

We Are For Good Podcast - The Podcast for Nonprofits
We Are For Good
The We Are For Good Podcast brings nonprofit professionals + everyday changemakers into conversations with the most innovative, heartwired leaders in social impact. Hosted by Jon McCoy + Becky Endicott, each episode unpacks fresh mindsets, practical skills + inspiring stories designed to help you work smarter, build healthier cultures + accelerate our collective impact.Join our value-aligned community—it’s free—at weareforgoodcommunity.com.About We Are For GoodWe Are For Good is a storytelling, learning + activating community built for nonprofit professionals + everyday changemakers. Through our podcasts + media, purpose-driven activations + global gatherings, we equip for-good leaders with the connection, skills + inspiration to grow their impact. Because we believe community is everything—and together, we can create an Impact Uprising.Learn more at weareforgood.com.
Episodes
Mentioned books

Mar 25, 2022 • 29min
248. Podcasting for Good: How to Launch a Podcast - Jonathan McCoy, CFRE, Becky Endicott, CFRE, and Julie Confer
Hope you're taking notes on this new Friday series Podcasting for Good. We've broken down why we think you should take the plunge, how to build a show, and this week we're diving into How To Launch a Podcast. We’re sharing our entire playbook, frameworks, marketing plans and tools too. Join us!EPISODE HIGHLIGHTSHave a question? Leave us a voicemail!Staging and syndication (1:30)10 steps to launching a podcast (4:45)Maintaining momentum after your launch (21:00)One Good Thing: Focus on quality. (25:00)One Good Thing: Plan ahead and get your RSS feed setup early. (25:50)We Podcast for Good - get access to free resources, our recommended equipment, and more!For more information and episode details visit: www.weareforgood.com/episode/248The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/helloAbout Our Sponsor VirtuousWe’re partnering up with our friends at Virtuous to co-host this year’s FREE Responsive Nonprofit Summit on April 20-21… and we want to see you there! Join thousands of like-minded, forward thinking nonprofit leaders for two days of fresh insights, helpful workshops, and genuine conversations as we gather virtually from wherever you find yourself in the world. We’re curating some amazing panels to help you build better systems and strategies to help you grow your impact. You may recognize some of our past podcast guests and favorite thought leaders too.To join us at the Responsive Nonprofit Summit - visit virtuous.org/good and register for free!Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Mar 23, 2022 • 30min
247. The Inside Scoop on Grant Writing - DeaRonda Harrison
Meet DeaRonda. This grant writer has been in the biz a long time, and she's bringing the secret sauce and some of her best grant writing tips to this chat. We're talking through research, starting points, Grantwriting 101, and why grants should always be a team sport. 🚨And great news: If you're a minority-led organization, now is a great time to take advantage of existing grant funds!💰EPISODE HIGHLIGHTSDeaRonda’s story and journey to where she is today (2:00)The state of grant writing today (3:45)Where to start: the research phase of grant writing (5:45)DeaRonda’s advice around federal grants (7:28)DeaRonda’s secret sauce and advice to winning grants (11:00)Low hanging fruit for organizations and advice for how to lean in (15:00)The connection of storytelling and grant writing (17:00)External factors and their role in the grant process (19:00)A powerful moment of philanthropy in DeaRonda’s life (24:00)DeaRonda’s One Good Thing: Do your one good thing and do it well. (26:00)For more information and episode details visit: www.weareforgood.com/episode/247The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/helloAbout Our Sponsor VirtuousWe’re partnering up with our friends at Virtuous to co-host this year’s FREE Responsive Nonprofit Summit on April 20-21… and we want to see you there! Join thousands of like-minded, forward thinking nonprofit leaders for two days of fresh insights, helpful workshops, and genuine conversations as we gather virtually from wherever you find yourself in the world. We’re curating some amazing panels to help you build better systems and strategies to help you grow your impact. You may recognize some of our past podcast guests and favorite thought leaders too.To join us at the Responsive Nonprofit Summit - visit virtuous.org/good and register for free!Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Mar 21, 2022 • 35min
246. The Kiva.org Story + Leveraging the Power of Crowdfunding - Chris Tsakalakis
Meet Chris. This CEO and son of a journeyman is taking what he learned in for-profit finance to nonprofit's most progressive microfinancing loan organization - Kiva - and the story is truly fascinating. Hear Kiva's mission story and understand this brilliant business model of this nonprofit that's powering its movement through crowdfunds loans benefitting underserved people in more than 70 countries.💡Learn:👆Going beyond charity to rethink giving through crowdfunded microloans👆The future of philanthropy in tech (👈 don't miss this!🎧)👆Mission Story of Kiva👆How Kiva remains future-focused & is reaching the next generation of giversEPISODE HIGHLIGHTSChris’s story and journey to where he is today (2:30)An overview of Kiva (4:30)What these loans unlock for people around the world (7:00)Chris’s past experiences in the tech space and his approach to philanthropy and leadership (9:00)The future of philanthropy and embracing technology for deeper impact (13:00)Engaging + activating Gen Z (18:00)1. Putting your money where your mouth is.2. Younger generations are interested in specific causes.3. Make it easy.Kiva’s subscription model (19:20)Leveraging storytelling at Kiva (23:00)Chris’s lessons learned in the first year of leading Kiva after leaving the for profit sector (25:00)A powerful moment of philanthropy in Chris’s life (28:00)Chris’s One Good Thing: Secure your mask before helping others. (30:00)For more information and episode details visit: www.weareforgood.com/episode/246The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/helloAbout Our Sponsor VirtuousWe’re partnering up with our friends at Virtuous to co-host this year’s FREE Responsive Nonprofit Summit on April 20-21… and we want to see you there! Join thousands of like-minded, forward thinking nonprofit leaders for two days of fresh insights, helpful workshops, and genuine conversations as we gather virtually from wherever you find yourself in the world. We’re curating some amazing panels to help you build Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Mar 18, 2022 • 32min
245. Podcasting for Good: How to Build a Podcast - Jonathan McCoy, CFRE, Becky Endicott, CFRE, and Julie Confer
EPISODE HIGHLIGHTSHave a question? Leave us a voicemail!What is the goal of your podcast? (2:45)Setting a budget: find what works for you (5:00)Our equipment recommendations! (5:00)What type of show do you want to have? (8:00)The power in an interview style show (11:00)Our hacks and pro tips to make podcasting easy (12:00)Take our FREE Syndication Workshop to learn how to better leverage and market your content (23:00)Questions from the We Are For Good Community about podcasting (24:00)One Good Thing: Remember how intimidating and vulnerable interviews can be. Take that fear away from anyone who's involved with your podcast. (29:00)For more information and episode details visit: www.weareforgood.com/episode/245The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/helloAbout Our Sponsor VirtuousWe’re partnering up with our friends at Virtuous to co-host this year’s FREE Responsive Nonprofit Summit on April 20-21… and we want to see you there! Join thousands of like-minded, forward thinking nonprofit leaders for two days of fresh insights, helpful workshops, and genuine conversations as we gather virtually from wherever you find yourself in the world. We’re curating some amazing panels to help you build better systems and strategies to help you grow your impact. You may recognize some of our past podcast guests and favorite thought leaders too.To join us at the Responsive Nonprofit Summit - visit virtuous.org/good and register for free!Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Mar 16, 2022 • 38min
244. New Report on Donors: The Future of Individual Giving - Tim Sarrantonio
Meet Tim. How did donor giving change in the last two years? Tim and Neon One have the answers - in hard data form! We're chatting through the report - DONORS: Understanding the Future of Individual Giving - the industry’s most comprehensive report on donor behavior and an in-depth look at the future of individual giving in a post-pandemic world. We're diving into 6️⃣ questions: 1) Who are our donors? 2) What do our donors support? 3) When do our donors give? 4) Where are our donors? 5) Why do our donors give? 6) How do our donors give? Understand the trends and how to lean into today's opportunities.EPISODE HIGHLIGHTSTim’s story and journey to where is is today (2:40)Download the Report: Donors: Understanding The Future of Individual Giving (9:00)Fast facts and key findings from the report (21:00)Recurring giving programs (22:00)Giving Tuesday insights + Tim’s advice for Giving Tuesday campaigns (24:00)How to activate + leverage the report (29:00)A powerful story of philanthropy in Tim’s life (33:00)Tim’s One Good Thing: The future is not set in stone. (34:00)For more information and episode details visit: www.weareforgood.com/episode/244The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/helloAbout Our Sponsor VirtuousWe’re partnering up with our friends at Virtuous to co-host this year’s FREE Responsive Nonprofit Summit on April 20-21… and we want to see you there! Join thousands of like-minded, forward thinking nonprofit leaders for two days of fresh insights, helpful workshops, and genuine conversations as we gather virtually from wherever you find yourself in the world. We’re curating some amazing panels to help you build better systems and strategies to help you grow your impact. You may recognize some of our past podcast guests and favorite thought leaders too.To join us at the Responsive Nonprofit Summit - visit virtuous.org/good and register for free!Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Mar 14, 2022 • 50min
243. Telling Your Story More Authentically + Cultivating Rabid Fans - Jess Ekstrom
Meet Jess☀️ She's an entrepreneur, author, speaker and founder who's helping women tell, sell and uncover the value in their story so they can make a living and a difference at the same time. After starting Headbands of Hope in college (featured on GMA & Today show!), this female empowerer learned how to help women find their voices and tell their story authentically. Tune in, only if you want to be massively inspired. It's an UNGETTABLE GET interview day! 💃 EPISODE HIGHLIGHTSThe Ungettable Get List (3:00)Jess’s story and journey to where she is today (6:30)The founding story of Headbands of Hope (11:00)Leaders as thought leaders: Jess’s journey into thought leadership (14:00)The current landscape of women in thought leadership and the opportunity right now for nonprofit leaders (20:00)Jess's Mic Drop WorkshopMoment to meaning (22:00)Premise + promise (27:00)The power of journaling and Jess’s new platform: prompted.io (28:00)Use code GOOD for one month free 🎉Stop wishing for a better world create one. Jess’s book: Chasing the Bright Side (36:00)A powerful moment of philanthropy in Jess’s life (42:00)Jess’s One Good Thing: You are right on time. (45:00)For more information and episode details visit: www.weareforgood.com/episode/243The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/helloAbout Our Sponsor VirtuousWe’re partnering up with our friends at Virtuous to co-host this year’s FREE Responsive Nonprofit Summit on April 20-21… and we want to see you there! We’re curating some amazing panels to help you build better systems and strategies to help you grow your impact. To join us at the Responsive Nonprofit Summit - visit virtuous.org/good and register for free!About Our Sponsor Slingshot GroupOur friends over at Slingshot Group partner with nonThank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Mar 11, 2022 • 29min
242. Podcasting for Good: Why Your Org (or You!) Should be Podcasting - Jonathan McCoy, CFRE, Becky Endicott, CFRE, and Julie Confer
Jon + Becky are launching a new Friday series, and we don't think you'll be surprised about the topic. We're diving into a five-week series on Podcasting for Good: Why You Should Consider Starting A Podcast (or at least be on one!). We don’t want this to be the best-kept secret anymore. We want everyone to know the power that exists in podcasting! It’s the one medium you hadn’t considered to be your most important communication channel in the digital age. We’re sharing our entire playbook, frameworks, marketing plans and tools.EPISODE HIGHLIGHTSTone setting: the opportunity for you today with podcasting (2:00)The current podcast landscape (6:43)The case: 11 reasons why you should be podcasting (13:00)Innovative ways you can use podcasts that works well for you (20:00)Examples of nonprofits leveraging podcasts in unique ways The Exodus Road: Until All Are Free Podcast New Story: Founder’s Lab Branded PodcastSt. Jude Inspire Podcast NetworkFriends of the Earth: How to Save the Planet PodcastOne Good Thing: Every part of podcasting is figureoutable. (26:00)We Podcast for Good: Ready to Podcast for Good? Access our favorite resources + join our insider’s list for a podcasting BootCamp - launching soon! For more information and episode details visit: www.weareforgood.com/episode/242The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/helloAbout Our Sponsor VirtuousWe’re partnering up with our friends at Virtuous to co-host this year’s FREE Responsive Nonprofit Summit on April 20-21… and we want to see you there! Join thousands of like-minded, forward thinking nonprofit leaders for two days of fresh insights, helpful workshopThank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Mar 9, 2022 • 27min
241. Meet the Mission: KidLinks - Noelle Tuominen
Meet Noelle. This passionate mom realized she needed to create a community of like-minded parents after her 1-year-old endured a long ICU visit followed by a Type 1 diagnosis. She created "Type 1 Kid, Type A Mom" with other high-risk families working to keep their kids safe during the pandemic. The experience led her to KidLinks, a nonprofit bringing healing music to children through an online platform and musical performances. Learn how she moved from passionate consumer to marketing director of this mighty mission that does so much to lift joy for chronically sick kids.EPISODE HIGHLIGHTSNoelle’s story and journey to where she is today (2:40)Overview of KidLinks (5:40)Noelle’s personal connection to KidLinks and the importance of therapeutic play in hospitals (7:20)The impact of KidLinks (10:00)Shining a light on what families might have been facing throughout the pandemic with high risk kids (15:00)Building digital community (17:00)A moment throughout the pandemic where Noelle has felt the most hope (20:00)A powerful moment of philanthropy in Noelle’s life (22:00)Noelle’s One Good Thing: Empathy by Morgan Harper Nichols (23:00)For more information and episode details visit: www.weareforgood.com/episode/241The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/helloAbout Our Sponsor VirtuousWe’re partnering up with our friends at Virtuous to co-host this year’s FREE Responsive Nonprofit Summit on April 20-21… and we want to see you there! Join thousands of like-minded, forward thinking nonprofit leaders for two days of fresh insights, helpful workshops, and genuine conversations as we gather virtually from wherever you find yourself in the world. We’re curating some amazing panels to help you build better systems and strategies to help you grow your impact. You may recognize some of our past podcast guests and favorite thought leaders too.To join us at the Responsive Nonprofit Summit - visit Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Mar 7, 2022 • 39min
240. 5 Steps to Build and Apply Empathy at Work - Rob Volpe
EPISODE HIGHLIGHTSRob’s story and journey to where he is today (3:40)Tone setting and where to begin (13:00)The two types of empathy: cognitive and emotional (14:30)The two types of empathy and their role in the workplace (15:00)Rob’s new book: Tell Me More About That: Solving the Empathy Crisis One Conversation at a Time (21:00)5 Steps to build and apply empathy at work (24:00)A powerful moment of philanthropy in Rob’s life (29:00)Rob’s One Good Thing: Be courageous in whatever way works for you. (34:00)For more information and episode details visit: www.weareforgood.com/episode/240The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/helloAbout Our Sponsor VirtuousWe’re partnering up with our friends at Virtuous to co-host this year’s FREE Responsive Nonprofit Summit on April 20-21… and we want to see you there! Join thousands of like-minded, forward thinking nonprofit leaders for two days of fresh insights, helpful workshops, and genuine conversations as we gather virtually from wherever you find yourself in the world. We’re curating some amazing panels to help you build better systems and strategies to help you grow your impact. You may recognize some of our past podcast guests and favorite thought leaders too.To join us at the Responsive Nonprofit Summit - visit virtuous.org/good and register for free!Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Mar 4, 2022 • 29min
239. What Matters Right Now: Donor Behavior Matters More Than Giving Amount - Lynne Wester, Jonathan McCoy, CFRE and Becky Endicott, CFRE
It's our final Friday discussion in our 8️⃣ Trends That Matter in 2022 as we dive into Donor Behavior Matters More than Giving Amount with our donor relations muse, Lynne Wester. The way we think about donor recognition is dead wrong. Our current retention rates are 23% for first-time donors and around 50% overall. So what if we could change that by changing our behavior? We need to bless and release the way we value donors. The future of donor relations is based on behavior rather than giving amount. Tune in and learn why.EPISODE HIGHLIGHTSTone setting: donor behavior is king. (1:30)Shifting our mindset (2:50)Lynne’s ethos behind this philosophy (4:00)Where to start to begin shifting this mindset and behaviors we can employ to start getting these behaviors in our mind (6:00)How this can help answer our retention problem (9:45)The concepts of velocity and doublers (14:00)A case study of where Lynne has seen this work (19:00)Playing the long game and fundraiser turnover (22:00)Lynne’s One Good Thing: Go and find the story of a donor who no one has ever paid attention to, and go find their story. (25:00)For more information and episode details visit: www.weareforgood.com/episode/239The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/helloAbout Our Sponsor VirtuousWe’re partnering up with our friends at Virtuous to co-host this year’s FREE Responsive Nonprofit Summit on April 20-21… and we want to see you there! Join thousands of like-minded, forward thinking nonprofit leaders for two days of fresh insights, helpful workshops, and genuine conversations as we gather virtually from wherever you find yourself in the world. We’re curating some amazing panels to help you build better systems and strategies to help you grow your impact. You may recognize some of our past podcast guests and favorite thought leaders too.To join us at the Responsive Nonprofit Summit - visit virtuous.org/good and register for free!Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter


