
MIDCONVO
Tune into the middle of the conversation between creatives, freelancers, and entrepreneurs who discuss how to achieve success in your business. Hosted by Edward Lee and Paul Weaver.
Latest episodes

Feb 14, 2025 • 13min
Here’s How The Podcast Season Went - 090
Thats a wrap on Season 1 in Toronto! In this closing episode, we discuss what we learned from this season and how we're feeling about the podcast. We appreciate everyone who has tuned in for this season of the podcast and we can't wait to keep it going. Can you guess which city is next?Connect with us on InstagramEdward Lee: https://www.instagram.com/edwardleefilms/Paul Weaver: https://www.instagram.com/paulwheatthins/Subscribe to our YouTube channel:https://www.youtube.com/@midconvo

Jan 14, 2025 • 52min
Rediscovering Your Creativity (with Chris Hau) - 089
How do you balance all the creative highs and lows that come with being a freelance creative? In this episode, Toronto based creative, Chris Hau, shares his thoughts on the current landscape of the content economy. He also dives into topics covering mental health, business, and mindset.
Follow Chris:
Instagram: https://www.instagram.com/thechrishau
YouTube: https://www.youtube.com/@thechrishau
Connect with Paul & Ed:
Edward Lee: https://www.instagram.com/edwardleefilms/
Paul Weaver: https://www.instagram.com/paulwheatthins/
Subscribe to our YouTube channel:
https://www.youtube.com/@midconvo

Jan 7, 2025 • 29min
How to Make More Money With UGC - 088
What should you know about UGC (User Generated Content) and how you can utilize it to make more money as a creator? In this episode, we break down the current wave of user generated content and how we've managed to close multiple 5 figure deals with this type of content. Whether you are an iPhone creator, YouTuber, or freelance creative - UGC content can bring in more revenue for your business. During the conversation, we outline the tips on how to get started and key things to keep in mind.
Connect with us on Instagram
Edward Lee: https://www.instagram.com/edwardleefilms/
Paul Weaver: https://www.instagram.com/paulwheatthins/
Subscribe to our YouTube channel:
https://www.youtube.com/@midconvo

Dec 31, 2024 • 43min
100 Videos, Higher Rates & Retainers (with Kofi Yeboah) - 087
How do you balance building your freelance business and also post regularly on YouTube? Kofi Yeboah opens up about his journey of navigating two demanding careers, sharing the behind-the-scenes challenges and wins that shaped his path. This episode will be valuable for any creative freelancer who wants to grow their freelance business and carve out the time to build their presence online. We all have the same 24 hours in the day, but this episode will help give perspective on how you can maximize more of those hours.
Follow Kofi:
Instagram: https://www.instagram.com/imkofiyeboah/
YouTube: https://www.youtube.com/@KofiYeboah
Connect with Paul & Ed:
Edward Lee: https://www.instagram.com/edwardleefilms/
Paul Weaver: https://www.instagram.com/paulwheatthins/
Subscribe to our YouTube channel:
https://www.youtube.com/@midconvo

Dec 23, 2024 • 25min
How to Graduate From $500 Clients - 086
Tired of lowball offers? Discover five ways to land bigger budget projects while charging what you're really worth. The importance of collaboration in filmmaking is highlighted, showcasing how mentoring can elevate your work. Learn the value of client relationships and the psychology behind pricing. Find out why saying no to low offers can uphold your value. Plus, revamp your portfolio to attract high-paying clients and shift your mindset towards premium offerings!

Dec 16, 2024 • 51min
How to Level Up Your Video Business (with Nicole Shapiro) - 085
In this episode, Nicole Shapiro, a Toronto-based Cinematographer and Producer, shares her insights on pricing your work, navigating spec projects, and the lessons she's learned while evolving as a creative in the Toronto scene.
We dive into topics like valuing your craft, balancing passion with business, and finding your unique voice as a filmmaker. Hope you enjoy this conversation as much as we did.
Follow Nicole:
Instagram: https://www.instagram.com/nshaps
YouTube: https://www.youtube.com/@nshaps
Connect with Paul & Ed:
Edward Lee: https://www.instagram.com/edwardleefilms/
Paul Weaver: https://www.instagram.com/paulwheatthins/
Subscribe to our YouTube channel:
https://www.youtube.com/@midconvo

5 snips
Dec 9, 2024 • 19min
How to Maximize Your December - 084
As the year wraps up, the hosts dive into the importance of structure and routine for creative freelancers. They discuss maximizing productivity with strategies like time blocking and reconnecting with clients. The necessity of taking actionable steps rather than just hoping for success is emphasized. Personal development is highlighted, with a focus on specialized courses to enhance skills. Reinventing personal brands and sharing behind-the-scenes content is also explored, showcasing how to foster audience engagement and prepare for the new year effectively.

10 snips
Dec 2, 2024 • 49min
Scaling Your Creativity (with Daniel Schiffer) - 083
Daniel Schiffer, a Toronto-based filmmaker and YouTuber with over 2 million subscribers, shares his transformative journey in the creative industry. He discusses the impact of the pandemic on his career and the shift towards personal branding and short-form content. The conversation delves into the psychological challenges of maintaining authenticity amidst viral pressures. Daniel emphasizes the importance of taking breaks to combat burnout and evolving one’s definition of success in the ever-changing landscape of content creation.

Nov 18, 2024 • 23min
How to Get Over Pricing Anxiety - 082
What's your budget? What's your rate? These questions can be hard to answer and will make any discovery call awkward real quick. In this episode, we share the 5 P's for dealing with pricing anxiety so you can feel more comfortable with talking about money.
Connect with us on Instagram
Edward Lee: https://www.instagram.com/edwardleefilms/
Paul Weaver: https://www.instagram.com/paulwheatthins/
Subscribe to our YouTube channel:
https://www.youtube.com/@midconvo

Nov 18, 2024 • 6min
Why We're Changing The Podcast - 081
We've been gone for a few months...let us explain. The podcast will look a little different moving forward but we are excited for whats to come. In this episode, we give a life update and what to expect from us moving forward.
Connect with us on Instagram
Edward Lee: https://www.instagram.com/edwardleefilms/
Paul Weaver: https://www.instagram.com/paulwheatthins/
Subscribe to our YouTube channel:
https://www.youtube.com/@midconvo
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