

Marketer of the Month
Outgrow
“The difficulty”, writes Keynes, “lies not in the new ideas, but in escaping from the old ones.” Outgrow’s Marketer of the Month podcast documents this tussle of the old and the new across 21 different industries. Tune in to listen to thought-provoking guests ranging from the leaders of Fortune 500 companies, Tech Unicorns, Governments, Anonymous Collective, Media, Pulitzer Prize Winners, Professors, and (of course) Tiktokers!
Episodes
Mentioned books

Jul 13, 2024 • 31sec
Snippet: Thomas Holl, MD & Co-founder of Babbel, Examines Inclusive Language Learning!
He shares how the main goal of his product is to help millions of people, not just the elite, to read and learn the language they wish to. He emphasizes Babbel's mission to make language learning accessible and inclusive for everyone.
Watch the full discussion here 👉https://bit.ly/3OYhsEm

Jul 12, 2024 • 1min
Snippet: William Quigley, co-founder, and CEO of WAX.io, Delves into the Revenue Potential of NFTs.
He discusses how NFTs serve as the primary way blockchain games generate income and the innovative possibilities of programming these microcomputers.
Watch the full episode 👉 https://bit.ly/4bLpKZD

Jul 11, 2024 • 33sec
Snippet: Julien Bertolini, IoT expert at Volvo Group, Explores the Future of Transportation!
He also highlights significant shifts in the industry of transportation as a service, emphasizing how these innovations will reshape our future.
Watch the full episode here👉https://bit.ly/4aTSG0k

Jul 11, 2024 • 17min
EPISODE 202- From Data to Market: Deloitte's Intelligence Services Center Lead Jonathan Daglish on Ai's Role in Strategizing
Jonathan Daglish is a Senior Manager and the Intelligence Services Centre Lead at Deloitte. He holds a Master's degree in Terrorism, Crime, and Global Security and has extensive experience in intelligence and risk advisory roles, including previous positions at Dataminr and TorchlightGroup Ltd.
On The Menu:
1. AI-Powered Social Listening: Preparation for risks using AI.
2. Future Landscape of Decision-Making: Interconnectivity and data points shaping decision processes.
3. Effective Risk Detection with AI: Technologies like NLP and NER in risk identification.
4. Differentiation in Competitive Market: Partnerships with startups and tech companies.
5. Content Marketing Strategies: Snapshot posts, white papers, and event hosting.
6. Fostering Innovation: Collaborations and unrestricted product development.
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Happy creating!
#JonathanDaglish #Deloitte #Outgrow #AiStrategy #AI #MarketerOfTheMonth #Outgrow #Podcastoftheday #MarketingPodcast

Jul 9, 2024 • 30min
EPISODE 201- Governing Ai: Lead Negotiator of European Union's Ai Act Dragoș Tudorache Talks Compromise & Cooperation
Dragoș Tudorache is a Member of the European Parliament and chairs the Special Committee on Artificial Intelligence in the Digital Age. He began his career as a judge and later held key positions at the OSCE and UN missions. He managed strategic projects at the European Commission, including the Schengen Information System and VIS.
On The Menu:
1. Twin objectives of fostering AI innovation and protecting societal interests.
2. Complexities and importance of global collaboration in AI development.
3. An open-minded approach to policymaking from varied legal and leadership experiences.
4. Essential strategies and tactics for achieving balanced outcomes.
5. Role of the Digital Services Act (DSA) and AI Act in mitigating fake news.
6. The transversal nature of AI affects all economic sectors and societal interactions.
7. Navigating geopolitical competition and standard-setting in AI.
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#DragosTudorache #EuropeanParliament #Outgrow #Cooperation #EuropeanGovernment #AI #MarketerOfTheMonth #Outgrow #Podcastoftheday #MarketingPodcast

Jul 4, 2024 • 2min
Snippet: Sebastian Borget, CEO of Sandbox Analyzes Blockchain and NFTs.
He delves into how Sandbox leverages blockchain technology and NFTs to create a fully gated experience. He discusses the innovative equipment that enhances user experience and expands player engagement, pushing the boundaries of what's possible in the gaming world.
Watch the full episode here👉https://bit.ly/3L9wo0d

Jul 4, 2024 • 16min
EPISODE 200- Metrics on the Move: BlaBlaCar's Co-founder Frédéric Mazzella on How to Measure Success
Frédéric Mazzella, founder of BlablaCar, is also co-founder of Captain Cause, which allows companies to finance environmental and/or social associative projects. He is a regular speaker at leading international conferences and in the media, where he comments on the fast-changing mobility landscape, entrepreneurship, global marketplaces, and building trust in online communities.
On The Menu:
1. Minimal adaptation is needed due to the universal nature of car ownership and mobile networks.
2. Necessity to decarbonize transport to address climate change and ensure future mobility.
3. Use diverse KPIs based on campaign goals, targets, and communication methods.
4. Ensure your product will make the world better to sustain motivation through challenges.
5. Focus on efficiency and automation to handle repetitive tasks, staying creative and adaptive.
6. Stay frugal and efficient, symbolized by the ability to live simply while building the company.
7. Building a robust trust network was essential for user confidence in carpooling with strangers.
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Happy creating!
#FredericMazzella #BlaBlaCar#Outgrow #Metrics #Success #MarketerOfTheMonth #Outgrow #Podcastoftheday #MarketingPodcast

Jul 3, 2024 • 1min
Snippet: Ariel Garten, Founder of Interaxon and Muse Explores the Rise of Meditation.
Ariel shares the trajectory that led meditation to be widely recognized. She delves into how meditation has evolved to become a significant part of pop culture, transforming the way we understand and practice mindfulness.
Watch the full episode here 👉https://bit.ly/3TukdQl

Jul 2, 2024 • 48sec
Snippet: Kelvin Beachum NFL Athlete, and Investor Elaborates on his Journey of Growth and Success!
One of the biggest hurdles is often the ability to be coachable. Being open to feedback and guidance from others can make a world of difference in how a founder navigates their path.
Watch the full episode here! 👉https://bit.ly/3Ted0np

Jul 2, 2024 • 26min
EPISODE 199- Phish and Chips: Cisco's Director of Strategic Engagements Wendy Nather on AI’s Role in the Future of Cyber Scams
Wendy Nather is the Director of Strategic Engagements at Cisco, leveraging over 40 years of IT operations and security expertise. With experience in financial services and industry analysis, she excels in security program management, threat intelligence, risk analysis, and incident response.
On The Menu:
1. Discussed the importance and challenges of incorporating threat intelligence in security strategies.
2. Preferred the FAIR model for conducting risk assessments and engaging business leaders.
3. Emphasized dialogue with non-technical stakeholders to align on risk probabilities and impacts.
4. Described complexities and creativity required in implementing Identity and Access Management solutions.
5. Highlighted automation of incident detection and freeing up SOC personnel for complex tasks.
6. Suggested creative and low-cost security measures for resource-limited organizations.
7. Emphasized managing AI risks with traditional software security practices and addressing AI model integrity.
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#WendyNather #Cisco #Outgrow #Ai #CyberScams #MarketerOfTheMonth #Outgrow #Podcastoftheday #MarketingPodcast


