School of Podcasting - Podcast Tips to Plan, Launch, Grow Your Podcast

Today we have a conversation with Kyle Gray author of the book The Story Engine: An entrepreneur's guide to content strategy and brand storytelling without spending all day writing. He has helped hundreds of startups and small businesses create scalable content marketing strategies. His book The Story Engine outlines his process for making content marketing and brand storytelling easy and effective. Because Of My Podcast: I'm Working with NPR 1:22 Monica Rivera hosts the "You Wanna Do What" podcast (giving you the nudge you need) and she recently celebrated her one year anniversary and shared how she was selected to take part in an NPR program where she will go to Seattle to work side by side with NPR on a story. The best part of Monica's story is her attitude and how she took the negative of rejection and turned it around and used it for success. Check out her one-year "13 Lessons Learned" anniversary show. Kyle Gray Gives You Action Steps to Make Great Content 3:54 In today's conversation, Kyles shares some of his favorite tools to create content and explains strategies to identify problems and create actionable content with lead magnets to grow your list, enhance your network, and move forward toward building your business. Kyle has worked with many well-known brands and businesses like AdEspresso, Advance Your Reach, WP Curve and Self-Publishing School. 5:23 What is Good Content? 09:08 What are realistic expectations for traffic? 12:50 How long does it take to make great content. 16:20 How important are keywords? 19:55 What examples can you share of covering a problem from multiple angles? 21:05 If you could only pick three tools to help with your content, what would you pick? The content strategy template Trello Co-Schedule Key Take Aways You need consistency He was talking about blog posts, and we are talking about podcasts but we still have nuggets. In the end, we are all content creators. So you heard in this interview where he is not winging it; there is planning. He does things other people may not be doing like finding graphics to go with the episode. He said that even if you spend hours on your content, it may take months before you start seeing any measurable traffic. So if you're looking to get rich in six weeks, this is not for you. I love that good content helps your audience. You may think that all of this discussion is for business, but if you're doing a comedy podcast your audience's problem may be that they just watched the news or had a bad day at work, and it's your job to find a way to make them smile. He talked about identifying some key problems for your audience and making a lead magnet to give away that helps solve them. This is a great strategy that not everyone does, but that's because it takes time. A cool graphic could be a picture of your guest with a quote you pulled from the interview. Focus on the relationships. It is these relationships that help on the way up, and also if things go the other way. Jordan Harbinger utilized to rebuild his show with his network. Check out the Story Engine on Audible at www.schoolofpodcasting.com/freebook July Question of the Month 27:59 Do you have an email list, if so how big is it, and how did you grow it? I need your answers (preferably in audio) by July 27th. See www.schoolofpodcasting.com/contact and if you send email, please use "July question" as the subject line Top Five Questions About the New Google Podcasts App 28:45  How do I know if my podcast in the Google Podcast App? Go to https://search.google.com/devtools/podcast/preview and enter your RSS feed What If I'm Not in the App? Then see this post Do I Need to Be In Both Google Podcasts and Google Play Music? Yes. I personally don't see Google Play Music makes it to 2019. I have no information, but it's just a feeling. What Kind of Features are in the App?Almost none. You can speed up and slow down, and that is it for now. It doesn't even automatically download the episodes Castbox.FM Makes Duplicate Feed for Shaky Reasons 31:32 I wrote a post about this on my blog at http://davidjackson.org/horrible-podcast-history-is-repeating-thanks-to-castbox-fm/ Ready to Start a Podcast or Grow One You've Already Launched? I've got multiple resources for multiple budgets (with pricing starting as low as $5 to $1299 for a full mentorship program. See www.schoolofpodcasting.com/workwithme  Mentioned in this episode:2025 Audience SurveyI Want Your OpinionI am doing an audience survey and I want your input to help me make this show exactly what you want. If you have a few minutes, I have a quick survey at www.schoolofpodcasting.com/survey252025 Audience Survey

I received 360 responses to this question, and if you do read show notes (better known as a description of what is in the podcast) what are you looking for. Comments? 888-563-32228 Because of My Podcast I Got to Appear on TV 1:45  Edward Schmitz from www.vidanostrilhos.com.br was featured on a TV show in Brazil. Make Money as a School of Podcasting Affiliate 4:30 Kim Kraji ( from www.toastmasters101.net ) explains why she became a School of Podcating Affiliate (and I set up www.schoolofpodcasting.com/kim for her to send her traffic). If someone signs up she earns a commission for every month they stay subscribed. Go to www.schoolofpodcasting.com/affiliates and sign up today. [spp-tweet tweet="Only 38 percent of people may be reading podcast show notes"] Your Podcast Show Notes: What To Include, How Long, and is Anybody Reading Them? 6:35 I put up some polls and ask you to send in your responses to www.schoolofpodcasting.com/coontact and here is what I got Out of 360 responses,  136 (38%) look at show notes, and 224 (62% fo not 8:33 Carey Green of podcastfasttrack.com feels show notes are important. He is surprised how many people don't put their social links in their show notes. 12:22 John from the Hate to Weight Show ( www.hatetoweight.com ) also wants social links and links to anything (like a video) mentioned in the episode. 14:38 Eliquite from the Travel Gluten Free Podcast (www.travelglutenfree.me ) is looking for resources. She hates show notes with one giant paragraph. 17:11 John from www.professorslots.com (a podcast about how to win at gambling) also looks at show notes and is deeply disappointed when you say you will put it in the show notes and you don't. 18:34 Win Charles from Ask Win hates it when you put a link to your website. She loves the show notes from www.todayinios.com 19:55 Shawn from Stories For Starters (www.storiesofstarters.com ) is looking for things that he wants to follow up (links, etc) 22:58 (Live from Books a Million ) Jill From http://becomingelli.com/ likes show notes to go back and review 24:49 The host of the new podcast www.cozycrib.com actually would rather read than listen 25:53 Kim from www.toastmasters101.net will read the show notes when they are emailed to her. 27:26 Tim from the www.hesaidshesaidmovies.com doesn't really look at them, but when he does he's looking links 28:49 Lee from www.covertnerd.net loves to use show notes for a resource. 