The P.T. Entrepreneur Podcast

Dr. Danny Matta, PT, DPT, OCS, CSCS, & Entrepreneur
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Aug 3, 2023 • 17min

Ep629 | How To Build Raving Fans For Free

In this episode, Doc Danny shares valuable insights on how to build raving fans without breaking the bank on marketing. He emphasizes the advantage that healthcare professionals have in being able to spend quality time getting to know their patients, which forms the foundation for building a strong rapport and relationship. Danny introduces the first step to building raving fans – the simple act of sending a text message to patients the day after their first visit to check in on them. This small gesture goes above and beyond what is commonly done in the medical community and showcases a high level of care and concern. Discover how the simple acts of thoughtful communication, creating effective programs, and attending appointments can make a world of difference in building trust and loyalty with your patients. Head to the link below to participate in our 5 Day Challenge!   https://www.physicaltherapybiz.com/challenge   www.physicaltherapybiz.com/apply Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same! Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community! https://www.facebook.com/groups/ptentrepreneur/
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Aug 1, 2023 • 31min

Ep628 | How Retain Employees For The Longhaul

In this episode, Doc Danny dives into the topic of retaining high-quality employees, especially as businesses grow beyond the owner. He opens the discussion by highlighting a concerning trend of physical therapists leaving the profession due to burnout, with 15-20,000 professionals leaving in the last year alone. To address this issue and retain valuable team members, Danny suggests focusing on three key variables: culture, pay consistency, and work-life balance. Head to the link below to participate in our 5 Day Challenge!   https://www.physicaltherapybiz.com/challenge   www.physicaltherapybiz.com/apply Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same! Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community! https://www.facebook.com/groups/ptentrepreneur/
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Jul 27, 2023 • 14min

Ep627 | Understanding Business Cash Flow

In this podcast episode, we explore the fundamentals of cash flow management, a crucial concept for aspiring entrepreneurs who may have a different financial background. Danny breaks down the difference between revenue earned and revenue completed, shedding light on how these figures can impact your business finances. While revenue earned reflects the money collected within a given month, revenue completed represents the value of work completed during that period. Understanding this distinction is vital, as it reminds us that we haven't yet fully earned the amount reflected in our revenue completed. To ensure financial stability, Danny advises maintaining a conservative approach to cash flow. They recommend setting aside 3-6 months' worth of cash as a safety net, cautioning against paying yourself too much until this cushion is established. Having cash on hand serves several purposes, including covering refunds, weathering seasonal downturns, and adapting to unforeseen events like the recent COVID-19 pandemic. Head to the link below to participate in our 5 Day Challenge!   https://www.physicaltherapybiz.com/challenge   www.physicaltherapybiz.com/apply Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same! Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community! https://www.facebook.com/groups/ptentrepreneur/
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Jul 25, 2023 • 58min

Ep626 | 3 Hiring Mistakes To Avoid With Yves Gege

In this episode, Doc Danny and Yves dive into the three biggest mistakes people make during the hiring process that result in high turnover. They acknowledge that some turnover is normal, especially with younger clinicians who have a freelance mentality. However, they caution against hiring someone too similar to oneself as it can lead to replacement attempts or a lack of diversity in the interview pool. They recommend using the Rocket Fuel quiz to assess potential employees' natural tendencies.  The episode dives into the complexities of hiring and retaining employees as a business owner, emphasizing the challenges of delegation and the time-intensive nature of managing employees. The hosts suggest that one-on-one mentorship with a direct superior is the most crucial factor in employee retention. Head to the link below to participate in our 5 Day Challenge!   https://www.physicaltherapybiz.com/challenge   www.physicaltherapybiz.com/apply Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same! Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community! https://www.facebook.com/groups/ptentrepreneur/
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Jul 20, 2023 • 16min

Ep625 | Why Your Service Is More Important Than Anything Else

In this episode of the podcast, Doc Danny delves into the crucial element of making a business go viral - being awesome at what you do. Drawing inspiration from the story of Andy Chen, Danny emphasizes the importance of genuinely caring about people and striving for the best possible results. He goes on to recount his own experience of starting a practice with no prior business knowledge, highlighting how their obsession with helping people achieve desired outcomes propelled their success. This success is comparable to that of Chipotle, who became a sensation in the fast-food industry through their focus on delivering the best quality food without excessive marketing efforts. Danny stresses the significance of trust in business. If you fail to live up to the trust placed in you by your customers, they will eventually stop recommending your services. Head to the link below to participate in our 5 Day Challenge!   https://www.physicaltherapybiz.com/challenge   www.physicaltherapybiz.com/apply Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same! Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community! https://www.facebook.com/groups/ptentrepreneur/
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Jul 18, 2023 • 1h 7min

Ep624 | Should You Grow Your Practice Or Stay Small With Yves Gege

In this podcast episode, Danny and Yves discuss the pros and cons of staying small in business. Danny shares their experience of staying small due to feeling uncomfortable with the unknown of growth and the vulnerability of having no source of passive revenue or back up if they got sick. Yves shares his experience of wanting more time freedom and being able to work with patients in a more meaningful way. They also share the benefits of having a team around them and molding them into the culture they wanted. Overall, the podcast encourages listeners to consider their own views on life and understand whether they are a "seeker" or a "chiller," and to recognize and break false beliefs that may be holding them back. Head to the link below to participate in our 5 Day Challenge!   https://www.physicaltherapybiz.com/challenge   www.physicaltherapybiz.com/apply Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same! Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community! https://www.facebook.com/groups/ptentrepreneur/
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Jul 13, 2023 • 12min

Ep623 | Lessons From A Hawaiian Roadtrip

Doc Danny delves into the topic of how to be happier while striving for more in this episode. He acknowledges that it's a tough challenge since people tend to focus on results, outcomes, and achievements, which may take longer than expected and cause frustration. During his recent trip to Hawaii with his family and two children, they drove on the famous Road to Hana in Maui. This long and winding road gave them many opportunities to enjoy the rainforest, waterfalls, and other sights. Danny explains that the purpose of the drive isn't to get to Hana quickly but to enjoy the journey. Therefore, he advises people who aspire for more to be more self-aware and present to relish the journey and not just focus on the goal.  Head to the link below to participate in our 5 Day Challenge!   https://www.physicaltherapybiz.com/challenge   www.physicaltherapybiz.com/apply Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same! Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community! https://www.facebook.com/groups/ptentrepreneur/
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Jul 11, 2023 • 1h 3min

Ep622 | 3 Steps To Not Mess Up Your Business Finances With Jerred Moon

In this podcast episode, Doc Danny and his CFO, Jerred, discuss the importance of organizing one's finances for both personal and business purposes. Jerred shares his experience of initially mixing personal and business finances, which was stressful for him. He later opted for a more organized model to avoid financial stress and recommends that personal and business finances should be kept separate for asset and liability protection. They recommend the book Profit First for those who need financial help.  Head to the link below to participate in our 5 Day Challenge!   https://www.physicaltherapybiz.com/challenge   www.physicaltherapybiz.com/apply Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same! Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community! https://www.facebook.com/groups/ptentrepreneur/
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Jul 6, 2023 • 11min

Ep621 | Two Partnerships That Actually Work

In this episode, Doc Danny shares insights about partnering and choosing the right business partner. Drawing from his experience working with over 200 businesses within the PT Biz mastermind, he emphasizes the importance of identifying whether a potential partner is operational or strategic. An operational partner should have complementary skills to the existing partner, while a strategic partner should have experience in the area of business the partner is looking to start.  If you're considering a business partnership, this episode is a must-listen. Dr. Danny provides invaluable advice on how to choose the right business partner and the importance of compatibility and complementary skillsets. Tune in now to learn more! Head to the link below to participate in our 5 Day Challenge!   https://www.physicaltherapybiz.com/challenge   www.physicaltherapybiz.com/apply Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same! Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community! https://www.facebook.com/groups/ptentrepreneur/
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Jul 4, 2023 • 1h 3min

Ep620 | Cash-Based Practice Sales Secrets With Yves Gege

In this podcast episode, Danny and Yves delve into a secret sales technique for selling $2,500 packages. The method involves aligning clinical skills with the sales process and getting the customer to buy-in to the plan of care. Danny shares a personal story about their experience with selling a package for the first time and how it felt strange to them. They also discuss the power of sales in everyday life and how it can help build confidence in other areas of life.  Head to the link below to participate in our 5 Day Challenge!   https://www.physicaltherapybiz.com/challenge   www.physicaltherapybiz.com/apply Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same! Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community! https://www.facebook.com/groups/ptentrepreneur/

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