

School of Podcasting: Expert Tips for Launching and Growing Your Podcast
Dave Jackson
You want to start a podcast, but you’re unsure where to start. You need advice on how to grow or monetize your show, and stop being so scared that it won’t work! I can help by showing you what mistakes NOT TO MAKE and much more. Subscribe to the show and soak in the 18+ years of podcasting experience from Podcaster Hall of Fame Inductee Dave Jackson.
Episodes
Mentioned books

Jul 13, 2020 • 42min
Podcasting Best Practices
I've been asked this questions in a few interviews. As there are no rules and you can do anything you want in a podcast, are there are any Podcasting Best Practices? Well as we all see podcasting through many different lenses I thought I would share my opinion on the best practices. Have a Topic You Are Passionate About, as in REALLY Passionate about. Next week you will hear Jamie from Horses in the morning talk about her L O V E of horses. In the past I have said you need the passion that a sixteen year old boy has for getting his driver's license. WHY: Because when you first start out, it will be awkward, and you will still be getting comfortable behind the mic. You will have next to no audience and it is soul crushing to put that much work into something and have next to nobody listen to it. When you have that passion, you will talk about it even if nobody is listening. Know Your Target Audience I know, "But Dave you just said I don't have an audience." I know, but who is the person that should love this content. Also, I don't mean "34-48 year old Women. That is identify who they are. I mean KNOW THEM. Go hang out with them, and find out what makes them tick. WHY: One of the biggest fears is sounding stupid. How do you avoid this? By knowing what your audience needs (we cover this in the planning your content course, as well as "Content is King" course). Know WHY You're Podcasting Every podcaster says "It takes more time than I thought" when you start a podcast (for the record it takes more time than you thought for many things if you think about it). Starting a podcast is easy. Start is GOOD podcast can tricky. You've identified who your audience is, and what your topic is, but the why can help shape the content. If you're trying to keep your brand in front of your potential customer you might do three five minute podcasts a week. If you want to be seen as an expert, maybe you do a weekly 20-minute show where you answer a question. If you're trying to grow your network, maybe you do interviews with other people in your field. WHY: When you start to achieve your goal, it puts gas in your tank. If you are NOT achieving your goal you know you need to adjust the content or turn up the marketing. Get The Best Equipment You Can Afford I typically say you can sound pretty good for the price of an Xbox (about $300). By the time you get a microphone and some sort of interface, etc. You're looking between $70-$300 depending on how many co-hosts you have, etc. WHY: Look at the top 200 shows in Apple and see how many were recorded using their phone (although you can make "OK" recording with your phone when used correctly). Have A General Idea Of How a Podcast Works I've been driving since I was 16. While I don't know enough about my car to work on it. I do know enough to do some basic troubleshooting. WHY: By understanding the mechanics of a podcast you can avoid a lot of unnecessary panic when your episode doesn't appear in an app a few minutes after you press publish. It's YOUR Show Aisha Tyler said at Podcast Movement one of the biggest reason she loved her podcast was because it was HERS. Don't interview people if you're not sure they are a good fit. If you don't want to talk about a topic, don't. If you do want to talk about a topic - do. It's your show. Make Yourself Available Everywhere I talked about this in the episode about growing your downloads, WHY: A boss walks into the board room and says, "I just heard this (insert name) podcast on the way in it was great. Everyone pulls out their phone but some people subscribe on Apple, Google, Spotify, Overcast, Stitcher, etc. Don't Pick a Release Date Until Your In All the Apps I had this happen to me. My new show Grow Your Community was in Apple, but NOT in Overcast (even though Overcast pulls from Apple). In the same way that bands in the 80's wouldn't pick a date for their CD release party until they had the CD in their hand, don't pick your "Launch" date until your show is available to SUBSCRIBE. Be Appropriate but also you might consider if you're going to swear or not in your show. When you do you get pulled from India and other countries. I actually listened to the "Losing 100 Pounds" podcast and the host dropped an F-bomb in the first 15 seconds. This was followed by a flurry of other no safe for kids type of language. About 20 minutes she finally mentioned that she curses like a sailor and if you don't like that you should tune out. I'm no prude, but she sounded like a 13-year-old out behind the barn seeing how many swear words she could work into a sentence. Again, it's HER show she can do whatever she wants. There were MANY 1 star reviews that just said the swearing was over the top. Edit Your Podcast There are editors for newspapers, magazines, books, TV, movies, but you are the person on the planet that everything that comes out of your mouth is perfect. Really? Radio people can not believe people who choose to "keep it real" and just publish as-is. You have the opportunity to make yourself (your guest) sound better. If nothing else, edit one or two episodes, and if you hate it, pay someone to edit it for you. By editing a few episodes you will be willing to pay someone as it is time-consuming and you will appreciate the job they do. Get Honest Feedback I get it. It's your art. You worked hard on it. You might be afraid to get some feedback. Some really are looking for agreement on everything they've done when they ask for feedback. They don't want to change (cause as we mentioned, when you first start it takes time). However, feedback can steer your podcast in the right direction so you can help achieve your goal. Last week I talked about how I got feedback on my music and most people didn't like it. It didn't crush me. I listened to their reasons, saw their point, and changed my music. I listened to a podcast today where a school had launched a podcast, got some feedback, and then changed the name, changed the intro, changed the artwork and got amazing results. Be Consistent Pick a schedule and stick with it. Also, be consistent in quality. If you go to a McDonald's in one town and have a hamburger, fly across the country and have another one they taste the same. Sure it's unhealthy, but the taste is consistent. Don't Use Unlicensed Music No, you can't play Taylor Swift. Nope. But what about?? No. No. No. No. What about 10 seconds? No. they are cracking down on this HARD right now. You Only Need ONE Episode To Launch Your first recording will not be as good as your second. Consequently don't release everything you record. Some people think you record 10 episodes and release them at once so people can really connect with you. WHY: Rob Walch VP at Libsyn.com (the oldest, largest media host) said at a conference in Australia (online) that people lack any feedback. If someone gets feedback on episode three but has seven more episodes recorded and set to publish, the listener has to wait for eight episodes to hear any changes based on their feedback. Focus On Your Audience and Don't Compare Yourself To Others We talked about knowing your audience, now that you know what they want your show is about THEM, and your WHY. Don't get distracted by what other people are doing, how much money they are making, focus on your audience. If you find yourself thinking about a similar show and it upsets you, drop it and focus on your audience. Get Your Attitude in Check Podcasting is a LONG game. It is a marathon not a sprint (years not months). Also remember, you don't have to make money with your podcast. Be Open To New Experiences We mentioned being open to feedback, but also open to partnering with other podcasts, trying new segments, trying new marketing strategies. If your show isn't giving you what you want, then try something new. Have A Website and Control Your Show You control our website. If the latest social network gets canceled, people will know to find you on our website. Never let a media host (Anchor) submit your show "for you" to directories so that you maintain control of your show. Google Wants Good Content Google wants to deliver great search results to its customers so give it something people will find valuable. Have a good description with enough words (at least 300) to attack Google. While you want to pay attention to keywords, you also want to be appropriate. Use headings to breaking up long posts. It's All About Subscribers We mentioned "being everywhere" but that doesn't help if you make it hard (find me in Apple) to subscribe to your show. Have buttons on your site to share your show and subscribe. Promote Your Show Use social media and any other tools that will help you get your podcast in front of your target audience. WHY: There are over one million podcasts in Apple podcasts. If you think Apple will make you famous, then you should be famous from being in the phone book. Pay Attention to Your Media Host In general, the media hosts I recommend have some sort of podcast to keep you informed of updates to their technology and news to what is going on in the podcasting space. If You're Looking to Monetize - Start an Email List While social media may be all the buzz, when it comes to getting people to click on something, hands down Sendfox email is better. I use. Also, if you're looking to monetize, selling your own product is the best way, but most podcasters who are looking to monetize have multiple streams of income. Final Thoughts If you can't seem to pull the trigger, you are probably overthinking it. When in doubt, ask your audience. Ready To Start You Podcast? Get access to step by step tutorials A private networking group filled with other podcasters Live group coaching. Check it out at www.schoolofpodcasting.com/join Mentioned in This Episode Horse Radio Network Question of the Month Dave's Patreon Goup

Jul 6, 2020 • 34min
Interview Clips At the Start of Your Show
I hear so many podcasts that do interviews and they start their podcast by pulling a clip from the interview. Today we talk about why this may not be the best strategy. The interview snippet should build anticipation Piques the curiosity and makes them want to know more Some people pull clips that make people go WHAT WAS THAT? Many times these clips are long (I wouldn't make then any long than 10-15 seconds if not shorter) and just leave the listener confused. ROLL THE CLIP If you think about it movies use trailers to motivate people to come see the movie. They also send the starts on talks shows who often have a clip of the show. When the hosts ask, "Does this need setup?" the answer is almost always yes. Some back story is needed to have the clip make sense. In some cases podcasters are creating a clip, placing it at the very beginning of the episode and there is no "setup" and the clip leads to confusion. SPONSOR: Start Your Podcast Worry-Free at the School of Podcasting You're worried you'll sound stupid. You won't as I show you how to know exactly what your audience wants. You're worried about the technology? Don't be as I have step by step tutorials to walk you through the whole podcasting process. Need some help along the way? I do live group coaching multiple times per month, you have priority email support, and a private Facebook group filled with brilliant podcasting minds. You also have a 30-day money-back guarantee so if you're not happy you can get your money back. Go to www.schoolofpodcasting.com/start Mentioned In This Episode Start your podcast worry-free at www.schoolofpodcasting.com/start New Media Show With Adam Curry No Agenda Show Kim from Toastmasters101.net Kim from thepharmacistsvoice.com Come to the table podcast Podcast Rodeo Show (get the beginning of your show reviewed). Podcast Review Show - Full Review Grow Your Community - Coming Soon

Jun 29, 2020 • 38min
The Ripple Effect of Podcasting
Today we hear stories of different people who have had doors open due to their podcast. Your podcast typically is not a business. It is a business card. Your podcast can be used to network with other people and companies, help you get employment, and help secure opportunities. Mentioned in This Episode Joe Rogan and he was interviewing John Stewart Emly Prokop from the Story Behind Podcast getting a book deal Moxie LaBouche of the Your Brain on Facts got a Book Deal My book comes out in August Profit From Your Podcast David Hooper got a radio show when he mentioned he could turn it in a podcast. Music Business Radio ( a program he still does and produces as a podcast along with Big Podcast, and Red Podcast). Dave shares this story as part of the bonus content for the audio version of this book BIG PODCAST. Audiolympics Podcast Talent Coach Erik's episode on Partnerships Podcast Review Show SPONSOR: FOCUSRITE Check out the interface selector tool that helps you pick the right model for you at their website. Ready to Start Your Podcast? You can join the School of Podcasting on a Monthly, Yearly, or a Three-Month Mentoring Program. If you need feedback on your show sign up for a Podcast Review Join worry-free as there is a 30-day MOney-back Guarantee. Full show notes at schoolofpodcasting.com/729

Jun 22, 2020 • 39min
Podpage: Quick and Easy Podcast Websites
If you hate WordPress but want something a little more powerful than the built-in website that comes with your media host then you might want to check out Podpage. Today I interview the create Brenden Mulligan Learn Podpage for Free Sign up at www.schoolofpodcasting.com/learnpodpage Want to play with it for free? Check out www.schoolofpodcasting.com/podpage Question of the Month: Who Is Your Dream Guest? 03:10 Scott Johnson 05:15 Jim Collison 06:04 Jill and Chris 07:30 Kris and Kristine 10:03 Dave Jackson Profit From Your Podcast Now Available for Pre-Order Dave's new book "Profit from Your Podcast" is now available for Pre-Order. He is looking to get as much word out about it as possible. If you think I'd be a good guest for your show, I'd love to be on your show and help promote my appearance. Sponsor: Focusrite * Scarlett, now in its 3rd Generation, is the world’s best-selling USB interface range with over 3 million units sold worldwide * Choose from 6 different interfaces with 1, 4, or 8 microphone inputs depending on the number of hosts and guests on your show * Superior sound quality makes sure you sound your best * Works with the recording software you’re already using * Works with any type of XLR microphone * Loopback on select units allows you to record Skype or Zoom calls directly into your recording software with no workarounds * New unique Air feature adds brightness and presence to your voice Check out the interface selector tool that helps you pick the right model for you at their website.

Jun 15, 2020 • 1h 2min
30 Strategies To Grow Your Podcast Audience
I've been holding "podcast happy hours" during the pandemic. This is a place when some of us just wanted to talk to someone besides the cat. In one of those sessions, Scott Johnson from What Was That Like? shared how he ad success swapping episodes with another similar podcast. This got me thinking about strategies to grow your audience. This episode is sponsored by Focusrite Mentioned in This Episode What Was That Like? Podcast Horse Radio Network episode 677 - All about doing interviews and being interviewed All the episodes featuring Glenn the Geek TeePublic - for Shirts Sticker Mule for Stickers Mangools - Keyword Tools Social Warfare plugin. wisestamp.com - Cool Email Signatures Erik's Audience Amplification Course Start Your Podcast Today Go to www.schoolofpodcasting.com/start Full show notes at www.schoolofpodcasting.com/727

Jun 8, 2020 • 44min
Every time I podcast something good happens - Andrew Lewin Interview
As a Marine Biologist, Andrew Lewin from Speak Up for the Ocean Blue podcast (available in directories like Apple, and Google) just wanted to talk about treating the ocean better and keeping it safe. That was less than 10 years ago, now he's a key figure at Ocean Related events, and is becoming THE podcast about ocean conservation. Today we will hear parts of Andrew's story. SPONSOR: FOCUSRITE * Scarlett, now in its 3rd Generation, is the world’s best-selling USB interface range with over 3 million units sold worldwide * Choose from 6 different interfaces with 1, 4, or 8 microphone inputs depending on the number of hosts and guests on your show * Superior sound quality makes sure you sound your best * Works with the recording software you’re already using * Works with any type of XLR microphone * Loopback on select units allows you to record Skype or Zoom calls directly into your recording software with no workarounds * New unique Air feature adds brightness and presence to your voice Check out the interface selector tool that helps you pick the right model for you at their website. Start Your Podcast Today Go to www.schoolofpodcasting.com/start Andrew Lewin Opens Doors With His Podcast 03:12 When did you get the podcast bug? 03:56 When did he start his podcast? 05:40 What kept him going when he first started his podcast? 07:08 Why he didn't tell anyone he was podcasting? 08:25 Andrew gets invited to a conference. 10:50 Andrew was worried about negative feedback. 12:56 Andrew's relationship with Duke University. 14:02 Are these conferences for his job? 17:47 Changing your publishing schedule, what did your audience think? 20:27 Work-Life Balance? 21:38 Did his audience comment on his schedule changes? 23:10 How does his day job feel about his podcast? 24:24 The Toronto Zoo Podcast opportunity. 25:06 TV Show opportunity. 26:19 How do you promote your show? 29:10 Advice for new podcasters Andrew has even begun helping people podcasts on his own site www.speakupforblue.com Dave is Speaking This Weekend 35:15 I'll be speaking at indiepodcon.com and the Utah Podcast Summit. Question of the Month 37:04 Who would you like to have on your show and why? Be sure to tell us about your show and your website at www.schoolofpodcasting.com/question Homework For White People 37:51 If you are not a person of color please, its time to get educated. Watch the documentary called The 13th on Youtube. Listen to "Seeing White." You will be amazed at what you learn. Corrupt politicians have not gone away at the local, state, and federal governments. We need to pay attention and vote them out. Rent the movie Slay the Dragon an Amazon. We need to vote these corrupt people out of office who don't do what we want. We need serious prison and justice reform in this country.

