We Are For Good Podcast - The Podcast for Nonprofits

Just when we thought we had Corporate American figured out, the world went and threw a global pandemic at us, and everything flowing from that experience has reshaped what we all know about corporate giving. Join us as Jon + Becky walk us through Back to Basics: Corporate Giving.  We're talking through types of corporate philanthropy, CSR, reimagining corporate engagement and trends we see looming post-pandemic for employee-driven, socially-minded businesses. Spoiler: How you meaningfully partner with companies matters now more than everEpisode OverviewWhere to start? Focus on values (2:00)What is corporate giving? (3:00)Overview of corporate social responsibility (3:30)Key tips to level up your corporate giving (7:30)Current trends in corporate giving (14:30)It’s not what the for-profit can do for you, it’s what you can do for them (18:40)The opportunities for these partnerships is immeasurable. Be strategic! (21:00)For more information and episode details visit: www.weareforgood.com/episode/138The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/helloAbout our Sponsor GivebutterGivebutter is Loved by over 30,000 nonprofits, student groups, sports teams, schools, companies, and individuals just like you, and PS: it’s also loved by the three of us who are superfans of their incredible giving platform. 💛 Givebutter helps you collect donations like a boss. It's never been easier to add a donate button to your website, collect dues from group members, or link a payment form to just about anything.Re-think the way you run fundraising events. Sell tickets to your event while also collecting additional donations from attendees and supporters, with all of Givebutter's unique fundraising features built right on top. It’s buttery goodness at its finest, and it’s helping you do more for your mission online. Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Brian. He's the host of the Self Improvement Daily podcast (you know, a podcast with a casual 8M+ downloads where each episode lasts less than 2 mins 😲😱🤗) as well as the founder of For Purpose - a social impact platform modernizing what it means to make a difference. This self-professed Social Impactivist is breaking down how to capture impact and amplify it for good. Tune in and learn how to activate everyday philanthropists for your mission.EPISODE HIGHLIGHTSBrian’s story and what led him to where he is today (2:00)For Purpose: the founding story and mission (4:20)Maslow’s hierarchy of needs and the connection to social good (6:00)How For Purpose functionally works - and how you can get involved today! (9:00)Leveraging storytelling to share impact (14:00)The Four Pillars of Impact (16:50)Brian’s podcast and other speaking experiences (20:00)Personal development hacks (22:00)A moment of philanthropy in Brian’s life that deeply moved him (25:00)Brian’s One Good Thing: Do it now. 100% of the things you do right now get done (28:00)For more information and episode details visit: www.weareforgood.com/episode/137The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/helloAbout our Sponsor GivebutterGivebutter is Loved by over 30,000 nonprofits, student groups, sports teams, schools, companies, and individuals just like you, and PS: it’s also loved by the three of us who are superfans of their incredible giving platform. 💛 Givebutter helps you collect donations like a boss. It's never been easier to add a donate button to your website, collect dues from group members, or link a payment form to just about anything.Re-think the way you run fundraising evenThank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Cheryl. This founder and CEO of Creative Breed, is an award-winning filmmaker who now applies her human-centered storytelling to marketing to help brands and organizations drive connection, engagement and action. In fact, she feels so passionately about how story can transform a person that she's leveraging her best tips to help nonprofits elevate their video storytelling game. Tune in and hear her tips for casting and building a narrative story arc.EPISODE HIGHLIGHTSCheryl’s story and the journey to where she is today (2:00)Creative Breed: an empathy agency (6:00)Narrative transportation: how to craft a compelling story (6:20)An example of a successful story that activated people in a positive way (14:30)How to create video content on a low budget: it’s not about the production value, it’s about the storytelling value. (19:30)Storytelling ethics (22:42)A powerful moment of philanthropy in Cheryl’s life (30:00)Cheryl’s One Good Thing: everything boils down to our relationships. (36:00)For more information and episode details visit: www.weareforgood.com/episode/136The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/helloAbout our Sponsor GivebutterGivebutter is Loved by over 30,000 nonprofits, student groups, sports teams, schools, companies, and individuals just like you, and PS: it’s also loved by the three of us who are superfans of their incredible giving platform. 💛 Givebutter helps you collect donations like a boss. It's never been easier to add a donate button to your website, collect dues from group members, or link a payment form to just about anything.Re-think the way you run fundraising events. Sell tickets to your event while also collecting additional donations from attendees and supporters, with all of Givebutter's unique fundraisThank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Well, we had to bribe Becky with chips and queso to have this conversation, but even she agrees that regardless of how you feel, events are about as basic to fundraising as it gets. Join us as Jon + Becky walk us through Back to Basics: Fundraising Events. We're talking all things event fundraising, staging, volunteers, messaging, production, follow-up, and we're even advocating for diversifying your event offerings (Welcome to the party, hybrid-events! Please grab a chair and stick around awhile. A chiavari chair, of course🧐)Episode OverviewGoals of Fundraising Events (2:50)Back to the Basics: Events (7:00)Hybrid and virtual events (20:00)Think bigger: focus on your overall strategic plan, leverage digital channels, and dream bigger (26:00)For more information and episode details visit: www.weareforgood.com/episode/135The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/helloAbout our Sponsor GivebutterGivebutter is Loved by over 30,000 nonprofits, student groups, sports teams, schools, companies, and individuals just like you, and PS: it’s also loved by the three of us who are superfans of their incredible giving platform. 💛 Givebutter helps you collect donations like a boss. It's never been easier to add a donate button to your website, collect dues from group members, or link a payment form to just about anything.Re-think the way you run fundraising events. Sell tickets to your event while also collecting additional donations from attendees and supporters, with all of Givebutter's unique fundraising features built right on top. It’s buttery goodness at its finest, and it’s helping you do more for your mission online. Learn more at givebutter.comThank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Elizabeth. She's answering the questions we've all been wondering the past year: what happened to philanthropy in 2020? This seasoned fundraising pro is breaking down the 2021 Giving USA Report on Philanthropy, which dropped last week. Beyond the headlines and major takeaways, she's giving us some actionable steps to provide focus - no matter the size of your fundraising shop. Tune in and to hear where the sector is moving and how you can level up your preparedness.EPISODE HIGHLIGHTSElizabeth’s story and journey to where she is today (2:45)Today’s philanthropic landscape and the 2021 Giving USA Report (6:00)Individual donors and their role in driving philanthropy (10:00)The donor journey and building authentic relationships (15:00)CCS 2021 Philanthropic Landscape Report (16:15)3 actionable insights: after hearing the data, learn what to do today! (17:20)The importance of refining your case for support and your messaging to reflect the current environmentThe importance of engaging and activating your volunteer leaders and board members as fundraising ambassadorsCultivating an organizational culture that's focused on community, empathy, and inclusionA powerful moment of philanthropy in Elizabeth’s life (27:20)Elizabeth’s One Good Thing: Be hyper-organized, and discover your strike method. (34:00)For more information and episode details visit: www.weareforgood.com/episode/134The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/helloAbout our Sponsor GivebutterGivebutter is Loved by over 30,000 nonprofits, student groups, sports teams, schools, companies, and iThank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Taneshia. She's a social change agent and community developer who centers cultural equity in her work. As the President and CEO of Newark Symphony Hall, a historic performing arts center, she's using arts and culture as an economic development tool for the resurgence of Newark, N.J. She's also talking about how employing an entrepreneurial mindset for social change has created jobs, community engagement, and - of course - fueled donations for her nonprofit. We are cheering her ingenuity and creativity as a disruptive leader in our sector!EPISODE HIGHLIGHTS Taneshia’s background and journey to where she is today (4:09)Taneshia’s work with Newark Symphony Hall (7:50)$50 million renovation campaign and using arts and culture as an economic development tool for the resurgence of Newark (15:00)Investing in your staff members (16:00)Casting visionary leadership (22:00)Taneshia’s advice for dreaming bigger (27:18)Taneshia’s 3 step formula to social change (30:00)1. How can you really embody your mission? 2. What are your values? How can you really kind of live those values?3. Model humanity Building a legacy and living life on purpose (35:00)A powerful moment of philanthropy in Taneshia’s life (41:00)Taneshia’s One Good Thing: Your current situation is not your final destination. (43:00)For more information and episode details visit: www.weareforgood.com/episode/133The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/helloThank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Back-to-Basics this week is diving into one of the brightest spots in our sector: donor relations. We're talking all things stewardship, acknowledgment, recognition and engagement, but naturally we're putting that WAFG spin on them to ensure you're not diluting the experience for those who are not in your top 1%. In short, we're talking about how to love on your people while also showing impact. It's one of those awesome feel-good conversations - where you can also learn! Episode OverviewBack to the Basics: Donor Relations (2:00)Strategies that help donors feel seen, known, and appreciated (4:30)Donor Relations vs. Stewardship (5:00)Mindset shifts in donor relations (9:20)Steps of creating a donor relations program in your organization (12:40)Leverage technology to take your donor relations to the next level (17:30)Key goals of donor relations (21:00)Personal examples of ways we were stewarded that have stayed with us (26:00)For more information and episode details visit: www.weareforgood.com/episode/132The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/helloAbout Our Sponsor VirtuousYou know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.Learn more about Virtuous at www.virtuous.org/Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Stephanie. She's a nonprofit purist with a passion for numbers and making them work for you in a most non-intimidating way. We're learning how nonprofit leaders can use their numbers to tell a more robust story, and how transparency around your numbers can lead to greater contributions. Numbers can do that?! You bet they can. Tune in and learn how.EPISODE HIGHLIGHTS Stephanie’s Background - 2:54Threading together numbers and non-profit - 6:15Example full of numbers - 9:50Practical first steps - 11:57Why is transparency important? - 17:03Number Hacks - 19:31Stephanie’s One Philanthropic Moment - 23:33Why hire a CFO? - 27:08Stephanie’s One Good Thing - 29:28For more information and episode details visit: www.weareforgood.com/episode/131The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/helloAbout Our Sponsor VirtuousYou know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.Learn more about Virtuous at www.virtuous.org/Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Jeremy. This author and digital marketing expert believes now more than ever, digital fundraising is both essential and critical for advancing missions. He's walking us through some key steps for launching a digital fundraising program in 21 days. Then he's throwing some icing on that cake by sharing how to refresh a Giving Tuesday or other digital fundraising campaign this year. If you're looking for a quick online solicitation campaign blueprint - this episode is for you.Episode HighlightsJeremy’s background - 2:59Diving into Jeremy’s book, The Digital Fundraising Blueprint - 6:46Breaking down the blueprint - 10:15Making the process “frictionless” - 14:33Knowing your audience - 15:55Keeping up with your website - 17:49Football & Fundraising - 23:05The next step - 25:56Don’t forget direct mail - 29:25Successful Campaigns - 30:31Jeremy’s One Philanthropic Moment - 35:56Jeremy’s One Good Thing - 39:23To learn more about Jeremy’s course that walks you through each of the 21 days we discuss in the episode, click HERE! For more information and episode details visit: www.weareforgood.com/episode/130The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/helloAbout Our Sponsor VirtuousYou know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.Learn more about Virtuous at www.virtuous.org/Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Back-to-Basics continues this week with the topic with diving into the ultimate realization of playing the long game: Planned Giving. Planned giving is the convergence of some of our favorite topics - value alignment, having meaningful conversations and telling incredible stories of quite possibly our most rabid fans. We discuss a starting point, Pro Tips and even provide a glossary of terms for those words you've never been brave enough to ask about in a staff meeting. If we can do it, so can you. Episode OverviewBack to the basics: Planned Giving (2:00)Definitions of planned giving (4:00)The giving vehicles in planned giving (6:45)Do you have a gift acceptance policy? It is ok to say no. (10:30)Do your data mining (11:30)Planned giving pro tips (15:00)Explore creative hybrid giving options (18:50)For more information and episode details visit: www.weareforgood.com/episode/129The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/helloAbout Our Sponsor VirtuousYou know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.Learn more about Virtuous at www.virtuous.org///Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter