The P.T. Entrepreneur Podcast

On today's episode, I had the chance to chat with my business partner, Yves Gege, and discuss his background, how he transitioned from an insurance practice to a cash practice, and some of the other entrepreneurial ventures he has been able to get in to. Reach out to Yves: Via Instagram: @ptbiz Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur

Today, I have an interesting case study and I think it's something that some of you may subconsciously be dealing with. This view of how you see things can be very detrimental to your success and today I wanted to shed some light on this. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur

Today's episode is a clip from a call in our Clinical Rainmaker coaching group. We do these calls every week and we get into what's really going on primarily from a marketing standpoint. Something that often comes up during these calls is where people stand from a mental standpoint and how they are managing this while trying to grow their business. I hope that gives this episode some context and I appreciate you taking the time to listen! Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur

On today's episode, we are talking coaching and it's something that I have been doing for a while. It is a blast for me getting to coach people up on improving their businesses and it is something I truly love doing. I appreciate you all taking the time to listen to today's episode and I hope you get a lot out of it! Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur

What is up, everyone? Today's episode is directly from Episode #216 from The Movement Maestro. If you did not hear this episode from Maestro On The Mic #216, you won't want to miss it again! The only difference between the most successful people in the world and yourself is mindset. Your thoughts, emotions, and actions are all connected. In order to become the best marketer and salesperson possible—and to ensure you always have clients, be it in-clinic, or your own business—you have to control your thoughts, and believe that you can and you will accomplish everything you've ever set your mind to. Check out Maestro On The Mic Podcast below: https://themovementmaestro.com/type/audio/ Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur

Let's talk real for a second. Are you struggling to get the right patients in the door? Feel like you're shouting into the void? Chances are, your niche and messaging might be too damn broad. In this episode, I'm diving deep into why saying "I help everyone with pain" is basically like having a Honda Pilot. Yeah, anyone can work on it, but it doesn't stand out, and you can't charge premium for it. We're talking about becoming the specialized, lifted Tacoma mechanic or the CT surgeon of the PT world: the exact right fit for a specific problem. I break down how getting crystal clear on WHO you help and HOW you help them is the key to attracting your ideal clients, building trust, and ultimately, growing a more successful practice. Stop confusing people and start connecting! 🔑 Key Takeaways: ✔️ Stop Being Vague, Get Specific: Ditch "chronic pain specialist" (nobody outside healthcare knows what that means!). Get hyper specific like "I help women with chronic back pain after having kids." Clarity cuts through the noise. ✔️ Niche Down to Scale Up: Worried about alienating people? Don't be. Focus on the niche you know you can crush (like CrossFitters when I started). Get killer results, and referrals for their spouses, cousins, and everyone else will follow. ✔️ Use the "Bet Test" for Your Niche: Ask yourself: "If I only got paid by getting this person better, who would I bet on?" THAT'S your ideal client avatar to build your initial messaging around. ✔️ Clearly Explain Your Process (The "What"): It's not enough to say who you help. You gotta clearly outline how you help them in simple, logical steps. Think: "First, we analyze your run, then we fix movement flaws, then we build a smart training plan." Context is king! ✔️ Be the Specialist, Not the Generalist: Generalists compete on price and convenience (like the in network clinic down the street). Specialists (like that high end off road mechanic or CT surgeon) attract clients seeking specific expertise and can command higher value. Choose which one you want to be. 🧠 Pro Tip: "Stop overwhelming potential patients with everything you know. They don't care about the jargon. They care if you understand their specific problem and have a clear path to solve it. Organize your steps, provide context, and watch them choose YOU." 🔥 Ready to Stop Being Generic and Start Attracting Your Ideal Patients? ✅ Nail Your Niche & Messaging: Feeling stuck? Let's talk. Book a free strategy call and we'll help you define exactly who you serve and how to talk about it. ✅ Learn the Systems: Want the blueprint we use to help PTs build thriving practices focused on their ideal clients? Check out our coaching programs. ✅ Keep Learning: Make sure you're subscribed to the P.T. Entrepreneur Podcast for more straightforward, actionable advice! 🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan

Ever feel like you're grinding away, maybe even getting burnt out in the traditional PT model or that high volume clinic? Thinking about making the leap to your own cash practice, maybe starting it as a side hustle, but not sure how to make it work or when to go all in? Well, you gotta listen to this episode. I sat down with one of our awesome Mastermind members, Ziad Dahdul from Ignite Phyzio and Sports Performance out in Orange County. This dude is the real deal: sharp clinician, super high emotional intelligence, and he's navigated that exact journey. We dive deep into his story, from starting as a side hustle while working per diem home health (and knowing when that safety net becomes a trap!), to building a thriving practice focused on a killer niche: ACL rehab for busy working professionals. Plus, we get into the weeds on building relationships that actually drive referrals and why genuinely giving a damn about people is maybe the best business strategy there is. 🔑 Key Takeaways: ✔️ The Side Hustle Safety Net (and Trap): Starting with a per diem job provides security to build your cash practice without financial pressure affecting decisions. BUT, recognize when it starts holding back your growth and you need to cut the cord. ✔️ Give First, Build Relationships: Ziad built his initial patient base not with fancy ads, but by giving massive value upfront (free workshops, screens, consultations) and focusing on genuine local connections. Trust comes before the transaction. ✔️ Ask for Referrals (Strategically): Don't just hope for word of mouth. Intentionally ask happy patients for referrals around visits 3–5, when they're seeing results and feeling the value. Follow up post plan of care too. ✔️ Niche Down: Find the Underserved: Ziad saw a gap serving busy professionals needing quality ACL rehab who couldn't fit traditional PT schedules. He leveraged a digital/hybrid model to meet their needs. Find your overlooked niche. ✔️ Empathy is Your Superpower: Technical skill is important, but genuinely listening, caring, and connecting with patients on a human level (like Ziad emphasizes) builds deeper trust, loyalty, and ultimately, a more fulfilling and successful practice. Choose Column B! 🧠 Pro Tip: "Stop thinking you need complex marketing funnels from day one. Ziad's proof: focus on over delivering value, genuinely caring about people in your community, and building real relationships. That 'bullshit detector' people have is real; authenticity wins." 🔥 Ready to Build Your Own Successful Cash Practice? ✅ Grab My Book: Get the step by step playbook. It's called "F*ck Insurance" and it's FREE (just cover shipping). Go to finsurancebook.com. ✅ Connect with Ziad: Check out his killer content, especially on ACLs: Instagram @ignitephyzio (P H Y Z I O) or email ignitephyzio@gmail.com . ✅ Need Guidance & Community? Stop trying to figure it all out alone. Learn more about our Mastermind and coaching programs where we help PTs like Ziad scale their impact and income. (Link to your relevant coaching/mastermind page if applicable, otherwise implied). ✅ Don't Miss an Episode: Subscribe to the PT Entrepreneur Podcast so you catch gems like this every week! 🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan

In this episode, I sit down with Chelsea Matthews, founder of Catalyst Physical Therapy and Performance in Nashville. We dig into what it really takes to build a cash practice from scratch, especially when you are wired more like a visionary than an integrator. From bartending with zero business background to building a gym-based PT practice that is moving toward 90 percent digital, Chelsea shares her journey, her systems (and mistakes), and how she is learning to scale without burning out. We also talk about niching down into runners, CrossFitters, and how to stay focused when you have a million ideas but not enough time. 🔑 Key Takeaways: ✔️ Visionaries Need Systems – If you're more of a creative type, you have to find someone who loves the details. Chelsea talks about reaching that tipping point where things start falling through the cracks. ✔️ Burn the Ships – Chelsea's mindset shift: "What if I just pretend things won't go back to normal?" That mental reframe helped her go all in on digital services and problem-solve at a higher level. ✔️ Hands-Off Doesn't Mean Less Effective – Going from manual therapy to 99% hands-off telehealth didn't just work—it empowered clients more and scaled Chelsea's reach beyond Nashville. ✔️ Start With Clear Training Systems – If you're hiring your first admin, record your process now. Simple screen recordings saved in Google Drive = future training gold. ✔️ Know Your Weaknesses Before You Hire – Using tools like the Visionary/Integrator test helps you avoid bringing on someone with the same flaws you're trying to solve. 🧠 Pro Tip: "You do not need to put your hands on someone to make a difference. The best coaching often comes from clear communication and giving people the tools to fix themselves." 🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan

Are your virtual offers falling flat? Are you just defaulting to "telehealth" because it's easy or billable, but finding clients aren't really biting? People don't always want telehealth; they want their problem solved. In this episode, I break down how to ditch the standard telehealth model and create "productized services" that actually sell. We're talking about packaging your expertise into irresistible virtual offers that position you as the solution, not just another PT session. This is huge for standing out and boosting your digital revenue, especially right now. 🔑 Key Takeaways: ✔️ Telehealth Isn't the Only Way – Stop limiting your virtual potential. Think beyond just one to one video calls. ✔️ Package Your Solution – Create a "productized service." Give it a name, bundle your expertise (visits, programming, communication) focused on solving a specific problem. ✔️ Sell the Outcome, Not Just Sessions – Clients care about getting better, not how many visits it takes. Focus your offer on the result. You get rewarded for efficiency here. ✔️ Value Adds are Key – Include things like custom programs or direct communication between sessions to make your package a no brainer. ✔️ Positioning Matters – Frame it like coaching or a unique program. This helps bypass the "insurance should cover PT" mindset people often have. They will pay cash for high value coaching and solutions. ✔️ Virtual is Here to Stay – This isn't just a temporary fix. Building strong remote offers makes your practice resilient and meets clients where they are, even post pandemic. 🧠 Pro Tip: "Stop selling time. Start selling solutions. People pay for solved problems. Package your virtual service like the answer they've been looking for, not just another appointment slot." 🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan

Ever thought about ditching the traditional clinic grind and maybe, just maybe, starting a PT practice in your own garage? Sounds crazy, right? Well, Tim and Jess did exactly that. In this episode, they pull back the curtain on how they built a successful cash pay practice literally out of their home gym in Kansas City. We dig into how they manage working together as a couple, their killer local networking strategies (shout out to Jess!), and how they built a business that gives them the freedom to actually live their lives and be there for their family. If you're burned out and looking for a different path, you gotta hear their story. 🔑 Key Takeaways: ✔️ Garage Gym PT is Real: You can build a successful cash practice from home. Tim and Jess prove it's not just possible, it's effective. ✔️ Leverage Local Networking: Jess found huge success connecting with other wellness pros in their community (like that Wellness Consortium!). Do not underestimate face to face connections. ✔️ Communicate (Especially with Your Spouse!): Running a business together means clearly defining roles, expectations, and scheduling everything: work, personal time, even date nights via weekly planning. ✔️ Charge What You're Worth: They did not lowball. They priced based on value and the high level service they provide (like 90 minute evals!), attracting clients who respect that. ✔️ Design for Lifestyle First: The goal was not just profit, but time freedom to be present with family, coach kids' teams, and avoid burnout. Build the business to support your life, not the other way around. 🧠 Pro Tip: "When you work together, especially as a couple, you have to be intentional. Schedule everything, define who does what, and communicate constantly. Anything you do not talk about won't get done and will probably lead to arguments later." - Tim & Jess on making their partnership work. 🔥 Inspired by Tim & Jess's Story? ✅ Check out Restore Thrive and connect with Tim & Jess: https://www.restorethrive.com/ 🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan