

The $100 Million Mindset
Todd Liles
Welcome to The $100 Million Mindset, the source for business owners who aspire to scale, grow, and reach their full potential. Whether you’re aiming for $5 million, $10 million, or $100 million,
Your hosts are Alan O’Neill, the Irish Plumber who scaled Abacus Plumbing and Cooling to over $100 Million and Todd Liles, a coach to high-performing business leaders and the owner of Service Excellence, are going to help you think bigger, act smarter, and take your business to the next level.
Your hosts are Alan O’Neill, the Irish Plumber who scaled Abacus Plumbing and Cooling to over $100 Million and Todd Liles, a coach to high-performing business leaders and the owner of Service Excellence, are going to help you think bigger, act smarter, and take your business to the next level.
Episodes
Mentioned books

Sep 30, 2025 • 31min
Leadership Handoffs Can Make or Break Your Business (Here’s How to Get It Right)
Leadership transitions are the most fragile moments a company will ever face. Get it wrong, and culture fractures, rumors spread, and trust bleeds out. Get it right, and you set up years of stability, growth, and loyalty. In this episode of The $100 Million Mindset, Todd Liles and Alan O’Neill unpack the real playbook for leadership change — including Alan’s 18-month handoff at Abacus and how Steve and Donna Huff prepared Nick Martin to lead through storms. You’ll learn: Why leadership handoffs put culture at risk How to honor past contributions while addressing the elephant in the room Why you must transfer trust, not just titles The role of listening tours in the first 60–90 days of leadership How sarcasm and poor communication erode credibility instantly Why 1–2 years of succession planning pays off long-term Whether you’re preparing to step back or step up, this episode will show you how to lead the handoff without fumbling the future. If this episode hit home, follow, review, and share it with a business owner who’s ready to grow with purpose. The $100 Million Mindset isn’t for the average—it’s for those bold enough to lead, scale, and leave a legacy. Resources & Links: 📌 Connect with Todd Liles: Website | Instagram | Linkedin 🔗 Full show notes and resources: www.toddliles.com/mindset

Sep 23, 2025 • 30min
Why Delegation Is the Secret to Growth and Control in Your Home Service Business
Most home service owners avoid delegation because it feels like losing control. In reality, holding everything yourself is what creates chaos, burnout, and missed opportunities. In this episode of The $100 Million Mindset, Todd Liles and Alan O’Neill share how delegation, KPIs, and meeting rhythms actually give you more control, not less. You’ll learn how to use these tools to align your team, protect profit, and free yourself from the daily firefight. What you’ll learn: Why delegation creates more control instead of less How weekly leadership meetings and daily huddles align your team The role of KPIs and scoreboards in accountability Michael Hyatt’s five levels of delegation and how to use them Todd’s ADD principle: Automate, Delegate, or Delete Why implementation speed matters more than perfection If you’re ready to grow your HVAC, plumbing, or electrical business without losing control, this episode is your roadmap. If this episode hit home, follow, review, and share it with a business owner who’s ready to grow with purpose. The $100 Million Mindset isn’t for the average—it’s for those bold enough to lead, scale, and leave a legacy. Resources & Links: 📌 Connect with Todd Liles: Website | Instagram | Linkedin 🔗 Full show notes and resources: www.toddliles.com/mindset

Sep 16, 2025 • 50min
You’re Scaling Your Home Service Business the Wrong Way (Do This Instead)
Many home service owners hit their growth goals (more trucks, more techs, more ads) only to find out they have less money in the bank. If that’s you, you’re not alone. Most HVAC, plumbing, and electrical companies scale revenue the wrong way: chasing topline growth while ignoring the profit benchmarks that keep the business healthy. In this episode of The $100 Million Mindset, Todd Liles and Alan O’Neill explain how to fix it. Here’s what you’ll learn: Why revenue without profit is just scaling losses The profit benchmarks every home service company must hit: 15–20% net, 65%+ service margins, 45–55% install margins The six levers that protect profit: pricing discipline, install coordination, memberships, sales systems, overhead control, and owner engagement Why every growth decision must pass the profit test How profit gives you more than cash — it gives you options, stability, and freedom If you’re growing your business but making less money, this episode will show you how to scale the right way — with profit first. If this episode hit home, follow, review, and share it with a business owner who’s ready to grow with purpose. The $100 Million Mindset isn’t for the average—it’s for those bold enough to lead, scale, and leave a legacy. Resources & Links: 📌 Connect with Todd Liles: Website | Instagram | Linkedin 🔗 Full show notes and resources: www.toddliles.com/mindset

Sep 9, 2025 • 1h 12min
What It Really Takes to Balance Marriage, Family & A $25M Business w/ Lynn & Jeff Tomasek
What does it take to build both a $25M+ company and a strong marriage? In this episode of The $100 Million Mindset, Todd Liles sits down with Lynn and Jeff Tomasek—a true power couple balancing entrepreneurship, leadership, and family. Lynn is the CEO of Brothers Plumbing, Air Conditioning, and Electrical in Denver, while Jeff is a retired educator turned entrepreneur. Together, they’ve built a life that thrives on respect, discipline, and shared vision. Here’s what you’ll learn in this episode: -How Lynn and Jeff built a strong marriage while excelling in different careers -Why respect, boundaries, and communication are non-negotiables in partnership -Navigating parenthood, blended family dynamics, and empty nesting -Career transitions: Lynn leading a $25M business while Jeff left education to open a gym -How fitness, discipline, and shared routines fuel their success -Daily habits for celebrating wins, managing stress, and creating a shared vision Lynn and Jeff prove that success isn’t about choosing between family and business—you can have both if you stay grounded in values and discipline. If this episode hit home, follow, review, and share it with a business owner who’s ready to grow with purpose. The $100 Million Mindset isn’t for the average—it’s for those bold enough to lead, scale, and leave a legacy. Resources & Links: 📌 Connect with Todd Liles: Website | Instagram | Linkedin 🔗 Full show notes and resources: www.toddliles.com/mindset

Sep 2, 2025 • 51min
From Pastor to President of a $100M Plumbing & HVAC Company | Bubba Thurman
What happens when a pastor trades the pulpit for the plumbing shop? In this episode of The $100 Million Mindset, Todd Liles sits down with Bubba Thurman, President of Baker Brothers, to explore his remarkable journey from leading one of the largest youth ministries in America to building one of the top plumbing and HVAC businesses in Texas. Bubba spent 17 years in ministry before burnout forced a pivot. But instead of leaving his calling behind, he redefined it. Today, he leads hundreds of employees at Baker Brothers, integrating faith, servant leadership, and business excellence in a way that drives both culture and profitability. Here’s what you’ll learn in this episode: -How Bubba transitioned from ministry to marketplace leadership -Why culture, care, and servant leadership fuel business growth -Practical lessons for building a culture of excellence in the trades -How to balance faith, values, and private equity expectations -Why rest, rhythms, and renewal are essential for leaders to avoid burnout If you’re a business owner, leader, or entrepreneur wondering how to align values with profitability and lead with both conviction and care, this episode will inspire and challenge you. If this episode hit home, follow, review, and share it with a business owner who’s ready to grow with purpose. The $100 Million Mindset isn’t for the average—it’s for those bold enough to lead, scale, and leave a legacy. Resources & Links: 📌 Connect with Todd Liles: Website | Instagram | Linkedin 🔗 Full show notes and resources: www.toddliles.com/mindset

Aug 26, 2025 • 59min
What You MUST Know About Marketing To Grow Your Business (w/ $400M CMO Mike Wilson)
What do you need to know about marketing as your business grows? Mike Wilson may be the only person to ever go from electrician to Chief Marketing Officer of a company doing over $400M in home services. Today, he leads marketing for Any Hour Group—managing 27 locations and 23 brands in electrical, plumbing, and HVAC. But his path wasn’t easy. -Fired during the Great Recession -Rebuilt his career through door-to-door sales (and built a team underneath him) -Returned to Any Hour to lead marketing at scale Now, Mike knows exactly what it takes to market and grow companies at every level—from $3M local shops to $100M+ giants. In this episode of The $100 Million Mindset with Todd Liles, you’ll learn: -The marketing strategies that actually work as you grow -How to adjust your marketing at each stage of business growth -Why customer experience is the ultimate marketing tool -How to balance paid ads, brand, and word of mouth -The systems and leadership principles that keep growth sustainable If you’ve ever asked, “What marketing do I need as I grow my business?” — this episode with Mike Wilson gives you the playbook. If this episode hit home, follow, review, and share it with a business owner who’s ready to grow with purpose. The $100 Million Mindset isn’t for the average—it’s for those bold enough to lead, scale, and leave a legacy. Resources & Links: 📌 Connect with Todd Liles: Website | Instagram | Linkedin 🔗 Full show notes and resources: www.toddliles.com/mindset

Aug 12, 2025 • 1h 7min
How to Lead, Build, and Keep High-Performance Teams w/ Elmer Zubiate
If you can’t build, lead, and keep a high-performance team, you’ll never scale your business, no matter how good you are. In this episode of The $100 Million Mindset, Elmer Zubiate shares the exact leadership blueprint he’s used to recruit, develop, and retain top-tier talent. From hiring people who align with your culture to creating an environment where accountability and trust thrive, these are the strategies that keep the best from leaving. You’ll learn: -How to attract top talent that actually fits your culture -The leadership habits that inspire trust, loyalty, and peak performance -Retention strategies that work in the real world -How to create a winning environment where your team thrives long-term Whether you’re leading a team of 5 or 500, this episode gives you the mindset and tools to create a culture where people want to stay and perform at their best. If this episode hit home, follow, review, and share it with a business owner who’s ready to grow with purpose. The $100 Million Mindset isn’t for the average—it’s for those bold enough to lead, scale, and leave a legacy. Resources & Links: 📌 Connect with Todd Liles: Website | Instagram | Linkedin 🔗 Full show notes and resources: www.toddliles.com/mindset

Aug 5, 2025 • 57min
The Brutal Truth About Building a $40M Business Without Selling Your Soul - Elmer Zubiate
Building a $40M business sounds glamorous. The truth? It’s brutal. It’s messy. And most people lose more than money along the way, they lose themselves. In this raw and unfiltered episode of The $100 Million Mindset, Todd Liles sits down with Elmer Zubiate, who went from cleaning houses for $35 a day to running a $40M home services brand, without ever letting money become his master. You’ll discover: - The hard lessons from bankruptcy, failure, and rebuilding stronger than ever - How Elmer fired his top salesman for lying to customers - Why most companies sell their soul chasing fast growth, and how to avoid it - The purpose-driven mindset that builds a legacy, not just a business - Real leadership strategies to scale without sacrificing integrity If you’re tired of fake “success hacks” and want the truth about what it really takes to build a lasting business, this conversation will shake you awake. If this episode hit home, follow, review, and share it with a business owner who’s ready to grow with purpose. The $100 Million Mindset isn’t for the average—it’s for those bold enough to lead, scale, and leave a legacy. Resources & Links: 📌 Connect with Todd Liles: Website | Instagram | Linkedin 🔗 Full show notes and resources: www.toddliles.com/mindset

Jul 29, 2025 • 1h 10min
Leadership, Loyalty, and Scaling to $150M Without Losing Your Values - Gus Antos
Most leaders either chase growth or cling to values. Gus Antos built a $150 million company and never let go of either. In this episode of $100 Million Mindset, Gus reveals the leadership philosophy behind Milestone’s explosive growth...and the soul that kept it grounded. What's Inside: Why clarity matters more than charisma How to lead people with candor, not control What to do when great employees leave The difference between hiring hands… and building hearts And how faith shapes business without becoming a gimmick If you’re growing fast and wondering if it’s worth the price, this is your gut-check. If this episode hit home, follow, review, and share it with a business owner who’s ready to grow with purpose. The $100 Million Mindset isn’t for the average—it’s for those bold enough to lead, scale, and leave a legacy. Resources & Links: 📌 Connect with Todd Liles: Website | Instagram | Linkedin 🔗 Full show notes and resources: www.toddliles.com/mindset

Jul 22, 2025 • 1h 2min
Why Revenue Means Nothing Without Profit and Systems - Joe Strittmatter
Most businesses brag about revenue. But Joe Strittmatter learned the hard way that revenue means nothing without profit and systems to protect it. After losing his family’s HVAC business, Joe started over from zero and rebuilt it into a thriving operation by focusing on profit first and building solid systems. In this episode of $100 Million Mindset, you’ll discover: -Why chasing revenue can bankrupt your business -The truth behind “Revenue is vanity. Profit is sanity.” -How even small businesses can think like giants through systems -Joe Strittmatter’s powerful comeback story -Lessons from legends like Ron Smith and Ken Goodrich -Practical steps to make your business profitable and sustainable Don’t fall for vanity metrics. Protect your future with profit and systems. If this episode hit home, follow, review, and share it with a business owner who’s ready to grow with purpose. The $100 Million Mindset isn’t for the average—it’s for those bold enough to lead, scale, and leave a legacy. Resources & Links: 📌 Connect with Todd Liles: Website | Instagram | Linkedin 🔗 Full show notes and resources: www.toddliles.com/mindset