The Growth Pod
Genero
The Growth Pod is brought to you by Genero, a leading growth agency in the Nordics. We interview marketing experts, business leaders, and entrepreneurs to uncover the stories and strategies behind profitable growth.
Learn more: https://generogrowth.com
Learn more: https://generogrowth.com
Episodes
Mentioned books
May 11, 2023 • 37min
#12 Framery - creating a category and 150m€ business
Founded in 2010, Framery has grown quickly to become the global market leader in soundproof booths and podcasts. We discussed their growth and marketing strategy with CMO Daniela Tjeder.
Learn more:
https://generogrowth.com/
https://www.frameryacoustics.com/
May 4, 2023 • 34min
#11 - Per Holknekt on building an iconic fashion brand and 43 other companies
Per Holknekt has done it all. From being a pro skateboarder to founding the iconic fashion brand Odd Molly, he's also started 43 other businesses. And at 63 years old, he’s not slowing down!
We talk about the importance of taking risks and making mistakes, finding success, and losing it all.
Check out Per’s course here: https://www.docens.se/open-course-topics/12
Apr 27, 2023 • 38min
#10 - Future-proofing your growth with data
How should business leaders and marketers think about their data strategies for 2023 and beyond? We discuss this and more with Evan Kaeding, Lead Solutions Engineer at Supermetrics.
Apr 20, 2023 • 32min
#9 - Martin Paasi on the Finnish economy, growth, and investments
We're back with season two of the podcast! The first guest is financial expert Martin Paasi.
Learn more: https://generogrowth.com/
Mar 23, 2023 • 37min
#8 - Focusing on conversions to get better marketing results
We talk about how to use marketing to generate tangible business results, i.e. conversions. The guest is Fredrik Rönnlund, the CEO of Leadoo Marketing Technologies.
Learn more:
https://leadoo.com/
https://generogrowth.com/
Mar 17, 2023 • 34min
#7 - Social commerce & other consumer trends in the Nordics
Brands must understand how and why customers make their buying decisions. We discuss current consumer trends in the Nordic countries with Susanne Holmsäter, Nordics Lead at Shopify.
Learn more: https://generogrowth.com/
Mar 9, 2023 • 36min
#6 - How to win in the new era of direct-to-consumer
With data from hundreds of DTC brands, Taylor Holiday breaks down the formula for success in this new era of marketing. Taylor is the CEO and Co-founder of Common Thread Collective, a leading growth agency for DTC brands in North America.
Learn more:
https://commonthreadco.com
https://generogrowth.com
Mar 2, 2023 • 34min
#5 - Brand or performance? How to achieve both!
How can companies build their brands while generating leads and sales at the same time? We discuss this with Minna Keränen, Business Unit Director Industrial & Marketing Director at Pihla Group.
Learn more: www.generogrowth.com
Feb 22, 2023 • 32min
#4 - Growing 20+ online brands through Amazon, DTC, and omnichannel
What strategies can brands use to maximize online growth? CEO & co-founder Robin Bade shares how eBrands manage their portfolio of 20+ purpose-driven brands.
Learn more:
https://www.ebrands.com/
https://generogrowth.com/
Feb 17, 2023 • 37min
#3 - Growth in a crisis
Travel came to an abrupt stop in 2020, with severe impact on hotel and apartment operators. Michael Huotari, Head of Web Sales, shares how Forenom was able to grow and invest in these challenging times.
Learn more: https://generogrowth.com/
