The P.T. Entrepreneur Podcast

Dr. Danny Matta, PT, DPT, OCS, CSCS, & Entrepreneur
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Sep 1, 2022 • 10min

Ep533 | Marketing Lessons From The Music Industry

Today's episode has to do with the unsung hero of your content and your marketing and that is messaging. When you take a look at musicians and the music industry, they do such a good job of communicating who they are through their lyrics. This is something you should be doing through your content every time. Enjoy! Mistakes made in our marketing messaging Aligning your messaging with who you are Head to the link below to participate in our 5 Day Challenge!   https://www.physicaltherapybiz.com/challenge   www.physicaltherapybiz.com/apply   PT Everywhere: https://pteverywhere.com/ Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same! Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community! https://www.facebook.com/groups/ptentrepreneur/
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Aug 30, 2022 • 31min

Ep532 | Are Cash Practices Greedy?

Something I wanted to address this week is 'Are Cash Practices Greedy'? This stems from a recent conversation with a newer clinician at our former practice, Athletes' Potential. As entrepreneurs and business owners, we have a chance to pave the path for many other clinicians who deserve to get back to the things they love and provide the care they know others need. Enjoy! Being a consultant for the human body Insurance practices and the never-ending loop of volume, volume, volume Staff PT compensations Head to the link below to participate in our 5 Day Challenge!   https://www.physicaltherapybiz.com/challenge   www.physicaltherapybiz.com/apply   PT Everywhere: https://pteverywhere.com/ Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same! Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community! https://www.facebook.com/groups/ptentrepreneur/
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Aug 25, 2022 • 11min

Ep531 | How To Organize Your Content

Many of us know we should be creating content on who you are and what you do, but it is such a broad topic that it can become a bit convoluted. Where do we start, what should be the ad creative, and how often should I change this up? These are common questions you might be asking yourself when it comes to getting out your content and today I wanted to help you gather your thoughts on this. Enjoy! What is the intent Getting the reps in Knowing your avatar Head to the link below to participate in our 5 Day Challenge!   https://www.physicaltherapybiz.com/challenge   www.physicaltherapybiz.com/apply   PT Everywhere: https://pteverywhere.com/ Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same! Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community! https://www.facebook.com/groups/ptentrepreneur/
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Aug 23, 2022 • 34min

Ep530 | Why We Sold Our Practice

Today, I sit down with my amazing wife Ashley to discuss why we sold our practice, Athletes' Potential. This was a big step in our entrepreneurial journey and I wanted to have her on to share with you all how we got here. This may be the goal with some when starting your practice and we hope this episode lets you know if you have a clear vision, you can follow the same path. Enjoy! Seizing the opportunity to grow past yourself Building something that is worth someone else buying Selling to the right person that will continue to grow what you have built Head to the link below to participate in our 5 Day Challenge!   https://www.physicaltherapybiz.com/challenge   www.physicaltherapybiz.com/apply   PT Everywhere: https://pteverywhere.com/ Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same! Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community! https://www.facebook.com/groups/ptentrepreneur/
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Aug 18, 2022 • 16min

Ep529 | Speed Is King

When I started the company Physical Therapy Biz, I knew I wanted to help as many clinicians as I could that operate as a cash-based or hybrid clinic. We recently took on a private equity company to help us accomplish this in a much shorter time frame. Their support and expertise in building an education company is something that benefits us but it also will benefit many of you listening. Today, I wanted to remind you that you don't have to do this on your own. Enjoy! Things happening at PT Biz Don't let your ego get in the way Leaving money on the table Head to the link below to participate in our 5 Day Challenge!   https://www.physicaltherapybiz.com/challenge   www.physicaltherapybiz.com/apply   PT Everywhere: https://pteverywhere.com/ Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same! Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community! https://www.facebook.com/groups/ptentrepreneur/
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Aug 16, 2022 • 50min

Ep528 | Jarod Carter Re-Cast Interview

This week, we bring you another re-casted interview from 2017 with Jarod Carter! If you are a P.T. and don't know Jarod, then go check out his podcast Cash Based Physical Therapy. It is one of the most incredible resources for P.T.'s on the planet and definitely helped me when I started. Beyond hosting a podcast and running a website dedicated to Cash-Based Physical Therapy Jarod also owns his own practice in Austin, TX, and also is an author of an e-book. How laws governing physical therapy change from state to state and make getting new patients really hard for the cash-based physical therapy model. How to scale up a practice Some ideas for P.T.'s to monetize their skill set in non-traditional ways Head to the link below to participate in our 5 Day Challenge!   https://www.physicaltherapybiz.com/challenge   www.physicaltherapybiz.com/apply   PT Everywhere: https://pteverywhere.com/ Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same! Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community! https://www.facebook.com/groups/ptentrepreneur/
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Aug 11, 2022 • 15min

Ep527 | What's Worse, Regret or Failure?

I recently had a conversation with a friend of mine who is in the process of making a career change. We mainly chatted about change and how challenging this can be for someone. It doesn't all happen at once but if you work on the right things, you will build momentum and smoothly make that transition. Enjoy! Being honest with yourself and admitting you don't like what you are doing The pain of regret later in life Taking a chance before it's too late Head to the link below to participate in our 5 Day Challenge!   https://www.physicaltherapybiz.com/challenge   www.physicaltherapybiz.com/apply   PT Everywhere: https://pteverywhere.com/ Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same! Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community! https://www.facebook.com/groups/ptentrepreneur/
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Aug 9, 2022 • 39min

Ep526 | Current Cash Practice Trends

In today's episode, I wanted to share with you all some of the trends that I am seeing right now in the world of cash practices. I get to see a lot of what is happening at the tip of the spear when it comes to these practices by having the opportunity to work with so many great business owners. I hope you enjoy this information! Clinicians are opening businesses earlier in their careers The scary step of getting your own space Systems along with administrative support Head to the link below to participate in our 5 Day Challenge!   https://www.physicaltherapybiz.com/challenge   www.physicaltherapybiz.com/apply   PT Everywhere: https://pteverywhere.com/ Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same! Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community! https://www.facebook.com/groups/ptentrepreneur/
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Aug 4, 2022 • 11min

Ep525 | What I Learned From An Old Notebook

Today, I wanted to share the importance of writing things down with pen and paper. It is a great way to organize your thoughts and then be able to look back at them and compare them to what actually took place. If you are not already doing this, start now! I want you to be able to look back on what your vision and goals are. Enjoy! Revisiting my notebook and what I learned Reminding yourself of goals and vision Losing track of where you are going Head to the link below to participate in our 5 Day Challenge!   https://www.physicaltherapybiz.com/challenge   www.physicaltherapybiz.com/apply   PT Everywhere: https://pteverywhere.com/ Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same! Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community! https://www.facebook.com/groups/ptentrepreneur/
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Aug 2, 2022 • 57min

Ep524 | Kelly Starrett Re-Cast Interview

Today's episode comes from an interview I did with Kelly Starrett in August of 2017. Kelly Starrett & his wife Juliet are responsible for starting a movement that had radically changed how people & practitioners think about movement & athletic performance. Danny sits down with Kelly Starrett to talk about hanging your own P.T. practice shingle and how to do it successfully! Head to the link below to participate in our 5 Day Challenge!   https://www.physicaltherapybiz.com/challenge   www.physicaltherapybiz.com/apply   PT Everywhere: https://pteverywhere.com/ Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same! Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community! https://www.facebook.com/groups/ptentrepreneur/

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