

Marketer of the Month
Outgrow
“The difficulty”, writes Keynes, “lies not in the new ideas, but in escaping from the old ones.” Outgrow’s Marketer of the Month podcast documents this tussle of the old and the new across 21 different industries. Tune in to listen to thought-provoking guests ranging from the leaders of Fortune 500 companies, Tech Unicorns, Governments, Anonymous Collective, Media, Pulitzer Prize Winners, Professors, and (of course) Tiktokers!
Episodes
Mentioned books

Aug 18, 2023 • 31sec
Snippet: Sam Altman, the Visionary Founder of OpenAI and ChatGPT Shares his Thoughts on The Exciting Future Ahead.
Sam highlights the transformative potential of AI, suggesting it could be a groundbreaking technological revolution on its own.
He contemplates the intriguing interplay between the metaverse and AI, offering a glimpse into how these dynamic forces might reshape our world. 🌌🔍

Aug 17, 2023 • 28sec
Snippet: Gerhard Kress, Senior Vice President of Xcelerator Portfolio & Digital Business at Siemens, Emphasizes the Dual Journey of Transformation That Shapes Our Future.
Discover how this dynamic transformation ensures not only efficiency but also a promising path to a greener, more sustainable tomorrow. 🌏🌱
Join Spotify to catch the full episode 👉 https://bit.ly/45mXp8E

Aug 17, 2023 • 15min
Episode 118- Innovate or Renovate: Qualcomm CMO Don McGuire's Budget Masterclass
Interview with SVP & CMO of Qualcomm Technologies, Don McGuire
Don McGuire, SVP & CMO at Qualcomm Technologies, head global marketing, spanning all areas of digital strategies. With 25 years of experience, he led at Intel, Kyocera, Leap Wireless, and Sprint PCS. In this insightful podcast episode, Don McGuire highlights the significance of efficient innovation within budget constraints. Don explores reimagining MarTech for enhanced customer journeys, managing decision impacts, fostering collaboration, and crafting compelling brand narratives. From strategic partnerships to overcoming bureaucracy, he emphasizes the value of multi-channel marketing and cultivating a collaborative culture for successful innovation at Qualcomm.
On The Menu:
1. Balancing Innovation and Budget: Leveraging digital toolsets for efficient innovation while managing costs.
2. Catching Up in MarTech: Reimagining MarTech to improve the customer journey and meet benchmarks.
3. Managing the Impact of Difficult Decisions: Addressing delays and considering time to market, competitiveness, and KPIs.
4. Overcoming Bureaucracy: Cultivating a collaborative culture at Qualcomm to foster innovation.
5. Storytelling and Brand Development: Prioritizing a strong brand story for successful brand execution.
6. Strategic Partnerships and Multi-Channel Marketing: Focusing on win-win partnerships and omnichannel approaches to reach diverse audiences effectively.

Aug 10, 2023 • 26min
EPISODE 117- Wheels of Productivity: Cisco's EVP Jeetu Patel on Cars as the Extended Mobile Office
Interview with Cisco's EVP & GM for Security and Collaboration Business Units, Jeetu Patel
Meet Jeetu Patel, Cisco's EVP & GM for Security and Collaboration Business Units. With a vast career across enterprises, startups, and mid-cap ventures, Jeetu currently holds global P&L responsibility. Jeetu Patel Explores Hybrid Work, AI-Driven SAAS, and More! From inclusive communication in hybrid setups to the AI-powered SAAS revolution, Patel delves deep. The episode covers hurdles faced by the younger workforce in remote settings, leveraging automobiles for extended mobile offices, and fortifying enterprise security with a universal cloud layer. Notably, the interview unveils insights into Webex innovation and crafting asynchronous video products. Discover the driving forces reshaping work paradigms and tech frontiers, only on The Marketer of the Month. Stay ahead with Patel's profound industry wisdom and visionary outlook
On The Menu:
1. Hybrid work: Inclusive communication and the future of work
2. Challenges for younger generations: How remote work hinders networking for the younger workforce.
3. Role of automobiles: How cars extend the mobile office for remote productivity.
4. Securing the modern enterprise: Adopting a common security cloud layer for flexibility in multiple cloud providers.
5. Future of SAAS and AI: How AI integration revolutionizes SAAS user experiences
6. Webex innovation: Building an asynchronous video product

