Keys To The Shop : Equipping Coffee Shop Leaders

It's Founder Friday #5 !!! Today we get to talk with Chelsey Walker-Watson, co-owner of Slate Coffee Roasters / a family owned roaster/ retailer in Seattle, Washington. We discuss her amazing 2nd place U.S. Brewers Cup Competition routine, How she got into the coffee industry, the story of Slate Coffee, how they run things, their expansion, and the values that drive them. Slate is a true gem in the coffee industry and after hearing from Chelsey today you will no doubt be encouraged and also be looking for an excuse to go out and visit their shops for more inspiration. Enjoy! WWW.SLATECOFFEE.COM Instagram: @slatecoffee Chelsey's Brewers Cup Routine is at 9min 40sec in HERE Episodes Mentioned: The Coffeetographer: http://www.keystotheshop.com/podcasts/24-2/

Roasters are the heart beat of specialty coffee. They transform the fruit of so many peoples labor into the coffees we know and love. Today we get to hear from none other than the new U.S. roasting Champion himself, Mar Michaelson! Mark is the Head Roaster at Onyx Coffee Lab in NW Arkansas and in this episode he shares about his origin story, his competition experience, and then we talk about 5 things he want us to know from his perspective as a roaster. Such a great conversation and i know you will appreciate roasters even more. Enjoy! LINKS: Mark@onyxcoffeelab.com IG: @Mark_michaelson www.onyxcoffeelab.com

Training. At some point in your coffee career you will be called on to train or teach in some form. As well as we might know the craft of coffee, it is often the case that we struggle to find the best way to teach that craft. If you are at all interested in learning how to become a better trainer or educator then this show is going to prove indispensable. To help us explore these things I am thrilled to welcome Dave Stachowiak of the Award winning podcast: Coaching for Leaders to the Show! We talk about the difference between knowing a skill -vs- teaching it, insights to help you develop yourself as a leader, and 5 steps that provide a framework that will help you master the art of training! Daves Website: www.coachingforleaders.com Episodes related to this: CFL 289: How to Lead Part Time Staff w/ Chris Deferio http://coachingforleaders.com/podcast/289/ CFL 237: These Coaching Questions Get Results w/ Michael Bungay Stainer http://coachingforleaders.com/podcast/237/ CFL 190 : How to Improve Your Coaching Skills w/ Tom Henschel http://coachingforleaders.com/podcast/190/ CFL 196 : Marshall Goldsmith on Triggers : Creating Behavior That Lasts http://coachingforleaders.com/podcast/196/ Books: The Coaching Habit by Michael Bungay Stainer The Power of Habit by Charles Duhigg

Cheremelle D. Edwards, Founder of "The Coffeetographer" joins us today to talk about all she has learned and observed through her work documenting arts and culture through the lens of specialty coffee. We talk about the critical role of the small independent cafes, her favorite experiences, what she sees as the future of specialty coffee culture, and what we should focus on to continually provide a great specialty experience in our shops. As she says on her sight, Chermelle loves coffee, but she loves coffee shops even more & I know you're going to love this conversation! Enjoy! Chermelle Links: TWITTER INSTAGRAM THE COFFEETOGRAPHER www.keystotheshop.com

Fresh off his victory in Seattle, Kyle Ramage of Mahlkonig USA took some time to talk with us about the competition. We get into the details of his routine, his drinks, his presentations message, his dry ice frozen coffee and the challenges/lessons he experienced on the road to winning the U.S. Championship title. LINKS: www.keystotheshop.com www.mahlkonig.com www.worldcoffeeevents.org www.cafeshow.com VIDEO: Live Stream of USBC FINALS Kristian Klatt Heat in Grinders Christopher Hendon on "Performing an Good Experiment"

I am honored to welcome Colin Harmon for our 4th Founder Friday episode! Colin is a 4 time Irish Barista Champion, 4th place World Barista Championship finalist, and Owner/Founder of 3fe Coffee, one of the world's most innovative and progressive specialty coffee shops located in Dublin, Ireland. Colin is also the author of the new book, "What I Know About Running Coffee shops", a book detailing critical information and insights from colin experiences that will help you start or run a great coffee operation. Trust me, you will want to get this book. We talk about the evolution of his shop and the lessons, challenges, and rewards experienced along the way. We also dive in and discuss some of the great content form the book I know you are going to enjoy this! Links: •What I Know About Running Coffee Shops •3fe Website •3fe Instagram •Colin on Twitter Notes Can be found at: www.keystotheshop.com

Reviews can be a great experience. They can also be frustrating and challenging. They key is in how you go into the review and how you respond to the feedback given. Today we will cover 7 tips that will help you leverage the review to your professional advantage. Performance reviews are a great opportunity for growth and to gain gain clarity on where you are in your career. I hope these 7 tips are helpful to you! Enjoy! Links: Notes www.keystotheshop.com/resources "Setting the Table" by Danny Meyer Related Episode: #14 "A Baristas Guide to Advancing"

There is a lot of farm information available to us today in coffee. The question is how do we use that information & what is the line between overloading the customer and enhancing their experience? What purpose does all this knowledge serve? Today Joe Marrocco of Coffee Imports helps us not only answer these questions but also talks about the relationship between the cafe, the producer, and everything in between. Joe Marrocco has been working in Specialty Coffee since 2005, where he started at a small, but mighty, café in southeast Missouri. Joe has been a barista, a café manager, a roaster, an educator, a leader in the Barista Guild of America, a barista competitor, a BBQ judge, a server and expeditor, and many more things both in and out of coffee. Basically, he loves the service industry, coffee, food, and people. He is also a husband of nearly 15 years, and the father of two. He is the Sr. Sales Associate and Director of Education at Café Imports, Educator in collaboration with Mill City Roasters, Co-host of the Opposites Extract Podcast, and Chair of the Membership and Communications Committee on the Roasters Guild Executive Council. Show Notes www.cafeimports.com www.millcityroasters.com www.oppositesextract.com www.joemarrocco.com Insta and Twitter: @roasterjoe Email: joe@cafeimports.com

What do you think of when you think of "The Customer"? All too often it brings to mind annoyance, challenges, irritation, and even anger. I recently read an old article that was being newly shared around social media that was the catalyst for this episode. Tons of lists exist stating what we baristas "hate" about customers but what is it that we love about them? We will go much farther in our careers if apply a little charitable assumption to the ones who make our work possible. You may not own the business but taking a posture of ownership when it comes to how you perceive the customer will set you up for success in the future. A and today I want talk about 10 reasons to love the customer! If you have more things to add that you love about your customers tell us on Twitter using the hashtag #lovemycustomers Visit our Sponsor! Notes: www.keystotheshop.com/resources The Article: http://www.wweek.com/restaurants/2016/11/09/10-reasons-your-barista-hates-you/ Cool reaction to the piece: http://www.nossacoffee.com/nossablog/2016/11/11/5-reasons-your-nossa-familia-barista-loves-you-1

The future of your shop depends one more than just the coffee you serve, it depends on the people you hire and how you engage and lead them. This determines how they care for each other, your customer, and your business. In this episode I present a talk I normally share at Coffee Fest where I give you tips on how you can create a culture that ensures an excellent experience for your staff and guests. Book: It's OK to Be the Boss Related Episodes: Episode 7 "4 Keys to an Effective Checklist" Episode 4 "10 Steps to Being a People First Leader" Episode 13 "Leadership and Management Master class w/ Eva Attia" Send you questions to : Chris@keystotheshop.com Thanks for listening! -Chris