
The Scott Scheper Podcast
The best podcast in the world about knowledge, writing, and marketing.Updated every Monday and Wednesday.
Latest episodes

Oct 25, 2023 • 9min
Making Fun of Your YouTube Subscribers
Exploring the behavior of YouTube subscribers who consume free content, yet support content creators. Experimenting with mocking subscribers to build a knowledge business. Incentivizing investment in paid knowledge by making fun of subscribers. Building a community of independent thinkers and creators.

Oct 23, 2023 • 24min
Black Ass Monday
The podcast explores 'Blackass Monday', the challenges of setting goals, and the temptations faced by independent writers. The speaker shares their experience of burnout from a nine-to-five job and the importance of conserving mental energy. They discuss disappointment with a promotion, offer insights into content creation, and encourage embracing risk for personal growth.

Oct 18, 2023 • 9min
Just Write
Explore the benefits of handwriting as a writer, including overcoming perfectionism and the importance of creating a 'shitty first draft'. Discover how writing by hand eliminates distractions, enables on-the-go editing, and allows creativity to develop organically. Challenge the Hollywood notion of genius writers with pre-formed ideas. Learn about the power of writing and building a writing muscle, starting with just one idea or true sentence at a time. Rate and review the podcast to support the mission of fostering independent writers and thinkers.

Oct 16, 2023 • 10min
Why You Must Always Charge for Your Knowledge
The host discusses the importance of charging for knowledge and building a community of independent writers and thinkers. He emphasizes delivering high-quality content and repelling those who aren't dedicated. Charging for knowledge can help in mass persuasion and should not be based on financial status.

Oct 11, 2023 • 14min
Hacking Hacker News
Learn how to strategically get your content on the front page of Hacker News and gain increased website traffic and new customers. Discover the value of attracting customers from niche sites like Hacker News and understand the significant amount of free traffic it can bring. Explore the impact of article length on performance and insights on hacking Hacker News for greater visibility.

Oct 9, 2023 • 13min
Be a Turtle
Get a free 30-day trial to the best physical monthly publication about knowledge, writing, and marketing: https://www.scottscheperletter.com/free-trial

Oct 4, 2023 • 15min
Belief
The podcast discusses the power of belief in achieving success and transforming organizations. It explores how Dion Sanders instilled belief in his football team, leading to remarkable victories and shocking the world. The speaker also highlights the importance of belief in marketing and mass persuasion. Overall, the podcast emphasizes the role of belief in personal growth and leadership.

Oct 2, 2023 • 13min
Going 100% Analog for Email Magnets
The podcast discusses the concept of 'email magnets' and the pros and cons of offering free value for building an email list. The speaker shares their decision to sell their email magnet as a physical book, emphasizing the value of analog knowledge. They explain the benefits of shifting from digital to analog, including improving deliverability and filtering out freeloaders. The podcast also introduces the concept of analog knowledge products and the ease of writing, printing, shipping, and selling books with Greenlamp.

Sep 27, 2023 • 18min
Contradictory Products in Your Value Ladder
The podcast discusses systems theory and the coexistence of good and evil. It explores the intersection of effective altruism and making money fast. The ethics of mass animal killing and the effectiveness of veganism are debated. The value of offering products that require effort but don't cost much is emphasized. Catering to different types of customers and offering a variety of products is essential.

Sep 25, 2023 • 13min
Guard Your Inputs
The podcast discusses the impact of constant negative news and the power of detachment. It emphasizes the importance of being selective about the information consumed and encourages listeners to guard their inputs.
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