

Keys To The Shop : Equipping Coffee Shop Leaders
Chris Deferio
A coffee podcast providing coffee shop owners and leaders, with insights, inspiration, and the tools you need to grow and advance your coffee business or coffee career. We learn from experts both in and outside the coffee industry as they deliver specific, practical, and actionable advice about ownership, optimization, profitability, barista work, employee culture, management, scaling, leadership, personal development, and anything else that will help you achieve success in the coffee shop.
Episodes
Mentioned books

Aug 2, 2018 • 13min
The Barista Slump : Thoughts on how to deal with times of love-loss, uncertainty, hardship, and weariness in your coffee career
SHIFT BREAK #12 : It is bound to happen. One day we are inspired, passionate, and the wind is in our sails , but the next we are down, weary, questioning our choice of career, and generally in a slump. The good news is that this is a normal occurrence and the even better news is that it may actually be good for us. Today we discuss the purpose of these dry spells and low points we are bound to encounter as we grow and how we can embrace them as vital elements in our long-term health and success.

Jul 30, 2018 • 50min
103 : The Colombian Coffee Connection w/ Ervin Liz : True relationship coffee, effective representation of origins, growing up on a coffee farm, retail coffee's role in connecting effectively with farmers
Ervin Liz is an indigenous Colombian of the Nasa tribe who grew up on a coffee farm helping his family plant, pick, process, and sell their harvest. Years later co-founded The Colombian Coffee Connection where he imports, roasts, and sells the coffee sourced from his home in Colombia direct to the consumer and gives 10% of all profits to charitable initiatives on the farm. Relationship coffee does not get more intimate than that! In this interview we get to hear about Ervin's story, the company's founding, and Ervins perspective on the effectiveness of certifications and their impact on the farmer. We also discuss the trend of internal consumption of specialty coffee at origin, and what shops can do to best represent the farmer to their customers. This is a great opportunity to see the entire supply chain through the yes of someone who has literally done it all. Enjoy! Links: To learn more and buy coffee visit: www.thecollombiancoffeeconnection.com Use code:"Keys" to get 5% off your entire purchase and $5 per lb one coffee sold will also be donated to humanitarian relief "Coffee w/ Heart" Instagram Twitter Facebook Visit Our Sponsors! www.prima-coffee.com www.pacificfoods.com

Jul 27, 2018 • 1h 8min
102 : Founder Friday! w/ Justin Hartman of Ozo Coffee Co. in Boulder, CO : Operations, hiring, expansion, management, restructuring leadership,
It's Founder Friday!!! Today we get to sit down with Justin Hartman who is the Founder of the standard bearing OZO Coffee Company. Justin brings a very down to earth perspective to all he undertakes. We discuss his journey into coffee working as a barista in the best shops he could find, the founding and evolution of OZO Coffee from one small shop using other roasters to now 4 busy cafes with a thriving (Good Food Award Winning)roasting operation. We also dive into management, leadership, scaling the business, the challenges of growth, hiring, and Justins 3 pieces of advice to other shop owners. There is a lot here and I know you will walk away informed and inspired! LINKS: Ozo Coffee Co. Instagram Twitter Justin@ozocoffee.com

Jul 26, 2018 • 7min
Don't Just Do It! : Delegation, Burnout, facilitating skills development, mistakes coffee shop managers make, teaching and coaching for future return
SHIFT BREAK #11 : When it comes to work that needs to get done in the shop the default for a manager can be to just do it ourselves. It's faster and at least we know the job will get done correctly. This, however, is a mistake and will ultimately lead to longterm negative consequences for both you and the employee to whom the task should have been delegated. In today's Shift Break I talk about the trap of just doing it yourself and why it is best to lean into the work of investing in delegation, training, and helping develop the skills of others.

Jul 23, 2018 • 1h 3min
101 : Avoiding Legal Pitfalls in Coffee Retail w/ Marshall Fuss, Attorney at Law : Coffee shop leases, business types, build out, partnerships, raising capital, and trademarks
There are countless details that go into setting up a great coffee shop. At the top of the list of priorities are the legal considerations that provide you with a foundation on which to build your dream cafe in a way that won't turn that dream into a nightmare. Today we welcome long time attorney and general counsel to the Specialty Coffee Association, World Coffee Events, and Coffee Quality Institute, Marshall Fuss! We dive into 5 critical areas where most shops run into trouble and Marshall details how you can avoid mistakes in each of them. This is a VERY practical and valuable episode that gives you some serious keys to being a legally sound and thriving shop. I can't think of a better subject for ep.101 than some legal 101. Enjoy! Links: Marshall's Website Free help from retired business pro's S.C.O.R.E.

Jul 19, 2018 • 10min
Taste the Rainbow! : Menu knowledge, tasting, flavor, coffee cupping approach to your offerings
SHIFT BREAK #10: We take our coffee very seriously. We obsessively taste, cup, evaluate, and discuss all to perfect the way we extract and serve it to the guest. Not so, however, for the rest of the menu that is not a small milk drink or straight espresso or brewed coffee. We tend to hold certain alterations and items in contempt. Today we chat about how we can raise our game by becoming serious about getting to know and appreciate the whole menu and, in so doing, be able to offer a much better customer experience.

Jul 17, 2018 • 28min
100!!! : Why YOU are the Key : Community, being a resource, conspiring to each others success, trusting in you experience, providing insight, inspiration, and tools.
Wooo Hooo! It's the 100th episode of Keys to the Shop!!! Thank you so much for listening to and supporting this show! I can think of no better way to use this time than to highlight what a critical role you all play in the industry. Today I want to talk to you about why you are the the key. You can provide others with insights, inspiration, and tools that will have a positive impact on your circle of influence no matter what you do in the industry or how long you've been doing it. I hope that after todays episode you feel confident to take what you have and put it to work even more within specialty coffee community. I can't tell you how humbled and honored I am to be able to do this work on this platform and I will always work to make what is done here increasingly valuable and impactful for you and your success. Thank you! GIVEAWAY ALERT! In honor of the 100th episode I am giving away a mini-library consisting of these books: What I know About Running Coffee Shops -Colin Harmon (Donated by Prima Coffee) It's OK to be the Boss -Bruce Tulgan Setting the Table -Danny Meyer To enter the contest: Follow Keys to the Shop & Prima Coffee on Instagram In the comments section of this episode's IG post:Tag a friend & Leave a comment telling everyone your favorite episode of KTTS. Winner announced Thursday July 19th! Links: Remember the first episode? Ep: 001 Intro and What to Expect Why it's OK to be the Boss w/ Bruce Tulgan Founder Friday w/ Colin Harmon Leadership and Management Master Class w/ Eva Attia

Jul 12, 2018 • 7min
Fix the Small Stuff! : Management, Morale, Coffee Bar Culture
SHIFT BREAK #9 : One of the best ways we can make a big difference in the cafe is by taking care of the small stuff. Unfortunately we all know that the small problems like broken timers, leaky sinks, and rotting sponges tend to accumulate quickly and become a real morale killer for baristas and point of stress for management. Today we chat about why you should resist the Siren song of resigning yourself to these little dysfunctions and take on the habit of consistently fixing the small stuff.

Jul 10, 2018 • 34min
099 : The Barista League w/ Steven Moloney : Community, Competition, accessibility, fun
Competitions don't have to be expensive, complex, or stressful! The Barista League is proof. Today we are talking with Barista League founder, Steven Moloney about this community focused, engaging, and refreshing competition. We discuss the benefits of this type of format, what people who attend are saying, his perspective on specialty retail, and advice for how we can support and liven up our shops and cities on our own. This is a great chat that will leave you encouraged to connect with and learn from your your fellow baristas and maybe even join the Barista League. Enjoy! LINKS: www.thebaristaleague.com Instagram Thanks to our Sponsors! www.prima-coffee.com www.pacificfoods.com

Jul 5, 2018 • 10min
Laziness & the Most Important Decision
SHIFT BREAK #8 : We all have a bit of laziness in us. Throughout the day there are dozens of opportunities to make decisions that will either pave the way to excellence or to compromise and mediocrity. Who we become as people and an industry is built by of thousands these important decisional micro-moments. Today on Shift Break #8 we explore this subject and what you can do to break the cycle and create a personal culture of excellence that you take with you wherever you go. This is a critical episode so I hope you take it to heart and put it into action! Links/Resources: Do the Work - Steven Pressfield Leadership and Self Deception- The Arbinger Institute Mindset -Dr. Carol Dweck


