The Internal Marketing Podcast

Marketers continue to struggle with being seen as playing a critical role in driving company growth. As a CMO, this challenge is something I'm very aware of, and so I couldn't have an internal marketing conversation without also focusing on how strong (or not) our internal partnerships are, with our colleagues right across the company.  Are you ready for your very own coaching session? Then grab a cup, a notebook and get comfortable, as Leadership Coach, Nicole (Nicky) Pitt, takes us on an introspective journey of self-assessment.In this conversation, she'll be covering:Communication challenges that impact our working relationships;How we can self-assess to identify what's inhibiting our ability to 'land well' on others; andThe steps we can take to better understand and speak the language of the business.Nicky is a Leadership Coach and Learning Consultant, based in Canada; and can be easily found on LinkedIn  https://www.linkedin.com/in/nicolempitt .RESOURCES (as mentioned in this episode):1. Tasha Eurich on Increasing Self Awareness - https://www.ted.com/talks/tasha_eurich_increase_your_self_awareness_with_one_simple_fix?language=en2. Marshall Goldsmith on Feedforward - https://www.marshallgoldsmith.com/articles/try-feedforward-instead-feedback/3. Drew Dudley (Lollipop Moments) - https://www.ted.com/talks/drew_dudley_everyday_leadership?language=en Thank you for listening and, as always, I invite you to subscribe, leave a rating/review and, most importantly, share this episode with anyone you believe would find it valuable. 

It's employees that help to 'keep the ship afloat', during times of crisis. If it's one thing that the COVID-19 pandemic has taught us, is that company brands need their people. How companies engage employees in tough times, can make all the difference between how a company survives and thrives. In this episode, we'll be "flipping the marketing conversion from external to internal" with Major Basil Jarrett, who's a Crisis Communications Strategist and the CEO of Artemis Consulting (a communications consultancy).We'll be covering:Why engaging employees, during times of crisis is so crucial to business success; andHow companies can get started.Artemis Consulting is a communications consultancy that also specializes in crisis communications. Major Basil Jarrett is happy to continue this conversation, and can be easily found on LinkedIn, via the following URL:https://jm.linkedin.com/in/basiljarrettThank you for listening and I invite you to subscribe to this podcast, and share it with your colleagues.

We're 'flipping' the marketing conversation (from external to internal), by looking at how artificial intelligence (A.I.) can supercharge the content creation 'game', for those employees who want to generate content to help build their company and personal brands...but who may find the whole thing daunting.In this episode, we'll talk about:The historical journey of how A.I. came into being;How the technology works to help content creators to generate better content; andWhy you need to leverage the great A.I. tools now easily available, to take the headache out of content creation.My featured guest, Paul G. Thompson, is the Founder and CEO @HelloScribe. To get started, you're invited to check out their awesome A.I. platform at HelloScribe.guru ...and try it out for yourself!Thanks for listening; and I invite you to subscribe, rate and review and, most of all, to share this information with anyone whom, you believe, would find it helpful.  

This episode's featured guest, Paulo Pinto Santos, is a marketing director, author and speaker. He is an experienced strategic enterprise manager, with specialties in the areas of international marketing, digital marketing, B2B growth and strategy. Paulo can be found on LinkedIn, where he'll be happy to connect.linkedin.com/in/paulo-pinto-santos     

We've heard many times that people prefer to connect with people (on social media)...not brands. The people who represent a company brand, are its employees. More companies are realizing the benefits of leveraging the personal brands of their employees, on social media, to build the company brand and drive growth.Rabobank is an international bank (headquartered in the Netherlands), whose purpose is being socially responsible. As a way to drive deeper connections with its customers, even as the world becomes more digital, they launched an employee brand advocacy program on social media.In this episode, I'll be speaking with Rabobank's social media lead, Tessa Wagensveld, who'll share: How they rolled out the program;The role of the brand purpose in how the program is executed; andWhy B2B and B2C companies need to incorporate employee brand advocacy in their marketing strategies.Thank you for tuning in to another episode and 'flipping the marketing conversation (from external to internal) with me. I invite you to follow The Internal Marketing Podcast on your favorite podcasting app, and share it with anyone who'd find it interesting.RESOURCES:Rabobank's website: www.rabobank.com

Content marketing doesn't have to reside solely in the marketing department. If your company enjoys high employee engagement, happy employees who are empowered to share their personal stories and expertise, is a great way to super-charge your content marketing strategy, at a fraction of the cost.Our featured guest, best-selling author and CEO of the Marketing Insider Group, Michael Brenner, shares why employee engagement is the new content marketing strategy, as well as some great examples of companies who have leveraged this approach.Thank you for listening. I invite you join The Internal Marketing Podcast tribe by subscribing and sharing it with anyone you believe could benefit from our great conversations.About Our Featured GuestMichael Brenner is a CMO influencer, Motivational Speaker and CEO of Marketing Insider Group, where he has worked with 100+ brands in building effective thought leadership, content marketing and employee activation programs. After 25 years in sales, marketing, and leadership roles with brands like SAP, Nielsen, and a number of high-growth startups, today Michael enjoys sharing his experiences and client stories to inspire leaders like you into action that creates impact. He is also the best-selling author of 3 books including his latest Mean People Suck, The Content Formula, and Digital Marketing Growth Hacks.

Content marketing in the social/digital space isn't new; but, who distributes that content will impact its success.People want to connect with people, not 'faceless' brands. Connection builds trust. So how can a brand drive deeper connections and growth? By leveraging its people (its employees), through an employee social media advocacy group.In this episode, we'll be 'flipping' the marketing conversation from external to internal with the James Robert Lay, who'll breakdown why companies need to incorporate employee social media advocacy into their digital marketing.I invite you to join The Internal Marketing Podcast tribe by subscribing, listening, reviewing and (most importantly) sharing this awesome content with your fellow marketing or leadership colleagues.Thank you for listening!Kerry-Ann About James Robert LayJames Robert Lay is one of the world’s leading digital marketing authors, speakers, and advisors for financial brands. He is the author of the bestselling book, "Banking on Digital Growth". He is also the founder and CEO of the Digital Growth Institute. (https://www.digitalgrowth.com/)James Robert has been named one of the Financial Brand's "Top Global Financial Services Influencers to Follow," a CUNA "Credit Union Rock Star," and a CU Times "Under 40 Trailblazer."  

This 'case story' episode is sure to get your marketing creative juices flowing with great ideas about how you can leverage internal marketing in your marketing strategy.Umpqua Bank is an iconic brand that has a rich 'case story' of how it engages and empowers its employees to be powerful advocates of the brand. A crucial part of understanding internal marketing is knowing about all of the great company brands that are doing it well. We'll be 'flipping the marketing conversation' from external to internal with Lani Hayward, who is a brand and organizational consultant and a former EVP of Creative Strategies at Umpqua Bank. In this episode, she provides some great examples of how Umpqua did internal marketing in a way that was uniquely their own.  Lani is also the founder of WOVEN consulting, and can be contacted via the company website, www.woven-consulting.comADDITIONAL RESOURCES:To view Lani's keynote presentation (that was mentioned in the episode), from the Financial Brand Forum, simply search for "Forum 2014 Keynote Presentation – The Umpqua Bank Strategy" on YouTube.I invite you to join the Internal Marketing Podcast tribe by subscribing, listening, reviewing and (most importantly) sharing this awesome content with your fellow marketing or leadership colleagues.Thank you for listening.Kerry-Ann 

What's this episode about?LinkedIn is one of the world's top social platforms for professional networking. Companies invest a lot of marketing resources to develop content for its company LinkedIn page, as part of its brand-building and lead generation strategy...with most not seeing the kind of engagement they'd expected.Why? Well, our guest, Luan Wise, is here to tell us what marketers need to do, instead, to build their company brand and grow leads, on LinkedIn. (Hint: it is not by focusing on the company LinkedIn page). And, you guessed it, it involves internal marketing. So, listen in to another 'marketing conversation flip (from external to internal)', where we'll dive into how a company can win on LinkedIn.About our guest:Luan Wise is marketer, trainer and author. I invite you to follow her on LinkedIn; and to check out her website at https://www.luanwise.co.uk , where you can also subscribe to her newsletter, to keep up with the latest trends in social media, and what she's currently working on.Additional resources from this episode:Download this great one-pager, by Luan, which shares  "15 Status Update Ideas for LinkedIn". https://www.dropbox.com/s/f59b65a5exu8ktf/LW%20Status%20update%20download.pdf?dl=0Don't forget to subscribe to The Internal Marketing Podcast and leave a review! I'd love your feedback.Thanks for listening!Kerry-Ann 

In my very first episode, I'll be 'flipping the marketing conversation (from external to internal)' with my guest Chris Wallace, Co-founder and President of InnerView Group.We'll be taking a deep dive into internal marketing; why companies need it; why they think they're doing it (but are not doing it correctly); and why even the best marketing strategies won't be truly successful without it. Let's face it, if your employees aren't engaged in the brand, then why would your customers.Follow Chris and InnerView Group on LinkedIn and visit InnerView Group's website at www.innerviewgroup.com.I'm excited that you've decided to join me and invite you to subscribe to The Internal Marketing Podcast. Don't miss out on future episodes with my other exciting guests, from across the world.Kerry-Ann Stimpson