The Business of Fashion Podcast

Joy Howard, founder of the degrowth brand Early Majority, discusses her passion for community-driven sustainability. She shares her journey from Patagonia to creating a brand focused on timeless, multifunctional clothing instead of endless collections. Joy highlights the power of token-gated commerce and how engaging a community can reshape consumer habits around product lifespans. The conversation dives into the challenges of traditional growth models in fashion and the exciting potential of Web3 to foster authentic connections in the industry.

The Somali-American model joins Imran Amed to discuss her journey from a refugee camp in Kenya to the US to the top of the fashion industry — and what she’s learned since taking a step back.Somali-American model Halima Aden nabbed an IMG contract and quickly shot the centre of the fashion world after she earned first attention as the first hijab-wearing Muslim to compete in Minnesota’s Miss USA pageant. She walked for Yeezy, Fenty, Dolce and Gabbana and Tommy Hilfiger, and posed in Vogue, Elle and Allure. Then, in November, she stepped away from it all, announcing her intention to leave the industry. In retrospect, she thinks the best thing she did for herself in her career was never just see herself as a model. “I found that some of the most fulfilling campaigns or photoshoots I got to be part of always tended to be when it wasn’t just about me. It wasn’t just Halima,” said Aden. “I was sharing stories that I brought from the refugee camp, sharing stories of other Muslim women in all different fields … I found that my work was more meaningful when it was tied to giving back.”Key Insights:Aden was born in a refugee camp in Kenya before moving to St. Louis, Mo. Eventually, her family resettled in St. Cloud, Minn, which is home to a large Somali immigrant community.She went on to compete in Minnesota’s Miss USA pageant in search of a scholarship. She didn’t win the pageant, but got something arguably even better: A call from Rihanna’s team to shoot for Fenty Beauty.Aden’s quick ascent meant she came into the industry at a more privileged vantage point. She didn’t have to go to casting calls and received private dressing rooms. However, that no one else received the same treatment started to bother her. The ex-model said her experiences of extreme poverty made her look at the fashion industry’s excess with a bit of disdain, and perhaps, fuelled some of her anger at it. After a journey of self-discovery, she’s realised she needs to turn that pain into power as she maps out her future in the industry. Additional Resources:  Halima Aden Plots Her Return to Fashion Voices 2021 - The Fashion Systems Push to EvolveTo subscribe to the BoF Podcast, please follow this link. Hosted on Acast. See acast.com/privacy for more information.

BoF’s editor-in-chief and editor-at-large walk through the highlights and unforgettable moments of fashion weeks in Milan and Paris.  Background: Fashion’s Spring/Summer 2023 season was jam-packed with debuts, returns and chatter-inducing moments. Alessandro Michele was inspired by his mother and identical twin sister for his “Twinsburg” Gucci presentation which featured 68 pairs of identical twins. Rick Owens drew a dress from a 700 million year-old jellyfish. Dior and Yves Saint Laurent crafted elaborate grotto and fountain backdrops for their collections, while Dries Van Noten staged his Paris comeback in lockstep with Japanese designers including Junya Watanabe, Noir Kei Ninomiya and Jun Takahashi for Undercover — BoF editor-at-large Tim Blanks’ favourite of the season.  “To me that felt like one of the best commentaries on the pandemic that we've had from fashion — of everything that's passed, everything that's lost, everything that's been lost,” said Blanks. “And then at the same time, the celebration with the fact that he's still there.” Key Insights: In Milan, four major houses — Ferragamo, Missoni, Etro and Bally — debuted the first collections from new designers, with hopes to replicate the success big names like Tom Ford and Alessando Michele have been able to create for Gucci, said Tim Blanks.  For Balenciaga, Demna staged a mud-drenched show with battered and bruised, hoodie-clad models that provoked an intense emotional reaction from the crowd, while Nicolas Ghesquière showed an energetic and future-looking collection for Louis Vuitton.  This fashion month, many catered to both in-person and online audiences to varying degrees of success. Valentino, for one, notably struggled with an element of the show just for cameras, another for people outside and an uber-long runway that saw a number of models take their shoes off.  Fashion traditionally provides a sense of escape, said Blanks, but it’s increasingly harder to turn away from the real world. Economies are deteriorating, Russia’s assault on the Ukraine continues and the artist formerly known as Kanye West put a shirt emblazoned with “White Lives Matter,” a phrase deployed by hate groups, on the runway.    Additional Resources:  https://www.businessoffashion.com/reviews/fashion-week/chanel-miu-miu-louis-vuitton-paris-fashion-week-ready-to-wear-spring-summer-2023/ https://www.businessoffashion.com/reviews/fashion-week/sacai-thom-browne-kanye-west-paris-fashion-week-ready-to-wear-spring-summer-2023/ https://www.businessoffashion.com/reviews/fashion-week/junya-wantanbe-noir-comme-des-garcons-paris-fashion-week-ready-to-wear-spring-summer-2023/ To subscribe to the BoF Podcast, please follow this link. Hosted on Acast. See acast.com/privacy for more information.

BoF’s founder and editor-in-chief Imran Amed speaks with the BoF 500 cover star about the ups and downs of her personal and professional trajectory and what the West needs to understand about India and its rich, diverse culture. Background:Deepika Padukone, one of Bollywood’s highest-paid actors, started her career as a former professional badminton player before appearing in her first film, “Om Shanti Om,” in 2007, for which she won the Filmfare Award for Best Female Debut. In 2017, she crossed over to Hollywood with the action film “XXX: Return of Xander Cage.” More recently, she’s become a force in fashion as a global brand ambassador for Louis Vuitton, Adidas, Levi’s and Cartier.Padukone grew up far from the limelight and was an outsider to both the film and fashion industries. Setting herself up on the global stage as a young Indian woman, she had to combat preconceptions at every corner, she said. “Of course, the hustle is much harder [as an outsider]. You've got to wait much longer for the right opportunities,” she says. “But also, from my perspective, the gratification is so much more.”This week on The BoF Podcast, BoF’s founder and editor-in-chief Imran Amed speaks with the actor and BoF 500 cover star about the highs and lows of her career and why India needs more recognition from the West on the global stage.    Key Insights:Padukone said her heritage is fundamental to who she is and how she represents herself on the global stage. “I just feel like India has so much to offer and I’ve been able to do everything that I do, just being Indian and being based out here,” she says. “In a way that feels authentic to me and to who I am.”Padukone says Indians are still stereotyped — especially in Hollywood. “You are the scientist. You are the computer geek. You are the taxi driver. You are the therapist. You are the owner of a convenience store,” she says. “I’ve had my fans ask me why I’ve not done more [global] movies. But that’s not what I’m settling for, because I am — and we are — so much more than that.”Padukone says fashion brands need to understand more about India’s rich heritage. . “It’s extremely diverse. It’s not one India, it’s many Indias,” she says. “And as Indians, we’re also extremely proud of our history, our culture and our heritage.”After being diagnosed with clinical depression, Padukone felt the need to open up conversations about mental illness in India. “No one in India had spoken about it like this before, and it felt to me that there was this huge burden on our country’s shoulders that everyone was dealing with, but dealing with silently,” Padukone says.Padukone advises having patience for people who want to achieve their dreams. “I think the one thing that isn’t given enough importance to me is the power of patience,” she says. “Everything is instant gratification, but if there’s one thing that has worked for me it has been to be patient.”Additional Resources: Deepika Padukone: The Bollywood Star That Fashion’s Megabrands Are Betting On: With India set to become the world’s third-largest fashion market, Bollywood’s most-popular actress has become a global brand ambassador for the likes of Levi’s, Adidas, Louis Vuitton and now, Cartier. In an exclusive interview with Imran Amed, she opens up about her global ambitions — and what the fashion world needs to understand about India.To subscribe to the BoF Podcast, please follow this link. Hosted on Acast. See acast.com/privacy for more information.

The French designer, known for her embrace of eco-futurism, speaks to BoF founder and editor-in-chief Imran Amed about the evolution of her namesake brand and explains its deeper purpose. Background:  Designer Marine Serre has long had an affinity for evoking the apocalyptic in her work, a tendency that became particularly resonant during the pandemic. Serre spent lockdown reflecting on her time in the fashion industry and asking how it can change. Now, she has pledged to use her brand and influence to break the fast fashion cycle and build sustainable supply chains. On this week’s BoF Podcast, we revisit Serre’s conversation with BoF’s Imran Amed discussing the evolution of her eponymous sustainability-focused brand for the post-pandemic world.  Key Insights: Despite the limitations of the pandemic, Serre did not steer away from her goal to prioritise sustainability at the heart of her brand. “From now to four years ago, I'm just walking the same way. I never really disassociate creation from process,” she says.  Serre believes that consumer needs have changed. When people go to buy her clothes they consider the brand’s supply chain as well as the aesthetic. “I'm trying to relinquish that part of what was carved out is a luxury and de-link myself with fast fashion and growth,” Serre explains.  Known for her use of discarded and recycled fabrics, Serre says she has grown less shy about doing exactly what she wants to do in fashion, revising peoples’ ideas of preciousness and creating garments out of materials already imbued with meaning. “I think the goal of the company is to question the fashion industry,” Serre says.  To subscribe to the BoF Podcast, please follow this link. Hosted on Acast. See acast.com/privacy for more information.

Louis Vuitton is expected to name its Virgil Abloh successor within weeks. Lauren Sherman quizzes Imran Amed on what luxury labels think about when recruiting top designers. Background: Louis Vuitton has spent almost a year searching for a Virgil Abloh successor after the designer died in November 2021. According to sources, Martine Rose, Grace Wales Bonner and Telfar Clemens are among the names that were considered by owner LVMH, and the decision is expected to be announced within weeks. But how do brands like Louis Vuitton even go about finding a designer? “Without the creative energy, without that kind of excitement, there’s nothing to sell,” said Imran Amed, BoF founder and editor-in-chief. Key Insights: While all brands have their own personality and the situations that necessitate finding a new creative director differ, the things most brands look for in a leader are similar. Executives have to consider whether they’re looking for revolution, like when Gucci tapped Alessandro Michele for creative energy and new ideas, or evolution, like when Saint Laurent tapped Anthony Vaccarello to keep its aesthetic formula after Hedi Slimane departed. A strong vision is the most important thing. But creative directors also need to have commercial sensibility and the ability to work in a corporate environment. One of Abloh’s achievements was that he managed to build a community at Louis Vuitton, and engage consumers who had been traditionally excluded by the luxury industry. Additional Resources: Virgil Abloh: Building on a Legacy: Like Yves Saint Laurent, Alexander McQueen and Gianni Versace before him, the late Virgil Abloh leaves a powerful legacy. What does this mean for Off-White and Louis Vuitton? Which Luxury Leadership Configuration Works Best? In luxury fashion, the right configuration of creative and commercial leadership is critical to success, writes Pierre Mallevays. To subscribe to the BoF Podcast, please follow this link. Hosted on Acast. See acast.com/privacy for more information.

Royal expert Elizabeth Holmes speaks to BoF’s Imran Amed about Queen Elizabeth II’s life and legacy — in fashion, culture and society at large.   Background:  Tributes to Britain’s longest-reigning monarch have flooded social media, television and even public parks in the days since her passing, memorialising the Queen’s steadfast leadership, but also her impeccable sense of style.  This week on The BoF Podcast, BoF’s founder and editor-in-chief Imran Amed speaks with royal expert Elizabeth Holmes who reflects on the influence the Queen’s record-setting reign has had on the fashion industry and the wider culture.   Key Insights: The Queen was known around the world for her monochromatic outfits, designed to help her stand out in the crowd. She also created a unique twist on a set formula of basics: hat, coat, bag and pearls. “I think she understood the power of clothes,” says Holmes. “She used things like the colour of her outfit, especially when she was travelling overseas to perhaps match the host country's flag.” Holmes details how the Queen had a “tremendous sort of swing of the style pendulum” from her private life, where she’d wear headscarves and tartan skirts, to her public life, wearing tiaras and gowns. “It was very important to see all aspects of royal life,” says Holmes. “Both being worthy of the glamour of royalty, but then also sensible stewards of taxpayer dollars.” Her influence also stretched outside of her sovereign powers, with the path she paved for other female leaders around the world. Being crowned Queen at just 25, she became one of the only women at the table of leadership, and she made it count. “I think the Queen sort of made it permissible to really stand out.” As King Charles III takes to the throne commentators are looking to the future of the institution. “The conversation changes a little bit now that there is a King on the throne,” says Holmes. “Understanding that the whole spotlight shifts to him and with that, the good and perhaps the criticism, too.”   Additional Resources:  Queen Elizabeth II’s Style Legacy: Britain’s longest reigning monarch has died. Her influence extended to the realm of fashion, where she invented the concept of “sartorial diplomacy.” What the Queen Means to Designers: Queen Elizabeth was an inspiration for fashion designers from Vivienne Westwood to Alessandro Michele to Richard Quinn. Will any British royal have the same influence again? Hosted on Acast. See acast.com/privacy for more information.

French-Moroccan designer Charaf Tajer shares his journey from starting Casablanca with €3,000 to reaching €45 million in revenue. He discusses the power of aspiration, facing discrimination in elite fashion circles, and breaking down barriers. Tajer's fascination with luxury, childhood influences, and the evolution of Casablanca are explored. He highlights the brand's unique vision inspired by travel experiences and the Memphis Milano movement, emphasizing the importance of perseverance and individuality in the fashion industry.

The designer speaks with BoF editor-at-large Tim Blanks about his first collection after 2020 and why he feels a sense of optimism following the pandemic.      Background:      At the start of 2021, Rick Owens wanted his next show to reflect the universal toll the pandemic had taken on the world. Held at Venice’s Tempio Votivo, a shrine to the fallen soldiers of the two world wars, Owens centred the show around the sombre themes of “anger and darkness.” Despite this ominous outlook, Owens told BoF editor-at-large Tim Blanks in January 2021 that a pivot in political circumstances with the inauguration of Joe Biden gave him a sense of optimism.     On this week’s episode of the BoF Podcast, we revisit this thought provoking conversation with Owens about his Autumn/Winter 2021 collection, his reflections on lessons learned from the  pandemic and his renewed hope for society.      Key Insights:   For Owens, constraints can create fertile ground for creativity. “It has been quiet change and I like the idea of working within small boundaries,” says Owen. “I like the idea of doing the best with what you have got.” Owens created his collection when the world was facing  growing political uncertainty and instability but he  says “one of the most reassuring things [in this world] is that everything usually balances out. We have survived this long because there is just a tiny bit more of goodness than badness. Just enough to keep us surviving.”  Owen’s men’s shows in particular are deeply personal. “My men’s runway shows are always about men’s flaws and men’s worst urges because they are auto-biographical,” he says. “When I am thinking about men I am thinking about my own experience and my own experience is very critical and I am always very conscious of my worst urges and where they are coming from.”      Additional Resources:      Rick Owens: Control and Abandon Tim Blanks’ Top Fashion Shows of All-Time: Rick Owens Spring/Summer 2014, September 26, 2013 What Fashion Wants From a Biden Presidency Hosted on Acast. See acast.com/privacy for more information.

In a rare interview, the influential Japanese designer speaks with BoF’s Imran Amed about the philosophy that underpins his boundary-breaking career. Background:  After graduating from Keio University with a law degree, Yohji Yamamoto realised he wasn’t interested in the law. “I didn’t want to join the ordinary society,” he says. “So I told my mother after graduation … ‘I want to help you.’”  She agreed to let him work at her dressmaking shop in Kabukicho, an entertainment district in Tokyo’s Shinjuku ward, and learn from the sewing assistants if he enrolled at Bunka Fashion College, now famous for training designers such as Kenzo Takada, Junya Watanabe and Yamamoto himself. After graduating, Yamamoto went on to set up a small ready-to-wear company that slowly acquired buyers in all of Japan’s major cities. This success eventually led him to Paris, where his signature tailoring and draping in oversized silhouettes created an aesthetic earthquake at Paris Fashion Week in 1981. Since then, Yamamoto has developed a cult following of loyalists who swear by his avant-garde designs. “I’m not working in the mainstream,” he says. “I’m working in the side stream.” This week on The BoF Podcast, we revisit Imran Amed’s rare interview with the legendary Japanese designer about his storied career — and the mindset designers need to succeed.  Key Insights: Yamamoto says the fashion industry’s increasingly fast-pace has come at the expense of true creativity. “For me the fashion business became a money business,” he said. “I felt I’ve been losing my competitors year by year.” Yamamoto believes that modern technology can be a distraction. “When I speak with young designers, I [tell] them shut your computer,” he said. “If you really want to see real things, real beauty, you have to go there by walking.” Yamamoto believes it’s a designer’s job to completely immerse themselves in design. “If you want to create something, keep resisting the mediocracy of ordinary things. It’s a life's work. Are you ready to sacrifice yourself to create something?” Additional Resources:  Watch the full interview here: Inside Yohji Yamamoto’s Fashion Philosophy The Magic of Yohji Yamamoto   Hosted on Acast. See acast.com/privacy for more information.