

We Are For Good Podcast - The Podcast for Nonprofits
We Are For Good
The We Are For Good Podcast brings nonprofit professionals + everyday changemakers into conversations with the most innovative, heartwired leaders in social impact. Hosted by Jon McCoy + Becky Endicott, each episode unpacks fresh mindsets, practical skills + inspiring stories designed to help you work smarter, build healthier cultures + accelerate our collective impact.Join our value-aligned community—it’s free—at weareforgoodcommunity.com.About We Are For GoodWe Are For Good is a storytelling, learning + activating community built for nonprofit professionals + everyday changemakers. Through our podcasts + media, purpose-driven activations + global gatherings, we equip for-good leaders with the connection, skills + inspiration to grow their impact. Because we believe community is everything—and together, we can create an Impact Uprising.Learn more at weareforgood.com.
Episodes
Mentioned books

Oct 28, 2020 • 45min
31. The Ethics of Doing Good - Leigh Mathews
Meet Leigh Mathews. She's an Aussie nonprofit ethicist who's worked in the ‘do good’ sector for the last 15 years. In that time she set up her own NGO in Cambodia, worked as a human rights monitor, won a whole bunch of awards, burnt out, had two children, learned a lot of lessons, set up a consulting company, co-founded the ReThink Orphanages Network, traveled the world, wrote a book, started a podcast, and spoke to global audiences. Her tough questions on the social responsibility we assume as we perpetuate good is something you'll want to stop and consider.The We Are For Good Podcast welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned. For more information and episode details visit: www.weareforgood.com/episode/31Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Oct 27, 2020 • 14min
30. Minisode: End of Year Giving During an Election Year - Robin Cabral
Meet Robin. She's here to help us prep for end of year giving, especially during an election year, during our first “minisode”. She has great advice about how to craft a clear message during a time with a lot of white noise. We work through the top questions you should ask yourself while preparing your year end giving campaign, and how you should be utilizing a multichannel communication approach this year. The We Are For Good Podcast welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned. For more information and episode details visit: https://www.weareforgood.com/episode/30//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Oct 26, 2020 • 34min
29. Leveraging Young Professionals to Advance Your Mission - Shelley Danner
Meet Shelley. She's united her business acumen and passion for impact into a super cool project. Challenge Detroit offers paid fellowships to live, work - and hopefully stay - in the Motor City while pairing a job with nonprofit service. Challenge Detroit was founded in response to the exodus of young talent leaving Detroit and Michigan. Shelley shares how to leverage young professionals in your community and get them working on the frontlines to the improve their own community.The We Are For Good Podcast welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned. For more information and episode details visit: https://www.weareforgood.com/episode/29Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Oct 23, 2020 • 20min
28. Steward Relentlessly - Jonathan McCoy, CFRE and Becky Endicott, CFRE
Gratitude will never be overstated nor should goodness be silenced. Grab a megaphone, a pen and paper, craft that immersive experience and embrace unparalleled levels of stewardship. Join Jonathan McCoy, CFRE and Becky Endicott, CFRE as they share tips to help you reimagine how you connect thank you + impact together in your donor experience. Our donors, friends, families, and co-workers deserve our gratitude.The We Are For Good Podcast welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned. For more information and episode details visit: https://www.weareforgood.com/episode/28//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Oct 21, 2020 • 1h 8min
27. A Good Philanthropist Fireside Chat with Ross McKnight
Meet Ross. His thick Texas drawl and easy kindness will immediately put you at ease as we chat with this generous philanthropist. The self-professed big dreamer has a pure heart for giving, and is using his savvy know-how to inspire extraordinary generosity in others. He'll share how a $25M gift he and wife Billie made to their alma mater Oklahoma State University infused an arts Mecca in the middle of the Heartland (& flying the entire NY Philharmonic to Oklahoma!) and how the kindness of one frontline staff member inspired a $10M gift to name a cancer center in her honor at Baylor Scott & White Health. We're getting cozy during this Fireside Chat with a philanthropic legend. It's an inspiring story of how seeds of gratitude can grow early and how storytelling can pull it all together.The We Are For Good Podcast welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned. For more information and episode details visit: https://www.weareforgood.com/episode/27Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Oct 19, 2020 • 43min
26. The Urgent Case for Healthcare Philanthropy - Alice Ayres
Meet Alice. She’s the President & CEO of the Association for Healthcare Philanthropy (AHP) and the resident torchbearer for gratitude around her kitchen table. By day she strives to equip healthcare development professionals to do the most good - with even more urgency as we face a global pandemic. In this conversation we explore the power and leverage unique to healthcare philanthropy, and explore how connection + camaraderie are at the core of AHP’s approach. Kick back and lean in, as I know this conversation elevated our appreciation of the power and urgency of philanthropy.The We Are For Good Podcast welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned. For more information and episode details visit: https://www.weareforgood.com/episode/26Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Oct 16, 2020 • 16min
25. Cultivate + Mobilize Rabid Fans - Jonathan McCoy, CFRE & Becky Endicott, CFRE
Ever notice how one person’s profound passion can create a ripple? That’s our goal. Tossing a pebble into the hands of those who don’t simply want to make a transactional gift - they want to start a movement. Join Jonathan McCoy, CFRE and Becky Endicott, CFRE as they help you identify, engage, and mobilize your rabid fans.This episode is the 5th of a 7-part series where Jon and Becky unpack the We Are For Good core beliefs that will help you revolutionize your fundraising. Learn more about our 7 core beliefs here.The We Are For Good Podcast welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned. For more information and episode details visit: https://www.weareforgood.com/episode/25//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Oct 14, 2020 • 41min
24. Becoming a Radical Change Agent - Tycely Williams
Meet Tycely. She's a dynamic leader, chief development officer and compelling storyteller. As a student of Dr. Maya Angelou, she seized the advice from this wise professor and mentor who said "it is critically important to be joyful.” Understanding that pathways of joy lead to courage, she's armed with the resolve to be brave, not perfect. Her tips to becoming a radical change agent have benefitted her nonprofit, and she's eager to pay those lessons learned forward.The We Are For Good Podcast welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned. For more information and episode details visit: https://www.weareforgood.com/episode/24 Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Oct 12, 2020 • 55min
23. How to Rock Donor Experience + Taking Stewardship to the Next Level - Lynne Wester
Meet Lynne.This self-professed Donor Relations Guru has built a career reimagining how we engage, show impact and thank donors in a more strategic, meaningful way. She'll break down the 4 Pillars of Donor Relations and even find time to provide 3 quick ways small nonprofits can start to rebuild their donor relations program. We'll talk differences between stewardship and donors relations, see how you'd stack up to Lynne's covert Giving Experiment, and praise the yumminess of Doritos. Don't miss this must-listen-to episode!The We Are For Good Podcast welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned. For more information and episode details visit: https://www.weareforgood.com/episode/23Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Oct 8, 2020 • 18min
22. It's not just about giving. It's about belief. - Jonathan McCoy, CFRE & Becky Endicott, CFRE
Our ethos is rooted in creatively running toward goodness. But at the end of the day, putting programs in place to ensure your donors can believe in the power of philanthropy fosters a deeper wanderlust to discover how our work can move into life-altering spaces. Join Jonathan McCoy, CFRE and Becky Endicott, CFRE as they share the story of a sceptic turned fan, and the moment everything changed for her during an employee campaign. Learn today how to look at your organization and operationalize moving towards building belief.The We Are For Good Podcast welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned. For more information and episode details visit: https://www.weareforgood.com/episode/22//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter


