The Negotiation

In this episode of The Negotiation podcast, host Todd Embley interviews Ken Daley, the CEO of Joybees Footwear. Ken shares insights from his extensive career in the footwear industry, discussing his experiences with various brands and the lessons learned along the way. He emphasizes the importance of digital innovation, customer experience, and personalization in today's market, particularly when expanding into the APAC region. Ken also highlights the unique challenges the footwear industry faces, including sizing and return rates, and offers valuable advice for brands looking to grow internationally.TakeawaysThink global, act local is essential for international success.Personalization enhances customer loyalty and emotional connection.Digital marketing investment is crucial for brand visibility.Understanding cultural nuances is key when entering new markets.Building a reliable supply chain is a significant challenge.Customer experience should be prioritized to build brand loyalty.Automation can help deliver relevant customer experiences.The digital landscape in APAC is a trendsetter for global e-commerce.Social commerce is becoming increasingly important in the U.S.Patience and persistence are vital for success in APAC.

In this episode of The Negotiation podcast, host Todd Embley is joined by Daniel Mabey, Asia President of the United Natural Products Alliance. Daniel shares his expert insights into the rapidly growing nutraceutical industry within the Asia-Pacific region, focusing on current market trends, the importance of third-party certification, and the evolving dynamics of dietary supplements influenced by an aging population, rising health consciousness, and digital platforms. Daniel begins by discussing the role and upcoming events of the UNPA, setting the stage for a deep dive into how demographic shifts, consumer health consciousness, and digital platforms are shaping the demand for dietary supplements in APAC. He explains the critical role of third-party certification in building consumer trust and facilitating market entry for new brands. The conversation covers the specific market characteristics of China, Japan, and South Korea, highlighting how each country's unique regulatory and consumer environment affects the strategy of dietary supplement brands. Daniel also touches on the burgeoning opportunities in Southeast Asian markets like Vietnam, Thailand, and Indonesia. Further, he emphasizes the significance of e-commerce and digital sales channels in these regions, offering strategic advice for US brands aiming to penetrate these markets effectively.  Discussion Points:Overview of the United Natural Products Alliance and its activities in APAC.Trends driving the demand for dietary supplements in the Asia-Pacific region.The impact of demographic trends on the market.E-commerce influence on market dynamics in major APAC countries.Strategic advice for navigating regulatory challenges and localizing products in APAC markets.

In this episode of The Negotiation podcast, Todd Embley sits down with Antoaneta Becker, Director of Consumer Economy at the China-Britain Business Council, to delve into China's dynamic and ever-evolving e-commerce landscape.  Antoaneta, an expert on the Chinese market, discusses the upcoming China Consumer event hosted by CBBC, its strategic importance for UK brands, and the latest trends influencing China’s consumer economy. Antoaneta delves into China's e-commerce sector, contrasting China’s ecosystem with the UK's digital marketplaces, and identifies high-growth consumer sectors that UK brands can capitalize on. Antoaneta also provides her perspective on whether British brands should emphasize their national identity in the Chinese market. Finally, she addresses common challenges UK brands encounter in China and offers strategic advice for navigating these complexities successfully. Discussion Points:Antoaneta Becker’s career path and role at the China-Britain Business Council.Detailed insights into the China Consumer 2024 event, including its agenda and expected outcomes for UK brands.Current trends and growth sectors in China’s e-commerce landscape.The strategic advantage of British identity in the Chinese market.Challenges faced by UK brands in China and strategies to overcome them.

In this episode of The Negotiation podcast, host Todd Embley is joined by Mike Todd, a seasoned expert in international business development with a rich history of helping consumer brands expand into APAC markets. Mike shares invaluable insights from his experiences with major brands like Hunter, Swims, Uggs, and Mizuno and discusses the strategies that led to their success in these competitive regions.Starting with exploring his strategic approach for each brand, Mike delves into the APAC region's unique market dynamics and consumer behaviors that influenced his tactics. He also talks about the inception and growth of his proprietary brand, providing a firsthand look at the challenges and rewards of building a brand from the ground up.As a Senior Advisor at Dearin & Associates, Mike outlines his role in assisting companies to navigate the complexities of international expansion. He highlights common pitfalls to avoid and offers tailored advice for Australian brands considering entering or expanding within the Chinese market and other international arenas.The conversation wraps up with Mike’s forecast for the future, pinpointing sectors and markets that present lucrative opportunities for Australian brands aiming to go global. His advice is a must-listen for anyone looking to understand the intricacies of international brand expansion.

In this episode of The Negotiation podcast, Todd Embley hosts Marlene Sharp, an entertainment executive known for her role in globalizing Japanese game franchises like Sonic the Hedgehog. Throughout her career with LEVEL-5 abby and Sega of America, Marlene tackled the unique challenges of adapting Japanese franchises for global audiences. Now leading Pink Poodle Productions, she utilizes her extensive experience to provide specialized services for IP franchises that span the Asian and North American entertainment markets. During the discussion, Marlene addresses the evolving landscape of international entertainment, emphasizing the rising influence of Japanese, Korean, and Chinese franchises in the West.  Discussion Points ·      Marlene’s transition from working in traditional entertainment roles to specializing in Asian media properties.·      Challenges of adapting Japanese game franchises for global markets.·      The role of cultural considerations in international entertainment.·      Services offered by Pink Poodle Productions and their relevance to Asian markets.·      Differences in collaboration styles between Japanese and Korean partners.·      The evolving influence of Asian content in Western entertainment.·      Advice for navigating cross-cultural boundaries in the entertainment industry.·      Future projects and new markets of interest in Asia.

In this episode of The Negotiation, Darren Touch, founder and CEO of the Canada China Forum, discusses his interest in international relations with China and his experience as a Schwarzman Scholar at Tsinghua University. He shares his insights on the current state of Canada-China relations and the necessary steps to strengthen the relationship. Touch emphasizes the importance of people-to-people exchanges, educational programs, and language proficiency in building a new generation of leaders well-versed in China affairs. He also highlights the challenges of binary thinking and the opportunities for Canadians to gain hands-on experience in China and other parts of the world. Enjoy!Key Points:Developing a nuanced understanding of China is crucial for building a balanced and informed approach to Canada's strategy towards China.People-to-people exchanges and educational programs are key to strengthening the Canada-China relationship.Language proficiency and hands-on experience in China are valuable competencies for future leaders in international policy and diplomacy.Challenges include binary thinking and the need to overcome biases and stereotypes about China.Opportunities lie in expanding educational programs and encouraging Canadians to gain international experience.Leaving one's comfort zone and experiencing different cultures and perspectives is essential for personal and professional growth.

In this episode of The Negotiation podcast, we take a look back at the Paris 2024 Olympics with Mark Dreyer, the preeminent analyst of China's sports scene. Mark, a seasoned China sports reporter, delves deep into China’s performance at the 2024 Games and the cultural phenomena surrounding Chinese athletes.The discussion kicks off with a review of China's overall performance at the Paris 2024 Olympics, looking at how China fared in the medal tally and significant victories and storylines.One topic explored in depth is Zheng Qinwen’s gold medal victory in women’s tennis. Mark also addresses the controversies that clouded China's swimming successes, including Pan Zhanle’s world record in the 100-metre freestyle.The conversation shifts to the societal impact of sports, examining the treatment of athletes as celebrities in China and the governmental steps taken to manage public obsession with star athletes.Moreover, Mark touches upon other intriguing sports developments within China, including the influence and challenges faced by North American sports leagues operating in the Chinese market.This episode is tailored for listeners eager to understand the nuances of China's evolving sports landscape and the broader implications for international sports dynamics.Discussion Points:China's Olympic Performance: Evaluating the significance of the Paris 2024 Olympics for China and the emphasis on gold medals.Highlight on Zheng Qinwen: Discussing the impact of her gold medal win on China's sports scene.Controversies in Swimming: Analyzing the issues surrounding high-profile Chinese swimmers and their implications.Celebrity Culture in Sports: Exploring the phenomenon of athletes as celebrities and the social dynamics it creates.Broader Sports Developments: Delving into the presence and challenges of North American sports leagues in China.

Ed Sander, an expert in Chinese e-commerce and digital technology, shares his insights into the evolving landscape of online retail in China. He discusses how giants like Alibaba and JD.com are adapting to consumer shifts and technological advancements. Ed captivates with the success of Douyin as an e-commerce platform, offering tips for brands. He also explores the unique position of Little Red Book, highlighting its social media roots and e-commerce potential. The conversation underscores the dynamic interplay of content and commerce transforming consumer behavior.

Ed Sander, a leading analyst in China's digital tech, talks about the stratospheric rise of Pinduoduo and its international platform, Temu. He reveals innovative strategies like group buying and discounting fueling Pinduoduo's success. Sander delves into Temu's unique business model and discusses common misconceptions, especially in comparison to Amazon. He introduces the 'semi-managed' model, a game-changer for international e-commerce. Plus, Sander shares insights from his upcoming study trip to China, promising a deeper look into this rapidly evolving landscape.

In this episode of The Negotiation podcast, host Todd Embley is joined by Jason Ang, Co-founder and CEO of CONTEN.T, a forward-thinking agency dedicated to crafting digital experiences for global brands across the Asia-Pacific region. Jason delves into the evolving digital landscape, the unique challenges of engaging Gen Z consumers, and the strategic nuances of marketing in APAC. Jason begins by sharing his current location and the exciting developments at CONTEN.T, including their latest project, Superfan, designed to enhance brand engagement. He explains what a mobile-first digital experience entails for brands operating in China and Southeast Asia, emphasizing how the mobile-centric culture has influenced their marketing strategies. Drawing from his experiences with iconic brands like Tommy Hilfiger and Ralph Lauren, Jason discusses the specific challenges of adapting these well-known brands for the diverse APAC market. He then shifts focus to the significance of Gen Z consumers in these regions, describing them as pivotal to current and future market strategies due to their purchasing power and trend-setting abilities. The conversation further explores the types of content that resonate with Gen Z, their shopping preferences, and the lifestyle trends influencing their consumption behaviors. Jason highlights emerging product categories and how these shifts are impacting both online and offline retail. Moreover, Jason discusses the critical importance of integrating digital and real-world experiences to create compelling brand narratives in APAC. He concludes with three essential pieces of advice for brands aiming to make a mark in the Chinese market, particularly those looking to captivate the Gen Z demographic. Discussion Points:Introduction and current projects at CONTEN.T.Mobile-first digital experiences in China and Southeast Asia.Challenges faced while adapting Western brands for the APAC market.The importance of Gen Z consumers in APAC.Effective content strategies for engaging Gen Z.Shopping trends and lifestyle changes among Gen Z in China and Southeast Asia.The significance of blending digital with physical brand experiences.Key strategies for new brands entering the Chinese market.