

The Create Unknown
Unknown Media & Studio71
The Create Unknown interviews the most successful online creators to reveal how they got started and how they keep going. iDubbbz. Vsauce. Casey Neistat. iJustine. PsychicPebbles. We talk to the YouTubers, artists, and streamers who exemplify our mantra of “Make Something. Mean Something.” Part high-level analysis, part hopelessly stupid, Kevin Lieber and Matt Tabor from Vsauce2 dissect the complex business, the unpredictable drama, and the uncertain future of creating online. We’ll see you in The Create Unknown, Space Cowboys.For advertising opportunities please email PodcastPartnerships@Studio71us.com We wanna make the podcast even better, help us learn how we can: https://bit.ly/2EcYbu4 Privacy Policy: https://www.studio71.com/us/terms-and-conditions-use/#Privacy%20Policy
Episodes
Mentioned books

Oct 24, 2019 • 1h 5min
The Merch Making Paradox
It's time to talk merch! But first, coming from Armenia, Matt talks about hearing Kim Kardashian reveal her dream of becoming a reality TV star at… 11 years old. *⭐️* *Click here to unlock the full, ad-free episode with 27 minutes of bonus content* ( https://patreon.com/thecreateunknown ) We congratulate all the listeners of The Create Unknown on our 1st birthday! And speaking of birthdays, the Baby Gang’s Scoop McGoop has been born and sent to California -- and his origin story will be the first one to be posted publicly on Patreon. Then it’s merch time, as Kevin goes into serious detail about the process of creating his Vsauce2 fashion line: Woven Math. Kevin explains how he wanted to elevate his designs to nail an amazing aesthetic that communicated the themes of his math-based videos. Right now, math shirts are about jokes and puns, and that’s a problem. Matt presses Kevin for details about hooking up with Represent in the first place and then the planning process… because it’s more than just t-shirts. Kevin talks about his artistic inspirations and how he incorporated decades of art appreciation -- including 1970’s sci-fi and fantasy -- into his modern shirt design of Achilles vs. The Tortoise. Is it possible to make something like math cool? And cool enough that someone wants to wear it? It’s tough, Kevin says, but totally possible, and there are broad lessons for how creators can come up with a vision so their merch is standalone awesome. Then it’s pizza time, as Kevin talks about a simpler, more chic approach to depicting The Pizza Theorem. His goal is to make a shirt that’s the first thing you want to pull out to wear every morning… and that required a sacrifice on Kevin’s end, as he absorbed the increased cost of the nicest shirt possible rather than pass the cost down to the community. Garment quality and ink quality are just two of the dozens of details that go into making merch. Oh, and you’re probably never getting a Vsauce2 Premium Snapchat. Check out the Aftershow on Patreon in which Matt and Kevin answer viewers’ questions, from Kevin’s weirdest early memory about waffles (?!?), how Maura is a sorceress with facial massage, implanting false memories, congratulations to Spencer, and the secret strategic details of networking. And beef tartar, which Matt hopes we never, ever discuss again. *Join our Patreon to unlock the extended episode, which includes additional, more personal content.* ------------------ THE CREATE UNKNOWN ------------------ ⭐️ Unlock the full ad-free episode on Patreon ( https://patreon.com/thecreateunknown ) 📺 Watch this episode on YouTube ( https://youtube.com/thecreateunknown ) ❤️ Rate & Review this episode on Podchaser ( https://www.podchaser.com/thecreateunknown ) 🎥 CREDITS: ---------- * Hosts: Kevin Lieber ( https://www.podchaser.com/creators/kevin-lieber-107ZzlONjU ) and Matt Tabor ( https://www.podchaser.com/creators/matthew-tabor-107ZzmWVL1 ) * Executive Producer: Dave Keine ( https://www.podchaser.com/creators/dave-keine-107Zzj5fPu ) * Theme by Mega Drive ( http://megadrivemusic.com ) * Special Thanks: Mo Lewit ( https://www.instagram.com/mo_the_makeup_madame/ ) and Paula Lieber ( https://www.etsy.com/shop/Craftality ) * "The Create Unknown" is produced by Unknown Media 💬 CONNECT WITH US: ------------------ * Chat with us on Discord ( https://discord.gg/uzKW6RD ) * Follow us on Twitter ( https://twitter.com/createunknown ) * Follow us on Instagram ( http://instagram.com/thecreateunknown ) * Follow us on Facebook ( http://facebook.com/thecreateunknown ) * Follow us on Podchaser ( https://www.podchaser.com/thecreateunknown ) * View our website ( https://thecreateunknown.com ) Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy Learn more about your ad choices. Visit podcastchoices.com/adchoices

Oct 17, 2019 • 1h 13min
How YouTube Brand Deals Work
We pull back the curtain on how creators can make money and up their game by working with brands...
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy Learn more about your ad choices. Visit podcastchoices.com/adchoices

Oct 10, 2019 • 1h 58min
Making of "Can Pasta Hold Your Weight?"
We go behind-the-scenes of Vsauce2's latest video which took them all the way to Italy...
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy Learn more about your ad choices. Visit podcastchoices.com/adchoices

Sep 26, 2019 • 1h 13min
Coffee Break enters The Create Unknown
Coffee Break takes us behind-the-scenes of YouTube trending and the replication crisis in science…
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy Learn more about your ad choices. Visit podcastchoices.com/adchoices

Sep 19, 2019 • 1h 39min
There's Something Wrong with Stranger Things (ft Sean Malone)
Sean Malone joins us to try and diagnose Kevin's Stranger Things allergy...
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy Learn more about your ad choices. Visit podcastchoices.com/adchoices

Sep 12, 2019 • 1h 27min
Why Don't Rich YouTubers Retire?
Why don't successful creators just walk away after they’ve made their money?
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy Learn more about your ad choices. Visit podcastchoices.com/adchoices

Sep 5, 2019 • 1h 15min
William Osman enters The Create Unknown
Egg-dropping genius William Osman reveals the secrets behind laser-cut ham sandwiches, electrocuting roommates, his plans to work at McDonald’s, and the surprisingly complex world of merch…
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy Learn more about your ad choices. Visit podcastchoices.com/adchoices

Aug 29, 2019 • 1h 22min
Is This The Worst Advice Ever?
Kevin & Matt skewer the internet's new favorite piece of advice...
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy Learn more about your ad choices. Visit podcastchoices.com/adchoices

Aug 22, 2019 • 1h 15min
We Got Bludgeoned by YouTube's Hammer
YouTube has a serious problem...
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy Learn more about your ad choices. Visit podcastchoices.com/adchoices

Aug 15, 2019 • 1h 18min
King of Random's Secret Legacy (Phase 3 Premiere)
The inner workings of The Create Unknown and we pay tribute to The King of Random...
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy Learn more about your ad choices. Visit podcastchoices.com/adchoices


