School of Podcasting: Expert Tips for Launching and Growing Your Podcast

Sponsor: Focusrite [1;23] I got to play with a Focusrite 2i2 and if you are looking for an easy to get your microphone into your computer (and have the option to have a co-host as well) without having to look at a TON of knobs, check out the Focusrite 2i2. As I'm on a PC, I downloaded a driver, plugged in the unit, and was ready to record. If you're on a Mac computer, you just plug it in. If you want a backup copy of your recording, plug a cable into the monitor out and send the signal to your portable recorder. It's built like a tank and is a lovely shade of red. Check out the interface selector tool that helps you pick the right model for you at their website. My Favorite Podcast Is 2018 CLICK HERE for a PDF featuring expanded descriptions and links to all the shows mentioned Thanks to everyone who sent in their submissions. These are in no apparent order: 2:57 My Dad wrote a Porno - Sent in from Anna Seewald from Authentic Parenting - Parenting From the Heart 4:44 Assumptions Podcast (with an Atheist and Christian co-host a show ). Sent in from Alexander from Dear Subjects  (help Alexander build the new nation 5:32 Hardcore History Sent in from Arnie Chapman the Football History dude. Learn about the history of foot 6:57 Films on Trial (which has great debates, and is very unique) -Sent in from Brad of the Cinema Guys (they love movies!) 8:13 The Nolecast: Florida State football analysis - Sent in from of the Brandon of the Florida Focus Podcast ( A College Football Podcast) 9:26 The Art of Manliness - Sent in from Chris Nesi of the House of Ed Tech Podcast (changing the way teachers teach ) 10:43 Imaginary Worlds ( Sci-fi genre narrative ) Sent in from Dave of the DC Onscreen podcast (A podcast about the DC Universe, specifically on screen)  11:49 Meet the Holifields ( a great, fun, entertaining behind the scenes of a married couple) Sent in from Eliquitie of the Travel Gluten Free Podcast (Enjoy Food, Enjoy Travel, Enjoy Life ) 13:29 The Model Health Show  (variety topics in addition to fitness)- Sent in from Ernie of the Snooks and Lovey podcast (insights into a new married couple)  15:10 Crime Writers On  (cause Haley just wanted more Serial talk) - Sent in from Haley Radke of the Adoptees On Podcast (Where Adoptees Discuss the Adoption Experience ) 17:49 Cliff Ravenscraft Show Sent in from Josh of the Corner Cutters Podcast (all about Solving the Rubik's Cube in record time 19:04 Dave predicts Cliff will be a life coach back in 2014 20:00 The Remnant with Jonah Goldberg Sent in from Josh of the Saving Elephants Podcast ( conservative values with a mercifully modern twist )  21:39 Bill Bur's Monday Morning Podcast (it makes Josh laugh, best ad reads ) - Sent in from Josh Liston of the On the Bubble Podcast 23:39 Jody Mayberry Sent in from Josh Rivers of the Podcast Experiments Podcast 25:28 The Feed the Official Libyn Podcast -Sent in from Justin of the Optimal Living Daily (The Best Blogs Narrated for You Daily) 26:27  The Big Story ( In Depth look on Canada, in quick chunks) Sent from Mark Des Cotes of the Resourceful Designer Podcast (helping graphic artists/ web designers) 27:28 Uncivil Podcast ( an amazing mix of storytelling and conversation) Sent in from Mark Shapiro MD  of the Explore the Space Podcast (Examining the interface between healthcare & society) 28:52 The Newsworthy (a great short podcast with the latest news) Sent in from Matt Rafferty of The Author Inside You Podcast (encourage authors to write and publish their first book). Hear Erica on Podcast Junkies 29:58 Reply All (a show about the Internet) Sent in by Max Prescott from of the Aviation News Talk Podcast (General aviation podcast) 31:11 Free Field training - Sent in from Mike Wilkerson of the What Cops Watch Podcast (Go behind the badge).  Hear the review of What Cops Watch on the Podcast Review Show.  32:40 The Bill Simmons Podcast - Recorded when Monica Rivera from the You Wanna Do What? (giving you the nudge you need) guest hosted on the Ask the Podcast Coach. 35:37 Philly Who? ( Amazing Interviews from Philadelphia People ) Sent in from Miss Ileane Smith of the Ms Ileane Speaks Podcast ( great social media tips) Ms Ilean might check out Twisted Philly 37:54 Online Marketing Made Easy (Amy Porterfield) Sent in from Natalie of the Unreserved Wine Talk.  40:00 Without Fail Sent in from Randy Cantrell of the Grow Great (short business advice delivered daily)) and Leaning Towards Wisdom Podcasts.  41:20 The Jeff Ruebin Jeff Ruebin show ( unique guests with great discussions) Sent in from Sandy of the Made in Museums Podcast (curious museums for curious minds) 43:05 Security Now Sent in from Garret of the Good Patron podcast (on supporting musicians)  43:43 Case File (true crime) Sent in from Scott Johnson of the What was that like? Podcast (Real people in unreal situations) 46:08 Podcast Rodeo Show Sent in from Scott Orr of the Code 3 Podcast ( Firefighters Podcast)  47:41 On Being - Sent in from Gregory of the Collected Clan (conversational biographies of relatable people) 49:40 School of Podcasting (you'e looking at it) - Sent in from Stephen of the Mind Over Stress 50:33 Stacking Benjamins Sent in from Steve Stewart at www.stevestewart.me 52:00 The Thomas Jefferson Hour (history podcast)  Sent in from Terry of the Discovering America 54:07 School of Podcasting - Sent in from Todd of the Keto Confidential (about the Ketogenic Diet) 56:13 You Wanna Do What? Sent in from Zack Demopoulos of the Rasing (pa) Rents (tips for Caregivers) 58:38 Speaking Your Brand - Sent From Zita of the Ritual Recipes 59:14 School of Podcasting - Win Charles  Podcast Talent Coach - Sent From Dave Jackson from the School of Podcasting 1:01:10 Broken Record (behind the scenes of music) submitted by Eric K Johnson from the Podcast Talent Coach show (helping you create engaging content) Let Me Help You With Your Podcast If you want to learn at your own pace, join the School of Podcasting If you have specific questions or are looking for a Podcast Mentor check out www.schoolofpodcasting.com/workwithme

Dave Chessen is known as the Kindlepreneur and is the host of the Book Marking Show and has turned his blog into a podcast. His show has a great format as he talks about a strategy in his show and then interviews someone who is using that strategy. Where I've Been: 2 Minute Tips Podcast 1:40 I was interviewed on the 2 Minute Tips podcast where we talk about my experience as a presenter and my 20 years as a corporate trainer and any tips on making good presentations. Check it out at http://2minutetalktips.com/davewhen My Favorite Podcast Question of the Month 2:37 If you'd like some exposure for your show it's super easy. Send in your answer and give the following information You #1 favorite podcast (only 1) Where can I find it (website) Why is it your favorite Your podcast (if you have one) Where can we find your show? What is it about? See www.schoolofpodcasting.com/contact Deve Chessen Behind the Scenes of Launching a Book 4:16 I interviewed Dave Chessen for my More Podcast Money podcast, and in listening to the episode I felt you would appreciate it because: Many podcasters at events have mentioned writing a book There are plenty of strategies that align in both launching a podcast and launching a book In this interview, you will hear: Planning with the end in mind Tips on getting good artwork/book cover on a budget The importance of editing How podcasting has helped his brand How much you can expect to spend on launching a book Check out Dave at Kindlepreneur.com  and his Book Marketing Show amscourse.com ( SELL MORE BOOKS WITH AMAZON BOOK ADS) Kindle Keywords article Great Podcast Starter Kit Q2U Podcast Pack 28:28 If you are looking to start a podcast, this is a great package.  Cardioid polar pattern is effective in minimizing noise and off-axis audio that can cause feedback. Frequency response of 44.1 / 48 kHz, 16-bit resolution. Low-latency headphone monitoring w/ a level control. XLR and USB outputs to record to Mac or Windows-based computer while at the same time connect to a mixer, preamplifier, or PA system. On/Off switch controls both USB and XLR audio outputs. Microphone is plug and play requiring no driver installation. Practical & necessary accessories like a mic boom arm that offers 28" of arms reach, a pop filter that softens explosive sounds, & more in the bundle. All this for $105. If you bought similar items Samson Q2U Microphone $59 Boom Arm $54 Headphones $35 Windscreen $3 Pop Filter $10 Total would be $161 (You save $56) Check it out As an Amazon Associate, I earn from qualifying purchases The Software on Dave's Computer 32:02 Adobe Audition Hindenburg Journalist Pro Evernote Chrome Firefox Camtasia   Podcast I Will Be Loading On My New computer Audacity Mp3 tag Skype Zoom iTunes Droplr Izotope Media Info Backblaze MP3 Skype Recorder Reflector 3 Rescue Time Sony Sound Forge Spotify Title Analyzer Headlinr Pro Auphonic Mentioned In This Episode Kindlepreneur.com  amscourse.com ( SELL MORE BOOKS WITH AMAZON BOOK ADS) Long Tail Pro Software Beaver Builder Software Divi Theme Free Baby Steps Podcast Course  Jim Harold Free Headline Tools Work With Me If you are ready to start a podcast www.schoolofpodcasting.com/start If you need a podcast mentor see www.schoolofpodcasting.com/workwith me

  Today we hear from Try Heinritz of the Blacklist Exposed reveal what it was like to see Dax Shepard record his podcast in a sold-out Chicago Theater. Sponsor: Focusrite 2:53 I got to play with a Focusrite 2i2 and if you are looking for an easy to get your microphone into your computer (and have the option to have a co-host as well) without having to look at a TON of knobs, check out the Focusrite 2i2. As I'm on a PC, I downloaded a driver, plugged in the unit, and was ready to record. If you're on a Mac computer, you just plug it in. If you want a backup copy of your recording, plug a cable into the monitor out and send the signal to your portable recorder. It's built like a tank and is a lovely shade of red. Check out the interface selector tool that helps you pick the right model for you at their website. Dax Shepard is Selling Out Theaters so People Can Watch Him Record His Podcast Dax Shepard is the man behind the Arm Chair Expert podcast (voted best one of the best of in Apple Podcasts).  He has taken his show on the road. Here is what it shows when you go to buy Dax Shepperd Tickets: Hi, I'm Dax Shepard, and I love talking to people. I am endlessly fascinated by the messiness of being human, and I find people who are vulnerable and honest about their struggles and shortcomings to be incredibly sexy. I invite you to join me as I explore other people’s stories. We will celebrate, above all, the challenges and setbacks that ultimately lead to growth and betterment. What qualifies me for such an endeavor? More than a decade of sobriety, a degree in Anthropology and four years of improv training. I will attempt to discover human truths without any laboratory work, clinical trials or data collection. I will be, in the great tradition of 16th-century scientists, an Armchair Expert. His event in Los Angelas at The Theatre at Ace Hotel (1600 capacity) in January is also sold out. Tips and insights from Troy 4:37 Start on time Maybe have some sort of playbill so people know what to expect The warm-up act was great It was cool that the band customized the music basic on the location Dax was uber-prepared and next lost control of the conversation He provided a story that he told the audience he won't include in the podcast You Could Do an Online Event With Two Simple Tools Yes, people may not travel to come to your event, and for those people, you can do an online event using Zoom.us (up to 100 people for $15) and Eventbrite. Eventbrite pricing is 2% + $0.79. If you want to be paid before your event, then the pricing is 3.5% + $1.59. If you want a free event, there are no charges (so if you wanted to sell 100 tickets you could do it for free).  Ticketleap is another option for ticketing Holding a Local Event 17:55 David Hooper has a history in the music marketing business and held many events. I love both his Big Podcast and Red Podcast. He recently has stepped into the podcast world and has already held two events for podcasters (and has a 93,000-word book coming out in 2019). I've known Dave over a decade (and have appeared on his Music Business Radio show on the radio/podcast). Here are some tips from Dave Early bird sales can boost sales Make sure the event fits in with your brand especially when choosing a venue Ask your network for suggestions on a venue Some places you may get for free on off nights (like Tuesday) You need an agenda. Don't "Wing it." You will probably bring in a PA system sooner than you think. Make sure there is plenty of time to give attendees a break (food, bathroom, etc) if its a full day event People appreciate a slower pace than cramming too much content into the vent. Behind the scenes of his Nashville event. Lots of good bloopers at the end of the show from out talk The Question of the Month: What is Your (ONE) Favorite Podcast And WHY? 44:30 I do this every year for the last episode of the year. It's a great way to discover new shows, and it also gives us insights into WHY people like podcasts. Please provide the following: The name of the show (ONLY ONE) The website of the show What it's about Why you like it  Then provide the same about your show (name, location, and what it's about). I need the answer by 12/28/18. Go to the contact page. If you want to record and email it in, please put “December question: in the title   Work With Me www.schoolofpodcasting.com/start www.schoolofpodcasting.com/workwithme  

Today we are joined from Dr. Ryan Gray from the Medical School Headquarters and he shares his philosophy of starting and growing his podcasts. The question of the Month What is your ONE favorite podcast for 2018? Why is it your favorite, and where can I find it (then tell us about your show and where we can find it) For more information see www.schooolofpodcastin.com/contact Dr. Ryan Gray of the Medical School Headquarters Podcast 4:17 Ryan is currently publishing seven different shows 6:55 Start a website with a positive vibe to help medical students 7:55 He was nervous about starting and waiting six months to launch 9:30 How by starting too broad he rebranded his show 11:00 What enabled him to transition from Doctor to Podcaster? 13:45 How he sought out companies that had content that fit his audience 15:28 How he goes about adding a show to his network 17:40 How his sales pitch is not a sales pitch 21:34 How many shows is he planning on launching 23:13 How much of the day to day stuff is he doing? 24:58 What are his first two employees are doing? 26:14 How he had made lifestyle choices to make this work A family that podcasts together stays together 28:10 Ryan also has three books and he shares how he put them together and worked with Morgan James Publishing 30:10 Ryan's Advice to people wanting to follow in his footsteps but in their niche 32:00 Ryan's Experience with NFC Chips (Dave had found some on Moo.com, there are programmable card on Amazon) 33:40 Promoting his podcast at events 35:50 His biggest success and his biggest failure 37:50 Biggest mistakes new podcasters make How do you build an audience - one person at a time 39:25 Has he ever missed an episode? Main Takeaways He start by first providing value to his audience - not money, not downloads He does things other people don't (engages people at his booth instead of staring at his phone) His wife supports his plan, and now he is supporting hers. For more on this needing support see the "Three Things Every Podcaster Needs" episode   My WordPress Updated to 5.0 HELP! 43:20  If you're website updates automatically you can install a plugin called "Classic Editor"  that makes the new version of Wordpress look like the old version of your website Work With Me

Because of My Podcast: I Get to Talk to NFL Players 1:30 Chris Husby shares how his show devoted to discussing Special Teams topics and interviewing some of the biggest special teams names in the NFL and beyond! has allowed him to talk to some of his favorite NFL players. Check it out the 4th Down Experience Sponsor: Focusrite 3:34 I got to play with a Focusrite 2i2 and if you are looking for an easy to get your microphone into your computer (and have the option to have a co-host as well) without having to look at a TON of knobs, check out the Focusrite 2i2. As I'm on a PC, I downloaded a driver, plugged in the unit, and was ready to record. If you're on a Mac computer, you just plug it in. If you want a backup copy of your recording, plug a cable into the monitor out and send the signal to your portable recorder. It's built like a tank and is a lovely shade of red. Check out the interface selector tool that helps you pick the right model for you at their website. The Question of the Month: What is Your (ONE) Favorite Podcast And WHY? I do this every year for the last episode of the year. It's a great way to discover new shows, and it also gives us insights into WHY people like podcasts. Please provide the following: The name of the show The website of the show What it's about Why you like it  Then provide the same about your show (name, location, and what it's about). I need the answer by 12/28/18. Go to the contact page. If you want to record and email it in, please put "December question: in the title How to Grow Your Podcast Audience 1. Give Your Audience What They Want 7:14 Know who your target audience. Some things you’ll want to have to create your target client avatar are: Name Age Occupation Brands They Use + Purchase From What Kind Of Language They Use Where They Spend Their Time Their Pain Points What They Hope To Achieve + Accomplish STALK your target audience. Participate in online groups to listen to what they are talking Use something like Google Forms to create an audience survey (see this episode on creating surveys) Get some constructive feedback from your show. This needs to come from someone who you feel is your target audience Go to Amazon and look at books and see what is in the table of contents Kindle Unlimited has access to magazines (see what the magazines are writing about) Check your stats and look for trends Have good audio quality. If you use a Yetti, make sure you are using it properly. Do not use the built-in microphone of your laptop 2. Make Your Titles Count 14:03 The titles of your episodes can boost the number of downloads. Do NOT name your show NAME OF PODCAST EPISODE 16 Try to have at least 300 words for your show notes Make sure your listing in Apple podcasts has the proper link to your website 3. Get Your Podcast On Their Device 16:55 Have subscribed buttons for Apple and Google Podcasts, Stitcher, TuneIn, Spotify Have directions with a screenshot on how to subscribe Show them how to subscribe on Facebook and YouTube Get an app if your audience isn't too technical I use the Subscribe and Follow Plugin for my Subscribe Page 4. Make It Easy To Share Your Show 23:00 My favorite plugin for this is Social Warfare Click to tweet (free) NFC Business Card ( from Moo $22 for 20). NFC Business Cards should work with most Android devices and newer iPhones. Digital Business Cards work with any NFC-enabled mobile device. Here is a video https://youtu.be/tn3rHz9JR5I Sadly Apple aren’t playing ball right now. That’s not to say things won’t change in the future though – and we’ll certainly keep a spot warm for them on Team NFC! Create Show notes worth Sharing 5 Get On Other Shows 26:55 Others shows have podcast listeners Do your research Do you bring value to their audience? Be personal - no form letters Help a Reporter Out PodcastGuests.com  Be the guest you'd want to have on your show 6 Interview Other Similar Podcasts Hosts 29:47 Can they bring value to your audience? Do a unique interview that inspires them to share Do all the work for them so all they have to do is copy and share Realize this may not boost downloads, but it boosts your network Podcastguests.com 7. Use Social Media 32:28 Ask your target audience what platforms they use Promote on those platforms Direct them to a page to listen and subscribe Automate Your Sharing (Libsyn, Blubrry, IFTT) Consider adding your show to youTube Check out Recur Post (mentioned in episode 646 with Steph Taylor ) 8 Pay For Exposure 36:34 Facebook ads Spotify Ads Overcast.fm ads Cheapest I've heard of $2 per subscriber (and often more like $4 per subscriber) You might want to advertise on other shows 9 Always Be Promoting 40:35 Setup a signature in your email with a link to your website. If you use Gmail, you can set this up. For a slightly "fancy" email check out Wise Stamp Use a system like Slick Text ( text  ' sop ' to 31996 and you will get two links to subscribe on Android or Apple ) You might consider giving out T-shirts or posters to put in the back seat windows of your car from Teepublic Get business cards that promote your show (with or without your contact information). Cards from Moo are roughly 30 cents each. Gotprint.com has even cheaper prices. 10 Go To Events 44:12 Go to Podcasting Events - not to grow your audience, but your network More importantly, go to events in your niche Check out www.meetup.com 11. Build Your Promotion Team 47:07 If anyone contacts you via email or other outlets, respond Check out the free course on networking at https://www.advancedhumandynamics.com/  Moving Forward: You need to make it interesting: Everything has been said before, but it’s never been said by you. Your point of view is what makes you interesting. — Jory MacKay You might ask yourself, "how can I cover this in a way that only I can?" Sean MCabe had mentioned how there is are things you feel comfortable with, and there are things that nobody is talking about. Your content is where those two intersect. Be Patient It took Seth Godin four years to pull away from being "just another blogger" to being, well, Seth Godin. It took Jerry Seinfeld 17 years to have his show (he appeared on the Tonight Show for nine years before getting his own show, which was almost canceled) Mentioned in this Show Emily Prokop and the Story Behind Podcast 10 Thousands Downloads Per Episode in Five Months Noah Tetzner Interview Northeast Ohio Podcasters Meetup FNC and Regular Business Cards From Moo A Star is Born Video Clip Recur Post (mentioned in episode 646 with Steph Taylor ) Teepublic for t-shirts Moo for business cards Social Warfare Plugin Social Subscribe and Follow Plugin Let Me Help You Start Your Podcast

SPONSOR: Focusrite USB Interfaces 2:40 I got to play with a Focusrite 2i2 and if you are looking for an easy to get your microphone into your computer (and have the option to have a co-host as well) without having to look at a TON of knobs, check out the Focusrite 2i2. As I'm on a PC, I downloaded a driver, plugged in the unit, and was ready to record. If you're on a Mac computer, you just plug it in. If you want a backup copy of your recording, plug a cable into the monitor out and send the signal to your portable recorder. It's built like a tank and is a lovely shade of red. Check out the interface selector tool that helps you pick the right model for you at their website. Libsyn.com Rolls Out Custom Tracking Codes 3:21 Libsyn.com recently rolled out custom tracking codes for those on their advanced stats. This allows you to enter a code(s) for an episode so you can track where your podcast comes from. Most podcast hosting platforms give you access to geographic data, and insight into what apps people are using as well as the number of downloads. The good news is anybody can share your podcast. I've known people who had giant boosts in downloads by having a popular blog link to their website. If you had a tracking code for that episode on your website, you would get more than "A player" or "A browser" you would be able to see the source of your downloads.  In doing a quick test I made a link for my newsletter, and more my website so I could see that yes, both of those sources had people listening to my episode.  Get a free month at Libsyn.com using the coupon code sopfree   What If I Don't Have a Libsyn Account? You can use what are called UTM (Urchin Tracking Module) which is a format used by Google to track things. You can go to https://ga-dev-tools.appspot.com/campaign-url-builder/ to create a campaign. Here is a link to a video that explains it (from Google) Steph Taylor From the Socialite Podcast Sheds Some Light on UTMs 7:48 I met Steph at We Are Podcast 2018 in Melbourne Australia. She is awesome, and once saved me from a giant cockroach (a long story for another time). She's only been podcasting for around six months and is having huge success (thousands of downloads). Check out her show "Socialite" at https://stephtaylor.co/ Much like the Libsyn Custom Link, you can use a UTM to track where your show is being heard (the source).  Some other takeaways from my talk with Stephanie: How to know what social media platform to use The social network that you may not be using She uses Recur Post to automate some of her postings She uses a Pinterest template from Creative Market How she uses automationagency.com to trim down her publishing stress Because of her podcast, she got to speak at We Are Podcast  Her strategy to maximize her launch The Question of the Month: What is the Book You Refer to People the Most? 28:29 Jonathan Bloom from the Weekly Awesome Podcast- The Bible Paul from the Fight Through Podcast like the Fighting Through Book (his Dad is the author) Dennis Looney from the Gridlock MBA - All Marketers Are Liars By Seth Godin Josh Liston On the Bubble Podcast - A Man Called Ove (Fiction), H is for Hawk (non Fiction), The Halo Effect (business) Stephanie from the Virtual Ex Pat - Global Soul  Todd Brant from the Why Urology podcast - Quiet the Power of Introverts  Win from Ask Win - Big Magic  and her own book I, Win (about her journey with Cerebral Palsy)  John Friedl (Professor Slots) - Persuasion (only 200 years old) and The Deed of Paksenarrion (fantasy literature trilogy) The Question of the Month For December 43:32 For December it is time for your yearly tradition of answering the question,  "What is the ONE podcast (if you can only pick one) podcast (your favorite). Where can we find it? And WHY is it your favorite. Lastly, where can we find your show and what is it about? See www.schoolofpodcasting.com/contact (if you record and email it, please put "December question of the month)   Mentioned in this Episode Link to Official Google Video on Google UTM and URL Builder ( https://youtu.be/pNRgUq5sDhc ) Google Analytics Academy from Google Recur Post (Automated posting) Creative Market (Graphic Templates)  Focusrite 2i2 Free Course on Google Analytics Web Hosting and Domain Names Get a free book at Audible Sign Up To Be an Audible Affiliate Ready To Start Your Podcast? If you're looking for step by step self-paced tutorials go to www.schoolofpodcasting.com/start (and start a monthly membership) If you are looking for consulting or mentorship see www.schoolofpodcasting.com/workwithme

  Cathy Heller is a talented musician. She's been signed by two major record labels, but unfortunately, she's also been dropped by two record labels. I've always told podcasters to go to their potential audience and find out what kind of content they need. That is exactly what Cathy did, and it worked. She found out what type of music was being licensed into commercials, TV, and movies. When she created the type of music her audience (producers) needed it worked to the tune of hundreds of thousands of dollars. When things were going great, how did she pour gasoline on her success? She started a podcast (Don't Keep Your Day Job). A Podcast Started in the Closet Now Has Three Million Downloads Here are some points from my talk with Cathy Heller: People are thirsty to hear what is really going on their life as social media shows a filtered view  Cathy shares how as a musician she got a record deal twice and was dropped twice - how she pushed through She was making a decent amount of cash working a job that didn't fit her purpose She looked into what was working in the music business and the politely persistent  She created 30 mediocre songs as she worked on making the type of music that would work in commercials, movie, TV, etc and threw them away. The difference between a hobby and a business is when you think of doing something for other people.  Everyone has to start off being mediocre. It takes time and courage to start mediocre and then work on polishing your craft. Her success was in an area that she never planned on, but people starting asking, "How do I do this?" She said, "What the heck, let's see what happens with this." Her music leads to licenses which lead to her agency, which lead to her course, which leads to live events and all of these item fed each other. She started her podcast 21 months ago in a close and now has over 3 million downloads She had to do something that made her stand out.  She did what she said she would do.  For more information check out her website at www.dontkeepyourdayjob.com How To Go “All In” on your Dream Job Tim Paige has done what many podcasters have dreamed of, he quit his day job. In a podcast on Facebook, he shared how he did it. Some people feel that the one thing keeping them from “Making it” is this really inconvenient thing called their day job. Their “side hustle” is currently bringing in $34 a month, but for some reason they think that if they only quit their job the pressure of seeing your life's savings being caught on fire will inspire you to leap into action to find a way anyway to make a living “Doing what they love.” So I love this report from the front lines on how Tim actually quit his day job. Check out Tim at thevoiceoftimpaige.com or www.makemyintro.com Here are some key points: Don't quit your day job until it is costing you more money than keeping your day job. So if you turned down 40,000 worth of work because it conflicted with your 30,000 jobs, then it's time to quit your day job. This was the case for Tim. Tim also has a TREMENDOUSLY SUPPORTIVE Spouse. For more on this check out my last episode, The Three Things Every Podcast Needs (positioning yourself for the long haul). Tim got out of debt so that his expenses were minimal after quitting his job. He had three jobs doing anything he could to get out of debt and it took him three years. For the first three years of his side hustle, he reinvested in his business. Be open to opportunity. He didn't turn down jobs – even if he didn't want to do it. This makes him appreciate it when “dream jobs” come along. Get your mind right. When he panics, finds himself envious of others, he is not doing his best work. This hurts his business. Mentioned In This Episode Episode 100 of Cathy's show  Podcast Mentorship Program Monthly Membership to Start Your Podcast

How do I do so many podcasts? I get that question all the time. How do I stay consistent? How do I set my podcast up for the Long Haul? I'm fresh back from Speaking at DC Podfest, and I did a new version of the presentation called "3 Things Your Podcast Needs That Have Nothing With Microphones, Downloads, Or Hosting" and this is a revamped version of an episode I did years ago (with new information and new insights).  2:45 How podcasting is like an iceberg, and today we are talking about the part of the iceberg that is under the water, but still important Podcast Mentorship and Launching Pad I have a mentoring program where I work with you, but as the new year is right around the corner I wanted to create a limited time program with limited access. Here are the details We meet for six weeks to get your podcast up and running. These calls will be recorded. I will help you research your topic to help ensure you contact impacts and inspires your audience You will have clearly defined goals for your show  You will have the best podcasting gear that fits your budget You will have instant Access to me during this six weeks. With this in mind, I'm offering this to a very few people.  Our coaching calls will be used to produce a new podcast spotlighting the making of your show, and giving your more promotion.  You also get a year of membership at the School of Podcasting (which includes more group coaching, private Facebook group, and courses) If you are interested, go to www.schoolofpodcasting.com/youpodcastlaunch Homework: Question of the Month 5:55 At the end of the month, I like to feature a podcast with your voice in it. I ask a question, and we all learn together.  This month's question is "What is the book you refer the most?" I'd love to hear your answer. Go to www.schoolofpodcasting.com/contact  and submit your answer (put "November Question" if you email me).  I need the answer by November 23rd, 2018 Also, if you have found love via podcasting, I am working on the question of the month for February.  3 Things Your Podcast Needs That Have Nothing With Microphones, Downloads, Or Hosting (2018 Version) 7:52 The three things you need are Attitude This is the "I think I can, I think I can." It does take some time to get your podcast momentum going (your podcast is a bit like a Locomotive - not a race car) It's not all about downloads, and think about being in front of a room of "only 200" people 11:55 Why monthly download stats are crap (or at least misleading) 14:25 What podcasters can learn from Oprah 16:10 How to calculate how many downloads you should be getting Health We are going to dig down, work longer, work harder, and go, go, go, and we end up burning ourselves out 21:05 Robby Tonins the great motivational speaker who loves to push you to sleep when you're dead 23:00 The suicide rate has risen 30% since 1999 in America. Podcasters/Entrepreneurs may be more prone to become depressed 25:15 There is no such thing as "multitasking." 26:20 Avoid the drive-through 26:50 Dave's new wife Alexa Support 28:30 Relationships can cause Stress 30:15 Marriage Advice from the Divorced Guy 31:05 Be sure you know what your partner is thinking instead of guessing 33:30 How much time do you have a day to devote to your podcast? 35:15 Generalities of Men and Women 37:05 The Crazy Cycle 38:20 How to respond to Zingers 39:18 Handling Stalemates 39:50 Date Night on Steroids Final Thoughts 41:43 Fast food is Not Fast 43:05 I love Evernote 44:05 I love Todoist 44:30 Do not read your email first thing in the morning Mentioned in this Show DC Podfest Love and Respect Book The Seven Habits of Highly Productive People Get Free month a Libsyn.com using the coupon code sopfree School of Podcasting Your Podcast Launch Mentorship Program

We all want more listeners. We feel we have tried everything (have we?) and one option that all the "big" shows seem to have in common is they are part of a Podcast Network. Many of these require large amounts of download that your show may not achieve. You may be thinking of starting your own Podcast Network. I've interviewed some friends of mine recently (and some over the years) about their networks and assembled all that information into this episode. If creating a podcast network is not for you (it is a lot of work) you may be thinking that joining a network is a better choice. I share some things you might consider before joining. Sponsor: Focusrite I got to play with a Focusrite 2i2 and if you are looking for an easy to get your microphone into your computer (and have the option to have a co-host as well) without having to look at a TON of knobs, check out the Focusrite 2i2. As I'm on a PC, I downloaded a driver, plugged in the unit, and was ready to record. If you're on a Mac computer, you just plug it in. If you want a backup copy of your recording, plug a cable into the monitor out and send the signal to your portable recorder. It's built like a tank and is a lovely shade of red. Check out the interface selector tool that helps you pick the right model for you at their website.   Podcast Network Interviews: Glen Hebbert - Horse Radio Network Daniel J Lewis - Noodle.mx Network Mignon Fogarty - Quick and Dirty Tips  Christopher Brian Jones - Trek.fm Stephen Jondrew - Gonna Geek Chris Nesi - Education Podcast Network So You Want to Start Your Own Podcast Network 5:10 You need to be able to answer the question, "Why do you want to start a podcast" There are two type of networks. One is run as a business, and the other is focused more on cross-promotion (or a mixture of both). 14: 40 A network where the shows are around a single niche (Horses, hiking, dancing, education, microbrews, etc) are easier to monetize, easier to optimize on the web. Naming your network should be obvious. A cryptic name will slow the growth of your network. 16:17 Create two logos (square and rectangle) and keep it simple. Make sure it looks good small, or huge. Don't make the logo yourself unless you're a designer. Check out podcastdesigns.com (tell them the School of Podcasting sent you) and there are other services like Kappa 99, 99 Designs, where many artists create your artwork and you select the best. I recently used Kappa99 for my Six Shooter podcast and used their "one time jobs"  (under the More menu) to have my artwork done for $49. 20: 40 Define what your podcast network's purpose is. Define what your network will do for the members of the network. 23:00 How to add a show to your network. Start off with a general show, and then expand out and niche out. Have your criteria in place to help you decide if a podcast fits. For example, Daniel J Lewis only wants clean shows on his network. 26:58 How to add hosts to your network. Glenn and Christopher audition their hosts by bringing them on the podcasts as a guest. Most hosts don't want to work with a brand new show as you are not bringing anything to the network ( they are looking for a win-win situation). 34:15 Create a contract between the network and the hosts. This defines what is expected, how people get paid, what will get you fired, and every other situation you can think of that may happen.  By having these (at times) awkward conversations you avoid really awkward conversations in the future. When people know what will happen if they want to leave, they can plan accordingly, and expectations are set, and you can go through that situation without sacrificing the personal relationship because the business relationship didn't work. 40:36 Paying hosts a percentage of the advertisement (in some cases based on downloads) is a nightmare you want to avoid. Glenn pays his hosts a flat rate. Daniel also bills primarily using a flate rate. 43:26 Glenn has it in his contract that he can edit a show if they say something offensive that does not fit the network's brand. 44:33 Another way to pay the hosts is through a profit sharing program which allows them to keep a larger amount of advertisements that they bring to the network. 46:50 The more shows you add, the more work is involved chasing advertisers, doing paperwork, editing shows. 48:30 If you have too diverse a set of shows, you won't be able to sell ads across your entire network. 50:30 How do you handle the website? Does each show have its own website? Are all the shows under one website? Who is in charge of updating it and managing the backend? 54:54 The positive side of having a network for building community, focusing efforts, and having sponsors that keep coming back. 57:55 Harnessing the power of your audience. 59:45 The benefit to the podcast listener 1:02:38 A Network can be as simple as a page that shows all of your podcasts (such as powerofpodcasting.com ) 1:03:51 The Bolden theme from Second Line themes is built for a network. Marcus Couch of the Bulls Podcast uses it for his new Bulls network see http://Bulls.fm He used the WP-all import plugin and has it automatically pulling in everyone’s show by checking the feeds every hour automated. Should I Join a Podcast Network? 01:04:07 Here are Some Things to Consider When Pondering Joining a Podcast Network: Is your show a good fit. In the same way that if you want to be a guest on a show YOU NEED TO DO SOME HOMEWORK Are they taking submissions Do you have to change media hosts? You might lose your stats... Do you have to redirect your feed? Can you take your feed with you... Find someone on the network and ask them about before and after numbers? Ask them for the details if you bring a sponsor of your own. Is part of the bonus an advertisement rotated on the site? Really? Is the platform built on a non-free service? Does being on a network help? When cross-promotion is done right sure. I know personally, I've heard or pre-rolls on other shows and never been inspired to check them out. If the host says something that proves they listen, and gives it a stamp of approval, I might. Conclusion: Podcast networks that are run like a business are a lot of work When all of the shows are of the same niche, it helps the network grow faster and may be easier to monetize Get all the details, all the scenarios in writing takes some planning, and strategic thinking for the future, but can save you headaches down the line. If your goal is sponsorship, you better brush up on your selling skills. Don't create your own logo unless you are a graphic designer. Make sure you have a good fit if you are bringing on a new host, or joining a new network. Mentioned in This Podcast If this Then That Divi Wordpress Theme/Plugin Bolden Wordpress Podcast Network Theme Focusrite 2i2 see their Website Ready To Podcast? Join the School of Podcasting and get access to: Step by Step tutorials from idea to iTunes Private Facebook Group Live group coaching Priority email support (you are never alone Join The School of Podcasting Today or work with me and let me be your podcast mentor

This week I'm going to give you some lessons I learned from Speaking at We Are Podcast 2018 in Brisbane Australia. We also talk about the effectiveness of Audiograms. Sponsor: PodcastGuests.com – Get More Guests -Be Featured on More Podcasts PodcastGuests.com helps you find guests for your podcasts for free PodcastGuests.com will feature your podcast to its over 6,500 users to find qualified guests that meet your requirements You can also find 200 expert guests anytime in the directory at podcastguests.com/directory Sign up at PodcastGuests.com/sop Get a Mentor - Ask For Help I know a few people who love to travel. Monica Rivera from the You Wanna Do What? podcast gave me a great tip to download any episodes from Netflix to my iPad. George Hrab from the Geologic podcast (who gets to go to all sorts of cool stuff because of his podcast) gave me some heads up on a voltage converter. It's Rarely as Bad as It Seems When I heard the phrase "17 hours on a plane (along with some shorter flights for a total of 20 hours)" I thought it sounded like a horror story. I pictured some little punk behind me kicking my kidneys while their parents order another jack and coke from the flight attendant. In the end, even in coach, I was able to stretch my legs. I had two seats between my fellow passenger in my row and slept off and on. There were probably 3-5 small children who would occasionally cry, but it was not the nightmare I had envisioned. When I think of things that I have dreaded in the past, they are rarely as bad as you think you're going to be. Erode Your Comfort Zone I can be shy. When I go to a restaurant I'm not looking to think outside the box. When I was told that a large chunk of my schedule was planned for me, I got nervous. I didn't know where I was going, and except for a few people, I didn't know who I was with, what we were doing, and what I needed to be ready. We had assigned seats both days including assignments on who to go to lunch with. One day, Sean Desouza was going to cook authentic Indian food (I have never had Indian food). The Know Like a Trust Factor I talk about this all the time. When you create valuable content on a consistent basis, your audience trusts you and likes you. If you can share a bit of yourself, they get to know you. When people know, like, and trust you then you have influence. I know Ronsley Vaz from his "Should I Start a Podcast" show. We may have bumped into each other. I finally got to talk to him at Social Media Marketing World where I was speaking. He asked me if I would speak at We Are Podcast. I said yes on the spot. Who doesn't want to go to Australia? I saved up my pennies (and busted out a charge card) and made it happen. As I mentioned above, I was nervous. This was a new country, a new conference (for me), with new people. The first day was very good. I got to meet a lot of people. It was somewhat of the "warm up act" for the main event happening the next two days. Every speaker at this event was awesome.  Every person I met was super friendly and shared my love of podcasting. The hotel I stayed at was great.  By the end of day one, you could color me impressed, and I was ready for day two. By the end of day two, I believe I had met about 95% of the people there including Jules from Hong Kong Confidential. By the end of day two, where I once felt uncomfortable I now felt relaxed. The Speakers Retreat When I realized that I was going to be living with a bunch of people I had never met, previously this would have put me way outside my comfort zone. By this point, Ronsley had not let me down and I just went with the flow. Here again, it was not as bad as it seemed and was actually kind of fun (in the end we just slept here, and all the speakers hung out at a second house). I would start the day with some sort of healthy pancakes made from buckwheat and for toppings I had some sort of berries instead of maple syrup. Different? Yes. Delicious? Absolutely. The conversations were awesome, and the jokes and laughing were endless. More New Things The following day I had Indian food for the first time. As I was told I was a "Picky Eater" growing up, I assumed I would not like this. I loved it. Sean is launching a course in the future to show people how to cook these types of meals quickly. I'm in. I was scheduled for a session of Holographic Kinetics. I had no idea what it was, but I had heard that "it was a bit woo-woo." All I knew was Ronsley had selected a few people to do it, and I was one of them. I was not here to judge. I was all in. Holographic Kinetics is an advanced Aboriginal healing technique based on an ancient understanding of Lore, the universal laws that govern the creation, and the knowledge that everything in nature is alive and can be communicated with. Thoughts and emotions from difficult experiences in the past can become trapped in a person’s body to create realities. When experienced in the past they affect the present, which in turn affects the future. Once trapped, these energies are carried through time, negatively affecting people’s lives. These trapped energies interact with the external world, and following the law of attraction, like attracts like, they will attract to themselves similar negative experiences. More Info This was the first time I had ever tried it, and it did help me connect some dots from my past. If I'm a better, more confident person, I don't care how I got there. My New Australian Family For me, this was an experience that was truly hard to put into words. I rarely checked email, got almost no sleep, and just enjoyed the beauty of Australia, and the friendship of some truly great people. Jordan Harbinger is hilarious and his wife Jen is a walking firecracker of energy. Check out Jordan's show ( I love feedback Friday) and I went through his level 1 (free) of his Human Dynamics course. Jordan is all about learning and he shares some great insights in his course. Nicole Baldinu and Omar Zenhom are the team behind $100 MBA which I had heard of, and I had also heard of Webinar Ninja software. These two are the brains behind both those entities. I enjoyed talking books with them at breakfast one day and Omar's talk on building teams really opened my eyes Steph Taylor creates the podcast Socialite. She is always smiling and with her accent its a bit like learning about Instagram from Mary Poppins. I LOVED her presentation on having a plan for your podcast launch. Sean D'Souza - Sean is not a know it all, but yet, he seems to know everything (he is the man behind Psychotactics). His presentation on developing skills was very cool ( Energy + Confidence = Skill) and has me rethinking how I present things at the School of Podcasting. He has a podcast called Three Month Vacation. I can't wait to learn how to cook from this guy. Leanne Hughes was the Co-MC of the event and has a smile that will light up the room. She was also my hero as the volunteered to take myself, Ally, and Pat to the airport at six AM. I wish I had more time to pick her brain as she is all about making great presentations. Check out her podcast First Time Facilitator Byron Dempsey is another hero. I had plugged my iPad into to keep it as charged as possible and then forget to put it back in my book bag. Bryon was nice enough to ship it back to the States for me. Byron is a super talented videographer and helps people grow their brands with video. Laura Peterson is someone I kind of knew as I listen to her Copy that Pops podcast. She was the trooper who had to deal with a presentation clicker that did not want to participate. She is super funny and if you are in front of her, please have her to her "California Girl" imitation. If you are thinking of writing a book, she's your gal. Ange Henderson is a business consultant that is super friendly, outgoing, and was always there when we needed a food run. THANKS ANGE! She's worked with huge companies like Netflix and I could go on, but just know she's done it all. Travis Chappell dropped knowledge bombs during his presentation on how to follow up without being a pest. He's one of those guys that doesn't say much, but when he does it is hilarious. Carl Taylor seemed like a nice guy and was in a pretty good mood considering he had just had his wisdom teeth pulled. This mild-mannered guy had sold three businesses and wrote a #1 business book by the age of 25. Every time I hear the phrase Koala Bear, I will think of Carl who let me know Koala's are not bears. They are marsupials. Allison Melody is someone I had met at other conferences, but just getting to chill with people builds that relationship deeper. Her presentation on monetizing you podcast had some new strategies I had not heard of. Check out her Food Heals Podcast. Shannon Morrison is the head of operations at Amplify Media and the founder of Mighty Social World. A super nice guy, and always willing to help with anything and everything. Jason Malouin is nuts. He has a great laugh and was the co-MC of the event. Jason was a great American to Aussie translator and stopped me from getting a sunburn that would've been on a whole new level. If you're in Australia and need a portrait photographer, he's your dude. Check out his Communicator podcast. Harry Duran and Natalie Jenkins are my partners in crime at many conferences. They both make me laugh, and occasionally snort. I love them both very much. You know Harry from Podcast Junkies, and Natalie is often taking head shots at events you attend. If she can make me look good, she can make you look amazing. When I found out I was going into the Hall of Fame, Natalie was one of the first people I called to see if she would photograph it. James Cridland is another person who has been on the show and his the host of the Podnews podcast (And newsletter which has more stories). James was the one who said, "I know a place where you can pet Koala's and Kangaroos" for which I will be eternally grateful. Check him out at www.podnews.net  Pat Flynn - I've had Pat on my show. I bump into him all the time at events, but never really got a chance to hang. Pat Flynn (much like Harry and Natalie) makes me laugh a lot. I'm here to tell you the guy is hilarious. He is super chill, and he turned the groups on to some great games such as Psyche! and SpaceTeam. Both games are a lot of fun. He has Smart Passive Income, his book Will it Fly is a MUST READ, his Smart Podcast Player, and he is now teaching people how to podcast with his Power Up Podcasting. Shayde Furlong was the "Audio Engineer" for the whole week, and was cool enough to BRING A GUITAR! I enjoyed all out talks, super nice guy. Ronsley Vaz - The man behind the whole thing. The man behind Amplify media. If I am the Gandalf of podcasting, you are the Jared Easley of Australia. EVERYBODY KNOWS YOU. Check out his Content Amplifier it's amazing (and it's free) as well as his podcast "Should I start a podcast" at http://wearepodcast.com/shouldistartapodcast/ Rochelle Fernandes is always happy. How do you do that? Anytime we needed something, there she was. Amazing. Katherine Maslen of Brisbane Natural Health - Thanks for sharing your team. Your passion for helping people lead healthy lives is amazing. You're a great Mum. Quick Hits Jackie Campbell of Breaking Business podcast had a great story that sometimes you have to STOP to start Every author/artist has the same keyboard Viral Sweep looks like a cool tool for growing your list if you have $49/month UTM Links in Google Analytics allows you to track where your listeners are coming from (kind of) Laura's link to her Show notes template Check out his Content Amplifier If you use Stripe for payment processing you won't believe the information you get from Profitwell (free) Conclusion Sometimes you have to stop gathering data and start with what you know It's rarely going to be as bad as you think it is Where I Will Be November 5th Libsyn Podcasters Meetup 5-8 PM ET  November 9-10 DC Podfest - Keynote Speaker How Effective are Audiograms at Growing Your Audience? Check out the previous episode where we discuss how to use an audiogram (Episode 616 ) Elikqitie from Travel Gluten Free - has not found shows through audiograms Daniecae Next to Nothing Podcast (gaming Podcast) twitch.tv/danicae Vanessa from Vanessa's View Podcast  Garret Godfried - Good Patron Emily Prokop from the Story Behind Podcast - and the Hate to Weight Podcast Jonathon from Weekly Awesome  Steve Stewart from Stevestewart.me mentioned Powtoons and Bobbi Rebell here is her tweet example Bryan from  engagingmissions.com  Mentioned: Episode 616 on Three Audio Gram Tools Ready To Start Your Podcast? Are you lost in a sea of noise when it comes to podcasting? Are you watching old YouTube Videos that may be outdated? Do you ask a question and get 14 responses (but no answers ) when you post on Facebook?  I can help eliminate the noise, and listen to what you want, and help you get what you need. Join Today to take my step by step tutorials on your own schedule If you are looking for a one on one podcast mentoring program, I can do that as well . Testing the Payment Link for Next Week's Show http://www.patreon.com/davejackson"> Support this podcast