

The Speed of Culture Podcast
ADWEEK & Suzy
To thrive in a rapidly evolving landscape, brands must move at The Speed of Culture. Join Matt Britton, Founder and CEO of Suzy, and key industry leaders, as they dive deep into shifting consumer trends within their industry, why it matters now, and how you can keep up. Hosted on Acast. See acast.com/privacy for more information.
Episodes
Mentioned books

Jan 9, 2024 • 28min
Vision of the Future: Exploring Mixed Reality with Shachar Scott, VP of Marketing for Meta Reality Labs
In today’s episode of The Speed of Culture, Matt Britton speaks to Shachar Scott, VP of Marketing for Meta Reality Labs. Shachar walks us through the innovative virtual and augmented reality technologies that Meta is working on, including their recent collaboration with Ray-Ban. She explores the opportunities of marketing these new technologies, shaping the future of work and the way we connect with one another. Follow Suzy on Twitter: @AskSuzyBizFollow Shachar Scott on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.

Jan 3, 2024 • 30min
Behind the Scenes of Target's 'Expect More, Pay Less' Promise with Executive Vice President, Rick Gomez
Kick off 2024 by joining us for an exciting new episode of The Speed of Culture podcast, in collaboration with Adweek. We're thrilled to welcome our special guest, Rick Gomez, the Executive Vice President and Chief Food and Beverage Officer at Target. Throughout the episode, Rick will share the wealth of knowledge he has gathered from his experiences in larger Consumer Packaged Goods (CPG) companies, and how these insights have shaped his leadership approach at Target. He emphasizes the significance of understanding and adapting to the ever-changing consumer expectations while shedding light on the characteristics that define successful marketing teams and strategies. Follow Suzy on Twitter: @AskSuzyBizFollow Rick Gomez on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.

Dec 20, 2023 • 52min
Special Edition: What Do 2023 Holiday Shopping Trends mean for 2024 Retail Spending?
On this special edition episode of the Speed of Culture podcast, join Matt Britton, MikMak’s Founder & CEO Rachel Tipograph, and Reckitt’s Director of Full-Funnel Consumer Engagement, Carolyn Nephew, for the annual webinar on the top stories immediately coming out of Black Friday and Cyber Monday. As we wrap up what has been a memorable year for the podcast, they’ll discuss what the consumer spending habits of the biggest shopping week of the year mean for brands going into 2024. Follow Suzy on Twitter: @AskSuzyBizFollow Rachel Tipograph on LinkedInFollow Carolyn Nephew on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.

Dec 12, 2023 • 24min
The Art of Authenticity: The Evolution of WeWoreWhat with Founder and CEO Danielle Bernstein
Danielle Bernstein, Founder and CEO of WeWoreWhat, joins Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. Danielle shares her journey from a college student with a street-style blog to becoming a trend-setting fashion entrepreneur. She shares the importance of authenticity when promoting products, the challenges and value of influencer marketing, and the immense power of building a strong personal brand.Follow Suzy on Twitter: @AskSuzyBizFollow Danielle Bernstein on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.

Dec 5, 2023 • 28min
A Digital Revolution at UPS with EVP and Chief Marketing & Customer Experience Officer, Kevin Warren
Kevin Warren, EVP and Chief Marketing & Customer Experience Officer at UPS, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. Kevin shares the repositioning of UPS as a digital, agile, and innovative brand. He also explores the importance of establishing the brand's equity pillars within the market, the integration of physical and digital experiences, and the role of diversity and inclusion in marketing.Follow Suzy on Twitter: @AskSuzyBizFollow Kevin Warren on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.

Nov 30, 2023 • 29min
From Boutique Bootcamp to Fitness Powerhouse with Joey Gonzalez, Global CEO of Barry’s
Joey Gonzalez, Global CEO of Barry’s, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. Joey shares his journey with Barry's; from client to trainer to Global CEO. He reveals his preconceived ideas of the company, how he became a partner, and what makes Barry’s unique in comparison to other fitness brands.Follow Suzy on Twitter: @AskSuzyBizFollow Joey Gonzalez on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.

Nov 21, 2023 • 39min
Entering a New Age of Connection with CMO and VP of Marketing at Verizon Value, Cheryl Gresham
Cheryl Gresham, CMO and VP of Marketing at Verizon Value joins Suzy Founder and CEO Matt Britton on The Speed of Culture podcast. They discuss Verizon's digital-centric marketing approach for Gen Z and Millennials, the future trends in the wireless market, and the rise of 5G. They also talk about staying relevant in communication and marketing strategies, the rise of TikTok and attracting older audiences, and the importance of supportive managers and curiosity.

Nov 14, 2023 • 34min
Winning Over Gen Z: Inside the Miami Dolphins' Marketing Strategy with VP Michael Shaw
Michael Shaw, VP of Marketing of the Miami Dolphins, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. Michael takes us on a journey through the evolving consumer trends and strategies to engage modern sports fans. He also unveils key lessons from navigating the dynamic world of sports management to the importance of prioritizing the fan for brand success.Follow Suzy on Twitter: @AskSuzyBizFollow Michael Shaw on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.

Nov 7, 2023 • 35min
OLIPOP's Meteoritic Rise and the Future of Healthy Sodas with Co-Founder, David Lester
David Lester, Co-Founder of OLIPOP, discusses successfully building and scaling an alternative soda brand. They talk about creating unique flavors, packaging, and naming, as well as raising money and obtaining retail adoption. They also emphasize catering to health-conscious consumers and making healthy choices while still enjoying soda.

Oct 31, 2023 • 29min
Why QSRs Are The New Lifestyle Brands with Sean Tresvant, Chief Global Brand and Strategy Officer at Taco Bell
Sean Tresvant, Chief Global Brand and Strategy Officer at Taco Bell, discusses Taco Bell's consumer strategies to establish itself as a lifestyle brand in the QSR space. They also talk about leveraging customer loyalty, authentic partnerships, Taco Bell's education strategy, and the role of digital and AI in modern marketing.