
Decoding Innovation
Supported by the EY-Nottingham Spirk Innovation Hub, the Decoding Innovation podcast series explores the groundbreaking technologies, business models and ideas that are shaping the future of industries.
Listen as we meet with stakeholders at the cutting edge to discuss issues around innovation, disruption and importance of ecosystems.
Latest episodes

Jan 28, 2025 • 55min
How a well-defined problem is crucial for unlocking innovation
In this episode of Decoding Innovation, Sheena Iyengar, author and professor, discusses the significance of making meaningful choices in a world of possibilities. Our choices shape everything from daily routines to long-term aspirations. They impact not only individual outcomes, but also the broader societal landscape. As we navigate a world brimming with choices, understanding the dynamics of choice is essential for personal growth and societal progress. Sheena Iyengar, a professor and author, brings a unique perspective to the study of choice. As a blind daughter of Indian immigrants, Sheena's bicultural upbringing exposed her to contrasting narratives of choice. Her award-winning research has shed light on how different cultures perceive choice and its role in civilization. Sheena's work emphasizes that while choice is innate to our desire for freedom, the ability to choose effectively is a learned skill. The episode delves into the transformative power of choice, and explores the concept of "Think Bigger," a methodology based on neuro and cognitive science that empowers individuals to create meaningful choices. It also introduces the generative AI (GenAI) tool designed by Sheena and her team to assist in the decision-making process, making the art of choosing more accessible and intuitive. Key takeaways: • Choice distinguishes us from other species and helps us improve our lives and shape a better world. • The abundance of choices may initially attract people, but it often leads to frustration, anxiety and decision avoidance. • Exploring solutions from different sectors and historical contexts enhances the decision-making process. This out-of-the-box approach can help build innovative solutions. The Decoding Innovation podcast series is a limited production of the EY-Nottingham Spirk Innovation Hub, based in Cleveland, Ohio. For more information, visit our website at https://ey.com/decodinginnovation. If you enjoyed this podcast, please subscribe, leave a review wherever you get your podcasts and be sure to spread the word!

Dec 10, 2024 • 45min
Why smart technology adoption is crucial for real estate evolution
In this episode, Dan Drogman, CEO and co-founder of Smart Spaces, explores the transformative impact of technology integration on workplace efficiency and the evolution of commercial real estate. Smart Spaces CEO Dan Drogman takes us on a journey through the evolution of the modern workplace, revealing how technology is fundamentally reshaping the way we interact with our physical environments. By integrating innovative software with building management systems, Smart Spaces is pioneering a new era of efficiency and sustainability in commercial real estate. From the challenges of starting up and forging industry partnerships to the cutting-edge application of artificial intelligence (AI) and the creation of digital twins, Drogman shares insights into the complexities and triumphs of developing a platform that not only enhances the user experience but also redefines it. As we navigate the post-COVID-19 pandemic landscape, the demand for flexible, intelligent workspaces is growing. Smart Spaces is at the forefront, offering solutions that cater to this shift, promoting hybrid work cultures and driving the transition towards mixed-use developments. Drogman's vision for a future where technology enables both personal and planetary optimization is not just a blueprint for Smart Spaces but a template for the industry at large. Key takeaways: Integrating smart technology in buildings is is essential for evolving workspaces into dynamic, user-centric environments. Mixed-use developments represent the future of urban living, maximizing space utilization and catering to diverse needs. Data security and privacy are paramount in managing the vast information generated by smart building platforms. A strong company culture and clear purpose are essential in attracting top talent and driving innovation in the technology industry. The Decoding Innovation podcast series is a limited production of the EY-Nottingham Spirk Innovation Hub, based in Cleveland, Ohio. For more information, visit our website at https://ey.com/decodinginnovation. If you enjoyed this podcast, please subscribe, leave a review wherever you get your podcasts and be sure to spread the word!

Oct 31, 2024 • 41min
How grassroots energy efforts spark global change
In this episode of Decoding Innovation, Kristina Skierka, the founder and CEO of Power for All, delves into the transformative power of distributed renewable energy. As the world seeks sustainable energy solutions, distributed renewable energy is at the forefront of innovation, offering a path to a cleaner, more equitable power supply. The global landscape of distributed renewable energy is rapidly evolving, with innovative solutions emerging to tackle the challenges of energy access, climate change and sustainable development. Around the world, communities are harnessing the power of the sun, wind, and other renewable sources to create decentralized energy systems that are resilient, cost-effective, and environmentally friendly. Power for All is a pivotal player in promoting decentralized energy systems that are transforming energy access, particularly in remote and localized communities. These systems leverage local resources to create resilient and cost-effective energy networks that bypass the need for traditional infrastructure with various models of distributed renewable energy, including community microgrids and solar home systems, demonstrating the positive effects of these systems on local economies and the quality of life for individuals. Power for All's approach to fostering community engagement and building local capacity highlights the organization's holistic strategy to drive change. Key takeaways: Distributed renewable energy systems enable communities, especially in remote areas, to gain energy independence and improve their quality of life. Energy systems can stimulate local economies by creating jobs, reducing energy costs, and supporting the development of small businesses. Effective policies and innovative financing models are crucial for the widespread adoption and success of distributed renewable energy. Personal choices, advocacy, and investment can support the growth of renewable energy and contribute to a sustainable future. The Decoding Innovation podcast series is a limited production of the EY-Nottingham Spirk Innovation Hub, based in Cleveland, Ohio. For more information, visit our website at https://ey.com/decodinginnovation. If you enjoyed this podcast, please subscribe, leave a review wherever you get your podcasts and be sure to spread the word!

Sep 30, 2024 • 55min
How a lean startup mindset can drive cross-industry innovation
In this episode of Decoding Innovation, Ben Hafele, CEO of Lean Startup Co., explores the transformative power of the lean startup methodology in corporate innovation. The lean startup mentality epitomizes innovation and agility by providing a structured approach to developing products and services that truly meet customer demands. It emphasizes the importance of validated learning, rapid prototyping and flexibility in business modeling. In conversation with host Brent Duersch, Ben Hafele, CEO of Lean Startup Co., discusses how startups and corporate innovation teams alike thrive on navigating uncertainty. Hafele emphasizes that corporate innovation teams inherently embody the startup ethos when engaging with emerging technologies in areas such as artificial intelligence (AI), mobility, wearables and electrification. This mindset is crucial for fostering innovation and maintaining a competitive edge in the rapidly evolving tech landscape. With extensive experience in applying lean startup methodologies across various business landscapes, Hafele offers fresh perspectives on innovation, advocating for practical solutions and a “learner” mindset over a “knower” mindset. He explains how lean startup principles, with a focus on customer feedback and iterative design, enable organizations to continuously test and refine ideas, ensuring investments are made in concepts with genuine market potential. Hafele envisions a future where the lean startup mindset remains essential, its principles guiding companies through the uncertainties of tomorrow's business challenges. Key takeaways: Lean startup is a mindset, focusing on what customers truly value. It's about systematically vetting and de-risking new ventures, applying the scientific method to business ideas. For corporate innovation to succeed, teams must adopt the startup approach: embracing uncertainty, leveraging customer feedback and iterating rapidly in tech-driven markets. Lean startup principles are set to evolve and stay relevant amid the uncertainties of AI and future technologies. By combining the strengths of various methodologies, such as design thinking and agile, organizations can create a tailored approach that best suits their unique challenges and opportunities.

Aug 12, 2024 • 41min
Why startup-corporate collaborations can propel market disruption
In this episode of Decoding Innovation, Fred Schonenberg, the founder and CEO of VentureFuel, delves into how partnerships between startups and larger companies can drive efficient innovation. Startups bring a unique agility and innovative mindset that can be immensely beneficial for larger organizations facing complex challenges. By forming strategic partnerships, startups can offer fresh perspectives and creative solutions that help established companies navigate rapidly changing markets and technological landscapes. In turn, startups gain valuable industry insights, expand their networks and discover opportunities to scale their solutions. Such collaborations can form a symbiotic relationship that leverages the strengths of both startups and large corporations to foster transformative growth. Founded in 2014, VentureFuel provides a platform designed to facilitate partnerships between startups and enterprise organizations, aiming to accelerate innovation and augment efficiency. Fred Schonenberg, the founder and CEO of VentureFuel, discusses the creation of meaningful collaborations and the influence of artificial intelligence (AI), including generative AI (GenAI), on these collaborative relationships, among other topics. Key takeaways: A successful partnership begins with a big company identifying a problem that urgently needs solving, rather than a superficial interest in a particular type of startup. The initial focus is on understanding the desired outcome and the magnitude of the problem the big enterprise aims to solve, as well as the urgency of the solution. Innovation is not confined to specific geographic ecosystems, and while certain areas may be known for particular industries, great ideas and technological developments are emerging from various places globally.

Jun 10, 2024 • 54min
How space economy is crucial for all future industries
In this episode of Decoding Innovation, Hemali Vyas from NASA Jet Propulsion Laboratory explores the space economy and shares the impact of systems thinking on future technologies. The space industry stands at the cusp of a new era, where the commercialization of space opens up a multitude of possibilities. Hemali Vyas, a seasoned professional from NASA Jet Propulsion Laboratory with experience in both the public and private sectors, casts light on three pivotal areas that will shape this frontier: the transformative potential of space commercialization, the critical role of systems thinking and the indispensable value of collaboration. Hemali also emphasizes the need for private players, including startups, to adopt a “blue ocean” strategy mindset to foster innovation and take advantage of the opportunities in the space economy. Key takeaways: Systems thinking enables a strategic approach to dissecting and addressing issues while proactively managing potential risks for improved outcomes. Effective collaboration aids diverse perspectives, fostering consensus to overcome intricate challenges with collective intelligence. Adapt to strategies that involve creating new markets and demand in an uncontested space. Differentiate from competitors and focus on innovation to avoid direct competition.

Apr 15, 2024 • 44min
Why building digital experiences is key to your company’s growth
In this episode of the Decoding Innovation podcast, Charles Fry, founder and CEO of CODE Éxitos, discusses innovations, funding and emerging trends in the digital products landscape. As industries navigate major changes and disruptions, an increasingly dynamic startup realm is emerging. However, only a select few of these new ventures truly experience success. Rather than merely translating ideas into products for the marketplace, today's innovators and entrepreneurs need to concentrate on creating digital experiences. To create a meaningful digital experience, a product should be created with the consumer in mind; the end product should foster a sense of enjoyment and affinity for its users. Adopting this user-first mindset will help shape a better outcome and transform the way creators and developers approach work. Charles Fry, the founder and CEO of Code Éxitos — a company specialized in helping entrepreneurs craft clear product strategies and business trajectories — shares his vast experience in the field, and discusses the developments and challenges faced by businesses. Key takeaways: Only a small fraction of ideas are genuinely ground-breaking. A large number of entrepreneurs believe that their concepts are fully formed, only to find out, during the trial stages, that these ideas still require extensive refinement or development. Potential investors today demand to see evidence of progress and incremental gains of the company. By building a dialogue history, businesses will be able to nurture relationships with investors throughout the product development journey. Venturing into entrepreneurship is not suitable for everyone; it offers a chaotic and unpredictable environment. But if you decide to pursue it, it is important you do it with passion.

Mar 13, 2024 • 1h 5min
How understanding AI today will help you make an impact tomorrow
Exploring the landscape of AI with Henry Ajder, including the rise of platforms like ChatGPT. Delving into ethical questions surrounding AI, implications of artificial superintelligence, and commercial considerations. Debates on AI's true intelligence and the challenges of controlling superintelligence. Discussing AI technology commercialization dynamics, synthetic media impact, risks of AI-driven voice cloning, and the need for AI regulations for a safer future

Feb 26, 2024 • 18min
What strategic lessons the C-suite can learn from Bob Nardelli
Learn strategic lessons from Bob Nardelli on driving organizational success through company culture and decision-making. Boards play a vital role in identifying opportunities, driving efficiency, and consolidating resources. Key takeaways include fostering the right culture, rapid innovation with board support, and driving strategic decisions for organizational growth.

Feb 26, 2024 • 36min
Why CEOs must focus on culture and accountability to drive growth
Former CEO Bob Nardelli discusses how CEOs can drive growth through accountability, innovation, and strategic acquisitions. He emphasizes the importance of fostering a culture of responsibility, championing innovation, and conducting meticulous due diligence in acquisitions.
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