CEO Flow Podcast

Heather Boersma
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Oct 27, 2025 • 24min

My Belief was in the Shitter

In this episode, I share the real story behind a season in my business that I did not see coming. After a disappointing high-ticket mastermind experience, my belief took a hit. I pushed forward, kept serving, kept creating, and on the outside it looked like I was still winning. Inside, I was quietly convinced that my biggest success was behind me. My coach recently held up a mirror and said the thing I needed to hear. My belief was in the shitter. The results I was experiencing were simply reflecting that truth. If I wanted to grow again, I needed to upgrade not my strategy, but my belief in what was possible. This conversation explores: • How sales trauma can shrink our capacity for expansion • Why belief directly influences revenue, opportunities, and momentum • The moment I decided to do the belief work again • What changes when we stop playing to protect ourselves and start playing to grow I am naming a new goal for myself that feels bold, thrilling, and a little bit scary. Four hundred thousand dollars a year. I am committed to believing it into reality because belief creates the gap that strategy and action can fill. If you are feeling stuck in a version of success that no longer reflects your potential, you are not alone. Your belief may just need a reset too. If you are ready to uplevel what you believe is available to you, come join me. Let us rise together. If you want support with your next level, send me an email at heather@heatherboersma.com and tell me where you are at. If you are not sure what your next step should be, book a free twenty minute introductory call so that we can define it together.
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Oct 20, 2025 • 25min

Resistance before The Room

Ever felt that wave of self-doubt, tension, or resistance right before you step into a big moment, a talk, a meeting, or a room full of people? In this episode I unpack what that resistance really is (hint: it’s your nervous system doing its job) and how to move through it with awareness of the mind, emotions, and body. Through my own story of pre-event nerves and intuition, I share how to reframe resistance not as a sign to stop, but as an invitation to expand. Learn how to regulate your nervous system, trust your intuition, and show up grounded in your purpose even when your body says “not yet.” Journal prompts: When does resistance show up most for me? What might it be trying to protect? What helps me return to safety and truth? Want more tools? Check out CEO Flow!
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Oct 6, 2025 • 21min

The Myth of "Sell them what they want, Give them what they need"

In this episode, Heather breaks down one of the most popular myths in the coaching and business world — “Sell them what they want, give them what they need.” We live in a culture obsessed with quick fixes, 3-step formulas, and strategies that promise instant success. But what we actually need isn’t another external solution, it’s the internal work that no one can do for us. Heather shares her personal story of chasing strategies, signing up for all the programs, and offloading responsibility for her growth and what finally shifted everything: taking ownership, rebuilding self-trust, and doing the deeper work of nervous system regulation, emotional maturity, and mindset transformation. If you’ve been looking outside yourself for the next answer, this episode is a loving call to come back home to your own wisdom. And if you're ready to take the first step in owning your life and rebuilding your self trust, check out CEO Flow! Join now for just $147 and watch you life transform. https://www.heatherboersma.com/ceo-flow-membership
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Sep 29, 2025 • 21min

Is your Capacity Holding you Back?

What if you're unconsciously pushing away opportunities, relationships, and growth that you want? This episode shares the signs that you might have hit your mental, emotional or nervous system capacity, what it might be costing you, and how to expand your capacity to have MORE of what you really want. If you want the tools to expand your capacity, check out my 8 week REST RESET program: https://www.heatherboersma.com/therestreset
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Apr 7, 2025 • 13min

CEO Flow Intro

Here’s what I believe:YOU are the expert in your business. And when you invest in growing yourself from the inside out—your mindset, emotional health, and nervous system regulation—your business will grow too. That’s why I created CEO Flow, and why I want YOU in the room for our free CEO Flow Membership Workshop this Thursday at 11am PST. This isn’t another fluff-filled workshop with vague advice. I’m giving you real, practical strategies to help you: ✨ Manage your time without the guilt spiral✨ Attract aligned clients (no cold DMs, no burnout)✨ Build a business that supports your life—not runs it Whether you’re scaling up, starting fresh, or just so over hustling your way through entrepreneurship, this is your invitation to do things differently—with flow, intention, and ease. 🎉 [Save your seat HERE] I’ll be sharing a behind-the-scenes look at the CEO Flow Membership, what makes it different (and so powerful), and how to finally grow your business in a way that feels aligned and sustainable. Plus, if you join live, there’s a chance to get coaching on the call!  
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Jan 6, 2025 • 33min

Honest Review of 2024

  🎙️ *An Honest Review of My Life and Business in 2024* As the year wraps up, I’m pulling back the curtain to share an unfiltered review of my life and business in 2024. From balancing motherhood and graduate studies to running a coaching business and navigating personal health challenges, this year has been a whirlwind of growth, struggle, and resilience. In this episode, I’ll reflect on: ✨ The highs and lows of balancing ambition with self-care. ✨ Lessons learned from moments of burnout, breakthroughs, and unexpected wins. ✨ How I’m redefining success and embracing “flow” over balance. ✨ Key takeaways from building a business and life that align with my values. If you’re an entrepreneur or mom striving to juggle it all—or wondering if that’s even possible—this episode is a must-listen. I’m sharing the honest truths behind the highlight reel and what I’m taking into 2025 to create a more sustainable and joyful life. 📌 Tune in and let’s reflect together!
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Nov 11, 2024 • 27min

3 Essential Self-Care Tools for Entrepreneurs

n the whirlwind of entrepreneurship, self-care often takes a backseat. But if we want to build sustainable success, we need to fuel ourselves as well as our businesses. In this episode, we're diving into three essential self-care tools every entrepreneur needs to thrive—covering physical, psychological, and spiritual practices that fit right into a busy schedule. We’ll start by exploring physical self-care strategies to manage stress and boost energy, helping you stay resilient and focused. Then, we’ll discuss psychological tools for developing a healthy mindset and managing the mental load of entrepreneurship, including techniques for balancing productivity and mental well-being. Finally, we’ll wrap up with spiritual self-care, tapping into practices that provide meaning, purpose, and inner calm, giving you the grounding to stay connected to your “why.” Want more support in growing your business with more heart and less hustle and community a sassy, smart, successful entrepreneurs like you? Come check out Business Launch! https://www.heatherboersma.com/business-launch-heather-boersma
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Jul 1, 2024 • 36min

Ask Your Grandma - Pacing your Business Growth

In today's episode Heather interviews Kelly Rose Lamb - co-founder of Story-driven marketing @clearandloud, Director of @helloyelloclub and host of the podcast BOLD. Heather and Kelly talk all about the joys and challenges of running a business and non-profit with the pressure to grow fast. This conversation will help you understand how to pace your growth by thinking about the question "what would your grandma think?".    If you're looking for more support to grow your business at a healthy pace, check out Business Launch, an annual coaching membership that teaches you how to grow a six figure business with more heart and less hustle. 
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Jun 10, 2024 • 35min

Values Driven Business w/ Sophie Collins

In today's episode Heather interviews Sophie Collins, co-founder of One Wednesday Shop - a lifestyle brand based in Vancouver, BC. Tune in to hear their conversation about how knowing your core values as a brand (and a person) can help you create a business that is profitable, both financially, and in creating the lifestyle you desire.  To connect with Sophie, check her out on IG @sophiecollins  and @one_wednesday_shop. If you're looking for tools to help you define and communicate your brand values, come check out Business Launch - an annual membership for heart-centred female entrepreneurs who want to build a six figure business with more heart and less hustle. 
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May 13, 2024 • 36min

PR for your Brand w/Katrina Owens

Join Katrina Owens, a personal brand and publicity expert, as she reveals the transformative power of public relations for small businesses and solo entrepreneurs. Discover how effective PR strategies can unlock growth and amplify your brand's reach. Katrina shares her journey from corporate life to entrepreneurship, emphasizing the importance of authentic connections in networking. Learn about navigating emotional challenges, embracing self-identity as a speaker, and the balance between paid and organic media placements to enhance your brand presence.

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