What's Contemporary Now?

With an impressive amount of experience in luxury lifestyle branding, Youssef Marquis has been one of the key players in shaping the image and narrative of some of the most iconic fashion houses, such as Givenchy and Louis Vuitton. His Paris-based agency Marquis, with a content-centric, digitally savvy vision, offers innovative services that bridge traditional branding strategies into the brave new world of social media. With a distinct strategic vision, creative flair, and strong relationships with media and influencers, Youssef is a trusted partner and a visionary leader helping his clients to navigate the ever-changing and challenging landscape to achieve their goals and elevate their image in the competitive and dynamic market. Today, designers are no longer defined by outside, third-party media; rather, they are empowered—and expected—to communicate by broadcasting directly and thoughtfully to their target audiences. Marquis crafts and determines its clients’ brand messaging: honest, targeting the right audience, and with visual and verbal identities that uphold their core values. In this episode, Youssef shares his thoughts with Christopher Michael on the fashion sector's stance on sustainability, ethical practices, and technological and social challenges. To him, brands are responsible for the messages they put out in the world. What’s contemporary now? “Shaping brand messages that leave no one behind." Episode Highlights: Pop culture monster: Youssef’s obsession with image-making and creating awareness drew him to fashion communication. Getting specific: A general approach to communication and image can fall short in capturing what designers bring to the table in a particular era at a particular house. Bottling the magic: The importance of communicating the core values, identity, and messages that define the interplay between a house and a designer. Stepping beyond: Youssef launched his agency to broaden his perspectives and develop his rhythm beyond corporate frameworks. A voice emerges: Youssef’s signature style organically evolved, and he sought expression beyond any single brand or designer—project diversity. The LVMH relationship: A 15-year journey has sparked magical campaigns, and Youssef’s commitment to the brand now shapes his daily workflow. Radical clarity: For young designers pulled in multiple directions, Youssef offers a roadmap to establish that all-important identity and fearless differentiation. Critical components: Visuals. Community. 360º Comms Strategy. Creating a young designer’s messaging means figuring out “Who am I, and why am I different?” Changing landscape: Youssef straddles, remembers, and leverages his experience with both the traditional media space and today’s fluid social media and digital platforms. Where to focus: Given the range of options, Youssef encourages clients to commit to community and social networking platforms as a contemporary driver for messaging. Playing the channels: Young and established brands must be deliberate about who they are speaking to, in what voice, and with what emphasis. The golden ticket: A cohesive brand voice creates connections and consistency, advancing visibility and identification. Not optional: Youssef’s commitment (one he sees increasingly mirrored in the fashion sector) to sustainability, ethical practices, and core values of respect, inclusivity, diversity, and kindness. Racing toward the new: Technology can be a double-edged sword, with the allure of immediacy and the “wow” factor often followed by disappointing results. Pro advice: When it comes to highly sensitive decision-making around elements like technology, Youssef knows what he knows—and when to seek outside expertise. Looking ahead: Youssef proposes innovative, partnership-based services focused primarily on raising brand awareness through community-building strategies. Learn more about your ad choices. Visit megaphone.fm/adchoices

Carlos Nazario, stylist, consultant and global fashion director of i-D Magazine, opens up about his work ethic, upbringing, and the importance of vulnerability in the fashion industry. Growing up in a Puerto Rican household in Queens, he credits his ambition, sense of responsibility, and ability to multitask—while maintaining an even temperament—to being enveloped by the hustle and bustle of a city where only the movers and shakers make it. Despite his considerable success, he describes himself as a relatable figure who openly shares experiences with anxiety, depression, body image issues, and imposter syndrome on social media to inspire others and help them aspire to more. In this episode, he shares his deep passion for people and their stories and his fascination with the transformative power of fashion and the persuasive language of clothes. What Is Contemporary Now? Carlos believes that in a multifaceted world, portraying its diversity without being held to a single viewpoint is the true essence of what is contemporary. Episode Highlights: New levels, new devils: "When you're just starting, many people behind you, happy to see you succeed and support you. But as you climb the ranks and become part of the establishment, you may not feel the same support. People may assume that you don't need that encouragement