
Keys To The Shop : Equipping Coffee Shop Leaders
A coffee podcast providing coffee shop owners and leaders, with insights, inspiration, and the tools you need to grow and advance your coffee business or coffee career. We learn from experts both in and outside the coffee industry as they deliver specific, practical, and actionable advice about ownership, optimization, profitability, barista work, employee culture, management, scaling, leadership, personal development, and anything else that will help you achieve success in the coffee shop.
Latest episodes

Apr 11, 2024 • 47min
RoR #31 : Improve your Roasting Range by Focusing on the Fundamentals w/ Willem Boot of Boot Coffee
Legendary coffee expert Willem Boot shares insights on mastering coffee roasting fundamentals, navigating technology, sample roasting benefits, optimal roasting machines, flavor development, and diverse courses offered by Boot Coffee.

Apr 9, 2024 • 39min
468: How to Be a Shift Lead
The Shift Lead position is one of those roles that is very misunderstood. Often a title given to baristas for whom the boss wants to retain or established as a position to police a shift that has problems that run deeper than merely following to standards, a shift lead can feel confused, forgotten about and conflicted due to a lack intentionality in establishing this role in the cafe. Today we are going to talk to owners and baristas alike. For owners, about how to determine is a lead role is needed, how to establish it well if it in fact is necessary, and what you need to follow through on ton resource and lead the lead well. For baristas, if you find yourself in this role, what are ways you can work well for the benefit of your barista peers, how can you make sure you get what you need from management, and what can this role do to help your career. There are a lot of thoughts here about this misunderstood and often misapplied role and I hope some of this really lands for you and helps you thrive. Links to related episodes: 420: Design Meaningful Roles in the Cafe 373 : The Owner’s Role: 5 Behaviors for Effectiveness Professionalize, Specialize, Expand—How to Build Your Reputation and Career, No Matter What Your Role 392 : Cafe Management and the Importance of Team w/ Justin Duenne of Quills Coffee 383 : How to Train a Manager Leaner Teams, Better Results SHIFT BREAK : Candid Advice for Baristas, Managers, and Owners Build it for the Business, not the Person Want to run an amazing coffee shop? Hire Keys to the Shop Consulting to work with you 1:1 to transform your coffee shop operations, quality, and people. Custom consulting for your unique business. Schedule a free discovery call now! https://calendly.com/chrisdeferio/30min Thank you to our amazing sponsors! Get the best brewer and tool for batch espresso, iced lattes, and 8 minute cold brew! www.groundcontrol.coffee The world loves plant based beverages and baristas love the Barista Series! www.pacificfoodservice.com

Apr 4, 2024 • 11min
SHIFT BREAK: Embracing Problems as Blessings
A mentor to Danny Meyer once told him "Business is Problems". This was said to point out that challenges are not only inescapable, they are actually a part of the fabric of what we do. Unfortunately many of us are consider the problems of business as nothing more than a nuisance to be eliminated vs an opportunity to be embraced. Today on Shift Break we will be talking about how and why we should embrace problems in the cafe and see them as blessings that allow us to grow our business and ourselves. Listen to these related Shift Break episodes next: When Small Problems Grow Up Don't Waste Problems The Conversational Reality of Your Business : Thought on how to approach creative projects in the new year 044 : Navigating Mistakes and Failure : Best Practices for overcoming the problems we bring with us to the cafe Would you like to work with me 1:1 to help you thrive in coffee? Click below for a discovery call and lets have a conversation! https://calendly.com/chrisdeferio/30min Thank you to out sponsors! Everything you need for back of the house operations https://rattleware.qualitybystainless.com/ The best and most revered espresso machines on the planet: www.lamarzoccousa.com

Mar 28, 2024 • 57min
467: How to Create Coffee Magic with Your Menu w/ Ryan Castelaz of Discourse Coffee, Milwaukee, WI
The wonder and beauty of coffee is a catalyst for countless career coffee professionals and customers alike. The flavors and creation of special moments that draws us in, satisfy some sense of adventure as well as nurtures a need for belonging. On the business side of coffee it can be very easy for those elements to be lost and replaced with conformity, safety, and a sole focus on numbers that sucks the life out of what was once a joyous thing. For today's guest, reanimating the industry with creativity, passion, and the joy of telling stories through drinks has been a 7 year long pursuit that has shifted the minds and hearts of thousands. Ryan is the Founder and Creative Director of Discourse Coffee, one of the world's most innovative coffee shops, and Agency Cocktail Lounge, the nation's first fully hybrid cocktail bar, offering each cocktail both alcoholic and non-alcoholic. He is also the best-selling author of “The New Art of Coffee: From Morning Cup to Caffeine Cocktail” (Rizzoli, 2023), resident mixologist at Fox 6 News, and Creator / Co-Host of the podcast “Hot Coffee for the Creative Soul”. Ryan has served as a brand ambassador for Espro, Barfly, Apothekary, and Free Spirts, and has hosted workshops on drink-making and creative thinking throughout the US, France, and Canada. His drinks have been enjoyed coast to coast, twice featured on the Emmy nominated PBS show “Wisconsin Foodie”, and covered in print in Forbes, Food & Wine, Barista Magazine, Punch Mag, Plate Magazine, Fresh Cup, Daily Coffee News, and many others. In today's episode we are going to talk all about the spark that lit the flame of Ryan's businesses and approach to coffee, the need for baristas to express their craft using coffee, how this sometimes crazy, always fun business works, and what YOU can do to create menu magic for your staff and customers. Links: www.discourse.coffee @discoursecoffeemke @ryan.castelaz "The New Art of Coffee" book Related episodes: RoR # 21 : Data, Community, and the Art of Roasting w/ U.S. Roasters Champion Andrew Coe of Elevator Coffee 410 : A Conversation w/ 2023 U.S. Barista Champion, Isaiah Sheese of Archetype Coffee 036 : A conversation with WBC ’14 champion, Hidenori Izaki 191 : Retraining your Staff on new Standards 307 : 10 Simple ways to Level Up your Coffee Shop 339 : What Good Barista Training Produces Want to run an amazing coffee shop? Hire Keys to the Shop Consulting to work with you 1:1 to transform your coffee shop operations, quality, and people. Custom consulting for your unique business. Schedule a free discovery call now! https://calendly.com/chrisdeferio/30min Thank you to our amazing sponsors! Get the best brewer and tool for batch espresso, iced lattes, and 8 minute cold brew! www.groundcontrol.coffee The world loves plant based beverages and baristas love the Barista Series! www.pacificfoodservice.com

Mar 28, 2024 • 11min
SHIFT BREAK: How to Fine Tune Your Coffee Bar
There is no neutral. Only forward or backward. Your coffee shop is not a static thing that will simply take care of itself. The people, space, product, and culture all need to be given care and attention to prevent breaking down over time. The best way to do this is to always be fine-tuning the cafe. Today on Shift Break we will be talking about why fine-tuning, optimization, and efficiencies matter in the shop and how you can approach the process in a way that is effective and fulfills your business's larger mission and goals. Listen to these related Shift Break episodes next: Fix the Small Stuff! : Management, Morale, Coffee Bar Culture The Impact of Absence SHIFT BREAK: Making Minimum Viable Changes 307 : 10 Simple ways to Level Up your Coffee Shop Would you like to work with me 1:1 to help you thrive in coffee? Click below for a discovery call and lets have a conversation! https://calendly.com/chrisdeferio/30min Thank you to out sponsors! Everything you need for back of the house operations https://rattleware.qualitybystainless.com/ The best and most revered espresso machines on the planet: www.lamarzoccousa.com

Mar 22, 2024 • 53min
466: The Relentless Pursuit of Perfection w/ 2024 U.S. Barista Champion, Frank La, Be Bright Coffee
The craft of coffee and cafes is as much a personal pursuit as it is a service to others. Providing a remarkable coffee experience to guests through coffee is what initially inspired Frank La to begin a career in coffee. Since then his dedication to exploring service, mentorship, business operations, and coffee itself has been guided by the Japanese philosophy of "Kodawari" or, the relentless pursuit of perfection. Before launching Be Bright Coffee, Frank La developed his skills and became a coffee professional in LA in 2010. La has held jobs at notable coffee companies acros the city including Cafe Dulce, Lamill Coffee, and Copa Vida. Now with Be Bright Coffee, Frank has overseen the growth of his business with e-commerce, wholesale, cafe and events. His skills as a coffee professional has earned him a 6th place finish at the 2023 USBC, and most recently taking the title as the USBC in 2024. In today's episode we will explore the genesis and development of Frank's coffee journey through barista work, illegal pop up coffee shops, competition, a 9 year break from the competitive barista world, operations management, and crafting a championship winning routine. Perfection can sound too exclusive or high minded at first, but I believe the way Frank explains things and demonstrates through his own practice of the discipline shows us that it can be pursued with humility and empathy that brings about a wonderful result. Links: https://bebrightcoffee.com/ @bebrightcoffee @flaless Related episodes: RoR # 21 : Data, Community, and the Art of Roasting w/ U.S. Roasters Champion Andrew Coe of Elevator Coffee 410 : A Conversation w/ 2023 U.S. Barista Champion, Isaiah Sheese of Archetype Coffee 036 : A conversation with WBC ’14 champion, Hidenori Izaki 191 : Retraining your Staff on new Standards 307 : 10 Simple ways to Level Up your Coffee Shop 339 : What Good Barista Training Produces Want to run an amazing coffee shop? Hire Keys to the Shop Consulting to work with you 1:1 to transform your coffee shop operations, quality, and people. Custom consulting for your unique business. Schedule a free discovery call now! https://calendly.com/chrisdeferio/30min Thank you to our amazing sponsors! Get the best brewer and tool for batch espresso, iced lattes, and 8 minute cold brew! www.groundcontrol.coffee The world loves plant based beverages and baristas love the Barista Series! www.pacificfoodservice.com

Mar 22, 2024 • 56min
465: Founder Friday! w/ John Piquet of Caffe D'bolla in Salt Lake City, UT
Creating a fine dining level experience in a coffee shop is no easy task. I requires discipline, focus, and a view of coffee that assumes that it is not just a beverage but that it is truly a culinary art. This is the disposition and mission of of today's Founder Friday guest, John Piquet of Caffe d'bolla in Salt Lake City, UT. For nearly two decades, John Piquet has crafted his expertise as a coffee professional, roaster and siphon brewing specialist. As owner and operator, caffe d'bolla has won 7X Best of State, 3X Best of the Beehive, Zagat's Top 50 coffee shops in the United States. Les Roka captures John's role in a December 2022 feature article at Gastronomicslc.com. "John Piquet’s journey as Salt Lake City’s first artisan roaster and siphon coffee bar continues, always fine-tuning the matrix for producing an exceptional cup of coffee." John's expertise has been recognized internationally by both peers and culinary professionals and has been featured in The New York Times, Salt Lake Tribune, as well as Fox13, KSL, KUTV's Taste Utah, ChefsFeed, Sunset Magazine, Miles Away Travel Blog, and the aptly named, “100 Things to Do in Salt Lake City Before You Die.” In our conversation we discuss how John came into the world of coffee service, cafe operation, and roasting. We also explore his philosophy and discipline in focus as a one-man operator striving for the sublime in espresso, siphon coffee, and roasting. I find John's consistent pursuits in coffee inspiring and it is obvious those who have experienced Caffe d'bolla agree. Enjoy! Links: https://shop.caffedbolla.com/ https://www.instagram.com/caffedbolla/ Related Episodes: 401 : Founder Friday! w/ Jack Benchakul of Endorffiene in Los Angeles 293 : Thoughts on Defining Professionalism 274 : Crafting Specialty Drinks in your Shop w/ Matt Foster” 430 : Embracing “Unreasonable Hospitality” w/ Will Guidara | Thank You NYC + The Welcome Conference 447: Understanding the Business of Coffee w/ Maxwell Colonna-Dashwood Want to run an amazing coffee shop? Hire Keys to the Shop Consulting to work with you 1:1 to transform your coffee shop operations, quality, and people. Custom consulting for your unique business. Schedule a free discovery call now! https://calendly.com/chrisdeferio/30min Thank you to our amazing sponsors! Get the best brewer and tool for batch espresso, iced lattes, and 8 minute cold brew! www.groundcontrol.coffee The world loves plant based beverages and baristas love the Barista Series! www.pacificfoodservice.com

Mar 21, 2024 • 11min
SHIFT BREAK: Detail Oriented Staff Starts With You
Being detail oriented is one of those traits we look for in baristas as proof that they are the right for our coffee shop. What we don't think about very much is that a good bit of what a barista gives to a business is based on what has been invested into them. In other words, you get out what you put in. Today on Shift Break we will be talking about why this desired behavior and disposition of staff is largely up to you and how you go about orienting them to the details that matter. Listen to these related Shift Break episodes next: You Need to Prioritize In-House Training! Are YOU Using Your Manual? Leaner Teams, Better Results Would you like to work with me 1:1 to help you thrive in coffee? Click below for a discovery call and lets have a conversation! https://calendly.com/chrisdeferio/30min Thank you to out sponsors! Everything you need for back of the house operations https://rattleware.qualitybystainless.com/ The best and most revered espresso machines on the planet: www.lamarzoccousa.com

Mar 18, 2024 • 45min
464: Encore : Making Order Out of Chaos, Handling Groups in the Cafe
There is no time where it is more critical to make a good impression than when you have a full and busy cafe. One of the main ways our coffee shops get filled is when groups meet at the shop. When groups of people come in to order, they bring with them a certain level of distraction and chaos that can easily slow things down and frustrate the staff and the customer. In today's episode we are bringing back a classic KTTS episode from year one that addresses what originally was a listener question regarding the tension and confusion around groups in the cafe. Originally aired in 2017, this episode is packed with practical takeaways and guidance on how you can make order out of chaos and maybe even look forward to those groups calling your shop home! Related episodes: 271 : Why the Cash Register Controls Everything 122 : How to be a Cash Register Hero : 6 Essential Skills 339 : What Good Barista Training Produces 058 : Holiday Hospitality 254 : Holiday Hospitality Part 2 Want to run an amazing coffee shop? Hire Keys to the Shop Consulting to work with you 1:1 to transform your coffee shop operations, quality, and people. Custom consulting for your unique business. Schedule a free discovery call now! https://calendly.com/chrisdeferio/30min Thank you to our amazing sponsors! Get the best brewer and tool for batch espresso, iced lattes, and 8 minute cold brew! www.groundcontrol.coffee The world loves plant based beverages and baristas love the Barista Series! www.pacificfoodservice.com

Mar 14, 2024 • 11min
SHIFT BREAK: Managers, You Don't Need To Do It All
Now that you are a manager that means you have the ability to do all the things you know will make the cafe a better place right? Well, no necessarily. A least not right away. Manager frequently will end up very disappointed and dejected when they feel they cannot make the difference they so desperately want to make. The answer is not to give up, but to prioritize with patience. Today on Shift Break we will be talking about why you do not need to do all the good ideas you have in your mind in order to be a good manager, and how you can approach your work to be both effective and happy. Listen to these related episodes next: Prioritizing your Work Feedback Culture : Making feedback a part of what you do not just something you sometimes do It's OK to Have Reasonable Tolerances Insecurity in Management Would you like to work with me 1:1 to help you thrive in coffee? Click below for a discovery call and lets have a conversation! https://calendly.com/chrisdeferio/30min Thank you to out sponsors! Everything you need for back of the house operations https://rattleware.qualitybystainless.com/ The best and most revered espresso machines on the planet: www.lamarzoccousa.com