30:34 James from www.podnews.not does NOT look at show notes. I interviewed James a few episodes ago. James wrote a great article called How podcast show notes display in 19 different apps ( https://podnews.net/article/how-podcast-show-notes-display ) In that article he recommends: Always show links with the URL visible. These links will be clickable in Apple Podcasts and will be visible - if not clickable - in every app. Using word links won't always work. Formatting, like using of the strong tag, may be ignored by many podcast apps. Ensure your show notes don't require this to be faithfully shown. Be aware that accented characters may not display correctly.   Recommended Things to Include in Your Show Notes The name of the person/guest Links to the guest site ANY website mentioned Links to videos or any resources mentioned Social Media Links for people to connect with you Readability (use subheadings to break up lots of texts) July Question of the Month: Email List and Tools 41:50 Do you have an email list? If so how big is it? What system/tools do you use? Any tricks on growing your list. Go to www.schoolofpodcasting.com/contact and use "July Question" if you want to record something and send it in via email (I do prefer audio over email) The Importance of Your Episode Title / Headline 42:31 I read an article that said 8 out of 10 people will actually read your headline, but only two out of 10 will read the article (this was about blogs), but it goes to show you how important your headlines are. In podcasting, the title of your blog post or your episode is your headline. There is a cool tool called Fresh Title. I have video demonstration at www.davidjackson.org/titles there is also a cool plugin from Thrive themes that you put in multiple headlines and it tests and uses the best headline. Where Does the Apple iTunes Summary Appear? 44:26 The Apple iTunes summary is just a few sentences that appear above the player. It is NOT a case where it is either the iTunes Summary or the Description BOTH appear. When making your Headline and Title for Appel Podcasts, do NOT put the episode number of the name of your show in the title (they just want the TITLE in the title). Put the episode number in the episode number field. See http://libsyn.d.pr/ZzecbV Pipa Transcriptions are 70% Accurate 47: 10 As we are talking about show notes, some of you may be thinking about transcripts. It appears that transcripts are "You get what you pay for." I recently tested the transcriptions and found that the one from the media host pipa was 70% accurate.  See https://youtu.be/N0jHY5cYBbk Mentioned in This Episode # 624 Northeast Ohio Podcasters www.neohiopodcasters.com  Podcast Rodeo Show www.podcastrodeoshow.com Headline Resources at www.schoolofpodcasting.com/headlines Libsyn.com Podcast Media Hosting. Use the coupon code sopfree to get a free month at www.libsyn.com SEO Expert Training www.yoast.com Dave's Voicemail 888-563-3228 (courtesy of www.podcastvoicemail.com ) The School of Podcasting Newsletter www.schoolofpodcasting.com/newsletter Transcription Accuracy test https://youtu.be/N0jHY5cYBbk Kyle Gray book The Story Engine: An entrepreneur's guide to content strategy and brand storytelling without spending all day writing Follow Dave www.facebook.com/schoolofpodcasting www.twitter.com/davejackson www.instagram.com/schoolofpodcasting   Ready to Podcast? I have mutliple ways you can work with me. See www.schoolofpodcasting.com/workwithme starting at $5Mentioned in this episode:2025 Audience SurveyI Want Your OpinionI am doing an audience survey and I want your input to help me make this show exactly what you want. If you have a few minutes, I have a quick survey at www.schoolofpodcasting.com/survey252025 Audience Survey

Comments? 888-563-3228 Today on episode 623 we talk with Cody Gough of the Curiosity podcast. Cody had a podcast that was successful, and based on the goals of the podcast decided to make a radical change to their publishing schedule.  Because of My Podcast  2:20 Brenda from My Tech Toolbelt shares the story of being able to score media passes for one of the top educational events that would've cost her $650 but she's going for free Because of her podcast.  Sponsorship Update 5:08 Every month we have one episode based on listener feedback, and somehow Todd's from the Trucker Dump podcast (www.abouttruckdriving.com ) went to spam. Todd shares an idea he may be turning into a podcast, and how he was able to get some sponsors for his podcast. Perfect is the Enemy of Good 9:00 I can't think of anything that was perfect right out of the gate. Yet, people will not start a podcast because it is "not right." In a recent interview on the "My guest needs no introduction" Howard Stern talks about how he has changed over the years because he went to therapy, and isn't as insecure as he used to be. He states, "I think that bad radio is when you don't somehow change it up constantly." In another interview, Jerry Seinfeld interview David Letterman and he explained how Johnny Carson had all sorts of stipulations on how Dave could do his show, and as Dave put it, "I picked up the crumbs and try to make something out of it." That lead to Dave being super creative, and doing something you couldn't find on the TV anyplace and brought him a super loyal audience. So what can you do with your podcast if you took away some of the segments, some of the format, and had to come up with something new? How Do You Know Your Audience Hates Something if You Don't Let Them Taste It 15:30 Cody shares how he got a gig on LinkedIn to produce a podcast He inherited a huge audience from Curiosity.com How he had to set expectations with his boss on what to expect in regards to production Their show was weekly for a year before deciding to change the format His audience gave him feedback when he switched formats He lost a small amount of his audience before he downloads starting growing As his content is evergreen, his back catalog is still getting downloaded He shares some podcast promotion ideas (www.gretta.com ) and now is focusing on email and the Amazon Briefing His Amazon Briefing is different than most "standard" briefings How the assets at the company are changing with the new format How advertisers are more interested in the US audience in some cases A great story about he had a HUGE guest on his show and his audience could not have been less interested 36:40 How he got a huge guest on his show (it was super easy) 40:05 Tips for creating a daily show 42:55 How often he checks stats, and takes the temperature of the audience 46:00 The only way to know what your audience wants 48:20 Who he is using for sponsors What If There Was No Social Media? 52:00 I was listening to the New Media Show and Todd Cohran brought up an interesting question, "What is there wasn't social media, how would you promote your show? That may be something we think about, and start doing. We can easily rely on promoting ourselves sitting in front of a computer screen, but there are other strategies that require you to get out from behind the desk. Ready To Start Your Podcast? See www.schoolofpodcasting.com/workwithme I look forward to working with youMentioned in this episode:I Want Your OpinionI am doing an audience survey and I want your input to help me make this show exactly what you want. If you have a few minutes, I have a quick survey at www.schoolofpodcasting.com/survey252025 Audience Survey2025 Audience Survey