anymore, or they may misunderstand the intentions behind your work." Avoiding burnout: There is a lot of pressure to perform at a high level, which becomes more significant with success. It's often challenging to keep things fresh and find new ways to say what needs to be said and stand out while avoiding burnout. Despite these challenges, Carlos feels fortunate to work with his clients and have a partner supporting him. Still, ultimately, he recognizes that it's his job to establish boundaries and balance his workload. The human struggle: Carlos shares his struggles with anxiety, depression, body image, and imposter syndrome on social media, inspiring others who face similar challenges. He wants to be honest about his struggles because he knows that almost everyone struggles with similar issues, even some of the world's most successful, powerful, and famous people. The power of fashion: Carlos loves the power of clothes, one that creates the performance of existence. He is passionate about telling stories and finds glamour and fantasy captivating. The earliest pictures he fell in love with were Bruce Weber's, as they portrayed familiar people or ones in a fantasy world. Social chemistry: Putting together the right teams creates extraordinary results. Carlos is sensitive to vibes and carefully chooses who he works with. He prefers to work with his family of people who see and inspire each other and possibly have differing viewpoints. He has formed close relationships with models and sees their stories as necessary. Advice for the next generation: Invest your time, energy, and money into building something sustainable, a foundation, without focusing only on the result or its facade. Before starting out on his own, Carlos worked as an intern at W Magazine under Alex White and Camilla Nickerson, at Love under Katie Grand, and for Joe McKenna for six years. These experiences taught him to perform at a high level, manage clients, and think two or three steps ahead. Learn more about your ad choices. Visit megaphone.fm/adchoices

In coming home to himself, dancer turned photographer Luis Alberto Rodriguez fully claimed the confident perspective that makes him one of the most sought-after talents in fashion and art today. For the gay son of Dominican immigrants, the performance art world offered refuge and exceptional opportunities—such as exploring the globe as a member of European dance companies. A background in dance and a quest to understand intimacy informed his unique photographer’s eye and helped hone the skills that eventually defined his work in the fashion industry today. Self-taught, the Berlin-based photographer shares his personal journey—how he evolved his craft with the help of a camera he won on eBay, various mentors, inspiring photo books, and YouTube tutorials—that led to work in notable publications, such as i-D Magazine, Document Journal, and Vogue. His success story is ingrained with a deep understanding of movement and a reverence for human connections; the shy school kid alone on the New York City subway became a visionary whose eye for integrity and authenticity defines What’s Contemporary Now. “Being proud of where you come from is the key to any kind of success,” says Luis. Episode Highlights: The Roots of Love: Luis's peripatetic experience pursuing his passion for dance from his native New York's "Fame" (LaGuardia) public high school and a BFA at Julliard to his creative odyssey as a performer throughout Europe. Nothing to Fall Back On: Coming from challenging socio-economic circumstances drove Luis's immigrant survival story—as well as his imagination and independence. Mentors: An incredible group of teachers and mentors took Luis under their wing, giving him the guidance his—supportive but uneducated—immigrant parents could not. Dance as a Refuge: What it looked like navigating the world as a young gay boy who was extremely shy, repressed, and culturally unprepared for the swirl around him. The Jump into Photography: A fascination with portfolios and studying models—and the lack of diversity; the works of William Forsythe —and the way he illuminated the body; starting to mentally compose and click photos while traveling the world; studying portraits in photo books, like Richard Avedon's "In the American West." Acquiring Technique: Luis learned his métier one small job at a time, using a camera he won on eBay and tools like YouTube to study shutter speed and aperture. On Being Self-Taught: Whatever the technique or level of technical expertise, what Luis sees most in his work is the expression of his identity and personal history. Creating the Magic: Luis uses a particular alchemy, built in part on his deep history and dance knowledge, to unlock his subjects' bodies and energies. The Role of Dance: His deep understanding of movement and choreography has given Luis tools and a uniquely confident point of view. Imposter Syndrome is Real: Luis still has a pinch-me experience, even as his career has taken off and his random sense of the fashion world has become focused. Word to the Wise: Find those trusted partners who both offer space and provide support for the work.  On Intimacy: Luis shares the fascination with and gravitation towards human connection that roots much of his work in "a reflection of inner desire." His debut book of photography: "People of the Mud" is the outgrowth of a two-month residency in Ireland in which he had transcultural access to a homogenous sports community  Different Rules: The skepticism and suspicion attached to street photographers of color. The Intuitive Path: Transitioning from dance to photography was not seamless, but Luis trusted where his instinct was taking him and invested in an energizing and life-giving obsession. What Is Contemporary Now? Owning your history. Really digging deep, pulling from it, and being proud of where you come from—intentionally pausing and being still. Learn more about your ad choices. Visit megaphone.fm/adchoices

Charles Levai and Kevin Tekinel, creative directors and cofounders of the Paris-based creative agency Maybe, chat with Christopher Michael about their inspiring journey to success. Before launching their sought-after agency, they honed their skills separately in various creative fields. Their complementary expertise in graphic design, fashion imagery, and film and video editing allowed them to work collaboratively on brilliant concepts and projects, building a prestigious clientele roster, which includes top fashion brands such as Louis Vuitton, Versace, Gucci, Hermès, Coperni and The Row. In this episode, the duo highlights the importance of technology in the fashion industry and the exciting new ways it's been incorporated—such as the impressive Coperni spray dress—especially during the pandemic. With the demand to produce more content higher than ever, they weigh in on the role of Instagram and various social media platforms in today's content creation, underscoring the significant shift toward video content to engage audiences better. To Charles and Kevin, their thriving creative path comprises essential building blocks: collaboration, positivity, and a willingness to explore possibilities. What is contemporary now? Creating something relevant and in context with the present moment. Episode Highlights: On the name Maybe: Maybe was born out of the duo's love for fashion and the creative fields and cemented by a long-lasting friendship. "Maybe," a reply often uttered by both, represents their boundless optimism and the belief that nothing is impossible or a definitive "no." On their differing backgrounds: Charles, a master of graphic design, has a deep passion for fashion and imagery, while Kevin honed his skills in film before transitioning to the fashion world. Together they make a dynamic duo, working collaboratively on all aspects of their projects. Charles and Kevin find that being a team of two helps facilitate the creative process, and they value each other's input even when they don't initially agree. On constraints sparking creativity: Maybe achieved quick success after its founding, defying the odds despite the pandemic—though challenging, spurred innovation in the fashion industry and creative problem-solving. The founders credit this success to their tireless efforts and a dash of good fortune. Repurposing existing images and creating new works without photo shoots became necessary, leading to groundbreaking new techniques in fashion photography and graphic design. On technology: While technology has not advanced significantly in the fashion industry over the past decade, it definitely plays a crucial role in some of Maybe's projects. On their approach: When working with a fashion house, Maybe likes to play with its codes and look at the world through its eyes, creating something unique and special. The duo prefers to do as much of the work—rather than working with large teams—to stay true to their artistic vision and creative independence.  On art versus commerce: While they balance their projects' commercial and artistic aspects harmoniously and profitably, they acknowledge that everything they do has a commercial start and end—with some projects being more commercial or image-driven than others. On change: The fashion industry can be slow to embrace change, but brands have become more open to working with a newer generation. The agency believes its success is due to being at the right place at the right time, a newer generation of designers, and Paris reclaiming its rightful place as the epicenter of fashion and acting as a hub for creative people. Learn more about your ad choices. Visit megaphone.fm/adchoices

Visionary founder of @stylenotcom, Beka Gvishiani, grew up in the former Soviet republic of Georgia with little-to-no access to pop culture—or even basic electricity. In this episode, Beka shares his seemingly overnight success story in the fashion industry with Christopher Michael. However, his digital platform and unique voice are rooted in years of hands-on experience promoting up-and-coming international brands. With its distinctive blue and white all-caps format and its wittiness and substance, @stylenotcom instantly caught the eye of industry heavyweights; its posts reflect not only what's contemporary now but also the historical trends that have shaped fashion and culture. He still finds his stratospheric rise hard to believe, including the success of his creative agency, Ariel Bold, counting Colette co-founder Sarah Andelman and fashion editor Katie Grand among his champions, and co-creating his first Vogue covers featuring the Ukrainian flag. "I still sometimes feel it's a big dream that has happened to me." Episode Highlights: Turning Technicolor: Beka’s life was turned upside down when his interest in pop culture and music collided with the revolution in his native Tbilisi, Georgia, and the “gold, shiny light” that went on the first time he saw a Vogue magazine cover. Beka built a platform for his passion first by becoming a regular on forums like The Fashion Spot and then launching the Glossy Newsstand blog on Tumblr in 2010. Faster than Light: The splash Beka made—and the attention he got—using social media tags to highlight insider information about magazine covers and content ahead of the pack. Beka’s longtime collaboration with the celebrated magazine editor Katie Grand. Like a Dream: Beka’s love of headlines scintillated and evolved into his distinctive, eye-catching @stylenotcom all caps, words-only title format in 2021—rapidly building a viral following, especially among industry insiders.  The Power of Formal Education: Beka doesn’t attribute his success to the BA he earned in Finance and Business Administration so much as the early hands-on skills he acquired working with international brands in his native Georgia.   Arial Bold: The creative consulting agency Beka co-created based on his experience with every aspect of fashion design promotion, shoot production, and branding for up-and-coming labels. Hero Moments: Getting a hug from Tim Blanks at the Bottega Veneta show last year. One of only 200 invited to Saint Laurent’s menswear show in the Marrakech Desert; being featured in a Business of Fashion article; doing his first Vogue cover; meeting many personal heroes and fashion icons.  Looking Ahead: No merchandise planned … yet! Additional content featured on extensions that build upon the Style Not Com brand and format. What Endures: Despite his digital fluency, Beka is a huge proponent of the traditional runway, media, and publications. (Hint: The physical feel, smell, and textures will never go out of style and are a snapshot in time.) Embracing the Romance: The past is a powerful inspiration for Beka, who believes without nostalgia—understanding the past—there is no future. The Fashion Icons Beka Still Dreams of Meeting: Karl Lagerfeld (unfortunately no longer a possibility), Anna Wintour, Carine Roitfeld, Kate Moss, and Miuccia Prada. What’s Contemporary Now? Whatever comes authentically from the heart and mind currently but at the same time draws on and respects fashion’s rich archival past. Learn more about your ad choices. Visit megaphone.fm/adchoices

Irish stylist Alastair McKimm joins Christopher Michael to discuss his trailblazing path to becoming i-D Magazine's global editor-in-chief. Growing up in Belfast in the '80s and '90s, Alastair was captivated by the distinct street style and elements of skateboarding, hip hop, and punk cultures. He encountered the fashion world through the pages of i-D Magazine, which introduced him to renowned designers like Raf Simons, Ann Demeulemeester, Martin Margiela, and Helmut Lang. Working with iconic designers and photographers has helped mold his career, alongside his perseverance and exuberant passion for the work. At i-D, he has built a solid team, injecting the publication with a reenergized vision, always keeping open to new ideas and perspectives, and keen on fostering collaborative exchange. So, what is contemporary now? To Alastair, it is honesty, authenticity, and a community of people who bring out the best in others. Episode Highlights: Elements of education: Early exposure to street fashion in Alastair's native Belfast and studying fashion design at Nottingham Art School. Early influences: skateboarding, surfing, hip-hop, and punk; Raf Simons, Ann Demeulemeester, Martin Margiela, and Helmut Lang; i-D Magazine and Self Service, and their "advertising that wasn't even selling clothes, but a brand."  In the '90s, the internet was in its infancy, and magazine images were the outsized primary influence. Designs, casting, styling, and photography: Alastair landed his first job in London by showing up with his portfolio and networking his way into an assistant's job with Edward Enninful, then the fashion director at i-D Magazine.  Living the dream: Alastair relished every aspect of his introduction to fashion styling, though it was a steep learning curve—intense, terrifying, and exhilarating. Playing to strength: As administrative work was not his strong suit, Alastair focused on researching and scanning images from fashion archives, vintage, costume, and antique shops. Full circle: As i-D Magazine’s global editor-in-chief, Alastair has the institutional memory to reflect on the evolution of covers, collaborators, and the industry's interplay. Do the work: Alastair underscores the importance of working every rung of the fashion ladder to gain fluency, perspective, and core-level competencies. Building out the team: Camaraderie and collaboration, which Alastair believes are the most contemporary (and work-life enhancing) of all things. Church and state: The false divisions between art and commerce, and why growth and financial engagement are essential to building brands. Making old school more commercial: social media mastery; video content; and digitization. Post-pandemic workplace creative processes and communication: finding the balance between in-person and virtual; deploying platforms, such as Facetime, Zoom, WhatsApp, sms, and email. Capturing the moment: How do Alastair and his team look at covers, themed issues, and other editorial decisions shaping the look and priorities at i-D Magazine. Content versus collections: The curation processes differ. Editor versus stylist: open-mindedness and growth invariably evolve out of collaboration essential to publishing effective, compelling magazine content. How New York has become home—with touchstone influences like Gap, Calvin Klein, DKNY, Tiffany's, and many more. The World is Flat: About the globalization (and overlap) in today's fashion landscape. Saying No to the Fashion Vacuum: Alastair shares thoughts on how his longstanding affinity for street culture (and an open mind) keep ideas fresh and inspiration expansive in an often insular, self-referential industry. On having it all: How a blend of gratitude and a distinct personality have helped Alastair maintain a healthy work-life balance. Checking imposter syndrome: Giving back and being of service helps Alastair stay grounded. Learn more about your ad choices. Visit megaphone.fm/adchoices

We are back with new thought-provoking exchanges with your favorite editors, photographers, creative directors, stylists, media mavens, and even NYT bestselling authors and masters of meditation and manifesting. We'll talk about sustaining creativity in a competitive world, mastermind marketing, the new new media, and also explore the ubiquitous and intriguing imposter syndrome.  Our upcoming guests include Carlos Nazario, Luis Alberto Rodriguez, Kevin Tekinel and Charles Levai, Julia Sarr-Jamois, Alastair McKimm, Beka Gvishiani, Gabby Bernstein, Youssef Marquis, Clare Richardson, Jesse Israel, and many more! Tune in to our first new episode on Monday, March 27. Learn more about your ad choices. Visit megaphone.fm/adchoices

Vedic wisdom and meditation teacher Jonni Pollard reflects on today's growing wave of people seeking to create space and internal alignment in a noisy world. The co-founder of 1 Giant Mind explains to Christopher Michael why having a practice is more important than ever and how "internal reckonings" produce meaningful, reliable, and profound shifts in mindset and outcomes. "What's happening right now is a wonderful opportunity in the making for humanity to evolve," says Jonni. Creativity is rooted in authenticity that is accessible only when we are fully present to ourselves, and our purpose is in the now. In this episode, the master of mindfulness discusses the fractures generated by today's polarized social, political, and economic environment. How can we challenge ourselves to get engaged, reject disconnection, and focus on weaving together a more inclusive culture, reflecting our common energetic field and responsibility to one another? Episode Highlights: What's Contemporary Now? Jonni's state of consciousness and the way he nurtures his relationship with what's happening in the present moment. The dismantling of ideas and expectations that have shrouded our responsibility to one another and the world at large. Today's psychology and neurology are inseparable from the mandate to open consciousness and shift away from denial. The great "What's next?": Pandemic disorientation has taught us that listening to our internal compasses is paramount. Attachment explained: Jonni contemplates universal intelligence, a vast spectrum of possibilities across one energetic field. Binary thinking: How rigid thought patterns entrap us in conflict and isolation. Consideration and self-reflection: the keys to open conversation and collaboration. Polarization manifests as fear of the "other," a gross misconception that falsely negates our fundamental oneness of being. Jonni weighs in on the burgeoning market for meditation in a society managing massive anxiety, depression, and constant stress on nervous systems. The relationship between meditation and creativity: When we restore and realign our minds and bodies, we see our true natures emerge and authentically flourish. Meditation shifts us from a hyper awareness of the external world to an inner experience that resonates more meaningfully, deeply, consistently, and reliably. Underlying the feelings that seem terrifying or stubborn is a place that is resolved, deeply aware, intelligent, confident, and powerful inside each of us. The call to action: If we're not fully engaged, we are susceptible to negative influences and ongoing disconnection. Meditation is a platform for taking ownership of—and reversing—this state of being. Transmuting stress: Sensations can bedevil us if we don't develop tools to witness, rather than identify with, them. Meditation opens up immense space and freedom to ride through anxiety and observe thought patterns without being engulfed by self-judgment or getting overwhelmed. What can a meditation practice yield? Agility through awareness and a deep understanding of priorities and values. Challenge yourself: Is what I'm doing coming genuinely creative, purposeful, or relevant? Or am I in survival mode, hustling to get by? Learn more about your ad choices. Visit megaphone.fm/adchoices