Jun 1, 2020 • 37min
Fixing a Mistake in Your Podcast Episode
My last episode had a typo, and a mistake in the audio ( I said the deadline for June's question of the month was in February). Today we're going to talk about how to fix things when you make a mistake in your podcast. SPONSOR: Focusrite * Scarlett, now in its 3rd Generation, is the world’s best-selling USB interface range with over 3 million units sold worldwide * Choose from 6 different interfaces with 1, 4, or 8 microphone inputs depending on the number of hosts and guests on your show * Superior sound quality makes sure you sound your best * Works with the recording software you’re already using * Works with any type of XLR microphone * Loopback on select units allows you to record Skype or Zoom calls directly into your recording software with no workarounds * New unique Air feature adds brightness and presence to your voice Check out the interface selector tool that helps you pick the right model for you at their website. How to Fix a Mistake In Your Podcast You publish an episode, and you're listening back to it in Apple Podcasts and then OH NO! You hear a mistake. What do you do? Go back to the software you used to create the file and fix the mistake (re-record, eliminate silence, whatever the mistake was). Then export the file using the exact same file name as the original. Then replace the file on your media host (video below). How to Fix A Typo in Your Podcast Show Notes To fix a typo go to whatever tool you use to create your feed and remove the typo and save your changes. It will take up to 24 hours for the update to appear in the Apps. What Happens if You Upload a Repaired Episode with a Different File Name? If you upload your new "updated" file with a different file name, it will take up to 24 hours for Apple (and other apps) to update to see the new file (which means it won't work in the app). Learn from Your Mistakes Once you fix your mistake, don't just move on. Take a second and assess why this happened? Is there anything you can do to avoid this in the future. I always listen to the episode (speeded up) before publishing it. Every time I don't - those are the episodes with the issues. Do you have too much on your plate? Are you trying to hit a self-inflicted deadline that may not be super important to your audience? We all make mistakes, but smart people learn from their mistakes. REALLY SMART people learn from other people's mistakes. Because of My Podcast - I Got to Meet Gary V 23:05 I've said in the past your podcast is not your business, but it can be your business card. Today Mike Simmons from Just Start Real Estate podcast explains how his podcast lead to him meeting Gary Vaynerchuck. If you have a "Because of my podcast " story, I'd love to hear it. Question of the Month 25:11 What guest would you LOVE to get on your show? (and Why). Go to www.schoolofpodcasting.com/question to answer by June 26th. Don't forget to mention your show, and where we can find it (website). The Truth About Transcripts 25:43 I've been saying that Transcripts are not the best solution for "show notes" as we don't talk like we write and we don't write like we talk. Yet some people preach how "more words equals more visitors." I was listening to the Marketing School show and Neil Patel (a SERIOUS SEO GURU) and Eric Siu (Major Marketer) explained how they paid to have really good transcriptions and it didn't do anything for their show. It's better to take the transcripts and work them into a blog. ID3 TAGS and SEO? 27:23 ID3 tags are stored inside your mp3 file. People keep obsessing over them and the reason I've heard is they feel it affects their SEO. While apps are transcribing the content of the show for better search, to the best of my knowledge they are not looking at ID3 tags. ID3 tags are only used if someone pulls a file out of the feed (for example they download your episode off your website and listen on their computer. ID3 tags used to have a much more significant place in podcasting, but this has diminished over the years. However, I still add ID3 tags to my files as it takes all of 10 seconds. My Take on Joe Rogan Joe Rogan got $100 Million. Good for Joe? Joe is a content creator, and technically he's not a podcaster anymore (but the audience thinks he is...) The big takeaway is Joe proved that GOOD content is valuable. Ready to Start Your Podcast? Go to www.schoolofpodcasting.com/start Join worry-free with a 30-day money-back guarantee

May 25, 2020 • 49min
The Power of a Mighty Network
Question of the Month: Focus Groups 01:43 Currently, I'm obsessed with focus groups. Why? Because every time I hear someone talking about growing their audience the absolute last thing they mention is their content. So I asked my audience if they had ever used a focus group and Max from Aviation News Talk and Sharon from All God's Women both share how they had got some feedback and both feel they would benefit from it. Recently I did some market research that had me way out of my comfort zone but the information I received was worth the discomfort. 02:26 Max from Aviation News Talk 04:34 Sharon From All God's Women 06:02 We All Benefit from Constructive Feedback Facebook Vs Mighty Networks On a previous episode, the hosts of the Wealth Without Wall Street were interviewed and mentioned how they had grown their overall revenue by 300%. One of its key ingredients was a Mighty Network. When I looked into this tool, I found it to be the swiss army knife of building communities (and if you want it - revenue). With Facebook losing 15 million in the last two years source and trust getting lower and lower why not move a separate mobile-friendly location where YOU are in control of your community. Jessica Shamora is the Head of Brand and Growth at Mighty Networks and came to answer my questions: Jessica Shambora and talk about Mighty Networks and how you can use them to build community. We talk about why a Mighty Network is better than Facebook and more (see chapter markers for more details). Check out Mighty Networks Get Some Feedback on Your Show Two experts with over 40 years of combined experience go over your podcast, your website, your goals, and help promote your show. Go to: www.podcastreviewshow.com June Question of the Month 47:16 This month's question is "Who would be your #1 guest you want on your show?" I need your answer by June 26th. Go to www.schoolofpodcasting.com/question Start Your Podcast Today Join the School of Podcasting Step by step tutorials Live group coaching (get your questions asked) Private Facebook filled with other brilliant podcasting minds Priority email support with private instructional videos (ask a question expect a video answer) 30-day money-back Guarantee Go to www.schoolofpodcasting.com/start

May 18, 2020 • 47min
Full Time Podcaster Daryl Grove of the Total Soccer Show
While many podcasters create content as a hobby, today we talk with Daryl Grove (who along with his cohost Taylor Rockwell) create the Toal Soccer Show. Today we talk with Daryl to go over how they make their show, how they interact with their audience, and how they developed the relationships with advertisers and their private membership. 01:35 Why is This Good? I came across the trailer of the show Once upon a Gene and was floored by the emotions that bubbled up to the service. It makes you laugh, cry, and think. The vulnerability of the host sharing her thoughts sucks you in. Her courage to share her disappointments, I found it amazing. Check out the show at effieparks.com Also, Effie was on the latest episode of the Podcast Roundtable 07:16 Introduction to Daryl Grove Delivering Content You Can't Get Any Place Else to a Niche Audience 09:03 Interview with Daryl Grove Sponsor: Before you go promoting your show, shouldn't you get some honest feedback on what is and what is not working with your show? When you order a podcast review you get TWO consultants with over 40 years of combined experience in radio and podcasting. We look at your episodes, audio quality, the flow of content, alignment fo content with your goals, your website, and more. You also appear on the Podcast Review show (for added exposure). Get reviewed today at www.podcastreviewshow.com/reviewme 42:33 Question of the Month 44:09Free "Ohio" Webinar Tonight at 7 PM ET 45:18 Your Podcast Website Webinar Mentioned in This Episode effieparks.com - Once upon a Gene Podcast Roundtable Moonclerk Subscriptions Podcast Review Show The School of Podcasting Total Soccer Show Free "Ohio" Webinar Tonight at 7 PM ET Your Podcast Website Webinar