Because of My Podcast: Free Tickets 2:00 Brad from the Cinema Guys ( www.wearethecinemaguys.com ) explains how he was approached by a small local Cinema Chain who listens to his podcast. Brad worked a deal that enables him to get tickets to movies. Brad (being the cool guy he is) is using them as a give away for his audience. He has also worked to do a screening of Brad's all-time favorite horror movie, "John Carpenter's The Thing." They get to introduce the movie and then do a Q&A afterward. Earn Money Referring People to the School of Podcasting 7:20 As a podcaster, people may approach you about how you started your show. You may be thinking of creating an online course, or an ebook. Instead of spending all that time and resources, you can signup to be a School of Podcasting affiliate and earn a commission when they subscribe and also for every month when they stay subscribed. For more information go to www.schoolofpodcasting.com/affiliates Why Knowing Your Why Matters 8:00 It keeps you focused. You are no longer distracted by things that don't help you achieve your goal. If you know why you're doing something, you can see the results clearer. This enables you to spot the small victories that then motivate you to keep going. It is then the motivation that enables you to try again. When another small victory comes along, you get another dose of motivation, and a pinch of this thing called confidence. How My "Why" Gave Me Super Powers I had been wanting to lose weight, and over the last year, I have been going up and down. I would get down to maybe 218 lbs, and then go up to 221 or 222. I wanted to get up and go to the gym in the morning. I knew to drink lots of water, and get plenty of sleep. I knew what to do. However, when I listed my priorities I wrote down things like rewriting my book More Podcast Money, I needed to update some tutorials at the School of Podcasting, and take a class on SEO. Nowhere in there is anything about my health. That's when I realized why I wasn't losing weight. It simply was not a priority. I got a call from letting me know that I was being inducted into the Academy of Podcasters Hall of Fame. The minute I hung up the phone, I said out loud, "Well somebody's getting up early tomorrow." While it is somewhat weird, as I normally try not to care what people think of me, I knew there would be lots of pictures. I even hired a photographer to take pictures during my presentation. Suddenly,  like a light switch, I had willpower. I had focus. I had a purpose. No longer did I need to watch TV. I realized that most of the taped TV shows I use to watch rarely delivered any real value. I could take that time and use it at the gym, or walk around, or cook healthy food, and THAT would deliver value to my goal of losing weight. When You Know Your Why You Can Make it Through the How “He who has a why to live can bear almost any how.” -Friedrich Nietzsche The two most important days of your life are the day you were born and the day you discover why you were born.– Mark Twain Apple Podcasts hits 550,000 Podcasts I listened to my first episode, and in it, I mention in April of 2005, there were maybe "4000" podcasts. This article says in 2005 there were 3000 podcats, now there are 550,000 and according to this TechCrunch article, there have been Fifty billion episodes have been streamed/downloaded since launch. The new numbers include 18.5 million individual episodes representing 155 countries, in more than 100 languages. So in 2005 when I was explaining to people how cool podcasting was, and how awesome it was that you could "teel the software to watch this site" (better known today as a subscription) and that you didn't ' need a Mac, and you didn't need an iPod to listen. IT WAS PAINFUL as many people just didn't get it (it took a while for me to get it). But I knew the potential power of podcasting, and I had quit listening to radio, and I wanted people to experience the same joy I had found. It didn't seem hard because if I helped ONE person understand and start listening to podcasts, and I had ONE more person to talk about Dawn and Drew with, it was worth my time and effort. When you know you're why the "work" doesn't seem like work. It just seems like something you do. When I first started playing the guitar it was BRUTALLY PAINFUL, but I knew I wanted to play. I wanted to be like my brother (who played) and so the pain wasn't so bad. I knew it was temporary, and I could make it through the how. My "Whys" I get to help people (my background is in training. I have a Bachelor's Degree in Education specializing in Technical Education from the University of Akron) It's creative (my hobbies are music, writing, photography, poetry). It's geeky (I get to play with software to build websites, track downloads, and more) I get to leave a very small fingerprint on the planet. Neither of my marriages produced any children. The word "Legacy" seems a bit much, but you get my point. I am meeting and creating great friends. It's helping me to pay off my student loans If I lost my job today, I would have a cushion of money coming to tie me over (and in reality, I would probably be able to the School of Podcasting Ful time) I'm not sure what I would do with my free time if I didn't. Your Why's Might Be: Share your knowledge Get your message out out Promote a business Stay connected to friends and family Be seen as an expert Open the door to possibilities Find like-minded people Inner office company communication Educate Entertain Getting the Motivation To Start I just listened to a great episode of the You Wanna Do What? Podcast by Monica Rivera where she interviewed Jeff Haden about motivation. It was a really good interview and had some great insights into motivation. Including: You only need enough motivation to start. If you set small achievable goals, those "little wins" give you the motivation to try again and keep moving. So some examples of small achievable goals my be Buying your equipment Plugging everything in and making your first recording Getting your artwork Publishing your first episode Syndicating to Apple, Stitcher, etc Getting 10 downloads for an episode Getting 50 downloads an episode When accomplishing these little milestones, it feeds your motivation to keep going. 25:10  Brenda from My Tech Toolbelt explain how her kids are grown, and while she is thankful for her job, it can be kind of boring, and she is podcasting because she enjoys learning. Yes, there is a lot to learn but as she put it, "It's fun. It's exciting, and I've already got two press passes (to be continued)"  27:37 Jim Collison from The Average Guy Network (and my Co-host for Ask the Podcast Coach) is a lot like me. We both love being around people, we both love helping people. We both like to talk and to influence people to help them do things.    The #1 Killer of Motivation and Why Podcasting is Like Golf 30;03 There is a reason that employees at companies are strongly urged not to share their income amount with other employees. If two people share that information, one person is leaving that meeting upset. So when people share how many downloads they get in a Facebook group, and their numbers are three times as many as you, ignore it and instead of focusing on their numbers, focus on your audience and how you can serve them. If two golfers shared their scores, someone is going to think, "WHAT?! How is that person better than me? Well, there are a number of factors: Better equipment More experience Better coaching Better attitude More athletic More time to practice So if you came to me and said, "I can't believe they are better than me! And I answered: Your sound quality is very distracting You have half as many episodes They have a completely different niche They have more time to promote their show They have a budget to market your show and you don't They have no children and you have five They went to the School of Podcasting and you watched outdated YouTube Videos Wouldn't you be able to see why someone might be getting more downloads than you (and keep in mind, there are more ways to measure podcast success than downloads). So unless you want to detail your podcast DON'T COMPARE YOUR SHOW TO OTHER PODCASTS. Heli PR77D Microphone Shootout   35:02 The Heil PR77D is basically a Heil PR40 with a bass roll-off switch, and something that will look very cool in any videos. It comes in black and purple and retails for $249 where the Heil PR40 is $308. You will hear these with my mic preamp the DBX 286 $199 off during the shootout. In today's shootout, I compare it to an Electrovoice RE320 $299   Audio Technica AT2005 $79, Audio Technica BP40 $349, Blue Yeti $129 The Heil PR77D has that traditional warm Heil Sound. When I switched it voice mode (which cuts out frequencies below 120Hz) it seems a little too clear for my voice). It comes with a nice black velvet bag to keep it in. It's a very sturdy microphone, and I love the retro look. Of the microphones above, the only one I steer people away from is the Blue Yeti unless you PROMISE to read the manual, buy an over-priced pop filter, and use it on a boom arm. I personally use the Electrovoice RE320, but I liked the warmth of all the Heil Microphones and I need to play with it a little more to see how the proximity effect is (if it has more bass when you get close to it). The rear rejection seemed about as good as the other microphones. Where Will I Be? 42:07 Catch me speaking at Podcast Movement July 23-26 in Philadelphia PA (and being inducted into the Academy of Podcasters Hall of Fame )  I will also be speaking at Podcast Midatlantic in September in Philadelphia PA Ready to Start a Podcast? One on one consulting Podcast Reviews Online Courses Mentoring Programs www.schoolofpodcasting.com/workwithme The Question of the Month As a podcast listener, do you look at Show notes? If so, what do you want to see in show notes? I need your answers by 6/22 go to www.schoolofpodcasting.com/contact  if you email me from that page, please put "June Question" in the title of the email. You can also call 888-563-3228 (be sure to mention your podcast)Mentioned in this episode:I Want Your OpinionI am doing an audience survey and I want your input to help me make this show exactly what you want. If you have a few minutes, I have a quick survey at www.schoolofpodcasting.com/survey252025 Audience Survey2025 Audience Survey

Have you ever thought, "Oh someone is already doing a podcast about my subject." If so you need to listen to today's show with James Cridland of podnews.net who saw there were other sites and newsletters featuring podcast news, but he thought they were missing something. He had been doing newsletters and working in the radio industry for years, so he decided to start a newsletter (that became a podcast, and an Amazon Flash Briefing) and has really come out ahead of the pack. Today James peels back the curtain on what planning went into the show, and what tools he's using to pull off a daily show. Because of My Podcast: I'm Going to be Inducted into the Academy of Podcasters Hall of Fame 1:34 I got a call last week from Gary Leland was surprised to hear that my peers have selected me to be inducted into the Academy of Podcasters Hall of Fame. I am humbled, honored, and a whole lot of other emotions that I can't quite digest yet. Become a School of Podcasting Affiliate and Earn Money Referring People 3:57  You can earn money referring people to the School of podcasting and earn commissions each month they stay subscribed Go to www.schoolofpodcasting.com/affiliates James Cridland Shares What it Takes to Make A Daily Show That Knocks it Out of the Park 5:41 I brought James on as he is just crushing it with his newsletter on Podcasting. He seemed to just appear and is just crushing it. So in this interview, we hear: His planning and how he practiced first before launching He realized his environment changes as he travels and he needed to be able to produce it from any computer How he emersed himself in his niche as step one, and he uses https://www.inoreader.com/ as his freed reader (tutorial on inoreader) How does he choose which stories to spotlight How he uses newsletter analytics to understand his audience What stories are the most popular He codes his own website and uses Sendy to manage the email list What advice does he have for someone wanting to be an expert in their field As a person with a radio background, what do you think radio feels about podcasting? His thoughts on people buying their way up the Apple Rankings Marketing your podcast, and explaining it to future listeners What percentage of his downloads come from his Amazon Daily Briefing His thoughts on editing and the optimum length of a podcast He loves to listen to Death in Ice Valley, Hamish, and Andy, Reasons to be Cheerful Check out James Daily Podcast News Show at www.podnews.net [click_to_tweet tweet="I knew consistency would win in the end" quote="I knew consistency would win in the end"] Isn't Email Dead? 42:40 But wait, isn't email dead? According to some studies, email is four times more effective at reaching your audience than Facebook. (source) If you are looking for outreach, that may be social, if you're looking to boost sales, or get your audience to click on Something than email is still the king. An article that just came out a few days ago explains how 58% of people "check their email first in the morning vs 11% Facebook and 2% Twitter. 2.6 billion people have email vs 1.7 billion for Facebook. The article states that "It turns out that 77% of consumers prefer email over social media for permission-based promotional messages." (source). The only problem I have with the article is that it's from option monster who helps you get email sign-ups. What Makes a Good Lead Magnet? 44:16 The best lead magnet ideas typically come from your audience. It's a question someone asks, and it's a really good question. What problems can you help them solve? What would lessen their stress, save them time, or help them reach a goal? Here are some Lead Magnet ideas Poll results (you can use a free tool like Google Forms to create a poll) Reviews of Services see www.schoolofpodcasting.com/headlines Question and Answers Ebooks Webinars Mini-Courses www.schoolofpodcasting.com/babysteps Checklists Spreadsheets Toolkits Planners Guides You could make many of these with free tools such a Google Docs and then Save it as a PDF. What Email Service to Use? 47:05 Many people start out with Mailchimp as it's free. As James said in this episode, if things start taking off it can get expensive quickly. Keep an eye on your subscribers. I'm currently using Convertkit, but to be honest I never used any of the cool marketing tools they have. I should have stuck with Aweber. With that said, as I look into using marketing tools, I've heard a lot of good things about Active Campaign which seems powerful. Ready To Get Your Podcast Going? 51:25 I would love to work with you to get your podcast going. If it's already going, I'd love to help you grow your audience. I have many ways I can help you go to www.schoolofpodcasting.com/workwithme and let's start moving your forward todayMentioned in this episode:I Want Your OpinionI am doing an audience survey and I want your input to help me make this show exactly what you want. If you have a few minutes, I have a quick survey at www.schoolofpodcasting.com/survey252025 Audience Survey2025 Audience Survey

Two Podcast Growth Strategies and Dynamic Podcast Sponsorship with Ad Insertion Today in episode 620 you will learn two strategies to grow your audience and your subscriptions and you will learn how other podcasters got podcast sponsor. Keep in mind, if you are doing a show for fun, you can do a podcast with no intention of making money and that is 100% fine. I see podcasters who are now choosing media hosts based on their host's ability to get them paid. New media hosts are popping up selling Dynamic Ad Insertion. This is not where you do a host read advertisement. This is where you have ads that that sponsor often had recorded, and then insert them into your show (you pick where they appear). In my example, the recorded ad was at a much lower volume. Growing Your Podcast Through Print 1:50 Mark Miller from the Repurpose Your Career shares how his podcast was featured in an actual paper Magazine, but not only a Magazine AARP. Now one might think that podcast listeners are not reading AARP but it turns out some of them are and now his numbers have taken a sizable jump. So the lesson here is you never know what will bring you more listeners. Today's Podcast Sponsor: PodcastGuests.com 3:49  A great way to grow your audience is to be interviewed on other podcasts (as they have podcast listeners). Many podcasters love to boost their network by doing an interview show, but maybe you're having a hard time finding guests. PodcastGuests.com helps you find guests for your podcasts for free PodcastGuests.com will feature your podcast to its more than 4,000 users to find qualified guests that meet your requirements Podcastguests.com helps you become featured on other shows and helps you find guests for your show. Tim “Kimo” Brien from http://kdoipodcasting.com Growing Your Podcast with Face to Face Meetings 5:15 Way back on episode 474 of the School of Podcasting Glenn "the Geek" Hebert (of the Horse Radio Network ) made his first appearance and explained how he had gone to trade shows. Elikqitie from the Travel Gluten Free podcast tried this, and while she didn't get the booth for free (she did get it at a reduced rate). She had tons of interviews and grew her network. One company emailed her after the conference and reached out to be interviewed. Another boost came when someone she met at the event shared an image of them on Instagram and she could see where this was adding to the number of downloads for that episode. Then another contact from the event asked her to host a webinar they are running. Siri Can Subscribe You Audience to Your Podcast 16: 02 Did you know if you have an iPhone you can say, "Hey Siri, Subscribe to the (name of your show ) podcast" and she will ask you to confirm your decision and the subscribe to your show in the Apple Podcasts app. You can do this on Facebook live and share it with your audience. Question(s) of the Month 16:58 This month I asked, If you got a sponsor how did you get it? I also asked, Do you planned on launching a new show this year?" Here are the answers" Win Charles from "Ask Win" does plan on starting a podcast after she graduates from College in 2019. 20:47 She did have a sponsor who found her. 21:50 Cale Nelson from the Modern Christian Men podcast had a sponsor for his Ham Radio 360 show before he even had one episode published. He got a second sponsor who approached him. He does plan on launching two new shows both involving members of his family (Sistercast, and Our Podcast ) 25:34 Tim “Kimo” Brien from http://kdoipodcasting.com will plan on releasing a new show Gray Heroes soon (July) 2734 Luke from the Triangle Tactical Podcast (about competitive shooting). His first sponsor fit his niche and sells bullets for competitive shooting. He got them as a sponsor by reaching out and asking, "Would you like to be a sponsor of my show?" and they did. The second sponsor came to Luke and asked to be a sponsor. They have a competitive shooting related business. 29:55 Matt Rafferty from the Author Inside You podcast (where he interviews first-time authors) and he kept getting approached by a book agent who wanted to have his clients interviewed. Matt worked with the agent to sponsor the show, and now interviews his authors. 31:14 Hilda from the  Wise Traditions podcast a podcast for the Weston A. Price Foundation and its Wise Traditions diet and principles. Hilda is looking to create a health-related show in Spanish. She needs a Spanish speaking editor (I suggest Niel Guilarte from Wildstyle Media) . She thought she had a slam dunk as the Wise Foundation already has a publication and Hilda thought the sponsors of the print version would be an easy slam dunk for the digital version, and so far that has not been the case. 35:23 I don't plan on adding more shows (I just added the History of Six SHooter), and I may be retiring the Alexacast (as Amazon fired me from the associate's program). If you are looking for sponsorship and you aren't getting the 5,000 download per episode, try contacting True Native Media who found a few sponsors for me. My latest sponsor approached me directly. I've been taking sponsors as I'm working up an updated version of the Book More Podcast Money. Beware of Moving to a Media Host who Promises Your Podcast Sponsors 36:48 Most sponsors want at least 5000 downloads per episode after 30 days (monthly stats are worthless). Only about 10% of most podcasters get these kinds of numbers. A new trend is Dynamic Advertisement or Dynamic Ad Insertion. This is where you can go in and have ads inserted at the beginning of your show (pre-roll) at the end of your show (post-roll) and somewhere in the episode (midroll). When I take to people who had non-dynamic ads, they are getting paid somewhere between $20-$50 for one thousand downloads (known as CPM). With Dynamic Ad Insertion, it is much muss less. With one company I had 53 ads shown and made .0164 that means I'm making .000309 per download or .31 per 1000 downloads. I tried a new service and I had 1824 ads and earned $.280 that is .00154 per download or $1.54 per thousand downloads. While $1.54 is much better than .31, it is still hideous. In past, I had a podcast that had a flat rate of $90 per episode. I would have to have 58,441 downloads to equal $90. So while people that sell dynamic ad insertion will tell you that you make money selling you back catalog forever, it might just take forever to make the same amount of money that you do where you are paid for your value. While some people may think that getting some pay (no matter how little) is better than no pay. I understand that, but I think there are other ways to get paid for your show (I cover other strategies in my book More Podcast Money, and I'm working on a new revision which will walk about Patreon ) Start Your Podcast Today I would love to work with you to help you plan, launch, and grow your podcast. For the available options and pricing see www.schoolofpodcasting.com/workwithmeMentioned in this episode:I Want Your OpinionI am doing an audience survey and I want your input to help me make this show exactly what you want. If you have a few minutes, I have a quick survey at www.schoolofpodcasting.com/survey252025 Audience Survey2025 Audience Survey

