School of Podcasting - Podcast Tips to Plan, Launch, Grow Your Podcast

I am running into more people who say things like, "I'll start my podcast as soon as (event)," or "As soon as I get (piece of gear)." In some cases, they have been waiting for YEARS. So today I'm going to pull back the curtain a bit and show you how a podcast doesn't have to be perfect (as I leave in things I normally might remove) Ready To Start Your Podcast You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener Because of my Podcast: I Won An Award Craig from te Live Well and Flourish started a personal show called, "Live well and Flourish" which lead to other podcasts that Craig created for Louisiana Tech University (where Craig is a Professor) and he won an innovation award for making podcasts to go along with a textbook he c-authored. Learn From Other's Mistakes I Had the Wrong Country in An Episode I had typos in a blog post (due to multiple tabs) Leave some "Margin" in your life so you can pivot. Have at least one episode recorded and ready to go. Replace your file with a new repaired file. with the exact file name. If you're using Dynamic content, make sure your volume levels are consistent. Spotify only uses mp3 files (so don't upload an m4a file). I recommend 128 kbps stereo mp3.  RX10 Is Released This software has tools to clean up audio. We play "bad" audio and their "enhanced version" and again I say, sure this audio was somewhat shrill. I'm not sure spending $800 is worth the results. If you listen, there isn't a TON of difference.  Check it out at  https://supportthisshow.com/rx10 You don't need this software to create a podcast. If you record things with a decent microphone, in a quiet area, you are probably "good enough."  I'm not saying that you can do "whatever you want." Again, you are aiming at perfection but you land on "Very good."  QUESTION OF THE MONTH I need your answer by the end of September 23, 2022 THE QUESTION: Podcasters are starting to buy ads on other podcasts as a way to grow their audience. Have you ever taken action toward a podcast after hearing a promo for their show on another podcast? When you answer be sure to tell us a little about your show, and your website. Go to www.schoolofpodcasting.com/question When you answer tell us about your show (including the WEBSITE ADDRESS). Where I Will Be? I look forward to seeing you all, please come up and say high. To see my full itinerary, go to schoolofpodcasting.com/where Become a School of Podcasting Affiliate Go to schoolofpodcasting.com/affiliates and sign up. When someone signs up using your link, you earn a commission. That commission is paid every month they stay subscribed. Start Earning Today Mentioned In This Episode Join the School of Podcasting Live Well and Flourish WLM Plus Plugin Music Radio Creative IZotope RX 10 Descript Software School of Podcasting Affiliate RX10 Demo Video How Do I Get Rid of Impostor Syndrome? Part 1 How Do I Get Rid of Impostor Syndrome? Part 2 King's X Three Sides of One Amazon (aff) Spotify This is episode 844 of the School of Podcasting part of the Power of Podcasting network.Mentioned in this episode:2025 Audience SurveyI Want Your OpinionI am doing an audience survey and I want your input to help me make this show exactly what you want. If you have a few minutes, I have a quick survey at www.schoolofpodcasting.com/survey252025 Audience Survey

Have you been considering using display ads on podcast apps to grow your show? I've asked Tanner Campbell to join me and share his experience with experimenting. Advertising on Podcast Apps Before you go spending money Tanner and I agree that this only makes sense if your podcast is part of the marketing arm that is generating income. Ready To Start Your Podcast You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/start Using Podcast Display Ads to Grow Your Podcast Spotify Ads - Minimum Spend $250 Podbay - $5/day Overcast - Prices Vary by Category Pocketcasts - Minimum Spend $1700 Podcast Addict - Varies Castro - Minimum Spend $750 for 50,000 Impressions Player.fm The only thing they show on their website is to contact advertising@player.fm Castobox Get Detailed Report Connect with Tanner Tannerhelps.com Good Morning Podcasters Practical Stoicism Dictionary of Mythology & Folklore Mentioned In This Episode Supercast Switchy School of Podcasting My Thoughts on Podcast Movement 22 Podpreneurs Community 27 Ways to Market and Monetize a Podcast Profit From Your Podcast BookMentioned in this episode:I Want Your OpinionI am doing an audience survey and I want your input to help me make this show exactly what you want. If you have a few minutes, I have a quick survey at www.schoolofpodcasting.com/survey252025 Audience Survey2025 Audience Survey

I met Toby at Podcast Movement Evolutions and he gave me his book Narrow Podcasting in which he gives step-by-step strategies to grow your business using podcasting. The main strategy is to interview your potential customer. I get that strategy, but what about the listener? Toby is the "Pro" behind the Pro Editing service at Blubrry, and runs his own podcasting services at narrowpodcasting.com So I brought Toby on to talk about it.  PLEASE NOTE: This was recorded before Podcast Movement 2022 in Dallas which had some controversies. Focusrite: The Vocaster Series Made For Podcasters AutoGain – Easily set your levels with the click of a button, with more than enough gain on tap (70dB) – no booster needed Enhance – Four podcaster-approved voice presets bring out the best in any voice Mute – Silence the mic with the touch of a button – don’t let unexpected interruptions get in the way of recording Connect your phone – Record phone calls, high quality music, or other audio from your device, seamlessly Record to a camera – Plug in your camera and record directly to its memory card Loopback – Stream calls or any other audio you can think of from your computer with two sets of stereo loopback Included software – Hindenburg Lite to record, three months of SquadCast Pro + Video to bring in your guests, and six months of Acast Influencer to publish, you’re ready to get your show out there Learn more at: Focusrite.com/Vocaster  Narrow Podcasting With Toby Goodman In our discussion with Toby we learn: Why did he write his book What is the Podlationship Cycle? The Criteria Toby Uses to Select His Guests What is a good podcast? Do Audiograms Work? What can a person expect from the Narrow Podcasting Course? For more information on Toby, his book and his course. Check out www.narrowpodcasting.com/sop QUESTION OF THE MONTH I need your answer by the end of August 2022 This month's question comes from Dave from Walking is Fitness which is a daily 10-minute podcast designed to help listeners find a little extra motivation to get out for a fitness walk every single day.  THE QUESTION: Most podcast hosts have a target listener. And I would imagine like most podcasts, there are certain themes and topics that I know that are of greater interest to my target listener.  How often do you return to these key topics? Go to www.schoolofpodcasting.com/question When you answer tell us about your show (including the WEBSITE ADDRESS). Where I Will Be? I look forward to seeing you all, please come up and say high. To see my full itinerary, go to schoolofpodcasting.com/where Join the School of Podcasting When you join the School of Podcasting you can quit worrying about: Are people going to listen to me? (Yes, cause I'll show you how to see what they want). Am I going to sound stupid? (No, as I'll show you the magic of editing) It will cost a million dollars (No, I'll have you sounding like a million bucks without spending a million bucks).  I don't anything about this technology (You said the same thing about driving).  Get access to: Step-by-step tutorials, live group coaching, a mastermind group filled with brilliant podcasting minds,  and the ability to schedule as many one-on-one quick fix calls as you like at no extra charge.  Join worry-free with a 30-day money-back guarantee  Go to www.schoolofpodcasting.com/start Mentioned In This Podcast You Podcast Consultant Narrow Podcasting Site Narrow Podcasting Book Join the School of PodcastingMentioned in this episode:2025 Audience SurveyI Want Your OpinionI am doing an audience survey and I want your input to help me make this show exactly what you want. If you have a few minutes, I have a quick survey at www.schoolofpodcasting.com/survey252025 Audience Survey

I love it when someone who has listened to this show, and goes out and puts the strategies I talk about like make friends before promoting your podcast or service, or start from where you are, and they come back with a "Because of my podcast story..." Today Hilda followed her passion, and it lead to joining a great community. But she knew that if you want to monetize you have solve a problem for someone. She went to her friends at a nonprofit, and wait until you hear what happens, the adventure that unfolds Focusrite: The Vocaster Series Made For Podcasters AutoGain – Easily set your levels with the click of a button, with more than enough gain on tap (70dB) – no booster needed Enhance – Four podcaster-approved voice presets bring out the best in any voice Mute – Silence the mic with the touch of a button – don’t let unexpected interruptions get in the way of recording Connect your phone – Record phone calls, high-quality music, or other audio from your device, seamlessly Record to a camera – Plug in your camera and record directly to its memory card Loopback – Stream calls or any other audio you can think of from your computer with two sets of stereo loopback Included software – Hindenburg Lite to record, three months of SquadCast Pro + Video to bring in your guests, and six months of Acast Influencer to publish, you’re ready to get your show out there Learn more at: Focusrite.com/Vocaster  Podcast Quick Tip When you mention any brand in your show, be sure to tweet out about your episode and that you mentioned them. In some cases, they may retweet you to their giant brand. Interview With Holistic Hilda In this conversation you will hear: Start with where you are with what you have Make friends and earn trust before doing any pitches Find a community that shares your passion Getting sponsors is not as easy as it looks Be prepared to raise your hand when opportunity knocks Finding clients is not as easy as it looks Dave reads a part of his book Profit From Your Podcast about fiscal sponsors Find Hilda at holistichilda.com and the non-profit she helping here. Make Money Promoting the School of Podcasting The School of Podcasting recently updated the back end of the tutorials community and coaching. If you know someone who wants to start a podcast (but don't want all the work of a membership site, support, etc) you can become a School of Podcasting Affiliate and earn 20% commission for each month the person stays subscribed. QUESTION OF THE MONTH I need your answer by the end of August 2022 This month's question comes from Dave from Walking is Fitness which is a daily 10-minute podcast designed to help listeners find a little extra motivation to get out for a fitness walk every single day.  THE QUESTION: Most podcast hosts have a target listener. And I would imagine like most podcasts, there are certain themes and topics that I know that are of greater interest to my target listener.  How often do you return to these key topics? Go to www.schoolofpodcasting.com/question When you answer tell us about your show (including the WEBSITE ADDRESS). Where I Will Be? I look forward to seeing you all, please come up and say high. To see my full itinerary, go to schoolofpodcasting.com/where Join the School of Podcasting Go to www.schoolofpodcasting.com/start Get access to step-by-step tutorials, private podcasting mastermind, group coaching, and unlimited one-on-one time-shifted consulting.  Go to www.schoolofpodcasting.com/start Follow the Show and Never Miss an Episode on: Apple - Google - Spotify - Amazon Check out New Podcast Apps for apps to stream bitcoin to podcasters. Did You Get Value From This Episode? Enjoy the Show? Buy Dave a Coffee and give some of that value back. Mentioned in this episode:I Want Your OpinionI am doing an audience survey and I want your input to help me make this show exactly what you want. If you have a few minutes, I have a quick survey at www.schoolofpodcasting.com/survey252025 Audience Survey2025 Audience Survey

In researching successful content creators, I came across quite a few young Youtuber who have six-8 figure subscriber counts, tons of money, and are absolutely miserable. In looking at why someone would pressure something that was putting too much stress on their life it brought me back to passion (when emotions take over the decision making) and Logic (which only does things that make sense). I came across some new research and insights I wanted to share.  Please note this episode is clean, but does have some bleeped out words. Focusrite: The Vocaster Series Made For Podcasters AutoGain – Easily set your levels with the click of a button, with more than enough gain on tap (70dB) – no booster needed Enhance – Four podcaster-approved voice presets bring out the best in any voice Mute – Silence the mic with the touch of a button – don’t let unexpected interruptions get in the way of recording Connect your phone – Record phone calls, high quality music, or other audio from your device, seamlessly Record to a camera – Plug in your camera and record directly to its memory card Loopback – Stream calls or any other audio you can think of from your computer with two sets of stereo loopback Included software – Hindenburg Lite to record, three months of SquadCast Pro + Video to bring in your guests, and six months of Acast Influencer to publish, you’re ready to get your show out there Learn more at: Focusrite.com/Vocaster  QUESTION OF THE MONTH I need your answer by the end of August 2022 This month's question comes from Dave from Walking is Fitness which is a daily 10-minute podcast designed to help listeners find a little extra motivation to get out for a fitness walk every single day.  THE QUESTION: Most podcast hosts have a target listener. And I would imagine like most podcasts, there are certain themes and topics that I know that are of greater interest to my target listener.  How often do you return to these key topics? Go to www.schoolofpodcasting.com/question When you answer tell us about your show (including the WEBSITE ADDRESS). Join the School of Podcasting When you join the School of Podcasting you can quit worrying about: Are people going to listen to me? (Yes, cause I'll show you how to see what they want). Am I going to sound stupid? (No, as I'll show you the magic of editing) It will cost a million dollars (No, I'll have you sounding like a million bucks without spending a million bucks).  I don't anything about this technology (You said the same thing about driving).  Get access to: Step-by-step tutorials, live group coaching, a mastermind group filled with brilliant podcasting minds,  and the ability to have unlimited time-shifted consulting (and quick-fix zoom calls as you like at no extra charge).  Join worry-free with a 30-day money-back guarantee  Go to courses.schoolofpodcasting.com MENTIONED IN THIS EPISODE We remember negative things more than positive Burnt Out at 19 Elle Mills Meltdown YouTube's Burnout Generation YouTube burnout is real. Creators are struggling to cope Benjamin Franklin's Method of Self-Improvement (Live Well and Flourish) Someday Is Today: 22 Simple, Actionable Ways to Propel Your Creative Life (aff) Storyworthy (by Mathew Dicks) We Need Passion Passion enables us to "throw caution to the wind" which can come in handy to take those scary leaps. We Need Logic When we put our thoughts into the reality of something happening, that logic can bring us back from making too many decisions from our hearts.  See full notes at www.schoolofpodcasting.com/840    Mentioned in this episode:2025 Audience SurveyI Want Your OpinionI am doing an audience survey and I want your input to help me make this show exactly what you want. If you have a few minutes, I have a quick survey at www.schoolofpodcasting.com/survey252025 Audience Survey

In the span of a few weeks I had THREE people say, I'm thinking of becoming a podcast editor and it had been years since I talked to Mark and Steve back on episode  752 .  That was back when they had just launched the Podcast Editor Academy which is an amazing resource with tutorials on software (Hindenburg, Reaper, etc) but it also talks about the business of being a podcaster editor. Now they have 8000 people in their Facebook group, and now are helping all podcasters at a special event at Podcast Movement before revamping the academy.  Focusrite: The Vocaster Series Made For Podcasters AutoGain – Easily set your levels with the click of a button, with more than enough gain on tap (70dB) – no booster needed Enhance – Four podcaster-approved voice presets bring out the best in any voice Mute – Silence the mic with the touch of a button – don’t let unexpected interruptions get in the way of recording Connect your phone – Record phone calls, high quality music, or other audio from your device, seamlessly Record to a camera – Plug in your camera and record directly to its memory card Loopback – Stream calls or any other audio you can think of from your computer with two sets of stereo loopback Included software – Hindenburg Lite to record, three months of SquadCast Pro + Video to bring in your guests, and six months of Acast Influencer to publish, you’re ready to get your show out there Learn more at: Focusrite.com/Vocaster  Charging Guests to Appear On Your Show A recent Bloomberg Article about guests paying to be on podcasts (and we mention the importance of disclosing this information).  The site mentions Guestio which (if you wanted) you could have people pay $5 just to pitch you (that might scale back some of the bogus pitches).  While I'm not a huge fan of this strategy (I feel it is a slippery slope) if you decide to charge, and always disclose that you were paid to have someone on your show, have at it. (Some people feel this makes your podcast an infomercial. QUESTION OF THE MONTH I need your answer by the end of August 2022 This month's question comes from Dave from Walking is Fitness which is a daily 10-minute podcast designed to help listeners find a little extra motivation to get out for a fitness walk every single day.  THE QUESTION: Most podcast hosts have a target listener. And I would imagine like most podcasts, there are certain themes and topics that I know that are of greater interest to my target listener.  How often do you return to these key topics? Go to www.schoolofpodcasting.com/question When you answer tell us about your show (including the WEBSITE ADDRESS). Where I Will Be? I look forward to seeing you all, please come up and say high. To see my full itinerary, go to schoolofpodcasting.com/where Got A Because of My Podcast Story? See www.schoolofpodcasting.com/because Mentioned in this Episode: The importance of having a niche. How Steve started out as a podcast editor without a website. Mark talks about setting expectations by having a contract with your customer. The difference between an editor, an engineer, a manager, and a story shaper. Common mistakes new podcast editors make. Poisonous Pet Collars - Congressional Dish Gary Leland had a day designated for him in his home town Links From Episode Sign up for the Podcast Editor Academy (save using coupon sop ) Live Mastermind Workshop in Dallas Texas Editor Pricing Survey Episode 752 of the School of Podcasting Buy the book Profit From Your Podcast Gary Leland Website Guestio Charge your guest for appearances Start and Grow Your Podcast at the School of PodcastingMentioned in this episode:I Want Your OpinionI am doing an audience survey and I want your input to help me make this show exactly what you want. If you have a few minutes, I have a quick survey at www.schoolofpodcasting.com/survey252025 Audience Survey2025 Audience Survey

You keep doing the same thing you've been doing and you're not seeing your podcast numbers moving up. You're not sure what to try. To this I say check out the book 101 Podcast Episode Templates by David Hooper of Build a Big Podcast.  All of these templates are short and to the point and for me the book provides a great tool to "brainstorm by yourself." To we cover four of the templates and Dave demonstrates a bonus template. Focusrite: The Vocaster Series Made For Podcasters AutoGain – Easily set your levels with the click of a button, with more than enough gain on tap (70dB) – no booster needed Enhance – Four podcaster-approved voice presets bring out the best in any voice Mute – Silence the mic with the touch of a button – don’t let unexpected interruptions get in the way of recording Connect your phone – Record phone calls, high quality music, or other audio from your device, seamlessly Record to a camera – Plug in your camera and record directly to its memory card Loopback – Stream calls or any other audio you can think of from your computer with two sets of stereo loopback Included software – Hindenburg Lite to record, three months of SquadCast Pro + Video to bring in your guests, and six months of Acast Influencer to publish, you’re ready to get your show out there Learn more at: Focusrite.com/Vocaster  David Hooper Shares 5 Templates Dave shares four templates from his book 101 Podcast Episode Templates. You find that Dave loves to write, but he has to focus to finish his books. (so if you are in this boat you're not alone) Templates Covered: #4 Listener voicemail (see links below for tools #5 Criticize Something with #8 a Weird Viewpoint #10 A Day in the Life #19 ______ with only $100 BONUS TEMPLATE Dave demonstrates the Sidecar template on this episode where he plays a clip of this show.  QUESTION OF THE MONTH I need your answer by the end of August 2022 This month's question comes from Dave from Walking is Fitness which is a daily 10-minute podcast designed to help listeners find a little extra motivation to get out for a fitness walk every single day.  THE QUESTION: Most podcast hosts have a target listener. And I would imagine like most podcasts, there are certain themes and topics that I know that are of greater interest to my target listener.  How often do you return to these key topics? Go to www.schoolofpodcasting.com/question When you answer tell us about your show (including the WEBSITE ADDRESS). Where I Will Be For my full schedule see www.schoolofpodcasting.com/where Ready To Start Your Podcast You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/start Follow the Show and Never Miss an Episode on: Apple - Google - Spotify - Amazon Check out New Podcast Apps for apps to stream bitcoin to podcasters. Did You Get Value From This Episode? Enjoy the Show? Buy Dave a Coffee and give some of that value back.  LINKS IN THIS EPISODE Focusrite.com/Vocaster  School of Podcasting 101 Podcast Episode Templates Walking is Fitness Speakpipe  Podinbox Rumble Studio Voice form Podcastvoicemail.comMentioned in this episode:2025 Audience SurveyI Want Your OpinionI am doing an audience survey and I want your input to help me make this show exactly what you want. If you have a few minutes, I have a quick survey at www.schoolofpodcasting.com/survey252025 Audience Survey

Today I interview Jordan "Doc G" Grumett who is the Hospice doctor turned Financial Guru and host of the Earn and Invest show. he has now taken his unique point of view and penned the new book Taking Stock: A Hospice Doctor's Advice on Financial Independence, Building Wealth, and Living a Regret-Free Life Focusrite: The Vocaster Series Made For Podcasters AutoGain - Easily set your levels with the click of a button, with more than enough gain on tap (70dB) – no booster needed Enhance - Four podcaster-approved voice presets bring out the best in any voice Mute - Silence the mic with the touch of a button - don’t let unexpected interruptions get in the way of recording Connect your phone - Record phone calls, high quality music, or other audio from your device, seamlessly  Record to a camera - Plug in your camera and record directly to its memory card  Loopback - Stream calls or any other audio you can think of from your computer with two sets of stereo loopback Included software - Hindenburg Lite to record, three months of SquadCast Pro + Video to bring in your guests, and six months of Acast Influencer to publish, you’re ready to get your show out there Learn more at: Focusrite.com/Vocaster  Jordan Grumet Interview Main TakeAways He started because wanted to have deep-dive discussions on finance and talk to experts. Jordan used the art of subtraction to identify what he really wanted to do. He found out that learning the financial spaces wasn't as hard as he thought it was going to be.  Because of His Podcast  He had people who signed up to help read different variations and help promote it. He landed an agent and experienced people who walked him through the job of writing a book proposal, getting an agent, and a publisher. As Jordan put it, "I had people."  He is also slotted and positioned to have TONS of exposure when it releases next week compared to his first two books. Find him at https://jordangrumet.com/and earnandinvest.com Get his book on Amazon (aff) QUESTION OF THE MONTH I need your answer by the end of August 2022 This month's question comes from Dave from Walking is Fitness which is a daily 10-minute podcast designed to help listeners find a little extra motivation to get out for a fitness walk every single day.  THE QUESTION: Most podcast hosts have a target listener. And I would imagine like most podcasts, there are certain themes and topics that I know that are of greater interest to my target listener.  How often do you return to these key topics? Go to www.schoolofpodcasting.com/question When you answer tell us about your show (including the WEBSITE ADDRESS). Ready To Start Your Podcast You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/start Follow the Show and Never Miss an Episode on: Apple - Google - Spotify - Amazon Check out New Podcast Apps for apps to stream bitcoin to podcasters. Did You Get Value From This Episode? Enjoy the Show? Buy Dave a Coffee and give some of that value back.  Also Mentioned In This Episode Someday Is Today: 22 Simple, Actionable Ways to Propel Your Creative LifeMentioned in this episode:I Want Your OpinionI am doing an audience survey and I want your input to help me make this show exactly what you want. If you have a few minutes, I have a quick survey at www.schoolofpodcasting.com/survey252025 Audience Survey2025 Audience Survey

Today I look at some things using my experience and share them with you so you can avoid those pitfalls.  Focusrite: The Vocaster Series Made For Podcasters AutoGain - Easily set your levels with the click of a button, with more than enough gain on tap (70dB) – no booster needed Enhance - Four podcaster-approved voice presets bring out the best in any voice Mute - Silence the mic with the touch of a button - don’t let unexpected interruptions get in the way of recording Connect your phone - Record phone calls, high quality music, or other audio from your device, seamlessly  Record to a camera - Plug in your camera and record directly to its memory card  Loopback - Stream calls or any other audio you can think of from your computer with two sets of stereo loopback Included software - Hindenburg Lite to record, three months of SquadCast Pro + Video to bring in your guests, and six months of Acast Influencer to publish, you’re ready to get your show out there Learn more at: Focusrite.com/Vocaster  Kudos to Descript When something motivates me to tell my friends about something, I stop and look at why. Descript did a webinar and to spruce it up, they had a mock customer who kept interrupting the webinar because he couldn't remember his password. At first, it was, "Did that just happen?" By the end, we had all figured out after the third appearance that the "Customer" was a plant, but it was creative and made the webinar (that showcases new video tools) very entertaining as well as educational.  Give Out Website Addresses that You Control Instead of sending people to www.patreon.com/davejackson I send people to www.askthepodcastcoach.com/awesome this way if later I change to a different tool, I don't end up with all my past episodes with links that no longer work. Tool for this are: Pretty Links WordPress Plugin Podpage has a built-in tool for Pretty Redirects Rebrandly.com is a cool tracking and redirecting tool Go Through All The Steps of Your Second Show Once you start a podcast you often feel like starting an additional show. You know the process, and off you go to start podcast #2. I advise that before you do this DO ALL THE WORK.  In other words, don't just design it on paper, but go through all the steps of actually creating an episode (even if you don't keep it). I didn't do this with the Podcast Trailer Show and what was (on paper) going to take about 15 minutes per episode is taking me twice that.  How did I miss this? I did "shallow" investigations into all steps, and it seemed like everything was going work. However, I didn't actually go through and make some test episodes. I didn't do a dress rehearsal. Consequently, it is taking more time, and its cutting into my schedule and causing issues.  Amazon Rolls Out a Portal FYI, Amazon has rolled out a portal where you can see how many followers, downloads and more. Go to podcasters.amazon.com  Choose What To Monitor Before Paying to Promote Your Show If you are going to pay for a promotion, you need to identify how you will gauge success. I recently played with Buzzsprouot ads where you can advertise on other shows. Halfway through the campaign, I realized I hadn't looked at my numbers before running the campaign so I could see if they went up.  Portal where you can see subscriber/follower accounts podcastsconnect.apple.com podcastsmanager.google.com podcasters.spotify.com podcaters.amazon.com  Put All Of Your Content On Your Website I have a YouTube channel, and I occasionally write a blog post on Medium. When I looked at my Google Analytics, I saw that one of my top pages was a post that featured one of my YouTube Videos.  Your website is YOUR MAIN HUB, and it makes it easy for people who enjoy your content to find it in one place. I do spotlight it in my newsletter, but if should be on my website as well Leave Time On Your Calendar To Learn New Stuff When you purchase courses, watch webinars, or buy software (Surferseo in my case) you need to leave time on your calendar to go through the learning curve. No matter how easy it is, there WILL BE some amount of time needed to add to your arsenal of skills. It Doesn't Need to Be Perfect To Start I have gone through so many different school to manage my learning content. I've been on Thinkific, and almost moved to Teachable (and used Circle for my community), and have now decided (and am 90% moved) to Podia.  The maddening part is Podia was...

We start off by hearing about a podcast that received 4,000 donations in our quick tip at the top of the show.  I researched what it's like to work in the movie business. Why? Because movies are meant to entertain and take up the audience's time (their most prized possession).  We look at the process of making a movie, and some things that podcasters have an easier road, and some steps movies take, that podcasters should seriously consider. SPONSOR: Focusrite: The Vocaster Series Made For Podcasters AutoGain - Easily set your levels with the click of a button, with more than enough gain on tap (70dB) – no booster needed Enhance - Four podcaster-approved voice presets bring out the best in any voice Mute - Silence the mic with the touch of a button - don’t let unexpected interruptions get in the way of recording Connect your phone - Record phone calls, high quality music, or other audio from your device, seamlessly  Record to a camera - Plug in your camera and record directly to its memory card  Loopback - Stream calls or any other audio you can think of from your computer with two sets of stereo loopback Included software - Hindenburg Lite to record, three months of SquadCast Pro + Video to bring in your guests, and six months of Acast Influencer to publish, you’re ready to get your show out there Learn more at: Focusrite.com/Vocaster  Mentioned in This Episode Join the School of Podcasting No Agenda Show Podcasting 2.0 New Podcast Apps The Messengers Documentary Girl in Space (not Girls, sorry Sarah) The Lone Ranger Movie (2013) The podcast Trailer Show Professional Grade 2 Lavalier Clip-On Microphones Set for Dual Interview - Double Lav Lapel Microphone - Use for iPhone Phone Camera - Blogging Video Recording Noise Cancelling 3.5mm Mic Sources: Selling to Netflix Matt Damon on Hot Ones What Does ‘Greenlit’ REALLY Mean? 9 Key Factors in the Script Development Process Top Box OfficesMentioned in this episode:2025 Audience SurveyI Want Your OpinionI am doing an audience survey and I want your input to help me make this show exactly what you want. If you have a few minutes, I have a quick survey at www.schoolofpodcasting.com/survey252025 Audience Survey