Marketer of the Month

Interview with Jay McBain - Chief Analyst at Canalys Jay McBain is one of the most visible and respected thought leaders in the global channel. Named 2021 Channel Influencer of the Year by Channel Partners Magazine, Top 40 Under Forty by the Business Review, as well as numerous channel magazines' top influencer lists, he is often sought out for industry guidance and future trends. Tune in to the latest episode of Marketer of the Month to learn how to scale growth through channel partnerships with adoption, automation, integrations and much more! On the Menu: Why partnerships are crucial to drive growth Finding new partner community watering holes Marketing before vendor selection - how to capitalize on the 28 moments before the deal Why subscription/consumption models are everything - no matter the margin How the tech industry has navigated the difficult roads of downturn and unpredictability Why marketing is no longer limited to a pre-sale activity

Interview with Kate Fairhurst - Cofounder of Growth Minds   Kate is passionate about assisting brands in driving engagement through digital excellence, content, public relations, and analysis. She makes digital channels more profitable for her clients as the CoFounder of GrowthMinds. She has been a content marketing champion since 2006, launching a variety of products and services to drive traffic and audience for brands. Listen to her journey of growth and advancement in this ever-evolving industry.   On the Menu:   1. The state of brand storytelling in the early 2000s    2. The fundamentals of growing a SaaS business    3. Lessons learned from over half a decade of startup experience    4. Why deliberate decision-making for startups is preferred to hasty testing and adaptation based on market response    5. De-risking the journey to scale a business by focusing purely on value-driving activity    6. Turning down clients to focus on productization

Interview with Erik Huberman - Founder and CEO, Hawke Media Erik is the founder and CEO of Hawke Media, a highly successful marketing agency known as Your Outsourced CMO® that has assisted in the growth of over 3,000 brands globally and is valued at more than $150 million. Erik has received numerous honours and awards, including the Forbes 30 Under 30 Award, CSQ's 40 Under 40 Award, and Inc. Magazine's Top 25 Marketing Influencers Award. Tune in to learn how to navigate today's changing landscape from this seasoned marketing professional in the latest episode of MoM.   What's on the Menu:   1. Diving deep into the Hawke Method of Marketing    2. Identifying the low-hanging fruit of marketing    3. CMO in a box: automated insights for the new age marketer    4. Peer collaboration and programming: The Hawke Fest    5. Building a loyal community base in a post-pandemic world    6. Accessibility to great marketing: The Hawke Media Mission

Interview with Freelancer of the Month Pierre Zarokian - Upwork Freelancer  and CEO, Submit Express   Entrepreneur Pierre Zarokian, of Armenian and American descent, serves as CEO of Submit Express, a digital marketing firm that has received recognition from Inc5000 and Fast500. Pierre also frequently speaks at trade shows for the industry and writes for Search Engine Journal and other publications. Tune in to this latest installment of Freelancer of the Month to learn more about SEO, freelancing, and building the ideal Wikipedia page for your business.   What's On The Menu:   1. Lessons learned from 24 years as CEO    2. Effective lead generation channels other than SEO to invest in    3. Best practices and tips for creating SEO content in 2022    4. Guidelines for managing your Online Reputation    5. Creating and developing a Wikipedia Page for your business    6. SEO's potential in the freelance sector

Interview with Tracy Benson - CEO & Cofounder at Obsesh   Tracy Benson is a prolific Disruptor, Digital Media Maven, and Tech Entrepreneur whose purpose-driven demeanor, ingenuity, and tenacity have earned her the reputation of a visionary leader and culture-builder. A DTC expert and an experienced CMO - Tracy has helped build leading lifestyle markets and products into scaled companies such as Home Depot USA, Best Buy, Monster / Beats by Dre, GoPro and Seek Thermal. Tune in to listen to this seasoned marketer discuss her journey from an athlete to a serial entrepreneur with a stellar leadership record.    What's On The Menu:    1. The story behind Obsesh  2. Empowering and enabling athletes to build and monetize their brand  3. Name, Image, and Likeness Laws in NCAA Sports  4. Tracy’s journey from an athlete to a marketer  5. Launching yourself as a female entrepreneur  6. What’s it like to be queer in tech

Interview with Freelancer of the Month Mindy Morgan Avitia - Upwork Freelancer and Founder of Grow Wild Creative Mindy is a content strategist and writer who specializes in complex, social impact B2B companies. She collaborates with individuals and businesses to create content strategies that increase revenue, strengthen brand positioning, and foster long-term relationships. Tune in to listen to her tips on how to achieve a successful content strategy and overcome the challenges that face content marketers today. What's On The Menu: Why robust marketing is incomplete without honing your writing and focusing on content Tips for writers to create non-branded, searchable content to attract unfamiliar readers Measurable goals to realize a fruitful marketing strategy How Mindy assisted an impact-driven eCommerce site become thought leaders in their industry Competitor analysis in the content industry Tips for writing high-quality long-form content

Interview with Khalid El Khatib - CMO, Stack Overflow   Khalid El Khatib is the Chief Marketing Officer at Stack Overflow and is responsible for marketing, communications, and advertising initiatives. Throughout his career, he’s elevated and transformed the awareness and perception of global brands, most recently at GLG where he was Vice President of Marketing and Communications. He began his career working in communications at Teach For America which fostered a passion for social impact and continues to do a lot of volunteer work. Tune in to hear his take on marketing to developers and much more!   What's On The Menu:   1. Managing Stack Overflow's highly distributed teams effectively    2. Why you should hire people who are smarter than you   3. How Stack Overflow rose to be among the top 200 websites worldwide    4. What you need to know about marketing directly to developers   5. Scaling marketing teams across a variety of industries   6. Why building a brand is essential in today's market

Interview with Alexander Nikolaev - Upwork Freelancer and Founder of Acuena Alexander Nikolaev has spent the last 15 years in the marketing and advertising industry - working as an internal marketer for various businesses. Apart from running his own advertising agency, Acuena, Alexander is also a Top Rated Upwork Freelancer, a status which he has maintained for roughly six years now. Tune in to listen to his tips on how to become a successful freelancer and overcome the challenges that face marketers today.  What's On The Menu: Visualizing the funnel and understanding the business Capturing user intent efficiently Global automation trends: will campaign manager positions remain relevant in the future? What most people get wrong about Conversion Rate Optimization The key to reaching Top Rated freelancer status Thoughts on Meta's plans to expand its monetisation policy

Interview with Sydney Sloan - Former CMO, Salesloft & Alfresco, Startup Investor and Advisor   Sydney is a CMO, board advisor, and thought leader who has held senior leadership positions in product marketing, operations, field marketing, partner marketing, business development, and customer experience. Sydney served as a CMO at Alfresco and then Salesloft after managing enterprise product marketing and industry solutions marketing at Adobe Systems for 9 years. Tune in to listen to this seasoned marketer as she shares the lessons she's learned over the course of her 25+ year career in marketing.   What's On The Menu:   1. The biggest challenge that CMOs of this decade are facing    2. How spending on your brand over time reduces the cost of demand generation    3. Effectively measuring and implementing a new brand    4. Disciplines that contribute to a positive customer experience    5. Sydney’s involvement in customer experience management for Adobe’s most strategic customers    6. Becoming a function of the market: skills to hone to emerge as a top CMO

Interview with Tim Soulo - CMO, Ahrefs   Tim Soulo is the Chief Marketing Officer and Product Advisor at Ahref’s (an industry leading SEO tool, powered by Big Data). Having written a number of thorough marketing guides as well as numerous data-driven SEO research studies - Tim eagerly shares his expertise by giving live talks at numerous digital marketing conferences around the world and writing blog posts on the Ahrefs Blog. Tune in to the most recent episode of Marketer of the Month to listen to Tim impart his wealth of practical knowledge in SEO and digital marketing.   What's On The Menu:   1. Ahrefs transformation from a fledgling startup to an industry leader  2. The true meaning of "under promise, over deliver"  3. How to choose the right platform for community building  4. Why choosing to grow your business through product-led growth is not a binary decision  5. How to gain traction as a B2B marketer 6. Marketing to marketers : putting oneself in the shoes of the client