Today I talk with Harry Duran of Podcast Junkies. I've known Harry for quite some time (hear my interview on his show). He has a great sense of humor and makes me laugh. I love to be around people who make me laugh. At last years Podfest, myself Harry, Michael Oneil, and Natalie Jenkins had a blast. Throw in Dr. Ryan Gray and Jennifer Briney, and Master Kuldrin, and you've got memories to last a lifetime. I started listening to Podcast Junkies thinking it was going to be yet another  "Podcast About Podcasting" but Harry is Different. He talks a little about the guests' show and then peels down the layers to find their best stories. Comments? 888-563-3228 Sponsor: Podcast Guests   A great way to grow your audience is to be interviewed on other podcasts (as they have podcast listeners). Many podcasters love to boost their network by doing an interview show, but maybe you're having a hard time finding guests. PodcastGuests.com helps you find guests for your podcasts for free PodcastGuests.com will feature your podcast to its more than 4,000 users to find qualified guests that meet your requirements PodcastGuests.com helps you become featured on other shows and helps you find guests for your show. The First Ever School of Podcasting LIGHTNING ROUND 4:10 I'm going to play questions from Harry interview with Travis Chappel and you figure out what do all these questions do? Behind the Scenes of a how the lead Podcast Junky Harry Duran Performs an Interview 6:40 I interviewed Harry a few months ago, but I hadn't cracked the code. I kept asking myself, "Why do I listen to Harry's show?" Here are some reasons I know most of his guests (and learn things about them I didn't know) He always asks the questions I would ask He gets great stories out of his guests. So then I wanted to know HOW does Harry do this? How does he shape his show? So I was listening to Harry interview Travis Chappell. Now I don't know Travis, but I still listened to the whole interview. So again, I reversed engineered it. I went about halfway through the episode and shifted my focus from Travis to Harry. Then the light bulb came on. It's not really earth-shattering, but Harry asked questions that left the door WIDE OPEN for a story. He also LISTENS and asks great follow up questions. One great example, the first question to Travis was, to sum up, his podcast experience in three words. Travis answered, "Amazing, Hard, Unexpected." To this Harry then asked him to dig in deeper into what is hard. It's not rocket science. But losing weight is simple as well. You eat less and exercise more. Simple it is. Easy it is not, and doing interviews is very similar. It's simple but not easy. Today we find out How he selected his guests How he prepares for the interview How he chooses his next question As a podcaster and listener, what are some of the common mistakes podcaster make? How nervous he was interviewing Marc Maron's producer How the same "recipe" for good content is the same recipe he used to launch Fullcast his podcast production company His philosophy on handling guests Behind the scenes of his retention hashtag Why he now outsources his editing His history of making a six-figure income in the "corporate world" and why he left. What are the common mistakes podcasters make? You can check out Harry's show Podcast Junkies at www.podcastjunkies.com and his production company at www.fullcast.co   Podcasting News In an article by Insideradio.com Audio Boom may be having serious financial issues as they had to call off their acquisition of Triton Digital. In the article, it states, “In announcing the withdrawal, Audioboom said it only has enough working capital to continue operations for four weeks. Shares in Audioboom remain suspended on the London Stock Exchange (AIM) pending further fundraising.” If you are looking for a new media host, check out my favorite media host Libsyn.com use the coupon code sopfree to get a free month (and we will import your files from Audioboom for free). I like Libsyn so much I became an employee two years ago. Latest School of Podcasting Affiliate Thanks to Arnie Chapman from thefootballhistorydude.com for becoming a School of Podcasting Affiliate. This means Arnie can now earn a commission by referring people to use the School of Podcasting to Plan, Launch, and Grow their podcast. If you'd like to earn money referring people see www.schoolfopodcasting.com/affiliates Ready to Start Your Podcast? Work With Dave I can help you plan, launch, and grow your podcast. Do you need a single one on one coaching session? Want a three-month podcast launch mentorship? It's all in one place www.schoolofpodcasting.com/workwithme  Mentioned in this episode:I Want Your OpinionI am doing an audience survey and I want your input to help me make this show exactly what you want. If you have a few minutes, I have a quick survey at www.schoolofpodcasting.com/survey252025 Audience Survey2025 Audience Survey

Comments? 888-563-3228 Becuase of My Podcast, I'm Married 1:26 Jordan Harbinger explains how his podcast lead to him meeting his wife. Sponsor: Podcast Guests 2:23 A great way to grow your audience is to be interviewed on other podcasts (as they have podcast listeners). Many podcasters love to boost their network by doing an interview show, but maybe you're having a hard time finding guests. PodcastGuests.com helps you find guests for your podcasts for free PodcastGuests.com will feature your podcast to its more than 4,000 users to find qualified guests that meet your requirements Podcastguests.com helps you become featured on other shows and helps you find guests for your show. Sign up at PodcastGuests.com/sop  Who is Jordan Harbinger? 4:08 He is the host of the Jordan Harbinger show. He is a podcast veteran (been around more than 11 years) and I like Jordan because of the "three I's" Interesting A former Wall Street attorney, Jordan speaks five languages and spent several years abroad in Europe and the developing world, including South America, Eastern Europe, and the Middle East. He has also worked for various governments and NGOs overseas, traveled through war zones, and been kidnapped -- twice. He'll tell you the only reason he's still alive and kicking is because of his ability to talk his way into (and out of) just about any type of situation. Integrity Jordan will call BS on anybody. I once saw him correct a person who was introducing him at an event, and I've heard him ask some tough questions on his podcast The Jordan Harbinger Show Influence At Social Media Marketing World I saw Jordan speak (I HIGHLY recommend seeing him if you get a chance) and when he got done and greeting some people (like most people do) about 90% of the room followed him into the hall. I don't see this with other speakers. I originally interviewed Jordan back in 2014 when things were going great (he had his podcast and was also on Satelite radio) fast forward to 2018, and Jordan was removed from a podcast he co-founded. What impressed me the most when I met Jordan in San Diego was his attitude. He was looking at the bright side. Instead of "why did this happen to me?" he had a "What does this all me to do differently that I couldn't do before" attitude. He is a guy that puts in the work, and when the rug was pulled out from under him, it was his network of friends that he had built for 11 years that have come to help the world know he is back and better than ever at www.jordanharbinger.com and Advanced Human Dynamics In this episode we learn: 6:38 What happened - a deeper explanation. 8:55 An example of how his old brand was holding him back 11:08 How his new events will differ from the past 12:16 Who his target audience is for the events 14:24How he handles tough questions from his audience 16:35 Why its worth "Doing the work." 19:45 How he finds the time to do all his research. 22:08 How did he find out he was fired? 24:16 How his wife and listeners helped him cope with the situation. 25:25 What's the difference between the "old" and "new" Jordan Harbinger? 26:45 How do you balancing work/life/wife? 28:33 How do you avoid this scenario in the future for new podcasters? 35:10 Do you consider your podcast topic broad or niche? 36:35 How do I attend your event? For more information about Jordan check out www.jordanharbinger.com and Advanced Human Dynamics or email Jordan at jodran@jordanharbinger.com Check out his show in Apple Podcasts or on Castbox on Android (other options available at his website) Grading Your Own Interview 37:58 As my background is in training (20 years as a corporate trainer). Here is an exercise you can do to grade your interview. Go back and write down all the questions you asked (see above). Then look for: Yes/No Questions (and see if there is a way to ask them in a more open format that would lead to a story). Are these the questions your audience would ask? Are there any questions and answers that can be deleted. Welcome New Supporters 43:28 I'd like to welcome the newest Affiliate for the School of Podcasting Shawn Washburn of the Stories for Starters podcast http://www.washburnwriter.com/podcast/ If you would like to earn money by referring people the school of podcasting go to www.schoolofpodcasting.com/affiliates  Also, welcome to Wayne Henderson of http://mediavoiceovers.com/ and the Packers Fan Podcast as the newest Patron. The History of Six Shooter 44:04 I have launched a new podcast to play with some different podcasting tools. The podcast is at www.historyofsixshooter.com where you can hear the stories and drama of being in a Country band in 1995. Subscribe in Apple Podcasts and other apps, or Binge listen at www.historyofsixshooter.com/binge Question of the Month for May 45:45  We need your answers by 5/25/18 1. Are you planning on starting a new show, if so what is it? 2. If you've had sponsors on your show, how did you get it? Did they approach you? Did you approach them? Did they come from your media host? Please put May 2018 Question when you answer using your favorite method on our contact page Mentioned in This Show You Wanna Do What Podcast? Getting Your Podcast Ready for Google Transcript of Jordan Harbinger Interview School of Podcasting Episode 618Mentioned in this episode:2025 Audience SurveyI Want Your OpinionI am doing an audience survey and I want your input to help me make this show exactly what you want. If you have a few minutes, I have a quick survey at www.schoolofpodcasting.com/survey252025 Audience Survey

Feedback From Previous Show Randal Black is an educator and heard our episode where we revealed some things that didn't go quite right. Randall has a saying that he learned from a Fortune Cookie, "Failure is feedback, and feedback is the breakfast of champions."Check out Randall at www.randallblack.com Sponsor: Podcasts Guests A great way to grow your audience is to be interviewed on other podcasts (as they have podcast listeners).  Many podcasters love to boost their network by doing an interview show, but maybe you're having a hard time finding guests. PodcastGuests.com helps you find guests for your podcasts for free PodcastGuests.com will feature your podcast to its more than 4,000 users to find qualified guests that meet your requirements Podcastsguests.com helps you be featured on other shows and helps you find guests for your show. Sign up at PodcastGuests.com/sop  Podcast SEO with Transcripts Many people feel that if they put a transcript of your show as your blog you have found the easy way to create "show notes." This is often spurred on by a John Mueller (John Mueller - Senior Webmaster Trends Analyst - Google ) stating, "So having some kind of textual information on that page helps us as well, so that we can actually rank that page appropriately. Then when someone brought up transcripts he said, "If you have a transcription of the podcast, that’s even better, because then all of that information is available for us to actually index." Source. An article on Seach Engine People's website stated that "After transcribing all their audio content, the radio show This American Life (TAL) found that 6.68% of search traffic is attributable to transcripts" So who do they do this? Each transcript is published on a separate web page that is linked to the main episode page (see example). Read full report Two more studies found that pages that added transcripts earned on average 16% more revenue than those without; meanwhile, Youtube videos that added captions gained 7.32% more views overall. If transcripts are hard to read, then this can increase your bounce rate. A bounce rate is when someone comes to one page on your site and then leaves. Google can see this and (it was thought) to hurt your Google Rankings. However, in an article from Search Engine Journal from Gillam Hunter, it stated, "Don’t worry, despite the “professional opinion” of many SEO cowboys, bounce rate isn’t part of Google’s algorithm.No, having a low bounce rate won’t give you “ranking benefits.” In that same article, it stats that one way to boost your rankings is through better copywriting. So the question is a transcript better copywriting? I guess it depends on your current copy. For me, we don't write like we talk and we don't talk like we write so when I start to read a word for word transcription my mind gets stressed and I leave. What do you do in that situation? I've love to hear 888-563-3228 If you want to have transcriptions on your site, but somewhat put that "backstage" there is a cool plugin called Simple Podcast Press that allows you to copy and paste your transcripts and yet have then only appear when a website visitors clicks on them. He refers to them as Clutter-Free Transcripts, and if I was going to implement the transcripts, I would probably use this plugin. I already use it on my Ask the Podcast Coach website Transcriptions Tools Rev.com If you don't mind paying $1/monute rev.com has great quality (a human is doing the transcription service) Temi.com Temi is $6 an hour (or 10 cents a minute) and for a robot, not half bad. I've used it, and if you have the time to proof it a bit it's cool. I liked that you can enter the name of the speakers, and export as a word doc. You can also listen back at faster speeds. Reportex.io Reportext.io is an interesting twist. They sync the transcript and the audio. When you delete the word out the transcript it deletes it out of the audio. This works for REALLY obvious mistakes, but not for micro edits that need a surgeon's hands. For four hours of work, you are looking at over $53. You can test it for free. When I downloaded the text file, the formatting was pretty bad for time stamps. For me (as you can see) I write a blog post for my podcast (So I don't really need a transcript). But I had zero show notes and wanted a way to make them, Temi would be an economical way (assuming I had the time to tweak it) to get show notes. News There is a podcast even in Utah Next Month (Utah Podcast Summit) Google's "NEW" podcast feature is old.  