Freelance Cake

Explore the power of positive peer pressure and how it can boost freelance performance. Research reveals sitting near high achievers can uplift your productivity by 15%. Discover the advantages of joining paid communities that foster collaboration among advanced freelancers. Learn how these groups can help you avoid analysis paralysis and provide actionable tools. Real-life anecdotes highlight the impact of intentional environments on success. Change your surroundings to improve focus, strategy, and ultimately, reduce burnout!

Success can sometimes reveal hidden complexities that stifle growth. The podcast discusses the power of pruning through a tomato-plant metaphor, emphasizing that doing less can lead to better results. Insights from Katelyn Bourgoin highlight the importance of identifying what to stop doing. Listeners will learn a 7-step process for simplifying their work, including making a 'Don't List' to eliminate distractions and creating personal rules to maintain focus. Ultimately, courageous subtraction is framed as the key to sustainable success.

In this conversation, Josh Monen, a Fractional CMO and consultant known for helping Christian entrepreneurs, shares his journey from a burned-out copywriter to a business owner with time freedom. He discusses the challenge of feeling stuck despite being booked, emphasizing that he craved clarity rather than more clients. Through coaching, he developed two lucrative offers, Funnel Insights and Funnel Blueprint, which transformed his approach to work. He also highlights the importance of decisive action and mentorship in achieving personal and professional growth.

Wudan Yan, journalist and freelance writer, shares her journey from journalism to freelance narrative writing. She discusses the importance of negotiation, reframing it as a conversation rather than a confrontation. Key topics include negotiating for a raise, rush projects, and rush fees. Wudan also shares a simple tactic to become a master negotiator.

The podcast explores the last two stages of freelancing: Lifestyler and Diversifier. It discusses the motivations, challenges, mistakes, and questions at each stage, as well as the key breakthroughs and financial goals. It helps freelancers figure out where they are in their journey and what to focus on next. It also explores the concept of diversification in freelancing, including creating non-service revenue and career progressions.

Podcast explores the career progressions of freelancers. The episode discusses the motivations, challenges, and questions of moonlighters who freelance part-time. It also delves into the motivations and challenges of hustlers who aspire to make money while they sleep. The main breakthrough for moonlighters is growing confidence, while the main financial goal for hustlers is to achieve financial stability. The episode offers practical insights for freelancers at different stages.

Explore the root problem faced by freelancers and consultants, the solution to the freelance focus problem, and how to get more done without burning out. Discover the importance of creating an actionable plan and making minimum viable progress. Get a free 30/60/90 day plan template and learn about the Business Redesign Group Coaching Program.

What if you could charge four times what you do now by making small changes to your freelance packaging?The freelancers who win consistently aren't always the most skilled or the hardest working. They’re the ones who focus on finding the right advantages, or “levers.”Packaging is one of those levers. If you've been in the freelance game for a while, you already have insight into your clients’ pains and wants. You’re already fixing their problems.But do you have juicy offers that set you apart from other freelancers?When you package up your services and outcomes and communicate the value as a juicy offer, you make it easy for your target audience to get excited.In this episode, Austin shares an early coaching case study. Robert is a business consultant who signed up for Business (re)Launch, Austin’s freelance coaching program. With Austin’s help, he developed a new offer. The offer enabled Robert to charge four times what he had previously.If you’re curious how they were able to do that, be sure to grab the 10 quick steps Austin shares at the end to help you rethink your packaging.Key pointsIntro (00:00)The Path(s) to Freelance Success (00:36)It’s All About Pulling the Right Levers (02:23)Doing Less (Not More) Helps You Grow Freelance Income Faster (04:19)Better Packaging Communicates Higher Value (07:27)When Is the Last Time You Really Considered the Packaging of Your Freelance Services? (09:21)Notable Quotes"The freelancers who win the game consistently aren't necessarily the most skilled or the hardest working.""Better packaging communicates higher value.""If you are already creating significant value for your clients, small changes to your packaging can have a huge impact on your earning."Resources mentioned in this episode:Million Dollar Consulting by Alan Weiss: https://www.amazon.com/Million-Dollar-Consulting-Alan-Weiss/dp/0071622101 Business Bootcamp for Freelancers: https://freelancecake.com/coaching Listen, rate, and subscribe!For specific beliefs, principles, and practices you can use right away to make the freelance game more profitable and satisfying, subscribe to Freelance Cake podcast on Apple Podcasts or wherever you listen to podcasts!

Explore the importance of selling outcomes instead of hours in freelancing. Learn how freelancers are paid for delivering valuable outcomes similar to surgeons and pilots. Discover the power of shifting the conversation to focus on desired outcomes. Get insights on successfully implementing outcome-based selling and raising rates, along with a nine-word response to reframe conversations. Hear about the Freelance Cake Coaching Program.

Freelancers often face the anxiety of unpredictable income. Austin shares a proactive 7-step protocol to tackle financial panic and secure last-minute projects. He emphasizes reconnecting with past clients and leveraging warm leads creatively. Tips include tailored cold outreach to dream clients and making appealing social media offers. He also advocates for sharing your creative journey, even when it's messy. Plus, a calming breathing technique to relieve stress wraps up the discussion, reminding freelancers that tough times are temporary.