Jaime Perlman, editor in chief and creative director of More or Less, has a riveting front-row view of fashion's evolving culture and ecosystem. Formerly the creative director of British Vogue, she has helped shape a conversation that embraces the bold and sensational over the noncontroversial and safe. Driven by instinct and a personal need, she created her magazine and online platform that celebrates a different kind of fashion, highlighting individual style—perhaps a bit more democratically. Taking her vision and dedication to all things creative a step further, Jaime uses her publication to underscore the impact of consumption and spotlight sustainability and inclusivity. In this episode, she weighs in on magazines' role in driving important topics, making socially responsible statements, and building a community around a brand. Highlights: Although she didn’t know magazines would be her niche, Jaime was certain at a young age that she wanted to be part of the visual, artistic world. Good fortune and timing launched Jaime at Harper’s Bazaar in a moment of transition. From American Vogue to British Vogue, she creatively directed her way through a “weird manifestation” and realization of a dream to work abroad. Thoughts on the contrasting aesthetics and approaches—celebrity versus supermodel culture—among regional Vogue editions in less globally oriented times. Jaime reflects on Europe’s “edgier” aesthetic in contrast with America’s more celebrity-driven commercial approach. Pandemic aftershocks: Fewer reflexive, transnational travel for photo shoots. Sustainability, diversity, and the evolving ethics of responsibility and a purpose-led commitment to doing more with less consumption and more integrity. Vintage, resale, and the fashion ecosystem’s influence on price points and inclusivity. More for Less magazine is a “passion project” with a growing upside opportunity. Print is still relevant because it’s tactile, collectible, and compelling for creatives, but the format doesn’t have to be mass-produced or sourced without intention. What’s new in the magazine and publishing world: A meaningful cultural conversation—from what makes a good magazine cover to inclusivity of race, size, and gender. Magazine covers or social media platforms like Instagram: It’s all about seizing the moment to do something sensational. Learn more about your ad choices. Visit megaphone.fm/adchoices

As a tastemaker, fashion editor, and stylist Gabriella Karefa-Johnson has a thoughtful, respected, and provocative take on the intersection between style and culture. At Vogue magazine, the venue she has long considered a pinnacle of excellence, she has pushed for evolution and has broken boundaries with tremendous success. Gabriella shares thoughts on how even those who have felt marginalized can scale the mountaintop and claim a place at the table without abandoning the concept of balance in life. She is all-in all the time while recognizing—and passing along—the power of kindness, words of support, and the importance of knowing what your “hustle” ultimately means in the big picture. This incisive episode highlights the role this dynamic game changer plays—and will continue to play—in the world she occupies. “Work the process of knowing who you are,” says Gabriella, “because it’s in those moments … of unease where you learn, and there’s the most growth.” Episode Highlights: Getting a foot in the door: Gabriella made her first inroad at Vogue through a Barnard College alumna connection, starting the job without much grounding in fashion. Vogue magazine is a pinnacle in the fashion pantheon for Gabriella. Pushing against boundaries: Feeling at times like a “problem child” at Vogue, she sometimes  creates friction and challenges the platform to evolve in both vision and execution. Gabriella’s professional bandwidth and social life epitomize “Hustle Culture.” Wanting to be the best: A “dangerous desire” that has always driven Gabriella to measure her success and value by how much she’s doing. Is balance possible to achieve? There’s a level of success that can solidify your place in the fashion industry, but getting there requires a period of all-in dedication. Gabriella tries to be mindful that the struggle to reach that fashion pinnacle is real and meaningful, yet it cannot be everything in life. Reflection is required. The gift of authenticity is the secret sauce for influence and efficacy—not something that one can self-consciously cultivate. As much as she brings her whole and entirely unique self, she also brings mindfulness about what that persona is and keeps it real. The editor is the original influencer: Heralding huge heritage brands will always be the most significant contribution she has to make in the worlds of fashion and social media. Virgil Abloh was a fashion visionary who “was something to everyone,” and for Gabriella in particular, he was a “safety net” whenever she felt out of place in the industry. Hone in what you want to do and communicate to the world—regardless of whether you should be doing it or not. Work the process of knowing who you are because it’s in the moments of unease that you’ll find the most growth. Learn more about your ad choices. Visit megaphone.fm/adchoices