Marketer of the Month

Interview with ChatGPT, AI Superstar Introducing ChatGPT, the marketing maven with a flair for all things AI and a knack for making catchy ads that even the most tech-averse grandma would love. Developed by the geniuses at OpenAI, this language model is a true game-changer in the industry. Whether it's analyzing customer feedback with laser precision, or handling chatbot inquiries with ease, ChatGPT always delivers. And in honor of our 100th episode, we're excited to crown this absolute marketing genius as our Marketer of the Month. Let's give a round of virtual applause for this AI superstar!   On the Menu:    1. Automation's taking over! Why adaptation is more important than ever now    2. ChatGPT's biggest flex? Revolutionizing marketing with its human-like skills.    3. A marketing superhero - the ability to write ad copy, analyze feedback, recommend products, and handle customer inquiries - all at the same time!    4. Always improving like a fine wine - the importance of being a constantly improving language model    5. ChatGPT’s state-of-the-art training on vast amounts of data    6. Putting other AI solutions to shame - How ChatGPT sets itself apart from other AI solutions

Interview with Megan Sullivan - Creative Director at Nextiny Marketing   Megan Sullivan is a talented and driven Creative Director at Nextiny Marketing, a leading digital marketing agency that helps businesses of all sizes achieve their marketing goals. Megan's journey toward her current role started at Lee University in Cleveland, where she discovered her passion for combining creativity and business in the world of marketing. With more than half a decade of building CMS websites - Megan is an expert at understanding and visualizing messaging and branding and her keen understanding of the power of strategic marketing has helped numerous businesses in driving growth. Tune in to the latest episode of Marketer of the Month to learn about brand storytelling, website creation, optimization, user experience and much more!   On the Menu:   1. The importance of research, planning, and site structure in creating effective and user-friendly websites    2. Website optimization with the help of Hubspot CMS and data analysis tools like Moz    3. Using the story brand methodology to structure a webpage and simplify marketing guesswork    4. Creating visually aligned content that communicates the client’s brand story and character    5. Handling client feedback and making design decisions that improve brand communication    6. Focusing on pages with conversions, heat mapping, and regular inventory of website performance

Interview with Beatriz Botero Arcila - Faculty Associate at the Berkman Klein Center for Internet & Society at Harvard University and Co-Founder of Edgelands Institute    Beatriz Botero Arcila is a Colombian lawyer who started her career in environmental law and later discovered her interest in technology law while studying for her LLM and Ph.D. at Harvard University. She has been working in the field of city digitalization and information governance and is a faculty associate at the Berkman Klein Center for Internet & Society at Harvard University. She works with the Edgelands Institute, focusing on information governance in cities with an emphasis on security and surveillance. Tune in to the latest episode of Marketer of the Month to hear her shed light on one of the most debated topics of this digital age.   On the Menu:    1. Creating more opportunities than risks with access to data and information    2. Navigating and evolving the relationship between tech and governance    3. The debate around regulating user generated content    4. Solving the problem of lack of access to information and metrics    5. How successful information sharing impacts daily life   6. Data governance challenges in the next years

Interview with Eric Fulwiler - Co-founder and CEO at Rival   Eric Fulwiler has helped build firms using cutting-edge marketing, management, and innovation techniques. For the past 15 years, he has worked with some of the greatest brands in the world, from Fortune 50 companies to billion-dollar start-ups. Armed with his years of experience from VaynerMedia and 11:FS Eric has now branched out into building his own marketing innovation consultancy to help businesses think, act and grow like challengers.  Tune in to this episode of Marketer of the Month to hear Eric share some critical growth marketing strategies to help propel your company to new heights.   On the Menu:    1. Employing AI tools for marketing to achieve better conversions    2. How to develop a marketing mindset that leads to hyper-growth    3. The 4Ps of marketing - getting the fundamentals right    4. Formula for creating and maintaining a strong brand identity    5. Fostering creativity in teams    6. Emerging trends in fintech

Interview with Mike Lieberman - Co-founder, CEO, and Chief Revenue Scientist at Square 2 Mike Lieberman is the co-founder, CEO, and Chief Revenue Scientist at Square 2, Inc., a professional services company providing marketing and sales strategy, tactical execution, analytics and technology guidance for a diverse group of clients. Including software, consumer services, technology, travel, and information services, Lieberman has over 30 years of expertise managing marketing teams in a range of businesses. Tune in to the latest episode of Marketer of the Month to hear this established industry expert talk about strategic marketing, sales enablement, revenue acceleration, and much more! On the Menu:  Starting out in marketing - what worked and what didn't Technology's impact on marketing - how things have changed in the last 20 years Helping clients in their sales and marketing efforts through the Revenue Growth Methodology model Using B2C strategies to more effectively target your B2B prospects Increasing pipeline generation, revenue, customer engagement as sales enablers How to overcome common challenges small business owners face

Interview with Shoham Eckhaus - Chief Strategy Office & CMO at Penguin Strategies Shoham Eckhaus is the chief strategy officer & CMO at Penguin, a B2B Tech Digital Marketing agency. She is a B2B Growth Hacker, passionate about helping tech companies build and maintain effective "marketing machines". An entrepreneur, marketer, product manager, system engineer, and yogi - Shoham is a seasoned strategist and an established industry professional with a career spanning decades of experience.    On the Menu:    1. Building an effective marketing funnel for B2B  2. Capturing and converting leads with little effort  3. Relying solely on paid marketing campaigns  4. Optimizing your customer acquisition funnel: The Dos and Don’ts  5. Predictive Marketing and the Future of AI   6. Expanding to a new product under the same brand

Interview with Moe Kiss - Marketing Data Lead at Canva Moe is the Marketing Data Lead at Australian unicorn startup, Canva. Prior to that, she worked in top product and marketing analytics roles at THE ICONIC, Australia's largest online fashion retailer. She specializes in using analytics to understand marketing acquisition and consumer behaviour, having worked for both agencies and clients. She has also been named top new practitioner by the Digital Analytics Association USA. Tune in to the latest episode of Marketer of the Month to hear her talk about navigating the future of marketing and how to enhance advertising efforts in the coming years.   On the Menu:    1. Using AI in marketing for enhancing advertising efforts in the upcoming years    2. Role of GDPR in increasing data quality    3. How the demise of browser cookies has ushered in a Golden Age of digital marketing    4. First Party Data in 2023    5. The difference between being data-driven and data-informed    6. Digital advertising spending in the upcoming year

Interview with Jen Spencer - Founder & CEO at SmartBug Media Jen is CEO and a Forbes Council Member, leading SmartBug Media®, a globally award-winning intelligent inbound marketing agency. Jen and her team are helping businesses grow revenue by generating leads, engaging accounts, and building brand loyalty through inbound marketing, sales enablement, revenue operations, web development, digital strategy, marketing automation, and public relations. Tune in to the latest episode of Marketing of the Month to hear her discuss how to plan to increase brand and market recognition for a successful 2023.   On The Menu:   1. Future applicability of cloud-based SaaS   2. Impact of long term remote work on work culture   3. Ecosystems - community-led growth, second-party data & marketplaces  4. Transforming your customers into evangelists for your brand  5. Why integrating with leading platforms in their category is a must have for startups  6. Leveraging the power of ecosystem-driven marketing

Interview with Mickie Kennedy - Founder & CEO of eReleases Mickie Kennedy, founded eReleases more than 22 years ago after understanding the dire need for small businesses to have access to the media and a national newswire - all with a personal touch. Mickie's press releases have led to the publication of pieces in the Wall Street Journal, CNN, Bloomberg, and numerous other esteemed media outlets. Tune in to the latest episode of Marketer of the Month to listen to Mickie provide tips on how to boost your small startup's visibility and reputation with little effort and capital.   On The Menu:   1. Role of Press Releases in ranking higher in SERPs  2. Obtaining the right media coverage to help boost your small business  3. PR credibility vs social media credibility  4. Starting out in the online advertising space  5. Future of blogging  6. Organic ways of gaining media coverage

Interview with Maya Moufarek - Growth CMO Consultant at Marketing Cube Maya Moufarek is a Growth CMO Consultant at Marketing Cube. Spending over 15 years in tech and marketing, she has built countless business growth plans. Maya is passionate about working with ambitious entrepreneurs and purpose-driven CEOs to deliver truly sustainable growth. Tune in to the latest episode of Marketer of the Month to know more about the lessons she's learned from working with startups and developing strategies, laying solid foundations, and delivering on huge growth ambitions. On the Menu: What it means to be a ‘full stack’ CMO How the CMO job relates activities to revenue effect and is revenue accountable Why innovation should be in the DNA of an organization as a whole Origin of the growth model How growth includes marketing but is not limited to it What most startups get wrong and right as they scale their businesses