Your Brand Amplified

Embark on a marketing odyssey with the illustrious Sue Koch, as she guides us through the seismic shifts of the digital landscape, from the early tech startup frenzy to the social media revolution. Our conversation uncovers the art of staying afloat amidst the ebbs and flows of industry trends. Sue regales us with tales from her frontline experience in tech's heyday, the inception of her own consultancy, and the challenges faced by her clients during the pandemic. Her insights into the adaptive nature of marketing, underscored by her own strategic moves to Austin and her deep dive into agency life, serve as a beacon for marketing professionals navigating the ever-changing currents of this field. As we weave through the complexities of contemporary marketing strategies, Sue illuminates the path forward with her expertise on Google Analytics 4 and the burgeoning emphasis on first-party data. Discover the weighty implications of privacy in the digital realm, the prudent employment of AI, and the essential blend of traditional methods with cutting-edge digital tactics that form a formidable marketing arsenal. This episode is a masterclass in crafting marketing campaigns that resonate through a multiplicity of channels, ensuring that brands not only survive but thrive in this dynamic digital space. The crescendo of our discussion with Sue Koch hones in on the pulsating heart of agency work, where collaboration and agility are paramount. We explore the transformative power of authenticity in branding within the confines of regulated industries, and how AI is revolutionizing—but not replacing—the human essence in content creation. Our discourse concludes by bequeathing listeners with a roadmap to navigate the brand agency industry, brimming with actionable insights and strategies to empower your brand's voice to be heard amidst the cacophony of the digital age. Join us for an episode rich with wisdom for those eager to amplify their marketing prowess and steer their brand towards a prosperous horizon.   We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified! For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar 

When the spotlight hits and the crowd's anticipation builds, what transforms a quiet room into an uproar of laughter? Discover the secret sauce of comedy and public speaking as we chat with the one and only Alfie Noakes, the former TV and film professional turned comedy coach. Alfie, a persona created by the ever-witty Mal Martin, joins us to recount his captivating shift from behind-the-scenes to the frontlines of humor, sharing the trials and triumphs that have shaped his approach to making any audience chuckle. Ever wondered how the greats can leave you in stitches with just a few choice words? Alfie breaks down the architecture of a killer joke and draws parallels between commanding a boardroom and captivating a comedy club crowd. He reveals how the right mix of personal anecdotes, punchlines, and pace can electrify your speech, ensuring your message isn't just heard but felt. Walk away with Alfie's toolkit for crafting content that sticks, because whether you're aiming for laughs or leading a team, the power of your words can make all the difference. From handling hecklers to harnessing the power of a well-placed pause, our conversation with Alfie Noakes is a masterclass in the art of engagement. As we peel back the curtain on the craft that keeps audiences hanging on every word, you'll learn the value of storytelling in unexpected places, like the whiskey bars of high-end service industries. With a treasure trove of resources highlighted, including Alfie's free e-book available at www.wearefunnyproject.com, this episode is your backstage pass to elevating your public speaking game and infusing your brand with unforgettable flair. For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar 

Join the branding revolution with the illustrious Kim Rozdeba, a titan in the marketing realm, as he opens up about his personal odyssey from Vancouver Island to Toronto's corporate echelons. Kim's expertise, honed at the prestigious Ogilvy and through various in-house marketing roles, underpins an episode brimming with actionable insights for anyone eager to weave their authenticity into their professional brand. Tune in as we uncover the nuances of branding success and celebrate trailblazing women entrepreneurs who have etched their names into the annals of business history. Take a seat at the table where strategy meets storytelling, and learn how to captivate your audience by securing the coveted spot of being the first in their minds—regardless of market position. Kim regales us with tales of the titans, from the champagne virtuoso Veuve Clicquot to contemporary moguls like Sarah Blakely and Tory Burch, illustrating the indelible impact of a well-crafted brand. We then navigate the transformative journey branding has taken, from typewriters to the advent of AI, teasing insights from Kim's forthcoming book, "Loyal Nomics," which promises to be a bible for brand builders everywhere. As this episode unfolds, Kim lends his vision on the symbiotic relationship between evolving AI technologies and the perennial human touch essential in brand-building. We dissect the promise and perils of AI in creating authentic connections, pondering the implications of biases and the quest for maintaining ethical standards. Whether you're nurturing your own brand or simply intrigued by the enduring power of a compelling identity, this discussion is a treasure trove of wisdom, spurring you to rethink the essence of what makes a brand truly stand out. For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar 

