

We Are For Good Podcast - The Podcast for Nonprofits
We Are For Good
The We Are For Good Podcast brings nonprofit professionals + everyday changemakers into conversations with the most innovative, heartwired leaders in social impact. Hosted by Jon McCoy + Becky Endicott, each episode unpacks fresh mindsets, practical skills + inspiring stories designed to help you work smarter, build healthier cultures + accelerate our collective impact.Join our value-aligned community—it’s free—at weareforgoodcommunity.com.About We Are For GoodWe Are For Good is a storytelling, learning + activating community built for nonprofit professionals + everyday changemakers. Through our podcasts + media, purpose-driven activations + global gatherings, we equip for-good leaders with the connection, skills + inspiration to grow their impact. Because we believe community is everything—and together, we can create an Impact Uprising.Learn more at weareforgood.com.
Episodes
Mentioned books

Sep 14, 2020 • 42min
11. How to Quiet the Fear + Embrace Risk - Diana Hartley
Meet Diana Hartley. This self-professed “creative rebel,” is working to disrupt how philanthropy is taught, perceived, experienced and imparted to her college-level students in the nonprofit organizational studies department at the University of Oklahoma. She’s laser focused on the question of “how do we leverage the hunger of these new professionals into meaningful contributions on the front lines of our missions and teams?” Her slant on risk taking (it’s a positive thing, folks!) is emboldening a brave new creative world to emerge among her bright young minds.Episode Shownotes: www.weareforgood.com/episode/11Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Sep 11, 2020 • 58min
10. The Story of the OKC Terror Attack: From Heartbreak to Hope - Kari Watkins
Meet Kari Watkins. The 28 year old was heading out the door to an MBA class when the unthinkable happened miles from her house. A bombing had been reported in downtown OKC. The day was April 19, 1995. And from that point on, Kari would find herself on a 25 year journey to building one of the world's most beautiful memorial and embracing creativity and authenticity to teach the next generation about the effects of terrorism. She talks marathon fundraising, a Conscience Committee (jaw-droppingly brilliant idea) and gives us a little insight to her buddy, President Bill Clinton. Access the show notes for this episode here:https://www.weareforgood.com/episode/10Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Sep 9, 2020 • 40min
9. How to Keep Corporate Partners Engaged, Inspired + Happy - Mary Kate Tolan
Meet Mary Kate Tolan. This Oreo-loving Oregon girl is a manager on the Youth Development Programs team at ALSAC/St. Jude Children's Research Hospital. Mary Kate is skilled in the cultivation, management, and stewardship of regional and national partners and leverages her passions for customer service and leadership development into these relationships! Tune in and hear 3 Tips for building deeper, more meaningful relationships with organizational partners.Access the show notes for this episode here:https://www.weareforgood.com/episode/9Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Sep 7, 2020 • 47min
8. How We Sleep at Night: The Founding of Free Mom Hugs - Sara Cunningham
Meet Sara Cunningham. She is an angry, organized mother. She's also the most loving, big-hearted human to offer 1,000s of strangers hugs. Listen in as Sara shares her journey working to advocate for the LGBTQ+ community after her own son's coming out had her questioning her faith. It's not as much an interview as a love letter from a mother to a son. Did we mention Jamie Lee Curtis is her new BFF and directing/starring in the Free Mom Hugs story on film? And discover why hope became the guiding light for this mighty nonprofit. Access the show notes for this episode here:https://www.weareforgood.com/episode/8 Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Sep 4, 2020 • 14min
7. Seven Core Beliefs to Transform Your Fundraising: Pt. 1 Everyone Matters - Jonathan McCoy and Becky Endicott
They're back. Today, Jon and Becky do a deep dive into why every organization should be placing people front and center AND on an equal playing field. This supports We Are For Good's belief that Everyone Matters. Hear two stories of donors whose involvement in philanthropy inspired Jon and Becky enough to make this our first company core value.Access the show notes for this episode here:https://www.weareforgood.com/episode/7//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Sep 2, 2020 • 34min
6. How To Pivot Fundraising Events During COVID-19 - Lenora Oeters
Meet Lenora Oeters. This Strategic Director of the American Cancer Society's Global Headquarters shares how the organization is creatively embracing virtual events in new and engaging ways. ACS was working through a $200M budget shortfall in light of COVID-19, but found great success when they adopted a smart three-pong philosophy toward renewed event fundraising. Lenora provides heaps of examples and tips to pivot for those nonprofits feeling paralyzed by the absence of in-person events. We even make a surprising discovery about her favorite musician. Tune in and take some great suggestions back to your events team. Access the show notes for this episode here:https://www.weareforgood.com/episode/6Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Aug 31, 2020 • 33min
5. Transform Your Nonprofit's Social Media - Chris Fox
Meet our friend, Chris Fox. He's a digital brand whiz and brilliant storyteller who takes organizations' marketing needs to the next level with his smart creativity and intuitive approach to branding. Tune in and learn how Chris' desire to be neighborly in the aftermath of an EF5 tornado galvanized more than 10,000 volunteers to show up, clean up and cheer up one another in his hometown. And he orchestrated it all via social media. It's a mind-bending story of connection we're excited to share.Access the show notes for this episode here: https://www.weareforgood.com/episode/5Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Aug 28, 2020 • 38min
4. How to Create Inclusive Communities That Thrive - Yolanda F. Johnson
Meet Yolanda F. Johnson. She's building communities where everyone has a place. The Manhattan-based entrepreneur, fundraiser and author advocates for voices who need to be heard. She is the founder of YFJ Consulting and WOC - Women of Color in Fundraising and Philanthropy. She also serves as the President of Women in Development New York, the New York City area premier fundraising organization. She works to deliver communities where this philosophy is the norm. Inclusion and empathy drive this interview toward more empathy and we are so excited for you to meet her.Access the show notes for this episode here:https://www.weareforgood.com/episode/4 Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Aug 26, 2020 • 40min
3. How to Rethink Stewardship to Wow Your Donors - Brittany Fowler
Meet Brittany Fowler. This University of Tennessee Donor Relations Queen is passionate about ensuring all stewardship opportunities are as personal as possible. She's so good, she actually helped develop an entirely innovative, and experiential endowment report (yes, you read "innovative" and " endowment report" in the same sentence in history). She'll also dive into explaining how University of Tennessee Foundation streamlined their scholarship recipient thank you note process, reinvigorated the alumni award program, and was heavily involved in the planning and implementation of the interactive campaign launch reception and now its closing. Access the show notes for this episode here:https://www.weareforgood.com/episode/3 Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Aug 25, 2020 • 48min
1. How to Leverage Storytelling to Advance Your Cause - Julia Campbell
Meet Julia Campbell. Based in Boston, Julia is a global authority on digital storytelling, with happy clients spanning the globe from Moscow to San Francisco. While she runs her own digital marketing company, storytelling is definitely her jam. This episode she'll give tips on how to build a storytelling culture, ethical reporting of authentic writing and will share the personal moment where she saw humanity and philanthropy intersect in her development role that still affects her 15 years later. Access the show notes for this episode here:https://www.weareforgood.com/episode/1Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter


