Social Media News Live: Discussing the latest social media tools, tips, and tactics with industry experts, innovators, creators, and storytellers

Jeff Sieh
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Mar 27, 2021 • 60min

Selling on TikTok with Rachel Pedersen

More than 1 billion videos get viewed each day on TikTok and 90% of TikTok users visit the app more than once each day. Are they seeing your business there too? Rachel Pedersen talks about building your brand and selling on TikTok with ad campaigns and live video on this week’s Social Media News Live.
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Mar 20, 2021 • 1h 4min

What's Your Cumulative Advantage with Mark Schaefer

Ever wonder what gives certain ideas, businesses, or careers unstoppable momentum? Are you looking for that spark to turn your small ideas into a huge success? Mark Schaefer talks about his new book, Cumulative Advantage: How to Build Momentum for Your Ideas, Business, and Life Against All Odds on this episode of Social Media News Live.
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Mar 13, 2021 • 57min

New Pinterest Marketing Tools with Alisa Meredith

Do you know there are nearly one billion video views every day on Pinterest? Or that Pinterest users are 2.6x more likely to purchase after viewing brand video content on the platform? Alisa Meredith, Pinterest Product Specialist and Marketing Manager at Tailwind, joins us on this week’s Social Media News Live to talk about Pinterest’s newest marketing tools, video ad placements, and what’s ahead on the product road map.
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Mar 6, 2021 • 54min

Discover YouTube Shorts with Rob Balasabas

On this week’s Social Media News Live, Jeff Sieh and Grace Duffy talk with Rob Balasabas about YouTube Shorts, upcoming YouTube monetization opportunities, and growing a community both on and off YouTube.
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Feb 27, 2021 • 53min

Twitter Spaces with MayKing Tsang

On this week’s Social Media News Live, Jeff Sieh and Erik Fisher talk with MayKing Tsang about Twitter Spaces. We’ll also explore possible new revenue models and how to banter like a brand on Twitter.
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Feb 20, 2021 • 55min

Live Shopping on Amazon and Social Media with Stephanie Liu

On this week’s Social Media Marketing News Live, Jeff Sieh and Erik Fisher talk with Stephanie Liu about live shopping on Amazon and social media. What you need to know about using live video to sell online.
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Feb 13, 2021 • 54min

Creating Content for Instagram with Kim Garst

On this week’s Social Media Marketing News Live, Jeff Sieh and Erik Fisher talk with Kim Garst about the New Instagram Professional Dashboard, and updates on what you should be posting to Stories and Reels.
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Feb 6, 2021 • 49min

Networking and Brand Building on LinkedIn with Michaela Alexis

Join Jeff Sieh and Erik Fisher as they talk with Michaela Alexis to talk about creating a LinkedIn strategy for you and your business for 2021, LinkedIn Stories updates and getting started with LinkedIn ads.
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Jan 30, 2021 • 38min

Monetizing and Growing on YouTube with Luria Petrucci

Jeff Sieh and Erik Fisher are joined by Luria Petrucci. They discuss YouTube’s $30 Billion Payout to Creators, Artists, and Media Organizations over the past three years, Hashtag Landing Pages, and new YouTube Metrics.
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Jan 25, 2021 • 58min

Boosting Reach and Sales with TikTok

Join Jeff Sieh and Erik Fisher as they talk with Alexa Westerfield about brands boosting sales with TikTok and how you can too! We’ll also cover the latest updates to TikTok Privacy, Community Guidelines, Resources, and a new Creators program.

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