We Are For Good Podcast - The Podcast for Nonprofits

We Are For Good
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Feb 12, 2021 • 23min

77. The Power of Thinking Bigger - Jonathan McCoy, CFRE and Becky Endicott, CFRE

It's your time. Time to step boldly out and embrace the big thinking your mission needs to scale and grow long-term. We're finishing up our final entrepreneurial hacks series with one of our favorite topics: thinking bigger. Fair warning: it requires us to employ cognitive diversity (gosh, we love this expression!). By digging into big problems to debate root causes and solutions, we can eliminate roadblocks and find a clearer path to news successes.Evolved professionals don't let challenges get in the way of achieving their goal - they let it inspire them to think critically. We're talking risk-taking and big, bold thinking that allows us to break out of "the way it's always been done." Join us as we share our own risks and how we channeled bigger thinking to seize opportunities. Hey, this company is living proof that big risks can yield amazing rewards.Episode OverviewThe power of big thinking (2:40)Cognitive Diversity - include people who have different styles of problem solving for new perspectives (3:00) Start with your values and understand what those really mean (6:00)Take the risk that your mission deserves (6:30)Quit looking for best practice case studies and just implementing them as is (7:40)Jon & Becky’s 5 tips to embrace big thinking (10:45)The role of community in thinking bigger (17:20)Ask yourself: what community could you leverage? (17:40)Thinking big is a learnable skill (18:44)Join our Good Community!For more information and episode details visit: www.weareforgood.com/episode/77The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello About our Sponsor Givebutter 💛Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter
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Feb 10, 2021 • 48min

76. Crash Course on Building a Strategic Development Plan + Raising $100M+! - Bill Littlejohn, CFRE

Meet Bill. The self-professed evangelist for strategic philanthropy just may be the godfather of healthcare philanthropy. With more than 30 years under his belt in the development sector, this CEO of San Diego's Sharp HealthCare Foundation wants us to stop talking about being costly and start talking about being profitable. We're talking about the intentionality behind syncing development and strategic plans and celebrating frontline healthcare heroes.Episode HighlightsThe power of philanthropy throughout the COVID-19 pandemic (4:00)Bill’s story and career journey at Sharp HealthCare (6:15)The intentionality of syncing your development plans with the strategic plans of your organizations (10:31)Inspiration is the essence of philanthropy (14:15)Always start with a story of inspired giving. Our organizations have large, complex strategic plans, but get it down to a powerful 5 minute story that will inspire (16:05)Building strategy: Focus on vision. What is it that you see that you need to do? What are the investments that are required to achieve that? (20:00)There are only three ways you raise money: you acquire, you retain, and you grow (20:55)Sharp’s $100 Million Inspire Campaign (23:07)Sharp’s Guardian Angel program and their acquisition strategy and a powerful patient story (30:00)Bill’s One Good Thing: have people skills, a work ethic, and attention to detail. Be an officer for philanthropy.For more information and episode details visit: www.weareforgood.com/episode/76The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/helloAbout our Sponsor Givebutter 💛Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes. Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter
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Feb 8, 2021 • 45min

75. Reimagine Corporate Partnerships + Discover The Lost Art of Connecting - Susan McPherson

Meet Susan. She is a serial connector, angel investor, and corporate responsibility expert who just happens to be the ultimate word weaver. We're talking through the new normal of corporate responsibility (it's no longer nice to have - it's essential!), and she's giving her best advice on networking. Spoiler: there's nothing better you can give someone than connecting them to others. This Girls Who Code and 19th News adviser and investor took our breath away with her compassion and wisdom. Tune in for uber inspiration!  Episode HighlightsSusan’s story and journey to where she is today (3:30)Creating meaningful partnerships between nonprofits and corporations through shared values (9:25)It’s not about what the for-profit can do for you, it’s what you can do for them (10:17)The history of Microsoft and the beginning of Bill Gates’ philanthropy journey (11:20)The opportunities are immeasurable, it is a matter of being strategic (12:15)In today’s climate, companies are less inclined to write a check if there is not an opportunity for employee engagement (12:35)Employees want to feel that there is more than the actual job that they are doing everyday (14:44)The most philanthropic person on the spectrum is a woman at the lowest level of the socioeconomic scale (Women’s Philanthropy Institute) (16:10)Susan’s article in Forbes: Corporate Responsibility: What To Expect In 2020 (16:50)Susan’s new book: The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Business Relationships (21:30)It is important to give people options for how they can help (28:15)How nonprofits can implement the Gather, Ask, Do method to create genuine partnerships (31:52)Always take the meetAbout our Sponsor Givebutter 💛Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes. Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter
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Feb 5, 2021 • 20min

74. Fail More Often: A Growth Hack - Jonathan McCoy, CFRE and Becky Endicott, CFRE

Found yourself stuck in the vicious cycle of ‘playing it safe’ to avoid failing at all costs?  Well friends, it’s time to flip the script. We believe failure just might be what's missing in each of us to grow into the people who take our causes and missions further than ever before. In our Friday Convo, we dive into how to embrace a healthy mindset around failure, and how to build failure into your bold goals and actions. We also share our simple steps for turning failures into a springboard to growth. Of course you can expect to hear some of our most palm-to-the-face moments too as we embrace failing right alongside you. We’re in this together, friends.Episode OverviewTaking away the fear of failure (1:15)Thinking like an entrepreneur and embracing their unique lens (2:00)Failure is just a label that we are putting on it about our missed expectations (4:15)Failures are just missed expectations (4:40)Jeff Bezos’ Story: Don’t let failure stall you (9:45)This space is not competitive, it is focused on community (10:35)Focus on being brave, not perfect (12:50)Jon and Becky’s stories of failure (14:00)What is staring you in the face right now that you’re afraid of? Recognize that it is your own personal expectations you are putting on it. (20:00)For more information and episode details visit: www.weareforgood.com/episode/74The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello About our Sponsor Givebutter 💛Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter
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Feb 3, 2021 • 46min

73. How to Take Your Virtual Event to the Next Level - Lindsay Martin-Bilbrey

Meet Lindsay. While the rest of us are scrambling to figure out virtual events, she's been orchestrating them online for years alongside her nonprofits clients. And today she's bringing those tips to the show. She'll be sharing what she believes is the new normal for event fundraising as well as sharing innovative approaches to engagement. If you're looking for virtual event ideas - today is your day. Freebies shared too! Episode OverviewLindsay’s career journey (2:10)The new normal for events in our industry (8:17)Examples of successful, innovative events throughout the last year (17:32)Lindsay’s budgeting advice: how create an outstanding event that is budget conscious (24:41) A powerful moment of philanthropy and community in Lindsay’s life (35:12)Lindsay’s One Good Thing: Never stop asking questions. (39:10)For more information and episode details visit: www.weareforgood.com/episode/73The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello About our Sponsor Givebutter 💛Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes. Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter
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Feb 1, 2021 • 37min

72. Inspiring a New Culture of Inclusivity + The Power of Higher Ed Philanthropy - Kim Nyoni

Meet Kim. He's spent his career in university development from University of Arizona and Berkley to today at UNLV. He's talking about the future of philanthropy in higher education and trends for the sector - including efforts to encourage universities to embrace the Diversity & Inclusivity in Advancement Pledge. It's not just a pledge; it's a call to action. There's a lot to discuss even as he talks through 2021 strategic planning. Tune in!Kim’s career journey (2:03)The future of philanthropy in higher education and what trends Kim is paying attention to (5:37)Power of Philanthropy in higher education & a powerful story of the impact (13:32)The Pledge: Diversity and Inclusiveness in Advancement (19:41)Less than 11% of professionals in higher education advancement are diverseThe vision and goal for The Pledge Diversity and Inclusiveness in Advancement (26:20)Examine the culture of your organizations. Are you treating everybody the same, and are you providing the same opportunities for everyone?Kim’s One Good Thing: People make great organizations, organizations don’t make people. (31:03)Becky’s One Good Challenge: if you are someone of privilege, find someone in your organizations or circles and give people a voice. See how you can partner with them. (32:20)For more information and episode details visit: www.weareforgood.com/episode/72The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello About our Sponsor Givebutter 💛Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes. Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter
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Jan 29, 2021 • 22min

71. The Secret of Batch Work! - Jonathan McCoy, CFRE and Becky Endicott, CFRE

We get asked a lot how we're able to drop three podcasts a week while running our business and giving our best to our families. There's seriously only solution, and it's batching. Other than batching gifts, we had never heard that term until a couple years ago when we started recognizing the parallels between entrepreneurs and nonprofits, and it is game-changing to staying focused and doing a lot in a short amount of time. Feeling overwhelmed? Overburdened? Whether it's professionally or personally, these simple little life hacks will help you "work in focus." Are you really multitasking or are you just frantically moving back and forth between projects? We're here to help, and naturally, we'll keep it light too.Episode HighlightsWhat is batching? (2:00)Bring batching out front and use it other spaces of your nonprofit, not just gift processing (4:00)The average time spent on a task before you lose focus is 75 seconds (5:20)How to apply this to your office (6:45)Examples of successfully using batch work (12:50)How we utilize batch working in our podcast (17:00)The mental game is key (17:50)For more information and episode details visit: www.weareforgood.com/episode/71The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week! Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello About our Sponsor Givebutter 💛Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter
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Jan 27, 2021 • 42min

70. How to Level-Up Your Nonprofit's Online Marketing - Dana Snyder

Meet Dana. This social media expert loves helping nonprofit marketers and organizations cultivate passionate online audiences of donors, partners, and advocates. Your websites and your socials are your storefront right now. And Dana's diving into how to leverage events on social media and tips to broaden your donor base. This is the social media episode you need to hear.Episode HighlightsDana’s story and journey to founding Positive Equation (2:56)Dana’s tips for leveling-up your digital marketing (8:48)Millennials, Gen Z, and the future of giving: don’t miss out! (13:50)Dana’s 3 goals you can set today to begin transforming your digital footprint (14:45)How fundraisers can broaden their donor space via social media (18:42)Dana’s example of a quick campaign sequence for when you are trying to raise awareness and reach a new demographic (21:26)Tips to create fun and engaging virtual events, and suggested venders to help you do it (22:52)Advice on hiring digital specialists for your non-profit, and two key sample questions to ask in the interview (29:52)Dana’s connection with Dance Marathons and Children’s Miracle Network that started her love for the nonprofit world(32:00)Dana’s One Good Thing: Look at your website, is it easy to find your mission statement? (36:10)For more information and episode details visit: www.weareforgood.com/episode/70The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week! Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello About our Sponsor Givebutter 💛Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes. Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter
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Jan 25, 2021 • 38min

69. How Nonprofits Can Collaborate with Online Influencers + Build a Movement - Nick Lynch

Meet Nick. This former Make-A-Wish kid knows what it's like to benefit from the nonprofit sector, and now he's paying that gift forward. Nick founded Collidescope, a social media analytics and measurement software-as-a-service platform allowing global causes, influencers and orgs to collaborate and track their cumulative influence and impact. Hear how a gamer raised more than $250K for a domestic violence shelter. He's talking partnerships between nonprofits & influencers, and we should all be listening.Today's Guest:Nick Lynch, Founder, Collidescope.ioNick’s moving background story and what inspired him to start Collidescope.io (2:09)Non Profit trends you need to pay attention to (8:48)Nonprofit digital engagement: where do we start? (11:13)What is an influencer and how can nonprofits strategically leverage relationships with them? (18:13)FREE Resources to help you thrive, inspire, and serve the world (25:14)A powerful story of philanthropy in Nick’s life (30:36)Nick’s One Good Thing: You can do so many things that don’t cost a single penny to help a nonprofit. (32:00)For nonprofit friends: take a deep breath. It will take time and focus, but we will all figure out the digital space. (32:44)The We Are For Good Podcast welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned. For more information and episode details visit: www.weareforgood.com/episode/69Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello About our Sponsor Givebutter 💛Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes. Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter
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Jan 22, 2021 • 18min

68. Reimagine How You Communicate + Engage With Your Donors This Year - Jonathan McCoy, CFRE and Becky Endicott, CFRE

We know your nonprofit has impact to share, and you've got people and donors who need (and want!) to hear from you... but there just isn't enough time in the day to do it all. We get it, we've been in the trenches - or should we say the constant content grind for years right there with you. This week's episode is a Hail Mary to the nonprofit communication warriors who want to level up their game and dive into a better way to create, share, engage and, sharing and engaging at scale.The We Are For Good Podcast welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned. For more information and episode details visit: www.weareforgood.com/episode/68Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello About our Sponsor Givebutter 💛Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

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