

Keys To The Shop : Equipping Coffee Shop Leaders
Chris Deferio
A coffee podcast providing coffee shop owners and leaders, with insights, inspiration, and the tools you need to grow and advance your coffee business or coffee career. We learn from experts both in and outside the coffee industry as they deliver specific, practical, and actionable advice about ownership, optimization, profitability, barista work, employee culture, management, scaling, leadership, personal development, and anything else that will help you achieve success in the coffee shop.
Episodes
Mentioned books

Feb 28, 2025 • 1h 3min
526: Founder Friday w/ Fount Coffee and Kitchen Owners, Shawn and Kristen Preissner and George and Katie Kilgore!
Creating and maintaining an elevated standard of hospitality is no easy task. It not only requires strategies and systems, but it requires that those providing the hospitality also experience it themselves. That people-first focus on employee satisfaction and sustainability matched with a high standard of training and a structure of operations to support and nurture the culture is exactly what today's guests have created in their cafe. Today we get to talk with the owners of Fount Coffee and Kitchen in Morrisville, NC! Fount Coffee + Kitchen is owned by two husband and wife teams in Morrisville, North Carolina: Shawn and Kristen Preissner and George and Katie Kilgore. They are two local families that came together with a shared vision and passion for great coffee, food, and hospitality. They initially met in 2015, became great friends, put together a business plan, and opened the doors of Fount in December of 2018. Recognizing the need that existed in the Morrisville/Research Triangle Park community for both specialty coffee and a community gathering space, they sought to meet this need with premium menu offerings, elevated guest experience, and intentional workplace culture on the forefront of their mission. We discuss: The Founding Story of Fount Integration of corporate strategies that benefit small biz Why feedback from team members is crucial for continuous improvement. Fount Coffee's mission: to serve intentionally, excellently, and joyfully. Why the owners hold each other accountable to maintain discipline in operations. Prioritizing team morale and sustainability in the workplace. Celebrating team members' contributions. Why you should focus on financial health to allow for team investments. Efficient scheduling as a key to staff satisfaction. Barista work is more demanding than perceived. Why future growth must align with your values. Links: www.fountcoffee.com Instagram : @fountcoffee Related episodes: 391 : Founder Friday! w/ Megan Wilson of Spuds Coffee in Ft. Lauderdale, Florida 343 : Founder Friday! “Curated Edition” | Hospitality + Meeting People Where They Are 194 : Encore Episode! Leadership in the Cafe: 10 Steps to being a People First Leader | Aired January 17 2017 446: Building a People-First Coffee Tech Culture w/ Jason “Double J” Johnson, Black Rabbit Service Co. 472: Why Technical Skill as a Leader is Not Enough w/ Jonathan Raymond, Refound, Author: Good Authority ATTENTION CAFE OWNERS w/ 2+ Years of running your brick and mortar.... - LOOKING FOR A COMMUNITY OF SUPPORT, ACCOUNTABILITY, INSIGHT, AND ENCOURAGEMENT? - The Key Holder Coaching Group master-mind are now taking new applicants for our 4th cohort launching in march! Click below to fill out your application now! KEY HOLDER COACHING APPLICATION INTERESTED IN 1:1 CONSULTING AND COACHING? If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email chris@keystothshop.com of book a free call now: https://calendly.com/chrisdeferio/30min Want a beautiful coffee shop? All your hard surface, stone, Tile and brick needs! www.arto.com Visit @artobrick The world loves plant based beverages and baristas love the Barista Series! www.pacificfoodservice.com

Feb 26, 2025 • 1h 8min
525: Encore: Focusing on What is Essential w/ Greg McKeown
As we continue to navigate costs and the increasing competitive landscape of running a coffee shop, focusing on what is essential in your business has never been more crucial. Few guests have given us as salient and focused a treatment on how to prioritize than when we interviewed author and speaker Greg McKeown on his best selling book Essentialism. Greg is the CEO of McKeown Inc. His writing has appeared or been covered by The New York Times, Fast Company, Fortune, HuffPost, Politico, and Inc. Magazine. He is among the most popular bloggers for the Harvard Business Review and he has been interviewed on numerous television and radio shows including NPR, NBC, FOX, and as a regular guest on The Steve Harvey Show. Entrepreneur voted his interview at Stanford University the #1 Must-See Video on Business, Creativity and Success. McKeown is an world renowned public speaker and hosts "The Essentialism Podcast" where he interviews amazing people from all over the world about their experiences practicing essentialism in work and in life. In today’s conversation we will be discovering how we can take the first steps in spending our time on the vital few -vs- the trivial many. www.gregmckeown.com Related Episodes: 436: Stop Burn Out! and Make Work Effortless w/ Greg McKeown | Best Selling Author “Effortless” 318 : Why Your Shop is Key to the Success of Coffee 018: Hiring, Culture, and the Future of your Shop 414: Secret Ingredients for a Successful Coffee Shop 329 : How to Teach Company Values to Your Staff ATTENTION CAFE OWNERS w/ 2+ Years of running your brick and mortar.... - LOOKING FOR A COMMUNITY OF SUPPORT, ACCOUNTABILITY, INSIGHT, AND ENCOURAGEMENT? - The Key Holder Coaching Group master-mind are now taking new applicants for our 4th cohort launching in march! Click below to fill out your application now! KEY HOLDER COACHING APPLICATION INTERESTED IN 1:1 CONSULTING AND COACHING? If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email chris@keystothshop.com of book a free call now: https://calendly.com/chrisdeferio/30min Want a beautiful coffee shop? All your hard surface, stone, Tile and brick needs! www.arto.com Visit @artobrick The world loves plant based beverages and baristas love the Barista Series! www.pacificfoodservice.com

Feb 22, 2025 • 39min
RoR #33: The Other Kind of Sourcing Every Roaster Needs w/ Mark Kutrovski of Mirror Coffee Roasters
Mark Kutrovski, co-founder of Mirror Coffee Roasters, shares insights from his journey of building a coffee brand centered on quality and customer feedback. He emphasizes the importance of actively pursuing consumer input to enhance coffee sourcing and roasting. The conversation highlights the balance between personal taste and customer preferences, and how feedback can significantly impact coffee quality and branding. Mark discusses the value of integrity and strong customer relationships in navigating the competitive coffee market.

Feb 20, 2025 • 13min
SHIFT BREAK! You Are Not a Third Wave Coffee Shop
Sorry to break it to you, but literally nobody who matters cares how you define yourself. In our quest to find belonging and quell the voice of our imposter syndrome, we tend to over define ourselves and posture in a way that limits our ability to run an effective and thriving coffee shop. Today on Shift Break we will be talking about how our assumptions about where we stand in the industry are not nearly as important to focus on as who we are serving and how we listen to what they and our business needs. Maybe this is just semantics, maybe this will actually open up a new way of thinking for you that bring about a healthier shop. In either case it is worth thinking about if only for the purpose of developing a habit of reflection and understanding. Related episodes: 317 : Encore Episode: Death by Comparison 227 : Connecting with Hearts and Minds 230 : Making room for Community in your Shop 181 : Organizational Self-Knowledge Your peers are not your Customers Who do we Serve? ATTENTION CAFE OWNERS w/ 2+ Years of running your brick and mortar.... - LOOKING FOR A COMMUNITY OF SUPPORT, ACCOUNTABILITY, INSIGHT, AND ENCOURAGEMENT? - The Key Holder Coaching Group master-mind are now taking new applicants for our 4th cohort launching in march! Click below to fill out your application now! KEY HOLDER COACHING APPLICATION INTERESTED IN CONSULTING AND COACHING? If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email chris@keystothshop.com of book a free call now: https://calendly.com/chrisdeferio/30min Thank you to out sponsors! Everything you need for back of the house operations https://rattleware.qualitybystainless.com/ The best and most revered espresso machines on the planet: www.lamarzoccousa.com

Feb 17, 2025 • 32min
524: Embracing Professional Development for Your Coffee Shop Team
In order to move to the next level of maturity and capacity, both as people and as a company, a coffee shop and its staff but be pursuing more than just checking off the day's work. Pursuing professional development is essential to bring efficiency, effectiveness, fulfillment, and even abundance into the conversation when we look at our operations. But what might that look like? Today we are going to be exploring how we can embrace professional development and provide consistent opportunities for growth to our staff as a way of investing both in them and the health of the coffee shop. In th midst of the price increases across the industry, this is yet another way to lean into relationships that will yield higher returns for all involved. We cover: Why professional development is essential for the growth of coffee shops How a leaner, well-trained team can provide better service How raising prices requires raising standards in quality and service Investing in staff training for better customer experience Why baristas should be treated as professionals, not just workers Systematic training as a crucial component for consistency and quality Business skills are just as important as coffee skills for success Leadership development is necessary for effective management Why we need to pursue a culture of excellence that benefits both staff and customers Remaining committed to developing profesionalization programs Related episodes: 296: Holistic Barista Training w/ David Castillo of Go Get Em Tiger , Los Angeles Leaner Teams, Better Results 472: Why Technical Skill as a Leader is Not Enough w/ Jonathan Raymond, Refound, Author: Good Authority 426: Fostering a Culture of Continuous Improvement 339 : What Good Barista Training Produces 191 : Retraining your Staff on new Standards 489: Tips for Creating a Resilient Cafe ATTENTION CAFE OWNERS w/ 2+ Years of running your brick and mortar.... - LOOKING FOR A COMMUNITY OF SUPPORT, ACCOUNTABILITY, INSIGHT, AND ENCOURAGEMENT? - The Key Holder Coaching Group master-mind are now taking new applicants for our 4th cohort launching in march! Click below to fill out your application now! KEY HOLDER COACHING APPLICATION INTERESTED IN 1:1 CONSULTING AND COACHING? If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email chris@keystothshop.com of book a free call now: https://calendly.com/chrisdeferio/30min Want a beautiful coffee shop? All your hard surface, stone, Tile and brick needs! www.arto.com Visit @artobrick The world loves plant based beverages and baristas love the Barista Series! www.pacificfoodservice.com

Feb 12, 2025 • 10min
SHIFT BREAK! Every Customer is a Judge
Now is the time to start redirecting our gaze from competitions and accomplishing greatness on a stage serving judges that do not matter to our shops, and refocusing our attention on the judges that truly matter. Our customers. Today on Shift Break we will be talking about the phrase "Every customer is a judge". I used to hear it being spoken when I was involved in competitions in the early 2000s. How can we use the same energy we would put into a championship performance on behalf of of the customer and the experience they have in our shop? Related episodes: 340 : Encore Episode of “10 Reasons to Love the Customer”! 298 : A Trophy, or Atrophy? 151 : How to Respond and React to Negative Feedback : 5 Step Process 259 : Solving Toxic Customer Service Culture 181 : Organizational Self-Knowledge Icing on the Cake: Competitions vs. the Shop ATTENTION CAFE OWNERS w/ 2+ Years of running your brick and mortar.... - LOOKING FOR A COMMUNITY OF SUPPORT, ACCOUNTABILITY, INSIGHT, AND ENCOURAGEMENT? - The Key Holder Coaching Group master-mind are now taking new applicants for our 4th cohort launching in march! Click below to fill out your application now! KEY HOLDER COACHING APPLICATION INTERESTED IN CONSULTING AND COACHING? If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email chris@keystothshop.com of book a free call now: https://calendly.com/chrisdeferio/30min Thank you to out sponsors! Everything you need for back of the house operations https://rattleware.qualitybystainless.com/ The best and most revered espresso machines on the planet: www.lamarzoccousa.com

Feb 7, 2025 • 41min
523: Encore: How We Ruin Specialty Coffee Experience
We suck at fulfilling the implied or explicit promises we make through our coffee shop marketing. Smiling faces with beautiful drinks and a clean environment with plenty of verbiage about values and mission. Lots of good vibes. That all tends to fall away once the customer gets in the space and experiences the reality of our operations. This disconnect and over promise/underdeliver cycle is why customer lose trust in brands. The good news though is that we don't have to continue playing this well branded, poorly executed game. Today we are re-airing an episode from way back that is just as relevant as ever. We talking about how we ruin the specialty experience and what can be done to fix this so you can build trust back with customers and have more confidence in your self and your cafes ability to deliver what our marketing says we are about. Related episodes: 321 : Marketing and Moral Injury w/ Josh Tarlo of Kiss the Hippo 432 : How to Win in Specialty Retail Coffee 406 : Five Ways to Immediately Improve Your Coffee Quality Curbing their Enthusiasm : How we put a damper on the customer's experience and what to do instead ATTENTION CAFE OWNERS w/ 2+ Years of running your brick and mortar.... - LOOKING FOR A COMMUNITY OF SUPPORT, ACCOUNTABILITY, INSIGHT, AND ENCOURAGEMENT? - The Key Holder Coaching Group master-mind are now taking new applicants for our 4th cohort launching in march! Click below to fill out your application now! KEY HOLDER COACHING APPLICATION INTERESTED IN 1:1 CONSULTING AND COACHING? If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email chris@keystothshop.com of book a free call now: https://calendly.com/chrisdeferio/30min Want a beautiful coffee shop? All your hard surface, stone, Tile and brick needs! www.arto.com Visit @artobrick The world loves plant based beverages and baristas love the Barista Series! www.pacificfoodservice.com

Feb 4, 2025 • 14min
SHIFT BREAK! The Necessary Death of the Superstar Barista
The search for a "superstar" barista seems to never die. It is a desire born from our tendency to attribute success and power to one person in-spite of the evidence around us that pretty obviously points to the opposite. But oh if we just hire a champion, a coffee person, a lightning rod of a personality, then all will be well! Today on Shift Break we will be talking about why this idea should die a quick and unceremonious death, and in its place we need to build a system of collective accountability to high standards that, unlike the weak and faltering light of the superstar, equips our whole team and allows us to actually shine. Related episodes: Bottling Your Best Barista SHIFT BREAK! With or Without Experience? Hiring the Best Baristas Icing on the Cake: Competitions vs. the Shop Curse of the Favorite Barista? ATTENTION CAFE OWNERS w/ 2+ Years of running your brick and mortar.... - LOOKING FOR A COMMUNITY OF SUPPORT, ACCOUNTABILITY, INSIGHT, AND ENCOURAGEMENT? - The Key Holder Coaching Group master-mind are now taking new applicants for our 4th cohort launching in march! Click below to fill out your application now! KEY HOLDER COACHING APPLICATION INTERESTED IN CONSULTING AND COACHING? If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email chris@keystothshop.com of book a free call now: https://calendly.com/chrisdeferio/30min Thank you to out sponsors! Everything you need for back of the house operations https://rattleware.qualitybystainless.com/ The best and most revered espresso machines on the planet: www.lamarzoccousa.com

Feb 1, 2025 • 53min
522: Why Celebration and Specialization Make Coffee Better w/ Tim Williams of Fieldwork Coffee and The World Aeropress Championships
Over the years, our collective philosophy and approach to coffee has taken many forms as we learn more about what the industry needs to thrive. We as individuals evolve our thoughts and views of coffee often starting with hubris and a strict puritanical view, then opening up to a wider, simpler, generous, and maybe even humble stance on the various ways coffee can be enjoyed and communicated. Today we are talking about one such journey with the Founder of Fieldwork Coffee and Director of the World Aeropress Championships, Tim Williams! Tim Williams is the director of the World AeroPress Championship, and founder of Melbourne’s Fieldwork Coffee. Since the early 2000's, Tim’s worked across a range of roles, including Workshop Coffee and Square Mile Coffee Roasters in London, and Intelligentsia Coffee & Tea in Los Angeles. On the sidelines, Tim’s collaborated on a number of coffee initiatives including helping to develop Maison Kitsuné’s ’Cafe Kitsuné, launching the Gitesi Project, and as a founding member of Coffee Common. Today, Tim lives in Melbourne and divides his time between Fieldwork Coffee, the World AeroPress Championship, running a small charity in rural Rwanda, and raising three kids with his partner, Leah. We talk about: Tim's journey into coffee The exploding London coffee scene The shaping forces of competitions and camaraderie Absolutism in coffee culture and its pitfalls. Understanding coffee requires recognizing its agricultural nuances. Tim emphasizes the importance of hands-on experience in coffee roasting. Cupping coffee critically is essential for quality control. Tim's philosophical shift from conquering coffee to celebrating its complexities. Why specialization allows for deeper expertise in coffee. Innovative approaches can streamline coffee release processes. Customer expectations are shaped by consistent quality. Why critical feedback is s necessary for growth in the coffee industry. How the World Areopress Championships champion fundamentals. The argument for taste as the most important aspect of coffee. Understanding brewing variables enhances coffee quality. How nuance in coffee brewing leads to better results. Links: www.worldaeropresschamionship.com @aero.press @fieldworkcoffee Related episodes: 242 : A Conversation with James Hoffmann 448: Founder Friday! Part 1 “Switching Gears” | w/ Doug Zell of Intelligentsia and The Meteor! 448: Founder Friday! Part 2 “Switching Gears” | w/ Doug Zell of Intelligentsia and The Meteor! 365 : Spilling the Beans on Global Coffee Culture w/ Lani Kingston 309 : A Conversation w/ Sarah Allen and Ken Olson of Barista Magazine 306 : A Conversation w/ 2004 U.S. Barista Champion, Bronwen Serna! 092 : Tony “Tonx” Konecny of Yes Plz : Consumer Accessibility, roasting, 3rd wave, subscription ATTENTION CAFE OWNERS w/ 2+ Years of running your brick and mortar.... - LOOKING FOR A COMMUNITY OF SUPPORT, ACCOUNTABILITY, INSIGHT, AND ENCOURAGEMENT? - The Key Holder Coaching Group master-mind are now taking new applicants for our 4th cohort launching in march! Click below to fill out your application now! KEY HOLDER COACHING APPLICATION INTERESTED IN 1:1 CONSULTING AND COACHING? If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email chris@keystothshop.com of book a free call now: https://calendly.com/chrisdeferio/30min Want a beautiful coffee shop? All your hard surface, stone, Tile and brick needs! www.arto.com Visit @artobrick The world loves plant based beverages and baristas love the Barista Series! www.pacificfoodservice.com

Jan 30, 2025 • 49min
521: Founder Friday! w/ Bow Smith of Rowan Coffee, Asheville, NC
Bow Smith, founder of Rowan Coffee in Asheville, NC, shares his journey in the coffee industry with nearly a decade of expertise. He emphasizes the importance of fostering a positive work culture and the role of empathy in hiring for enhancing customer experiences. Smith also discusses the balance between consistency in product and the significance of memorable interactions. Delving into community resilience, he reflects on how his café acts as a hub for connection, showcasing the value of building trust and meaningful relationships in coffee culture.