other shows and helps you find guests for your show. Sign up at PodcastGuests.com/sop  Podcast SEO with Transcripts Many people feel that if they put a transcript of your show as your blog you have found the easy way to create "show notes." This is often spurred on by a John Mueller (John Mueller - Senior Webmaster Trends Analyst - Google ) stating, "So having some kind of textual information on that page helps us as well, so that we can actually rank that page appropriately. Then when someone brought up transcripts he said, "If you have a transcription of the podcast, that’s even better, because then all of that information is available for us to actually index." Source. An article on Seach Engine People's website stated that "After transcribing all their audio content, the radio show This American Life (TAL) found that 6.68% of search traffic is attributable to transcripts" So who do they do this? Each transcript is published on a separate web page that is linked to the main episode page (see example). Read full report Two more studies found that pages that added transcripts earned on average 16% more revenue than those without; meanwhile, Youtube videos that added captions gained 7.32% more views overall. If transcripts are hard to read, then this can increase your bounce rate. A bounce rate is when someone comes to one page on your site and then leaves. Google can see this and (it was thought) to hurt your Google Rankings. However, in an article from Search Engine Journal from Gillam Hunter, it stated, "Don’t worry, despite the “professional opinion” of many SEO cowboys, bounce rate isn’t part of Google’s algorithm.No, having a low bounce rate won’t give you “ranking benefits.” In that same article, it stats that one way to boost your rankings is through better copywriting. So the question is a transcript better copywriting? I guess it depends on your current copy. For me, we don't write like we talk and we don't talk like we write so when I start to read a word for word transcription my mind gets stressed and I leave. What do you do in that situation? I've love to hear 888-563-3228 If you want to have transcriptions on your site, but somewhat put that "backstage" there is a cool plugin called Simple Podcast Press that allows you to copy and paste your transcripts and yet have then only appear when a website visitors clicks on them. He refers to them as Clutter-Free Transcripts, and if I was going to implement the transcripts, I would probably use this plugin. I already use it on my Ask the Podcast Coach website Transcriptions Tools Rev.com If you don't mind paying $1/monute rev.com has great quality (a human is doing the transcription service) Temi.com Temi is $6 an hour (or 10 cents a minute) and for a robot, not half bad. I've used it, and if you have the time to proof it a bit it's cool. I liked that you can enter the name of the speakers, and export as a word doc. You can also listen back at faster speeds. Reportex.io Reportext.io is an interesting twist. They sync the transcript and the audio. When you delete the word out the transcript it deletes it out of the audio. This works for REALLY obvious mistakes, but not for micro edits that need a surgeon's hands. For four hours of work, you are looking at over $53. You can test it for free. When I downloaded the text file, the formatting was pretty bad for time stamps. For me (as you can see) I write a blog post for my podcast (So I don't really need a transcript). But I had zero show notes and wanted a way to make them, Temi would be an economical way (assuming I had the time to tweak it) to get show notes. News There is a podcast even in Utah Next Month (Utah Podcast Summit) Google's "NEW" podcast feature is old.  You may need to add some code to your site to make sure you're ready Read this post from Libsyn Need Help With Your Podcast? One on one consulting Technical Questions Equipment Suggestions Growing Your Audience Choosing a topic Your Podcast Launch I can help you with all of this Click here and choose the best way to get on track

Becuase of My Podcast Twin Spin with Aaron Peterson 1:04  Aaron does a number of podcast including the Blacklist Exposed, Remake the Movie Right, Smirk, and the Hollywood Outsider Becuase of his podcast(s) Aaron was asked to Officiate the wedding of two listeners who met through the Hollywood Outsider podcast.  3:45 Aaron and his co-host Troy Heinritz (from the Black List Exposed) were one of six media companies asked to attend the 100th episode of the Black List Exposed.  Wavve, Audiogram and Sparemin Reviewed 6:33 There are tools that you can use to make a snippet of your podcast. These tools turn them into a video file to paste on social sites like Twiter, Facebook, and Instagram. This is not the first tool to be based on sharing audio snippets. Clammr was a tool intended for you to be able to easily create a clip and those clips were then easy to share. Clammr lasted about three years (2014-2017).  I had a lot of great press,  and was mentioned on a regular basis. Now a year later, other companies have come to fill the void. My scenario: I looked at the services for what I would use. I want four episode each with a different design.   Click Here to get a free video on how to use these tools   Headliner (Sparemin)   This is a free tool that allows you to make a video out of audio. In theory it can transcribe your audio. The few times I tried the transcription, it was pretty awful. It does give you the ability to have more than one image, as well as text. You can easily make a copy of a project and edit it to be new. There is an image search tool so you can find images to use in your video. BE SURE to read the terms of service as one of the services is Getty Images (who will take you to court for using their images if you didn't obtain a license. You can't beat the price (free). There are videos along the way to help you through the learning curve.   Audiogram  I liked that Audiogram actually gives you a live animated preview of your finished file. You didn't have to compile it and think, "Oh wait, I don't like that." You can see it before you turn it into a video. They have a bunch of premade designs. You have much more control over things like titles and positions of animations. You can even load an existing design from a previous movie to save time. Audiogram also shows your social sites (if you want) at the end of the video. These are not clickable. When you are done creating your video. you can download it or email it to your phone for easy sharing on Instagram. For me to do four videos a month would be $19. I can do two videos for free.     Wavve  Wavve the most set of elaborate tools. You can drag and drop exactly where you want things to appear. You have more fonts, etc. When you are done you can post your video to Facebook and Twitter right from your account (and like the others send the video to your phone for Instagram). Wavve does give the ability to do a few free videos per month (depending on the length). They have some video tutorials to walk you through the system. If you are looking to make super cool looking graphics, this is the tool. For my scenerio, it would cost $18/month       BUDGET CHOICE If you're looking for free, Sparemin/Headliner is free. While not as versatilscenarioll give you something to share.   Again for my scenario (4 shows a month, each video with a new design), Audiogram is $19 a month, and Wavve is $18   Different Features Audiogram has the ability to save your design choices and use them over and over.   Wavve has the ability to post to Facebook and Twitter right from your Wavve account   Sparemin has an image search capability (again, check their TOS)   You will see that you can turn these into a giant time suck choosing the right font, the right etc. If you have access to something that makes trackable links (pretty Link for Wordpress) you may want to use a special link with your Audiogram to see if it generates more clicks. The one thing missing (in my opinion) is stats on how many times the file was played.   What You Should Do Even If You Don't Use These Services What I like about these services is it makes you think. It makes you ask yourself, "What is THEY key clip that will make people want to hear more? What clip can I create to motivate people to come and listen." What I Didn't Get To Accomplish In Q1 of 2018 18:28 19:36 Bill Hutchison from YWAM podcast (and ywampodcast.net ) wanted to be a bit more consistent (but did get some things done) 21:49 Brad from We Are the Cinema Guys wanted to work on his calls to action 24:25 Sarah from the Podcastcard Academy wants to be a bit more organized (and now is using Asana, Dave loves todoist.com) 26:08 Max from Aviation News Talk meant to contact a conference but hasn't gotten around to it yet (but he will NOW) 27:42 Win Charles from Ask the Win meant to start a new podcast, but she did find an editor. 31:32 Zach from Rasing Rents (as in PArents) needs to get season two going. 35:29 Dave needs to get his inbox under control, and started off the year super focused, but has slid back to old habits. Question of the Month for May 39:15 We need your answers by 5/25/18  1. Are you planning on starting a new show, if so what is it?  2. If you've had sponsors on your show, how did you get it. Did they approach you? Did you approach them? Did they come from your media host? Please put May 2018 Question when you answer using your favorite method on our contact page Mentioned in This Episode Secrets of Dynamic Communication http://todoist.com Emily Prokop Podcast Editing Drew from Sleep with Me on Podcast Junkies Chris from Kid Friendly Joke of the Day The Head of Marvel on WDW Radio Computer Tutor Florida  Work With Dave I'd love to work with you. You can join my patreon group for additional tutorials, one on one consulting, join the School of Podcasting, or sign up for my podcast mentorship program. It's all at www.schoolofpodcasting.com/workwithme

Comments? 888-563-3228 My Week On The Road I spent Wednesday with the Cincinnati Podcasters meetup which was a great time of sharing information about what is and isn't working in podcasting. If you are in the Cincinnati area, you should make the trip. From there I went to Nashville for the first ever Podfecta event which was organized by my friend David Hooper. This event used my favorite format which is one track, one room, so all participants get the same information. It's a great way to build community. Then I went to Craft Content Nashville which was an "unconference" (much like the old days of Podcamps). This had over 50 speakers with TONS of tracks. while not all the sessions I attended were stellar, I did walk away with some great info, and got to network and answer some questions. Both events brought in food which made networking very easy. What is a Valuable Show? Jennifer Briney does the congressional dish podcast and did a presentation and the put up a slide that asked, "What is a Valuable Show?" and for Jennifer, it is "An Impressive display of public Entertainment that is useful or important. So Good They Can't Ignore You I listened to the Book "So Good They Can't Ignore Your (Why Skills Trump Passion in the Quest for Work You Love) and he goes hard against the strategy of "Following your passion and the money will come." It's a very interesting book and I agree with some of it. He talks about to move forward you need to develop skills that are rare and valuable. This leads to more jobs where you start to control more of your destiny. He also points out and gives many different illustrations on how few (if any) people can say exactly what they want to be when they grow up. Most people talk small steps (doing rare and valuable work) which leads to more opportunities that lead to you having more control over your life (when you are rare and valuable, you control and call more of the shots). The Law of Remarkability: The law of an idea remarkability. Your podcast inspires people to remark about it and if it has the ability to be spread in a venue that supports these remarks. He also talks about having a goal of acquiring skills that are rare and valuable. I want to take this idea and use it as criteria for your podcast. Jennifer Brinery read a bill going through Congress that was over 2000 pages. I'm pretty sure it's rare that anybody would read that (the Senators receive a summary that was four pages) and in regards to really getting a good picture of what is going on in Congress, Jennifer provides a ton of value. Podcast Monetization I got to meet in person Jeff Sanders who is the author of the 5 AM Miracle and The Free-Time Formula (Hear my interview with Jeff Here) did a great job of giving some great insights into having advertising on your show (for the 10% that have enough downloads to support CPM models) and Jennifer Briney of Congressional Dish (hear my interview with Jen)provided a stellar presentation on creating a podcast that is 100% listener supported. In both presentations, Jeff and Jennifer pointed out that it took YEARS to build the audience big enough to be able to do this full time. Don't Quit Your Day Job We have seen people who are super successful. Their pitch goes something like this, "I can show you how to make a million dollars and not pay taxes. Step one, give me a million dollars." In his book So Good They Can't Ignore You author Cal Newport tells the story of a young blogger who was "fed up with living the conventional life working nine to five for the man with little or no time and little money to pursue my true passions so I've embarked on a crusade to show you and the rest of the world how an avergae Joe can build a business from scratch to support a life devoted to living the dream. The business he referenced (as is the case with most Lifestyle designers) is his blog about being a lifestyle designer. In other words, his only product is his enthusiasm for not having a normal life. " Enthusiasm alone is not rare or valuable and therefore is not worth much. I Couldn't Believe My Ears In talking with a brand new podcaster, I was shocked to hear they had QUIT THE MARKETING JOB that they had been doing for years to start a podcast that didn't scream "EASY TO MONETIZE." Jennifer mentioned how she had taken a part-time job as a waitress so she could still do Congressional Dish and pay the bills until the show was built up enough to jump to full time. We think it's courageous, we think if we don't jump now we never will, and so we jump. When we see people jump from building to building we can't believe what we see https://youtu.be/f0xyzj545tc?t=1m9s It's one thing to jump over a mud puddle. It's a totally different story to jump over a lake. As my mother used to say, "just because Johny Johnson jumps off a bridge doesn't mean you should" https://youtu.be/5wOiYjN2_gA?t=2m1s (disturbing) A Reporter Hears Your Latest Episode, What Is Your Headline? In Nashville, I did a live version of the Podcast Rodeo show. I pointed out that most of the content I consume does one of the following: Makes me Laugh Makes me Cry Makes me Think Makes me Groan Educates me Entertains me If the episode you are going to record does none of the above. Question of the Month As I record this it is April 1. The first quarter of 2018 is over. What had you planned on doing in that first quarter that didn't, and what are you going to do differently to make it happen in this quarter. You can leave your answer using the options on the contact page I need your answer by April 26th Because Of My Podcast - I Can't Believe I Got to Meet.... Leslie Eiler Thompson produces The Rogue Ones podcast and explains how she got to me at a super cool person in her niche  Question of the Month As I record this it is April 1. The first quarter of 2018 is over. What had you planned on doing in that first quarter that didn't, and what are you going to do differently to make it happen in this quarter. You can leave your answer using the options on the contact page I need your answer by April 26th Mentioned in This Podcast Tim Hanson -  http://www.manontheseat.com/ Joe Taylor - www.onfaithsedge.com Trapper Jack - www.touchedbyheaven.net Glenn Hebert Interview (on getting sponsors) The Rogue Ones https://www.rogueonespodcast.com/ Jon from www.professorslots.com Podcast Rodeo Show

Comments? 888-563-3228 Today is episode 614 of the School of podcasting and we are talking about the most important question a new podcaster should answer before they start. We also have a cool resource for royalty free music. I also share my thought in podcast sponsor markets.  The Three Questions I Ask Every Podcast Client 2:29 Tyler Primavera asked me, "I discovered your SOP and ATPC shows and I really appreciate them! I'm slowly working my way through them, sorry to hear about Bernie the cat. I really want to start a podcast in veterinary school (starting in the fall), but I'm afraid of the time commitment. I really think podcasting is a great idea (I wrote in depth about it here at my blog https://wp.me/p9MJTj-1U), but I'm afraid of the commitment. How do I decide to podcast or not? Thank you for your time, Tyler" 1. Why Do You Want to Podcast? If you can't answer this, then don't spend a dime on any equipment. To this Tyler says Through my podcast, I hope to speak (and live) the message that personal well-being is an absolute must during veterinary school, and that no vet student is ever truly alone. He also says: I want my podcast to improve the lives of veterinary students first, and the veterinary field second. I want to do my little part in tackling the big problem of veterinary mental maladies. 2. How Will You Know if It is Successful? While I realize this can change. By answering this question as a consultant I can steer the podcast in the right direction. I can shape the call to action, etc. I can also see if the topic is in alignment with the goal of the show (cause that is not always the case). 3. What are You Going to Quit Doing to Make Time For Your Podcast? This is my main point of this episode. Unless you have a large budget and are farming this out, your podcast s going take more time than you think. While I normally say use a four to one rule (a one hour podcast will take four hours to create start to finish), that number could easily be five to one when you're new. With this in mind, unless you have a time machine there are still only 24 hours in a day. Most of us do not start a podcast because we are sitting around watching Dr. Phil and being bored. It is typically quite the opposite. In the article Tyler says this, "Right now, I have plenty of time to make a podcast, because I am not in veterinary school. How will I be able to attend school for 40 hours a week, study, workout, maintain a long distance relationship, and do a podcast? I have no idea. But supposedly, if there is a will, there is a way." This is not always true Chances are you are going to be likely giving up something.  Will it be:   TV Video games Sleep Family time Exercise Work other hobbies   If you have no margin in your life, then you are going to have to stop doing something to make time for podcasting. This is not an opinion, it is a fact that there are only 24 hours in a day.   The Three Things You Need to Podcast I've mentioned this before. You need your attitude, your health, and support of your family. When you stop sleeping, you health fails which may lead to a bad attitude. If you don't have the support of your family, then that also kills your attitude (and the stress can lead to health issues). If you don't have the right attitude, it may come across the microphone, and overall kill the motivation to put out great content.   With this in mind, what are you going to give up to podcast? When I was in my 20's I was on a few bowling leagues. I gave up time watching TV (but I was with my family). When I was in a band, I gave up time with my family to go to practice. Being in a band also made me give up sleep as I often didn't get home until 3 am. Podcasting is no different, so when you are excited to start a podcast you need to look at the amount of margin in your life and see if you have the time to create a podcast, or the budget to farm it out. Where I Will Be This Week 16:03 Cincinnati Podcasters Meetup on 4/18 Podfecta Podcasting Event 4/20 - Nashville Tennessee  Craft Content  4/21 Nashville Tennessee  Cool Resource For Royalty Free Music 16:52 Thanks to Steve Stewart for turning me on to this in his Podcast Editors Club Facebook Group who told me about MelodyLoops.com  where the music is about $10 a track and you can go back into the track you purchased and have it generate a longer/shorter version of the music.  Dave What Do You Think of Podmosphere? 20:39 Caine Dorr asked me about my thoughts on Podmosphere. So here it is I've never heard of podmosphere, and when I look at their site it looks like the same site I've seen over and over again. Here is the concept. You sign up your show and list your approximate downloads per episode. You list what your fee in CPM which stands for Price Per Thousand Downloads. Most of these sites have an example like this (straight from the podomosphere website) "Podcasters sign up their account. They type in info about their podcast as genre, language the podcast is in, what country the podcast has a majority of their listeners from, CPM($/1000 listener), amount of listeners(last 3 episodes amount of listeners added up and divided by 3. Example podcast A has 1500 listeners on their last episode and 2000, and 1000 on the two episodes before. This means that 1500+2000+1000=4500/3=1500 is their average amount of listeners), upload a image with their statistics of amount of listeners(a photo of the statistics page that clearly shows how many listeners the podcast had on their last 3 episodes). When Podmosphere then verifies the podcast if the numbers are correct, the podcast shows up in the search engine." When I pasted that paragraph, my Grammarly went nuts (upload a image....). Podmosphere takes 25% of if you are charging $30 per episode, and you get 300 downloads here is the math $30*.75 is $22.5 for your CPM after Podmosphere takes their cut. That calculates to $22.5/1000 = .0225 per download .0225 X 300 downloads = $6.75 per episode. I've seen some of these before, if you go to sponsororama you will see a message: "Thanks for visiting The Sponsorama sponsorship marketplace shutdown in September 2017" Cast.Market is a Ghost to Me This is a company that spends money on branding (I often see their items in a swag bad, but I've never met them in person at ANY podcasting events). On their website (and I'm not making this up) it states: cast.market is a free service. We don't charge podcasters anything. Through the campaign, creator businesses can pay podcasters directly to sponsor their show. Our credit card processor charges 2.9% + .30 cents for this. cast.market adds an additional 7.1% So its free except for the 7.1% of the income you are taking. Here is What is Wrong With These Podcast Advertising Marketplaces They are based on CPM, and the more niche your show is the more you should charge. However, so far it doesn't seem to be working. There is one BIG thing missing from these marketplaces: sponsors. Sure it sounds like a good idea, but in the end, if there are no sponsors it doesn't work. Why is there no email saying, "He this month we paid out X amount of money to podcasters? Also be sure to notice things when you go to cast.market and look at their news section and see the latest update is from April 14 of 2017. So there has been nothing newsworthy for a year? For the most part CPM pricing does not work for 92% of podcasters (unless you're happy making $27 a month and adding another hour of time for the paperwork). I have not looked into Podbean's offerings and marketplace yet. As the one thing these services are missing are advertisers, if the rules of supply and demand are in effect it may be worth looking into advertising your show on another show.  It's an idea. Question of the Month 28:14 As I record this it is April 1. The first quarter of 2018 is over. What had you planned on doing in that first quarter that didn't, and what are you going to do differently to make it happen in this quarter. You can leave your answer using the options on the contact page I need your answer by April 26th Podcast Rewind: Should I Start a Podcast Episode 97 29:45 I appeared on episode 97 of should I start a podcast talking about THE COMMON PODCASTING MISTAKES YOU NEED TO AVOID Podcast Rodeo 30:33 The podcast rodeo show is where we grab a random podcast and see how long we can hang on. If you're looking for an honest first impression of your show, it's only $5 at www.podcastrodeoshow.com for a full review of your entire show see www.podcastreviewshow.com  What Should I Use -14 or 16 Lufs?  Spotify and Amazon want your files to be exported at 14 lufs. Many podcasters were exporting at -16. Apparently -14 is louder. How much louder? Is it a big deal? When I took a wave file and exported the same original file in the different formats, it was about 2 db louder (here is a screenshot where you can see the -14 lufs is louder.    For me, I was riding my bike this week and some podcasts I had to strain to hear over the traffic. I'm going with the louder setting. Power Podcast Interviews Workshop This is something my co-host from the Podcast Review Show is doing (Erik is the host of the Podcast Talent Coach and has 30+ years in radio, and this is a STEAL for a five-week (every Thursday night). Check it out. It is limited to 24 people so hurry before it's completely sold out. The first session is 4/19. MORE INFO Work With Me I would love to help you with your podcast. I have different options for different budgets starting at $1 a month go to  www.schoolofpodcasting.com/workwithme Mentioned in this Show  Free Guide to Better Headlines    

Question of the Month As I record this it is April 1. The first quarter of 2018 is over. What had you planned on doing in that first quarter that didn't, and what are you going to do differently to make it happen in this quarter. You can leave your answer using the options on the contact page Because of My Podcast: I've overcome the fear of failure, perfection, and I'm Growing a Community - Brodie Sharpe Brodie Sharp from Everyday  Running Legends interviews everyday average runners to inspire other runners. Becuase of his podcast he has overcome the fear of failure. He read in the book The Success  Principles by Jack Canfield and in it, he quotes Oliver Wendell Holmes who said, "Many people die with their music still in them. Too often it is because they are always getting ready to live. Before they know it time runs out." Brodie said his podcast has helped him overcome the fear of perfection. His brother (who is a life coach) said, "All you need to start is produce B minus content. If you strive for A+ it will never be good enough and it will never be done." Also, because of my podcast, I've been able to build a community. Check out Brodie at https://everydayrunninglegends.com/ Before they know it time runs out Today I want to dedicate this effort to my Aunt Shirley Steinmetz. She died of lung Cancer on 4/7/18. What is weird about this is my Dad died on April 5th, 2014. Hist sister Sandra died on April 6th 2016. Then yesterday on April 7th, another sister (Aunt Shirley) joined them. I say this not to bring you down or look for sympathy, but to just remind you that our time here is limited, and our time here is short. Don't die with a great podcast inside of you. Speaking of time running out... I was on Episode 105 of the Dealing with My Grief Podcast with Darwyn Dave talking about Unresolved Grief. Check it out at http://www.dealingwithmygrief.com/podcast/episode-105 You Don't Have to Worry About These Things in Your Podcast I might sound bad. Podcasting is not live. You only release it when you're done with it. I'm afraid of technology. You said that about the fax machine and the VCR, and your smartphone. If you've ever attached a picture to Facebook or email, then you can upload a file to Libsyn.com (using coupon code sopfree). If you ever pressed record on a VCR then you can press record on Audacity. If you've ever lowered the radio in the car so you can talk on the phone, then you know how to mix volume levels. I'm afraid of buying the wrong equipment. - Join the School of podcasting or set up a consulting call. I'm worried nobody will listen. I recently interviewed JJ virgin who is a hall of fame fitness trainer and nutritionist. In her book The Miracle Mindset, she explains her insecurities. Yet she has been on Dr. Phil, Dr. Oz. Rachel Ray, the Doctors and been a New York Times bestselling author feels the same way. As a tech support person at Libsyn.com, I often get people who send in a support ticket because their podcast is having a surge in downloads, and they can't believe it when people actually do listen. I Don't Have Two Thousand Dollars to Spend on Equipment - Most people can launch a podcast for around $300, and then a monthly fee of around $30. Please don't spend two thousand dollars on equipment. I'm Afraid Of Negative Reviews - Most podcasters don't get a lot of bad reviews. You will get them eventually, but many podcasters don't feel you are a real podcaster until you get your first one-star review in Apple Podcasts. You can't please everyone, and people who do make very bland content.   Monica Rivera Helps Give You The Nudge You Need Monica River is the host of the You Wanna Do What? Podcast.  I've met her at two events, and started listening to her show. Like we've heard over and over on this show, when someone finds a show they like they often download the entire back catalog and that is exactly what I did. the further back into her catalog I got I could then understand the growth that she has gone through in seven months of podcasting. She is wise beyond her years, and her podcast is filled with interesting stories. She still hasn't figured out if she wants to monetize, and if she does how she will do it, but she knew the first step was starting and so she did. In this interview you will hear: Her "hot mess" that is episode one How she got rid of the reverb in her recordings The different microphones she has used (she now uses an ATR2100 ) The feedback she is getting from her listeners How her approached has changed How long it takes her to create an episode. What she has learned going to different events.  Check out her show at www.youwannadowhat.com as well as Apple Podcasts, Stitcher, and Spotify Work With Dave Jackson Do you need help starting a podcast? Growing your podcast? Choosing Equipment? Troubleshooting? Check out www.schoolofpodcasting.com/workwithme

Comments? 888-563-3228 Question of the Month As I record this it is April 1. The first quarter of 2018 is over. What had you planned on doing in that first quarter that didn't, and what are you going to do differently to make it happen in this quarter. You can leave your answer using the options on the contact page I need your answer by April 26th. Defining Ego: The Good Side of Ego The Freudian definition of “ego” is simply, according to Wiktionary, “the most central part of the mind, which mediates with one’s surroundings.” So many people think that if you have an Ego, you're a narcissist. If you have an ego than you are conceited. You think you are better than others.  Ego literally means a person’s sense of self-esteem or self-worth. Doing anything new, like starting a podcast, or going against the norm, is directly proportional to how confident you are of yourselves and your abilities. As long as you are in control of your ego, it will work for you. But as soon as your ego starts controlling you, it will hurt you. When ego controls you, it can make the truth look false and the false look true. How To Identify Negative Sides of Your Ego When you are overwhelmed by your ego, you will say words you will regret, take actions you will repent later on, and hurt the people you love most. Your inflated ego can also make people lose trust and respect for you There is a quote by Deepak Chopra to sum it up – “If you want to reach a state of bliss, then go beyond your ego and the internal dialogue. Make a decision to relinquish the need to control, the need to be approved, and the need to judge. Those are the three things the ego is doing all the time. It’s very important to be aware of them every time they come up.” If you find yourself defending yourself, this may be due to a couple of reasons. You may actually be right (and you're trying to educate someone about your point of view) or your wrong and you are defending yourself as you are afraid of the ramifications if it is found out you are wrong. There is the old saying, you can be right or you can be married. I found this to be true. My ex-wife (note the ex) here are and I would battle for days because one wouldn't drop it, and the other wouldn't admit when they were wrong. The opposite of defensiveness is openness, and that means being open to new ideas. When you're not willing to even ponder another point of view, you may want to check yourself. If you do a solo show, you may want to take all of the adulations but that's just not true. Case in point, I record, edit, and post this show. I am the producer, host, editor, web designer, graphic designer. I do this show by myself. That appears true (it is), but I get feedback in the form of emails, speakpipe messages, Facebook likes, etc that help me steer this podcast in a direction that allows it to connect DEEPER with the people who find it. Thanks to my audience who when they hear someone talking podcasting say, "You need to listen to the School of Podcasting, " or "You need to join the School of Podcasting." I would be a fool to say the success of this show is 100% because of me. What Can Happen When You Put Your Ego Aside This episode was inspired by my going to a Michael Schenker concert. Who is Michael Shenker? Well, unless you are a guitar player of 30 you've probably never heard the name. To give you something to frame this in you probably have heard of Metallica (one of the most popular Heavy Metal bands of all time) their guitar player went 100% "Fanboy" upon meeting him and pulled strings (no pun intended) to play with him (see video).   Michael is touring under the name Michael Schenker Fest. Why? Because he is touring with four different singers. To all of you nonmusicians, there is a disease in music called LSD. It stands for Lead Singers Disease. As I look back at my 30 years of playing in (I started when I was 15) I can say the best singers also has the largest egos. Not sure if those are connected, but that's what I saw. The singers are Gary Barden (age 62), Graham Bonnet (age 70) Robin MCauley (age 65) Doogie White (age 50). Michael himself is 63 years old (so maybe some wisdom has come with the age).  Gary Barden was on the first three Michael Schenker albums and as you age (if you haven't taken care of yourself the best you can) you just can't reach some of those high notes. On one song (Attack of the Max Axe Man for those of you keep track at home) I didn't think Gary sounded great when he was young, and now has no hope of hitting these notes. I about fell over as they did this song as Robin came out to sing the high parts as Gary sang a lower harmony. When you can't get Eddie Van Halen and Sammy Hagar in the same room, this is like seeing a unicorn on stage. Later all four singers would assume different roles as they all ended up singing backup singer to each other. I'm not sure how I can express how rare this is. It would be like Donald Trump giving Hilary Clinton a compliment.  So by leaving their egos at the door, I got to see a one of a kind show. It was amazing (seeing Graham Bonnet at age 70 gives me hope in my 50's). They didn't let their egos get the best of them, and in return are probably making more money than they would if they stayed separate. In an even more mind-boggling twist, they even recorded some songs together on his latest record. This is like seeing a mermaid ride a unicorn into the land of Oz.  The Dick, the Doll, and the Dork In morning radio, there's a philosophy called the Dick, the Doll in the Dork. It's a three-person morning show and everybody has their role. So the Dork is typically the main leader of the show. The dork is the affable one who is a little bit quirky and he's the guy everybody loves and he's the AW shucks guy. And then there's the Dick, he's just the jackass who says stuff he shouldn't be saying. He rubs people a little bit the wrong way. You want to like him, but he's just a little irritating. And the Dork usually says, "oh, don't say that," and kind of puts him in his place. Those two roles kind of bounce off each other. They're the opposites. And then the doll, she's usually the brains of the organization. The Doll is the smart one that comes in and kind of puts everybody in their place. And she's the voice of reason. So everybody kind of has their lane. So if we're talking about, oh, we got this letter today from a listener named Kim. And she found another woman's number into her man's cell phone and she wants to know what she should do about it. And the dick is going to go, "What's the big deal? You know, it's just another chick." The Dorks is going to go, "No, you know what you need to hold on a second. You don't know what it's all about." He's going to be kind of in the middle. The doll is going to say, "Kick that guy to the curb. There's plenty more fish out there, right?"  So that sort of triangle and everybody has their role. You have to know your role and you have to stay in your role because that's what people expect of you. If they change their roles it messes with their chemistry. If the Dork starts saying everything the Dick does, well then we have one too many people sharing that opinion and someone is not needed.  Doogie White Won't Stay In His Lane This was evident in my concert. When Doogie White came out to sing he was annoying. The event is called MICHAEL SHENKER FEST, and it's MICHAEL'S picture on the backdrop. Yes everytime Michel went to play a guitar solo Doogie decided it was time for him to get the audience to clap along, or try to get them to sing "HEY, HEY, HEY" together. Meanwhile, ALL EYES are on Michael, and his vocals were walking over the guitar solo that everyone came to hear. Doogie kept getting out of his lane and messing up the chemistry and the experience. Mentioned In This Show Erik K Johnson - Podcast Talent Coach Podcast Review Show - Get Your Podcast Reviewed 7 Habits of Highly Effective People Want More Podcasting Insights? Check out www.schoolofpodcasting.com/more and become an awesome Patron. I Would Love to Help You See www.schoolofpodcasting.com/workwithme