Aug 9, 2023 • 55sec
Snippet: Carmen Fontana, a Member of IEEE, Shares the Remarkable Evolution of Medical Technology in their Company!
Discover the game-changing potential of AI-powered visual recognition in monitoring patients' skeletons, enabling precise and tailored treatments. Join us on Spotify to catch their episode 👉 https://spoti.fi/474JTb8

Aug 8, 2023 • 25sec
Snippet: Timo Hallantie Head of Unit EIC Pathfinder at the European Commission, Discusses Empowering SMEs as Fueling Innovation!
With a game-changing approach, EIC ensures sufficient funding and financing for SMEs, partnering as a shareholder with public money to bolster their ventures. Join us on Spotify to catch their episode 👉 https://spoti.fi/474JTb8

Aug 7, 2023 • 29min
EPISODE 116- Cash, Cards, and Crypto: Ericsson's Head of MFS Strategy Ville Sointu Delves into the Wild West of Fintech
Interview with Ericsson's Ericsson's Mobile Financial Services Strategy Lead, Ville Sointu
Meet Ville Sointu, Ericsson's Mobile Financial Services Strategy Lead, a 20-year digital financial expert who co-hosts Fintech Daydreaming and advises the ECB Digital Euro Market Group. In this episode, we delve into key FinTech trends, regulations, financial inclusion, and digital currencies. Discover insights on seamless payments, digital identity, and the role of technology in enhancing financial access. Join us for an exploration of innovation, security, and the potential of central bank digital currencies, along with exciting mobile money use cases in emerging markets. Tune in to gain expert perspectives from a 20-year financial technology veteran and ECB Digital Euro Market Group advisor.
On The Menu:
1. Key trends in financial technology and payments
2. Evolution of regulations and the collaborative infrastructure for seamless payments and digital identity
3. Technology's role in driving financial inclusion
4. Balancing innovation and security in FinTech
5. Potential impact of central bank digital currencies
6. Promising use cases for mobile money in emerging markets

Aug 4, 2023 • 40sec
Snippet: Sam Altman Founder of OpenAI and ChatGPT on The Future of Work, Unraveling the Impact of AI!
Sam Altman, Founder of OpenAI and ChatGPT, dives into the intriguing landscape of AI's impact on jobs. As this technology progresses, it's essential to consider its influence on various job sectors.
Join us in exploring the shifting job landscape as AI targets different roles, from blue-collar jobs to high-skill white-collar positions. While predictions remain challenging, Sam's insights prompt us to reevaluate our understanding of skills and the dynamic changes AI brings to the workforce.

Aug 3, 2023 • 46sec
Snippet: Gerhard Kress Senior Vice President of Xcelerator Portfolio & Digital Business at Siemens on The Industrial Metaverse Revolutionizing Digital Transformation!
Join Gerhard Kreß, Senior Vice President of Xcelerator Portfolio & Digital Business at Siemens Industry as he unveils the next evolution of digital transformation in the industrial sector.
Embrace the future of the industrial landscape with Gerhard as he unravels the potential for enhanced adaptability and efficiency in the rapidly evolving industrial world. https://bit.ly/3WWmZxc

Aug 2, 2023 • 2min
Snippet: Nicolas Kourtellis Co-Director of Telefonica Research & Head of Systems AI Lab on Embracing the Future of 6G Balancing Sensing and Privacy!
Nicolas Kourtellis, Co-Director of Telefonica Research & Head of Systems AI Lab, delves into the exciting possibilities that 6G will bring. With advanced sensing capabilities, smart buildings, and a connected environment, users will experience a new level of convenience and efficiency.
Join us to explore the remarkable advancements of 6G and the imperative of privacy-conscious innovation🕵️♂️🛡️https://bit.ly/3WWmZxc