You may need to add some code to your site to make sure you're ready Read this post from Libsyn Need Help With Your Podcast? One on one consulting Technical Questions Equipment Suggestions Growing Your Audience Choosing a topic Your Podcast Launch I can help you with all of this Click here and choose the best way to get on trackMentioned in this episode:I Want Your OpinionI am doing an audience survey and I want your input to help me make this show exactly what you want. If you have a few minutes, I have a quick survey at www.schoolofpodcasting.com/survey252025 Audience Survey2025 Audience Survey

Becuase of My Podcast Twin Spin with Aaron Peterson 1:04  Aaron does a number of podcast including the Blacklist Exposed, Remake the Movie Right, Smirk, and the Hollywood Outsider Becuase of his podcast(s) Aaron was asked to Officiate the wedding of two listeners who met through the Hollywood Outsider podcast.  3:45 Aaron and his co-host Troy Heinritz (from the Black List Exposed) were one of six media companies asked to attend the 100th episode of the Black List Exposed.  Wavve, Audiogram and Sparemin Reviewed 6:33 There are tools that you can use to make a snippet of your podcast. These tools turn them into a video file to paste on social sites like Twiter, Facebook, and Instagram. This is not the first tool to be based on sharing audio snippets. Clammr was a tool intended for you to be able to easily create a clip and those clips were then easy to share. Clammr lasted about three years (2014-2017).  I had a lot of great press,  and was mentioned on a regular basis. Now a year later, other companies have come to fill the void. My scenario: I looked at the services for what I would use. I want four episode each with a different design.   Click Here to get a free video on how to use these tools   Headliner (Sparemin)   This is a free tool that allows you to make a video out of audio. In theory it can transcribe your audio. The few times I tried the transcription, it was pretty awful. It does give you the ability to have more than one image, as well as text. You can easily make a copy of a project and edit it to be new. There is an image search tool so you can find images to use in your video. BE SURE to read the terms of service as one of the services is Getty Images (who will take you to court for using their images if you didn't obtain a license. You can't beat the price (free). There are videos along the way to help you through the learning curve.   Audiogram  I liked that Audiogram actually gives you a live animated preview of your finished file. You didn't have to compile it and think, "Oh wait, I don't like that." You can see it before you turn it into a video. They have a bunch of premade designs. You have much more control over things like titles and positions of animations. You can even load an existing design from a previous movie to save time. Audiogram also shows your social sites (if you want) at the end of the video. These are not clickable. When you are done creating your video. you can download it or email it to your phone for easy sharing on Instagram. For me to do four videos a month would be $19. I can do two videos for free.     Wavve  Wavve the most set of elaborate tools. You can drag and drop exactly where you want things to appear. You have more fonts, etc. When you are done you can post your video to Facebook and Twitter right from your account (and like the others send the video to your phone for Instagram). Wavve does give the ability to do a few free videos per month (depending on the length). They have some video tutorials to walk you through the system. If you are looking to make super cool looking graphics, this is the tool. For my scenerio, it would cost $18/month       BUDGET CHOICE If you're looking for free, Sparemin/Headliner is free. While not as versatilscenarioll give you something to share.   Again for my scenario (4 shows a month, each video with a new design), Audiogram is $19 a month, and Wavve is $18   Different Features Audiogram has the ability to save your design choices and use them over and over.   Wavve has the ability to post to Facebook and Twitter right from your Wavve account   Sparemin has an image search capability (again, check their TOS)   You will see that you can turn these into a giant time suck choosing the right font, the right etc. If you have access to something that makes trackable links (pretty Link for Wordpress) you may want to use a special link with your Audiogram to see if it generates more clicks. The one thing missing (in my opinion) is stats on how many times the file was played.   What You Should Do Even If You Don't Use These Services What I like about these services is it makes you think. It makes you ask yourself, "What is THEY key clip that will make people want to hear more? What clip can I create to motivate people to come and listen." What I Didn't Get To Accomplish In Q1 of 2018 18:28 19:36 Bill Hutchison from YWAM podcast (and ywampodcast.net ) wanted to be a bit more consistent (but did get some things done) 21:49 Brad from We Are the Cinema Guys wanted to work on his calls to action 24:25 Sarah from the Podcastcard Academy wants to be a bit more organized (and now is using Asana, Dave loves todoist.com) 26:08 Max from Aviation News Talk meant to contact a conference but hasn't gotten around to it yet (but he will NOW) 27:42 Win Charles from Ask the Win meant to start a new podcast, but she did find an editor. 31:32 Zach from Rasing Rents (as in PArents) needs to get season two going. 35:29 Dave needs to get his inbox under control, and started off the year super focused, but has slid back to old habits. Question of the Month for May 39:15 We need your answers by 5/25/18  1. Are you planning on starting a new show, if so what is it?  2. If you've had sponsors on your show, how did you get it. Did they approach you? Did you approach them? Did they come from your media host? Please put May 2018 Question when you answer using your favorite method on our contact page Mentioned in This Episode Secrets of Dynamic Communication http://todoist.com Emily Prokop Podcast Editing Drew from Sleep with Me on Podcast Junkies Chris from Kid Friendly Joke of the Day The Head of Marvel on WDW Radio Computer Tutor Florida  Work With Dave I'd love to work with you. You can join my patreon group for additional tutorials, one on one consulting, join the School of Podcasting, or sign up for my podcast mentorship program. It's all at www.schoolofpodcasting.com/workwithmeMentioned in this episode:I Want Your OpinionI am doing an audience survey and I want your input to help me make this show exactly what you want. If you have a few minutes, I have a quick survey at www.schoolofpodcasting.com/survey252025 Audience Survey2025 Audience Survey