May 11, 2020 • 43min
Using LinkedIn for Your Podcast
You hear alot about LinkedIn (and other social networks) and you may be wondering, should I be using LinkedIn to help grow my podcast? Today I talk with LinkedIn Guru Karen Yankovich who is also a podcaster. If you're new to LinkedIn here are some fun facts: LinkedIn started on May 5, 2003 LinkedIn has 332 million members 2 new users join every second 42 million unique mobile visitors per month. This stat is up from 29 million a year before (This is a 45% increase in just 12 months ) 107 million users are in the USA alone The average time a user spends on LinkedIn is 17 minutes per month 25 million LinkedIn profiles are viewed every day One in three professionals on the planet are on LinkedIn You can increase your LinkedIn views by 11 times by including a photo 41% of users visit Linkedin via mobile 56% of members are male 44% of members are female 30,000 long-form posts are published on Linkedin every week 13% of LinkedIn users don’t have a Facebook account 59% of Linkedin users don’t visit Twitter LinkedIn users spend 26% of their time on LinkedIn using the mobile app source https://www.jeffbullas.com Interview With Karen Yankovich Karen built her multiple 6-figure businesses by learning how to blend high-touch relationship-based marketing with practical business online savvy, and she brings that success to her clients as well. Her mission is to empower entrepreneurs to build highly profitable businesses doing what they love, all while making an impact. Connect with Karen on LinkedIn Check out her Good Girls Get Rich Podcast Check out her free training at wwwfreelinkedinworkshop.com 07:04 Karen Yankovich Interview 08:00 Facebook vs LinkedIn - The Difference? 09:00 Connect or Not Connect with Everyone? 11:01 Top LinkedIn Mistakes 13:24 What Can Podcasters Use LinkedIn For? 15:00 Your LinkedIn Profile 16:55 Articles Vs Posts 18:13 LinkedIn Sales Navigator 20:52 What Does LinkedIn Mean By Active? 21:25 How much time does it take to see results? 25:03 Who is Your Audience? 26:30 The benefits of clarity 28:35 What was the thing that stopped you from publishing? 29:19 Best Feedback from your podcast 30:18 Best LinkedIn Story 32:30 What Does Karen Offer? 38:03 Question of the Month My Main Takeaways Here again, we hear how Karen has a clear idea of WHO she is talking to and trying to reach. LinkedIn is not magic, but it helps you build relationships. Relationships can be magic Don't just contact people and connect to make your numbers grow. You should have a plan. Start a conversation. Do your homework and know who you are contacting so that first impression is a little warmer. Get Some Honest Feedback on Your Podcast Dave Jackson (15 years in podcasting) and Erik K. Johnson (30 Years in radio) will listen to your show, listen to the goals of your show, evaluated your website, audio quality, flow on content and let you know what you're doing right (so you can do more of that) and give you tips on how you can "polish" some parts of your podcast. For more information see www.podcastreviewshow.com/reviewme Check out previous shows in Apple and Google We Are Podcast Online Event www.wearepodcast.com Question of the Month I'm becoming obsessed with focus groups thanks to watching the TV Show The Profit on CNBC. I see people who are starting to market their show (or wonder why it may not be growing as fast as they want) and it always appears there has been a lack of honest feedback from people you feed would enjoy your show (your target audience). For May the question is again somewhat open-ended. The topic? Focus groups. Did you assemble any feedback? Would you be interested in getting feedback on your show? If you were to start one, do you have any ideas or insights? Send in your answer by May 22nd, 2020 at www.schoolofpodcasting.com/question be sure to mention your podcast and website. Dave's Podcast Half Time Newsletter Get insights into new tools, podcast news and more (unsubscribe any time) See www.schoolofpodcasting.com/newsletter Ready to Start Your Podcast? Check out www.schoolofpodcasting.com/start