Unlock the secrets of podcast guesting with Tom Schwab of Interview Valet, as he joins us to explore the profound impact this medium has on modern marketing. Prepare to be captivated by tales of innovation within the podcast industry and strategies for cutting through the digital cacophony. Tom shares his entrepreneurial insights and the art of connecting thought leaders with the perfect podcast platforms to amplify their voice and message. Our engaging discussion unravels the essence of storytelling, emphasizing its timeless role in forging genuine connections with audiences everywhere. Step into the world of crafting relationships that transcend business transactions, where the power of one-on-one conversations catalyzes success and growth. Discover why targeting the right kind of leads — ones that resonate deeply with your brand's narrative — is more fruitful than chasing sheer numbers. Tom and I dissect the role of strategic nurturing in forming bonds that lead to long-term partnerships, and how a well-prepared media appearance can serve as a gateway to transformative opportunities. Dive into the art of content repurposing, learning from giants like Joe Rogan and Gary Vaynerchuk, to extend the reach of your brand's story across multiple platforms. We'll also reveal astonishing conversion rates driven by podcast interviews, underscoring the efficacy of selective, high-quality marketing that values impact over volume. As we wrap up, Tom imparts a profound reminder: what may seem like everyday knowledge to you can be an extraordinary revelation to others, so share it and watch your influence grow. https://interviewvalet.com/amplified/ We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!     For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar 

Unlock the secrets of press release mastery with Mickie Kennedy, the mind behind eReleases.com, as he shares his transformative journey from creative writing to pioneering press release distribution. This episode promises an arsenal of strategies for crafting content that not only grabs the attention of media outlets but resonates profoundly with journalists, ensuring your story makes waves in the vast media ocean. Mickie and I dissect the crucial differences between newswire services that truly reach journalists and those that merely syndicate, while illuminating the unique value a seasoned PR firm brings with its established media relationships. Take notes as we reveal how to discern between PR agencies that genuinely understand your niche and those that might lead to PR mishaps. Moreover, we discuss the potency of local angles and the tenacity required when that desired media pickup is playing hard to get. Lastly, we delve into the art of industry surveys and A/B testing, tools that can elevate your brand to an industry authority or refine your marketing to a science. Mickie caps off our conversation with his expert take on integrating AI in press release creation, delivering a cautionary note on its limitations and potential. By the end of this episode, you'll walk away with actionable insights on creating standout press releases and measuring the sometimes elusive impact of your PR efforts. Mickie has created a free video Master Class on how to create a winning PR strategy, based on the PR campaigns of his most successful clients: https://www.ereleases.com/plan/ We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!     For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar 

When life handed Peter Tzemis lemons, he didn't just make lemonade—he launched a series of businesses that squeezed every drop of potential from his experiences. From the inception of his entrepreneurial journey, writing a niche book on men's health during his biology studies, to the savvy affiliate marketing strategies that ballooned his profits, Peter's story is a masterclass in turning passion into prosperity. Buckle up as we explore the twists and turns of his impressive career trajectory, including the pivotal moment he sold his first business at the tender age of 22. Navigating the entrepreneurial waters often leads to unexpected destinations, and for Peter, it meant steering into the pet industry with PEP Labs after a personal pet health scare. His background in biology became the compass he used to uncover the truth behind 'big kibble' and set a new course for pet nutrition, ultimately aiding his dog Zoe's recovery and well-being. The tales of overcoming industry hurdles and leveraging TikTok for marketing are not just wins for PEP Labs, but a playbook for any entrepreneur looking to innovate and impact. We also get a glimpse into Peter's commitment to mental health through his latest initiative, Hot Guys Do Therapy, marking another chapter in his journey of creating businesses that truly make a difference. Every business venture is a lesson waiting to be learned, and Peter's experiences are a treasure trove of entrepreneurial wisdom. He discusses the unpredictability of success, the currency of time over money, and the power of rapid learning and decision-making. But it's not all strategy and timing; Peter emphasizes the importance of kindness, mentorship, and the good karma that fuels his endeavors. So whether you're a seasoned business owner or just starting out, join us as we unpack Peter's insights and takeaways that could reshape the way you think about business and life itself. We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!     For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar 

Unlock the secrets to powerful partnerships and startup success with our inspiring guests, Drs. Todd and Kim Saxton. The Saxtons take us on a thrilling ride through their 35-year marriage and dynamic careers that span academia, authorship, and entrepreneurship. They're not just life partners—they're Ironman triathletes, too! Their story is a masterclass in balancing personal ambitions with professional goals, proving that with the right support, you can cross any finish line. Venture into the treacherous waters of startup life where the concept of the "Titanic Effect" looms large. Our conversation with the Saxtons reveals the unseen hazards that can sink a new business. They equip us with a toolkit of growth strategies and a fresh perspective on strategic branding. By steering clear of the 'pinball effect', startups can maintain a strong identity and sail toward success. This episode is peppered with actionable advice, highlighting the importance of a solid marketing foundation and the benefits of business coaching. The journey of entrepreneurship is fraught with challenges that test both our professional and personal mettle. The Saxtons and I reflect on the delicate juggling act of work-life balance, underscoring the value of perseverance and the importance of taking that pivotal first step. By addressing community needs and steering clear of common pitfalls, startups can thrive. So grab your life vest and join us on this deep dive into the worlds of partnership, branding, and startup survival—it's an episode you won't want to miss. We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!     For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar 

Embark on a journey with us as we traverse the realm of marketing to the mature consumer, guided by the insightful Jeff Ostroff. His tale begins in the world of radio and dances through the corridors of healthcare and aging, culminating in a literary exploration of reaching the 50+ demographic. Jeff’s multifaceted life experience, from a music-loving disc jockey hopeful to an author and bicycle tour maestro, forms the backdrop for our conversation, showcasing his unique knack for creating memorable social bonds and imparting wisdom on the evolution that comes with life’s rich tapestry. Fascinated by the future? You're not alone. We navigate the waters of emerging trends, from the convergence of podcasting with traditional radio to the surging tides of Aquatech in our fight against climate change. The pet industry's exponential growth adds another layer to our dialogue, revealing a world where innovation and passion for our furry friends can lead to boundless opportunities. I share my own experiences of transitioning from a 50-plus market expert to a podcast curator, eager to share the essence of adaptability and the exciting challenges that the next big wave of change brings. Closing this thought-provoking escapade, let us unravel the transformation of self-publishing into a realm teeming with possibilities for authors. Reflecting on his personal journey through the changing tides of publishing, juxtaposed past experiences with today’s digital ease that paves the way for creative souls to flourish with minimal investment. And it doesn’t stop there—discussion of life philosophies like stoicism, the quest for work-life harmony, and his fervent pursuit of podcast production and voiceover artistry are all part of the mosaic that completes our episode. Join us as we shed light on seizing opportunities and embracing the myriad paths to personal and professional enrichment. We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!     For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar 

Have you ever wondered what turns a common pawn into a queen on the chessboard of life?  In this episode we welcome Lance Cayko, who embodies the rags-to-riches tale through sheer grit and an entrepreneurial spirit. From his time on a sugar beet farm to establishing a seven-figure architecture firm, Lance unpacks the pivotal moments that taught him the true meaning of profit, labor economics, and the art of mastering a trade. We revel in the stories that trace his journey from humble beginnings to financial liberation and the disciplined mindset that powered his ascent.The path to success isn't just about the grind - it's finding that sweet spot where passion meets productivity. We chat about the importance of entering a flow state where creativity soars and fulfillment abounds, even when it means wrestling with the less glamorous sides of your work. Lance and I share laughter and wisdom over the art of delegation, the impact of diverse personalities in the workplace, and the insightful encounters with literature that parallel our life's work. Tune in to glean from our conversation on how strategic decision-making can not only optimize your workflow but also pave the way for financial independence.As we wind down, we traverse the realms beyond business - the integration of family life with community through gardening and the values we impart to our children. Lance's involvement in a local community garden nonprofit and his take on parenting philosophies highlight how discipline translates to freedom, shaping not just our careers but also the legacy we leave behind. We wrap up by extending our gratitude to Lance for enriching our audience, and tease the exciting content lined up in future episodes. Your Brand Amplified isn't just about amplifying brands; it's about amplifying life, one story at a time.We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified! For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar 

Embark on a digital odyssey with Matthew Stafford, the sage of revenue optimization from BuildGrowScale, whose alchemy lies in melding concrete business acumen with the fluidity of e-commerce. As your host, Anika Jackson, I'm thrilled to present a dialogue brimming with Matthew's metamorphosis, revealing how he sculpted success out of the digital ether. His narrative is a treasure trove for anyone navigating the e-commerce seas, complete with psychological anchors and data-driven sails to guide you towards increased sales and unforgettable customer experiences.Imagine a world where each click leads your customers closer to a purchase they feel was made just for them. Our conversation with Matthew illuminates the path to this personalized online utopia, where estranged pop-ups become charming hosts, and discounts waltz into customer carts with perfect timing. Discover the secrets to simplifying the journey from homepage to checkout and learn why trust and ease are your best allies in doubling conversion rates and cultivating lasting brand relationships.As we near the horizon of this episode, Matthew charts the course for sustainable e-commerce growth and the pivotal role customer retention plays in anchoring your online store. We'll unwrap the impact of thoughtful packaging and customer care—a gift to your clientele that keeps on giving. To close, we share a glimpse into establishing a business fortress in 2024, armed with a quiver of strategies for digital triumph. Join us for this masterclass and take your first step towards writing your own online success saga.We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified! For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar