We Are For Good Podcast - The Podcast for Nonprofits

Meet Lauren. She's a nonprofit unicorn: impeccable designer and wholly passionate nonprofit ambassador. She left the for-profit world following a life-altering health scare, and she's never looked back. Today, her design agency is building beautiful design with heart. And boy does she get marketing! Join us as she leads us through auditing your brand, trends to be looking for this year and where to start multiplying your brand. If your organizational look/logo/voice may need a refresh - this is the episode for you.Episode HighlightsThe launch of HeartSpark and Lauren's story - 2:46Key steps to building your non-profit brand - 6:17Where do you start? - 8:57Pulling donors into the brand - 11:57Trends in branding for non-profits - 14:46Investing in design - 18:20Take a look at your organization today: a mini audit with Lauren - 21:36Rebranding the brand - 28:00Lauren’s One Philanthropic Moment - 30:29Lauren’s One Good Thing: Engage with the creative community. - 33:07For more information and episode details visit: www.weareforgood.com/episode/110The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/helloAbout Our Sponsor VirtuousYou know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.Learn more about Virtuous at www.virtuous.org/Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

ReThink Employee Giving: A 4-Week Series. It's not Christmas, but it darn near feels like it, because it's employee giving branding day!! Aka: Jon and Becky's favorite topic ever🎉 We're diving into storytelling, unpacking your branding recipe and building communications plans that keep everyone speaking with one voice while still being radically in-tune to seeing each employee donor as a gifted part of your philanthropic family.Episode OverviewUsing the power of branding to connect with your donor base (1:50)Seth Godin - This is Marketing: A brand is what others say about you (2:00)Where to start: seek to disrupt (5:00)How you control the controllables (7:00)Becky’s tips for drawing meaningful stories out of people (17:50)Discovering your campaign voice (19:00)Challenges for today (27:00)Join our Good Community!For more information and episode details visit: www.weareforgood.com/episode/109The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/helloAbout Our Sponsor VirtuousYou know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.Learn more about Virtuous at www.virtuous.org/Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Mike. Have you ever met a nonprofit leader whose passion for their mission just wants you to understand their story? Well, that guy is here. And he's brought a seriously incredible story to our conversation. And he's having the tough conversations with his team who are receiving mental health support unlike anything we've seen in nonprofit. It's wonderful to see. We're talking grief informed teams and we have a special surprise for our listeners at the end of the episode. Warning: Bring tissues. Episode HighlightsHow Mike “fell” into his career - 3:23CF & the fight for the cure - 7:26Compassion fatigue & fostering grief informed workplaces - 11:38Through the philanthropic lens - 18:48Changing the culture - 23:04Mike’s One Philanthropic Moment - 25:53Mike’s One Good Thing - 34:41For more information and episode details visit: www.weareforgood.com/episode/108The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/helloAbout Our Sponsor VirtuousYou know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.Learn more about Virtuous at www.virtuous.org/Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Kyson. This gritty optimist got his start in social good when he co-founded a startup aimed at tackling Malawi's illegal charcoal trade. Today, he and the Philanthropy Together team are working to empower us all with the knowledge of giving circles to build powerful communities for good. There are many in our sector who aren’t familiar with Giving Circles 🙋‍♀️🙋‍♂️ Tune in as we dive into this powerful community-building strategy. Kyson also throws down some wise counsel on democratizing and diversifying philanthropy through giving circles and collective giving. If you have passionate ambassadors, volunteers or rabid fans - this episode is for you.Episode HighlightsKyson’s career journey - 3:39Giving Circles - 5:14The Mission of Philanthropy Together - 8:55Kyson’s favorite giving circles - 10:34Where to start looking for support? - 14:34Kyson’s experience in Malawi - 17:21How listeners can be allies - 20:28Kyson’s One Philanthropic Moment - 25:53Kyson’s One Good Thing - 27:59For more information and episode details visit: www.weareforgood.com/episode/107The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/helloAbout Our Sponsor VirtuousYou know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.Learn more about Virtuous at www.virtuous.org/Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

ReThink Employee Giving: A 4-Week Series. This week we're diving into building a campaign framework whose heartbeat is its people, projects and process. Don't worry. It's way more interesting than it sounds. Because when impact is the core of your plan, it's easy for everything to flow from it. We've got tips, heartfelt stories and plenty of structure to get you started on your own campaign. Thanks for joining us again for our favorite discussion topic: employee giving!🤝Episode OverviewPart one discussed mindsets and beliefs to build a movement. Today, we are diving into the infrastructure (2:00)How to structure your campaign (2:30)People, Projects and Process: The 3 P’s of the Campaign (3:00)FREE Worksheet: a checklist to help you implement this! (7:00)Coming soon: a full blown Employee Giving Campaign Masterclass (32:00)Join our Good Community!For more information and episode details visit: www.weareforgood.com/episode/106The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/helloAbout Our Sponsor VirtuousYou know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.Learn more about Virtuous at www.virtuous.org/Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Marcus. He may be a professional tennis pro who regularly rubs elbows with the likes of Federer and Nadal, but that's not how he wants to be remembered. As the founder of High Impact Athletes, he's challenging his fellow athletes to connect with their favorite missions and join him pledging 10% of their annual earnings to those causes. His life goal: to create a movement in the sporting world where athletes can maximize their position of power to influence good. Three cheers for this👏👏👏🎾Episode HighlightsMarcus’ background - 3:29Powerful pledging - 7:05Why Marcus is giving back - 11:33Where Marcus is giving back - 14:36How can we better talk about our impact? - 18:24High Impact Athletes - 22:12Dreams moving forward - 26:06Marcus’ One Moment in Philanthropy - 29:12Marcus’ One Good Thing - 34:18For more information and episode details visit: www.weareforgood.com/episode/105The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/helloAbout Our Sponsor VirtuousYou know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.Learn more about Virtuous at www.virtuous.org/Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Lereca. She's an accomplished Houston-based major gift officer who personally knows all about the power of philanthropy. As a recipient of human and youth services, she's always had an innate desire to give back. And she's channeling that passion into activating gift officers to "thank to bank" in an approach that equally uses the head and the heart to engage. She's walking us through virtual major gift asks and setting smart metrics. Episode HighlightsLereca’s story and journey to where she is today (3:20)The history and mission of BakerRipley (7:00)Asking for major gifts in a virtual world (10:30)Lereca’s triangular method for cultivating major gifts (11:40)Focus on stewardship and your retention efforts (14:00)How to prepare for and ask for a major gift virtually (24:00)Utilize the power of a thank you note (31:00)A moment of philanthropy that deeply moved Lereca (35:30)Lereca’s One Good Thing: develop a word for the year. It helps you move through your year with clarity, focus, and intentionality (38:00)For more information and episode details visit: www.weareforgood.com/episode/104The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/helloAbout Our Sponsor VirtuousYou know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.Learn more about Virtuous at www.virtuous.org/Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Rethink Employee Giving: A 4 Week Series. Buckle up, campers. Because we're going on a bit of a journey as Jon and Becky unpack what we believe holds one of the keys to revolutionizing your development strategies: employee giving. That's right, there's some serious untapped power by championing the philanthropy of those closest to your mission. If you're open to exploring a 180 degree strategy shift on how to build an employee giving campaign that is built upon a community-makes-it-better-ethos, one that grows and swells over time and ALSO infuses a healthier, more vibrant culture within the organization... then tune in. This four-week discussion will dive into new concepts leading to some quick-to-implement ideas to make some immediate tweaks now. Episode HighlightsJon and Becky’s background with employee giving (1:30)8 values of employee giving: how to ignite a movement (6:30)Stay tuned for our 4 part series!Join our Good Community!For more information and episode details visit: www.weareforgood.com/episode/103The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/helloAbout Our Sponsor VirtuousYou know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.Learn more about Virtuous at www.virtuous.org///Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Germeen. She's the caped crusader in the back of house that we all need. We talk a lot about raising money and stewarding it, but rarely discuss how to care for it. Germeen helps nonprofits shore up their financial operations and has led organizations to recoup millions in receivables with her smart accounting management. And she's making it FUN! Tune in and hear the 3 tips to strengthen your financial records and learn about moving financials virtually. Believe us - management will thank you for listening to this episode. Episode HighlightsA little bit about Germeen - 3:15How can we take better care of our money? - 6:59Partnerships and collaborative experiences - 15:48Small Shops, listen up! - 22:00Moving financial operations online - 24:25$2.8 Million saved… how? - 28:31Germeen’s One Philanthropic Moment - 33:39Germeen’s One Good Thing - 37:03For more information and episode details visit: www.weareforgood.com/episode/102The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/helloAbout Our Sponsor VirtuousYou know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.Learn more about Virtuous at www.virtuous.org/Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Mark. This senior director of donor relations at Brown University believes the road to the next gift goes through stewardship.  And the best way to accelerate that process is to strengthen the relationship between donor relations and frontline fundraisers. Join us as we talk about breaking down the silos in our fundraising shops and leaning into the future of donor relations. Mark is hysterical and made this conversation a complete joy. Come learn and laugh with us.Episode HighlightsMark’s story and journey to where he is today (2:50)The new normal for donor relations (6:13)Current trends in donor relations (11:30)Fostering partnerships between donor relations and fundraising teams (16:33)Donor relations advisory groups (19:40) “Best practice” implies there's one way to do something. What's best is what accomplishes your goals. (23:00)Where to start with uniting your departments (30:00)Mark’s hack: ask people about the very first job they had (30:40)Mark’s One Good Thing: care about those you work with. (34:22)Mark’s request: connect with someone today who’s going to be able to be with you. For more information and episode details visit: www.weareforgood.com/episode/101The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/helloAbout Our Sponsor VirtuousYou know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.Learn more about Virtuous at www.virtuous.org/Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter