Marketer of the Month

Interview with Elias Rubel - Founder and CEO of Matter Made   A serial founder and currently the Founder & CEO of Matter Made, Elias Rubel is a builder with incredible attention to measurable results. His company is a B2B growth firm, focused on helping clients accelerate their outcomes through marketing, especially at the Series A level (post-product-market fit). In this episode of Marketer of the Month, Elias talks about building an incentives-aligned marketing company and laying the groundwork for navigating the present economic environment as well as weathering an uncertain future.   On the Menu:    1. Investing in immeasurable marketing tactics  2. The effectiveness of team support and effort  3. Benchmarking your marketing strategy  4. Demand capture vs demand creation - navigating through the current economic climate  5. Showing up for your team in times of uncertainty and doubt  6. How to pursue greater growth without compromising your identity

Interview with Brendan Hufford - Founder of Growth Sprints and Growth Marketer at ActiveCampaign   Brendan Hufford is the Founder at Growth Sprints and Growth Marketer at ActiveCampaign. After spending the first decade of his professional career as a high school teacher (and assistant principal), Brendan led the SEO team at two agencies. In 2021, he founded Growth Sprints where he works with SaaS companies, helping them scale from $10M to $100M ARR. Tune in to the latest episode of MoM to learn more about how you can scale your business while simultaneously achieving client expectations and desired outcomes.   On the Menu:    1. Why traditional B2B marketing attribution is broken and what you can do about it  2. The growing reliance on AI  3. Boosting customer acquisition for SaaS through a freemium model  4. The key to building long term relationships  5. Aligning customer expectations, values, and outcomes  6. Why business writing is important in addition to building a trustworthy internet presence

Interview with Tod Sacerdoti - Founder and CEO at Pipedream 2x CEO with a $640 million exit and early investments in unicorns AppLovin and Chime, Tod Sacerdoti is Founder and CEO at Pipedream, a platform that lets developers connect APIs remarkably fast. In this episode of Marketer of the Month, we sit down with Tod to learn more about the lessons he's learned from his incredibly successful career, automations and efficiencies in today's world, and building a product of the future.   On the Menu:    Establishing genuine, meaningful connections and long-term relationships    How to hire the best talent for rapid growth in a startup    Outperforming application integrations in 2022 and the future of APIs    Disciplines to create and deliver value in different fields    Technology investment areas to watch in 2022    Finding the next Uber or Facebook - VC tactics to identify the right companies

Eric Quanstrom serves as CMO at CIENCE and is in charge of both the company's inbound and outbound marketing strategies. Eric has a solid background in building marketing strategies for IT and sales enablement industries, working in companies like KiteDesk, Pipeliner CRM and Nimble. Tune in to the latest episode of Marketer of the Month to learn more about the increasing demand for outsourced outbound prospecting and sales research, and building your brand to drive growth and revenue in light of it.   On the Menu:    1. How outbound marketing aids in achieving typical goals for enterprise clients    2. Prioritizing building an aligned brand to drive growth    3. Doing more with less: marketing budgets in the downturn    4. Customer experience is now tablestakes: taking brand authenticity one step forward    5. Using social media to practice various types of dialogue and awareness    6. Helping prospects understand the value of partnering with your product

Interview with Mark de Grasse - President and General Manager of Digital Marketer Content strategist Mark de Grasse is focused on holistic, sincere methods of marketing and management. Since the middle of the 2000s, Mark has worked in the field of content development, producing tens of thousands of articles, graphics, videos, and podcasts. He is currently Digital Marketer's president and general manager. Listen to him talk about tried and tested methods to drive profitable customer action and create content that has an impact. On the Menu:  The impact of visual content in accelerating the buyer journey for potential customers Hyper personalization in marketing Balancing promotional intent with customer intent The importance of adhering to trends How to leverage data sources other than 3rd party cookies to create targeted content Tips to rank higher on Google in 2022

Interview with TJ Macke - SVP of Strategy at Sapper Consulting   TJ Macke is the SVP of Strategy at Sapper Consulting, where he manages go-to-market initiatives, with a focus on developing new products and partnerships. He is also an Operating Partner at SalesSource, a consulting firm that uses sales processes, SaaS CRM, and cloud technologies to help companies scale their existing sales organizations. In this episode of Marketer of the Month, TJ discusses the evolving role of sales and what it takes to optimise a team in today's digital-first and buyer-centric world.   On the Menu:    1. Using team selling to make large enterprise account sales easier  2. Gating content and how it affects your potential customers  3. Linkedin and podcasting - how unmeasurable brand activities help  4. Shifting from sales enablement to revenue enablement  5. Migrating legacy data: knowing what to move  6. Parallel of designing for both the buying and selling journeys

Interview with Matt Wolach - CEO, RingBot and Host, SaaS-Story in the Making Entrepreneur, investor, coach, and leader Matt Wolach is the host of SaaS-Story in the Making and has a wealth of experience in the sales sector. Matt has almost two decades of experience in SaaS sales management, and is a pro at streamlining the buyer journey to maximize conversions at every stage, from lead to close. Tune in to listen to the latest episode of Marketer of the Month as this SaaS expert discusses tried-and-true methods for efficiently converting your entire sales process into a conversion machine. On the Menu:  Reasons why software companies struggle to scale beyond the initial team Most crucial parts of the sales process Changing the way sales is perceived Biggest mistakes companies make when trying to win more deals Metrics growing tech companies should target How to differentiate from your competition

Interview with Dan Shure - Owner, Evolving SEO & Host of Experts On The Wire   Piano teacher turned SEO expert Dan Shure is an SEO consultant with more than 12 years in-depth experience. Dan has previously worked with clients like GBH (Boston's NPR), Harvard Business Review, NYTimes R&D, Gartner, Drift, Ring Doorbell and a lot more. He also runs a popular SEO podcast named Experts On The Wire and how it has grown over the years. In this episode Dan chats with us about SEO trends and topics and strategies you can implement to boost your business.   On The Menu:   1. The 80-20 rule of marketing    2. How acquiring SEO knowledge can change your life    3. Why getting buy-in and support from web development for SEO is not that important    4. Is the new Google Helpful Content Update helpful at all?    5. Aging of platforms like Facebook and Instagram    6. On user data management audits

Interview with Trevor Hatfield - Founder and CEO, Inturact   Trevor Hatfield is the founder and CEO of Inturact, an Integrated Marketing Agency and HubSpot partner whose mission is to align web-marketing with sales objectives by utilising the most up-to-date methodologies and technological solutions to broaden his clients' reach, build their brand, and increase their revenue. Inturact has run successful campaigns for companies ranging from startups to Fortune 500 corporations. Listen to this SaaS expert discuss actionable changes you can make to transform your web presence from an immovable object to an unstoppable force.   On the Menu:    1. What most people get wrong about marketing attribution    2. How to make data more actionable    3. Sales led approach vs marketing led approach    4. Scaling and optimize support in a growing SaaS company    5. The role of marketing in support    6. How to expertly navigate the recession by aiming for healthy growth

Interview with Scott Brinker - VP Platform Ecosystem at HubSpot and Editor of Chiefmartec.com   Scott Brinker is the VP of Platform Ecosystem and HubSpot as well as the founder and editor of Chiefmartec.com, the most popular blog on the internet devoted solely to the nexus of marketing and technology. Scott has been regarded as one of the world's foremost thought leaders in the field of marketing technology. We spoke with Scott to get his opinions on emerging martech trends, what the martech landscape of the future looks like and his advice for SaaS companies on surviving challenging times of the present financial environment.   On the Menu:    1. Martech Trends and the Great App Explosion    2. Picking the right tools for your martech stack    3. Identifying which sources to integrate with the Customer Data Platform    4. The role of intuition in data driven decision making    5. How to design a scaling integration strategy that works    6. Adapting your business model to the current macroeconomic environment