

We Are For Good Podcast - The Podcast for Nonprofits
We Are For Good
The We Are For Good Podcast brings nonprofit professionals + everyday changemakers into conversations with the most innovative, heartwired leaders in social impact. Hosted by Jon McCoy + Becky Endicott, each episode unpacks fresh mindsets, practical skills + inspiring stories designed to help you work smarter, build healthier cultures + accelerate our collective impact.Join our value-aligned community—it’s free—at weareforgoodcommunity.com.About We Are For GoodWe Are For Good is a storytelling, learning + activating community built for nonprofit professionals + everyday changemakers. Through our podcasts + media, purpose-driven activations + global gatherings, we equip for-good leaders with the connection, skills + inspiration to grow their impact. Because we believe community is everything—and together, we can create an Impact Uprising.Learn more at weareforgood.com.
Episodes
Mentioned books

Mar 15, 2021 • 48min
90. Stronger Than Stigma: Mental Health in the Workplace - Ian Adair
Meet Ian. This three-time nonprofit Executive Director is taking his two favorite topics - leadership and mental health - and he's putting together and facing its stigma right in the eye. You know we're crazily clapping for the front row. He's talking about why leaders must be culture caretakers of their organizations. Tune in if you want to help your leader get there, or just tune in if you'd like to be an incredible leader in the future. We need more Culture Caretakers in our sector!Episode HighlightsIan’s background and journey to where he is today (2:00)Ian’s mental health journey and story (5:32)The landscape of mental health today (8:42)How COVID has shaped these conversations around mental health (13:14)Training to show empathy and concern (18:30)Tips for individuals feeling stressed and how we can best check in on each other (23:19)Mental illness is the number one reason for loss productivity and absenteeism (31:55)Ian’s Book - Stronger Than Stigma: A Call To Action: Stories of Grief, Loss, and Inspiration (34:00)Ian’s One Good Thing: In everything you do, provide value. (43:05)For more information and episode details visit: www.weareforgood.com/episode/90The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Mar 12, 2021 • 25min
89. Grow Your List + Build an Email Welcome Series with Firepower! - Jonathan McCoy, CFRE and Becky Endicott, CFRE
Jonathan McCoy and Becky Endicott discuss the importance of growing your email list and creating a welcoming email series for donors. They emphasize the value of freebies, personal tone, and humanizing the organization. Practical tips on automation and creating multiple connection points are shared.

Mar 10, 2021 • 42min
88. Major Gifts: Finding the Courage to Ask For More - Julie Ordoñez
Meet Julie. She's a change agent, a challenger, a bonafide fundraiser and risk taker. aka: she's clearly our people. The former top 1% performer of the United Way of Greater Los Angeles is now a nonprofit coach, and she's here to talk about the grit and courage needed to ask for major gifts. We're talking how to Change What You Believe, Change How You Fundraise, and Change the Size of Your Impact. Our minds were blown. Tune in!Episode HighlightsJulie’s Journey to the non-profit sector - 3:38Coaching Clients - 7:533 change habits to implement today - 11:00What happens in the courage lab? - 24:20Julie’s powerful philanthropic moment - 30:23Julie’s One Good Thing: Ask yourself a lot of questions - 36:20For more information and episode details visit: www.weareforgood.com/episode/88The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Mar 8, 2021 • 57min
87. Doing Business Better: The Founding and Mission of Simple Modern - Mike Beckham
Meet Mike. You're about to meet one of the world's most kind, giving CEOs. When your company's mission statement is "we exist to give generously," you know everything that comes afterward is going to come from a pure place. We're sitting down for a founder's story about a socially good company that's turning the water bottle industry on its head, and each measure of success is getting poured back into incredible philanthropic missions. It's a thought-provoking discussion about doing business differently.Episode HighlightsMike’s entrepreneurial journey (5:18)Simple Modern’s not so simple start (11:04)The Core Values and Work Culture of Simple Modern(11:52)Simple Modern’s Good Mission and commitment to giving back (17:28)Getting through the pandemic while simultaneously growing your company (25:10)Negotiation Tips (28:27)Partnership opportunities and Fundraising (34:31)Mike’s One Good Philanthropic Moment (43:22)Mike’s One Good Thing: Focus on multiplication. (46:55)For more information and episode details visit: www.weareforgood.com/episode/87The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Mar 5, 2021 • 20min
86. Making Your Website Irresistible to Donors and Raise More Money (Pt. 2) - Jonathan McCoy, CFRE and Becky Endicott, CFRE
We're completing the final five quick steps to take your website through a super fast refresher to seriously boost your traffic and online donations. Join us as we talk about selecting the right visuals, creating a welcome series and explore how to gather feedback. Even better, we’re going to unpack this course alongside our buddy Dana Snyder at Positive Equation in a FREE online challenge that starts this week, so tune in!Episode OverviewThis topic of optimizing websites will never get old (2:00)The last 5 tips to better optimize your website (3:00)Join the March Challenge with Positive Equation, Fundraise Up, and our team!Join our Good Community!For more information and episode details visit: www.weareforgood.com/episode/86The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello //Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Mar 3, 2021 • 41min
85. Artificial Intelligence and the Future of Fundraising - Nathan Chappell, MBA, MNA, CFRE
Meet Nathan. As one of the world's foremost experts on the intersection between Artificial Intelligence and philanthropy, we're diving into the future of fundraising and how A.I. is less scary than we think. In fact, it could be simply brilliant. Join us as we visit with this expert who's leveraging A.I. already to help inspire a worldwide increase in generosity.Episode HighlightsNathan’s story and journey to where he is today (2:19)The future of philanthropic giving and trends Nathan is paying attention to (7:22)Utilizing artificial intelligence in our sector today (13:08)Examples of life-saving AI in action (15:33)How you can implement AI today (25:06)Favorite philanthropic moment (31:29)Nathan’s One Good Thing: Work with people that you love (34:30)For more information and episode details visit: www.weareforgood.com/episode/85The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Mar 1, 2021 • 39min
84. How to Leverage Venture Philanthropy to Grow Your Impact - Dr. Angela Jackson
Meet Angela. When you meet someone with a Harvard PhD in Education Leadership, you settle in because you know innovation and genius are going to collide. And yes it did! We're talking to Dr. Jackson about venture philanthropy (what is it?) and exploring how we can leverage our missions to breakthrough to social entrepreneurs. It's a fascinating discussion about developing innovative technical solutions to help missions partner with big dreamers. Episode HighlightsDr. Jackson’s story and journey to where she is today at New Profit (3:30)The mission of Global Language Project: An organization founded by Dr. Jackson that supports the expansion of K-12 world language programs in public schools An overview of venture philanthropy and the mission of New Profit (7:50)New Profit’s the Future of Work Grand Challenge, powered by New Profit, JFF, XPRIZE, and MIT Solve (10:20)It is all about the power of big thinking, connectivity, and pulling sectors together (18:15)Leveraging storytelling to take this to a global scale (19:30)Dr. Jackson’s Medium blog, and the power of storytelling (22:00)You have to be in the mindset to up-skill. There are many contributing factors to the larger systemic issue (24:00)140,000 women, majority of which were women of color, left the work force last month (24:00)A powerful moment of philanthropy for Dr. Jackson (25:00)Unrestricted funding and the power of the greater good (28:00)Dr. Jackson’s One Good Thing: Utilize Systems Thinking. What players need to be at the table? Don’t try to do it all.For more information and episode details visit: www.weareforgood.com/episode/84The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Feb 26, 2021 • 21min
83. Making Your Website Irresistible to Donors and Raise More Money (Pt. 1) - Jonathan McCoy, CFRE and Becky Endicott, CFRE
Our websites are the front door of our organizations, but how much effort and time are we spending optimizing them for our donors to fall more in love with our mission and make a gift? In today's world - you can't afford not to make your website irresistible to your donors.Over the next two weeks we are walking you through 10 quick steps to take your website from 'wah-wah-wah' to 'WOW!' and set you up to raise more money online. Spoiler: it’s not rocket science. But little shifts can make a big difference. Even better, we’re going to unpack this course alongside our buddy Dana Snyder at Positive Equation in a FREE online challenge next month, so tune in for details and scroll down to the Freebies section for all the links!Episode OverviewYour website is the heart of your organization and center of your digital brand (2:00)Get laser clear with what you’re asking people to do on your website (3:00)5 tips to begin optimizing your website (5:30)Join the March Challenge with Positive Equation, Fundraise Up, and our team!Join our Good Community!For more information and episode details visit: www.weareforgood.com/episode/83The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello //Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Feb 24, 2021 • 39min
82. The Power of a Thank You - JD Beebe
Meet JD. This serial entrepreneur and big-hearted founder stumbled into founding his company, ThankView, during an attempt to make writing his wedding thank you notes more enjoyable. Today, the sincere personalized video company helps 1,500 nonprofits say thank you through the creative use of video. And as you can imagine, the stories that come with them are incredible. We're talking the power of thank you, and you'll come to see how big JD's heart is and why he's one of our favorite people.Episode HighlightsJD’s story and journey to disrupting the nonprofit sector through video (2:00)ThankView and what they provide (3:20)The power of a thank you (4:30)Our “Kindness Week” and ThankView’s involvement in helping us make it happen (8:00)ThankView’s passion to give-back and how it has affected their organization culturally (9:00)Donor Engagement trends the ThankView team is seeing that individuals and organizations should leverage (14:00)Embrace adaptation and being unafraid of failing (19:30)The founding of Odder and utilizing electronic endowment reports (21:00)What you can employ now to up your stewardship game (25:00)The moments of philanthropy that move JD’s heart (27:30)JD’s One Good Thing: Enact Random Acts of Kindness. Live in the moment and enjoy the moments we have. You can have that impact on anyone. The culmination of little moments add up to a happy life.For more information and episode details visit: www.weareforgood.com/episode/82The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Feb 22, 2021 • 55min
81. The Story of Rising Above the Storms - Alphonsine Anderson and Devin Hood
Meet Alphonsine. She may be the world's bravest sister. During the 1994 Rwandan genocide, her parents and two siblings were killed in the conflict leaving her to raise three younger siblings under the age of 10. It's a harrowing story of survival, chasing educational dreams and eventually landing her dream job at Cisco. Today, she's talking about paying her good fortune forward through a new nonprofit benefiting Rwandan children, and she's even brought a board member into the discussion. Love and hope reign supreme in this chat.Episode HighlightsAlphonsine’s Story (5:00)Alphonsine’s resilience and how she rose above the storm (9:00)Alphonsine’s education and journey to the United States (14:00)“Education is a top priority for me because of what it has done for me.” (15:50)The founding story and mission of Rising Above the Storms (17:30)The story behind the name of Rising Above the Storms (20:30)Devin’s connection to the mission and how she became involved (22:00)Rising Above the Storm’s digital strategy and what Devin is bringing to the organization (27:00)Start with your audience. Hone in on how to market to them (29:00)How COVID pushed them to move into the digital space to create a virtual fundraising event (30:00)An overview of the programs within Rising Above the Storms and how they change lives through a message of hope, advocacy for orphans, and empowerment through education (33:00)Impactful stories of philanthropy in Alphonsine and Devin’s lives (40:00)Alphonsine’s One Good Thing: You don’t have to change the world. You don’t have to change a town. Have an impact on 1 person.Devin’s One Good Thing: Networking is the single most important thing you can do to get knowledge and awareness out there. Be vulnerable and network.For more information and episode details visit: www.weareforgood.com/episode/81The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter


