

We Are For Good Podcast - The Podcast for Nonprofits
We Are For Good
Nonprofit professionals are faced with more challenges to accomplish their missions and the growing pressure to do more, raise more, and be more for the causes we hold so dear. Join Jon McCoy, CFRE and Becky Endicott, CFRE as they learn with you from some of the best in the industry; sharing the most innovative ideas, inspiration and stories of making a difference. You’re in good company and we welcome you to our community of nonprofit professionals, philanthropists, world changers, innovators, and others to bring a little more goodness into the world. Get cozy, grab a coffee, and get ready to be inspired. We Are For Good. You in?--We Are For Good is an online media and education platform with an aim to revolutionize the nonprofit industry by equipping this generation of for-good leaders with the mindsets, tools and innovative ideas to make a bigger impact than any of us could ever dream to accomplish on our own. Our vision is to create an Impact Uprising. Learn more at www.weareforgood.com
Episodes
Mentioned books

Feb 3, 2025 • 33min
600. 2025 Social Impact Trends That Matter: Own Your Narrative. (Dr. Tim Lampkin)
Meet Dr. Tim Lampkin, founder of the economic justice org Higher Purpose Co. We’re in our 2025 Social Impact Trends That Matter Series, and Dr. Tim is here to share how we can own our narratives this year. 📝In this episode, Dr. Tim shares his personal journey of shifting the stories his team was telling themselves - and the communities they serve in Mississippi. He walks us through practical tips for analyzing existing narratives, crafting a bold vision for the future, and using storytelling as a strategic tool (not just a marketing tactic). Most importantly, Tim emphasizes the importance of moving from surface-level "storytelling" to deeper "truth-telling" that taps into our shared humanity. ❤️Your organization is a beacon of hope and a hub of knowledge and resources for your community. This episode is your toolkit to take control of the narrative around your mission this year. We got this friends. 🤝 LearnHow to analyze the existing stories and preconceived notions about your organization and the communities you serve, in order to identify gaps and opportunities.Strategies for crafting a bold, collective vision for the future narrative you want to create for your organization and mission.Techniques for moving beyond just "storytelling" to deeper "truth-telling" that taps into the humanity and liberates your community.Episode HighlightsThe Inner Work of Narrative Change (2:34)Challenging Preconceived Notions (6:46)Storytelling is Liberation (10:29)Impact on Relationships with Donors (19:37)Practical Tips for Owning Your Narrative This Year (23:00)Dr. Tim's One Good Thing: “Remember the story you first told yourself and allow that to be the thing that guides you on this journey.” (27:32)Learn more: www.weareforgood.com/episode/600Episode Shownotes: https://www.weareforgood.com/episode/600Transcript: About our Sponsor Givebutter 💛Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes. Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Jan 29, 2025 • 38min
599. 2025 Social Impact Trends That Matter: Simple Shifts on Repeat. (Adam O'Brien)
Welcome back to the 2025 Social Impact Trends That Matter series! Meet Adam. He's the VP of Marketing at iDonate, a Podcast Host, and a passionate Mental Health Advocate. In this episode, we explore the power of "simple shifts on repeat" to drive sustainable growth this year. The reality of who's giving is changing, how they're giving is changing, and why they're giving is changing. Adam walks us through specific tactics and pilots you can test on your marketing, copywriting, fundraising and technology this year to meet this moment. He even shares a powerful case study of an organization that raised $750,000 on GivingTuesday by optimizing their donor experience and leveraging A/B testing. You don't want to miss it. Check out the link to Adam O'Briens GPT he created for testingLearn: Practical strategies for running effective tests and pilots to optimize your operations, from donation pages to supporter engagementThe importance of adopting an iterative, "try stuff" mindset to drive continuous improvement, even with limited resourcesHow leveraging accessible technology and a donor-centric approach can unlock significant growth and impactEpisode Highlights: Leveraging Technology for Nonprofit Success (6:07)Practical Pilots and Testing Strategies (12:00)The Role of Technology in Nonprofits (20:20)Personal Stories of Philanthropy and Impact (26:08)Adam O'Brien's One Good Thing: Don't be afraid to take that 1% step, that will change your mission. Focus on yourself and focus on your mission (31:49)Episode Shownotes: https://www.weareforgood.com/episode/599Transcript: https://otter.ai/u/to4TlP1-2X2BIBjKBLX4FdPhOGU?utm_source=copy_urlAbout our Sponsor Givebutter 💛Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes. Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Jan 27, 2025 • 32min
598. 2025 Social Impact Trends That Matter: Community is the Multiplier. (Floyd Jones)
Meet Floyd🤝. He’s a New York City-based speaker, coach and Community Builder. He’s helping us kick off our newest series from We Are For Good Studio: 2025 Social Impact Trends That Matter 🥳 Our first trend: Community is the multiplier. ✖️But building a thriving community isn't easy - it takes strategy, consistency, and a whole lot of heart. In this episode, Floyd joins us to share the proven tactics and mindset shifts that will help you turn followers into loyal supporters and donors this year. Episode Highlights: The Power of Community in Nonprofits (2:53) Success Stories: Community Engagement in Action (6:02)Mindsets Shifts for Effective Community Building (8:59)The Role of Consistency in Engagement (13:08)Sustainable Growth and Avoiding Burnout (17:50)Floyd Jones’s One Good Thing: No one starts as a butterfly, you have to start as a caterpillar. (26:09)Episode Shownotes: https://www.weareforgood.com/episode/598Transcript: https://otter.ai/u/Q-WDZlAjm3r0Tw1AlC11CTsWzpY?utm_source=copy_urlLearn more: www.weareforgood.com/episode/598About our Sponsor Givebutter 💛Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes. Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Jan 22, 2025 • 35min
597. Building Trust + Credibility on LinkedIn to Attract New Corporate Partners + Donors - Brynne Krispin
Meet Brynne. She’s the Founder and CEO of Cause Fokus and social media strategist 🤝. She shares her journey in social media, the misconceptions surrounding LinkedIn, and offers practical advice on how to engage authentically with potential partners and donors. This episode discusses the challenges nonprofits face in the digital age, the importance of empathy in social media, and how LinkedIn has emerged as a powerful platform for social impact leaders. It offers insights into the need for genuine connections and the value of sharing personal stories to build trust and credibility in the nonprofit sector. You don’t want to miss it 🎧The Power of Empathy in Social Media (3:30)Misconceptions About LinkedIn (11:32)The Three P’s of LinkedIn Engagement (14:09)Navigating Early Career Challenges (19:12)Building Authentic Connections Through Storytelling (20:35)Brynne Krispin’s One Good Thing: The importance of Sleep for Productivity. (36:18)About our Sponsor Givebutter 💛Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes. Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Jan 20, 2025 • 4min
Collective One Good Thing / In Honor of Dr. Martin Luther King, Jr. Day
Today, we’re doing something a little different. Instead of a typical interview, we’re taking a pause. And inviting you into a collective One Good Thing.Good is the foundation of progress, and the fuel for movements. On Martin Luther King Jr. Day, we’re reminded that good isn’t passive; it’s a choice. It’s choosing love over hate, justice over complacency, and action over indifference.So today, instead of a regular podcast episode, we want to leave you with a simple challenge: Do one good thing for someone. It doesn’t have to be grand or complicated. It could be checking in on a friend, volunteering your time, buying the coffee for the person behind you in line, or simply smiling and saying hello to someone you cross paths with today. Small acts of kindness have the power to ripple outward and create waves of change. We're so glad you're here. ❤️Give: The King Center + LA Fire ReliefVolunteer: Idealist.org - is a great place to start to find a way to take action or volunteer your time.Read: Discover how forward-thinking nonprofits and foundations are transforming communication strategies for building trust, fostering inclusion, and creating impactful connections in a new article series from SSIR and The Communications Network.Watch: The Story of MLK as told by Kid President (it’s 3.5 minutes of joy AND education 🙌)Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Jan 15, 2025 • 31min
596. Transforming Education Through Cross-Sector Collaborations + The Mission of Digital Promise - Jean-Claude Brizard
Meet Jean-Claude. He’s the President and CEO of Digital Promise, a nonprofit focused on shaping the future of learning through cross-sector collaboration🤝. He outlines his playbook for driving systemic change - emphasizing the importance of building trust, finding community "protagonists", and aligning diverse stakeholders around a shared vision. This episode offers valuable insights for education leaders, nonprofit professionals, and anyone interested in leveraging cross-sector partnerships to create equitable, systemic change. You don’t want to miss it 🎧Episode HighlightsDigital Promise's Mission and Unique Approach (5:00)Leveraging Technology to Transform Teaching and Learning (7:00)The Importance of Cross-Sector Collaboration for Systemic Change (10:00)Strategies for Building Effective Community Coalitions (16:00)A Powerful Moment of Philanthropy in Jean-Claude’s Life (19:00)Jean-Claude’s One Good Thing: Never negotiate your core values. (23:00)Learn more: www.weareforgood.com/episode/596About our Sponsor Givebutter 💛Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes. Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Jan 13, 2025 • 44min
595. Navigating Life's Transitions + The Mission of The Flight School - Abby Falik
Meet Abby. She’s a social entrepreneur, speaker, and advocate for purposeful learning at any age ❤️. In this powerful episode, Abby shares her journey of letting go, stepping into the unknown, and redefining her path—offering invaluable lessons for anyone facing change or seeking purpose.In 2024, Abby launched The Flight School to transform the post-high school transition into a bold rite of passage for emerging leaders. Through her insights on mindfulness, generosity, and personal growth, Abby is reshaping how the next generation learns, leads, and launches into the world. This conversation will leave you inspired to approach your own transitions with clarity, resilience, and a sense of adventure. We hope you enjoy 🎧💡 LearnThe power of mindfulness and daily practices to navigate life's transitions.Strategies for overcoming the challenges of starting something newAbby's vision for Flight School and how it aims to transform education and empower the next generation 💙Learn more: www.weareforgood.com/episode/595About our Sponsor Givebutter 💛Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes. Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Jan 8, 2025 • 38min
594. Leveraging Community and Innovation as an Impact Multiplier - Rebecca Bernard
Meet Rebecca. She's a fearless educator, strategist, and community builder shaking things up from SoCal to Costa Rica 🌎 As the Director of Innovation at The Teaching Well, she’s crafting bold new ways to support educators nationwide, all while inspiring others to lean into creativity and ditch the fear of failure. If you’re craving fresh strategies to innovate, connect, and build something extraordinary, this one’s for you 💡 Hit play, and let’s get to work!💡 LearnHow to navigate the tension between innovation + securityWays to shift mindsets around failureTips for building + sustaining communitiesToday’s GuestRebecca Bernard, Director of Innovation, The Teaching WellEpisode HighlightsRebecca’s story and journey to today (3:30)Navigating creativity and security in nonprofit work (8:55)Shifting mindsets about failure and innovating boldly (11:50)Advice for breaking out of the "security lane" to drive change (15:35)Building strong, resilient, and lasting communities (18:50)First steps for meaningful and enduring community building (23:35)A powerful moment of philanthropy in Rebecca’s life (27:50)Rebecca’s One Good Thing: Trust in your ability to believe in something bigger than yourself, and allow for that to guide your capacity to see beyond what's inside the box. This is an infinite universe. We have so much potential, and you have all the answers. (32:00)How to connect with Rebecca (34:50)For more information + episode details visit: weareforgood.com/episode/594.About our Sponsor Givebutter 💛Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes. Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Jan 6, 2025 • 55min
593. Cultivating Empathy in a Divided World - Dr. Payal Beri, RK Empathy
Meet Payal. She’s an organizational psychologist, empathy advocate, and founder of RK Empathy. For nearly two decades, Dr. Beri has empowered leaders, communities, and individuals to connect on a deeper level, helping us see that we have more in common than we often realize. She’s on a mission to break down the divisions that separate us and build stronger, more connected communities💪 Tune in to hear how emotional intelligence and empathy can transform your leadership and your organization 🧠💙💡 LearnHow empathy bridges divides in today’s polarized worldWhat an empathy-based approach looks like in actionPractical ways to cultivate emotional intelligence in your organizationToday’s GuestPayal Beri, PhD, Psychologist + Founder, RK EmpathyEpisode HighlightsPayal’s story and journey to where she is today (3:55)Payal’s transition to organizational psychology and empathy work (9:15)Emotional intelligence as a tool for accountability and empathy (16:30)Empathy and the Reframing Perspectives Framework (29:05) Intimate Changemakers Dinners (37:55) A powerful moment of philanthropy in Payal’s life (46:10)Payal’s One Good Thing: Just be curious and patient with yourself. Be kind to yourself. Be patient with others. (50:00)How to connect with Payal (51:45)For more information + episode details visit: weareforgood.com/episode/593.About our Sponsor Givebutter 💛Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes. Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Dec 23, 2024 • 51min
592. Microdosing Wellness + A Year-End Reflection - Jon McCoy, Becky Endicott, and Lindsey Fuller
Lindsey Fuller joins Jon + Becky in this episode to wrap up the transformative Gather at the Well podcast and look back on the past year. Together, we reflect on the power of microdosing wellness to spark meaningful change — both personally and within our organizations. Tune in for a conversation where we navigate the messy middle of balancing personal growth with organizational transformation and fostering vibrant, sustainable teams. Let’s step into 2025 with renewed energy and purpose. 🌱💡 LearnThe power of microdosing wellnessThe role of community and accountabilityActionable wellness strategiesSpecial GuestLindsey Fuller, Executive Director, The Teaching WellEpisode HighlightsWrapping up 2024 (00:40) Introducing Lindsey Fuller and Gather at the Well (2:30)Personal Reflections and Takeaways from Gather at the Well (8:05)The Power of Micro-Dosing Wellness (18:20)Incorporating somatics (25:25)Three practices for well-being in 2025 (29:40)The role of professional development and team growth (36:15)Lindsey’s One Good Thing: We can do hard things when we choose each other. Likely there is a middle path, something we haven't identified yet, that when we put all of our brilliance together, we can figure out a way to stay in the work make the impact we want, and love our life while doing it. (42:40)Jon’s One Good Thing: Proactivity is the way. (43:15)Becky’s One Good Thing: The more you listen to other people, the more you start to listen to yourself, you will feel the shift. You will feel growth, not aging, but growth. (44:45)For more information + episode details visit: weareforgood.com/episode/592About our Sponsor Givebutter 💛Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes. Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter