

Business By The Books with Danielle Hayden
Kickstart Accounting, Inc.
Welcome to Business By The Books, the podcast for women entrepreneurs who want to leverage their financials to grow their business and achieve their goals.
Your host Danielle Hayden, owner of Kickstart Accounting Inc., is a reformed corporate CFO who is on a mission to help empower women entrepreneurs to understand their numbers so they can gain the confidence needed to manage and grow their business.
Your host Danielle Hayden, owner of Kickstart Accounting Inc., is a reformed corporate CFO who is on a mission to help empower women entrepreneurs to understand their numbers so they can gain the confidence needed to manage and grow their business.
Episodes
Mentioned books

Sep 27, 2022 • 21min
EP 65-Creating a Meaningful EOS Scorecard
We've been talking about the EOS- Entrepreneur Operating System on the podcast lately and today, Victoria joins me as we dig into the scorecard portion of your EOS including how you can create a meaningful scorecard for your EOS. Join Victoria and I in this episode to hear how you can build a scorecard that will help you track your metrics to reach your goals and make your business processes easier. In this episode, Danielle also discusses: What is the scorecard 3:19 The steps for building a scorecard 4:15 How you can build a scorecard 11:09 What to include in a scorecard 14:22 Connect with Danielle: Website | https://www.kickstartaccountinginc.net/ Facebook | https://www.facebook.com/kickstartaccountinginc/ Instagram | https://www.instagram.com/kickstartaccounting Twitter | https://twitter.com/KickstartAcct Things Mentioned in Today's Episode: Book your FREE Discovery call: https://kickstartaccountinginc.com/book-a-call/ Test your Financial Health: https://kickstartaccountinginc.com/checkmyfinancialhealth/ Learn how to pay yourself as a CEO - https://www.kickstartaccountinginc.com/getpaid

Sep 20, 2022 • 22min
EP 64-What the Heck is EOS- An Intro
Today, I'm diving into EOS- Entrepreneur Operating System, which is a concept that I've been implementing in my own entrepreneurial journey and has given us amazing results since we've been using it with our leadership team. In this episode, I go over what EOS is and how you can start using some of the concepts today in your own small business. In this episode, Danielle also discusses: What is EOS 2:25 Vision and why you need it 6:45 Marketing framework 7:34 BTO 8:39 The importance of people and teams 10:20 Data and scorecards and how to implement effectively 13:09 The process of creating SOP's and hiring 16:01 Issues and meeting 19:13 Connect with Danielle: Website | https://www.kickstartaccountinginc.net/ Facebook | https://www.facebook.com/kickstartaccountinginc/ Instagram | https://www.instagram.com/kickstartaccounting Twitter | https://twitter.com/KickstartAcct Things Mentioned in Today's Episode: https://ginowickman.com/ https://www.eosworldwide.com/ Book your FREE Discovery call: https://kickstartaccountinginc.com/book-a-call/ Test your Financial Health: https://kickstartaccountinginc.com/checkmyfinancialhealth/ Learn how to pay yourself as a CEO - https://www.kickstartaccountinginc.com/getpaid

Sep 13, 2022 • 24min
EP 63- Becoming the CFO of Your Business
As an entrepreneur, it's important to be familiar with your finances and know how to use your numbers to make crucial decisions in your business as you continue to grow. In today's episode, I'm growing through the different phases of business and success and walking you through what you need to do as an entrepreneur to become the CFO of your business. In this episode, Danielle also discusses: Different phases of your business financially 2:15 Training and development needed when you're making under 100k 4:42 Taking time to think about big purchases 6:33 Preparing for bringing on team members 7:49 Determining the role you'll have in your business as you grow 14:44 Who you need in your business to support you as you grow 19:43 Connect with Danielle: Website | https://www.kickstartaccountinginc.net/ Facebook | https://www.facebook.com/kickstartaccountinginc/ Instagram | https://www.instagram.com/kickstartaccounting Twitter | https://twitter.com/KickstartAcct Things Mentioned in Today's Episode: https://kickstartaccountinginc.com/newhire Book your FREE Discovery call: https://kickstartaccountinginc.com/book-a-call/ Test your Financial Health: https://kickstartaccountinginc.com/checkmyfinancialhealth/ Learn how to pay yourself as a CEO - https://www.kickstartaccountinginc.com/getpaid

Sep 6, 2022 • 26min
EP 62- All Things Profit First
You've heard me talk about the Profit First system before and how taking a profit before paying expenses is important for business owners. At Kickstart Accounting, we help our clients implement Profit First or decide how they can prioritize getting paid as the business owner so profiting becomes a habit. In today's episode, I'm going over everything you need to know before you implement Profit First into your business including the negatives, positives and variations of Profit First that you can start today. In this episode, Danielle also discusses: What is Profit First? 2:09 The 5 bank accounts you need to have 5:05 The right time in your business to implement Profit First 8:30 The main issues we see with business owners implementing Profit First 8:57 The steps you need to take to start making profit a priority in your business 14:02 Why you need to prevent burnout to create more efficiency 19:48 Connect with Danielle: Website | https://www.kickstartaccountinginc.net/ Facebook | https://www.facebook.com/kickstartaccountinginc/ Instagram | https://www.instagram.com/kickstartaccounting Twitter | https://twitter.com/KickstartAcct Things Mentioned in Today's Episode: Book your FREE Discovery call: https://kickstartaccountinginc.com/book-a-call/ Test your Financial Health: https://kickstartaccountinginc.com/checkmyfinancialhealth/ Learn how to pay yourself as a CEO - https://www.kickstartaccountinginc.com/getpaid

Aug 30, 2022 • 44min
EP 61- Financials in the Food Industry with Sarah Delevan
Sarah Delevan is a Food Business Financial Consultant, host of The Good Food CFO Podcast, and CEO of Sarah Delevan Consulting where she helps entrepreneurs in the food industry gain financial sustainability and success. In this episode, Sarah talks about her role as a CFO and how businesses in the food industry can set themselves up for long term financial success. In this episode, Sarah also discusses: Sarah's background and her start as an entrepreneur 1:12 How her own personal mission led to her business venture 3:00 Lessons Sarah learned as a buyer 7:53 What a CFO is and what they provide for a business 11:15 Labor costs for the food industry 19:51 Why it's not always about cutting back costs 27:22 The biggest transformation Sarah sees her clients in the food industry make 29:35 Profit First and how it can help shift your mindset 36:20 Connect with Sarah: Website | https://sarahdelevan.com/ LinkedIn | https://www.linkedin.com/in/sarah-delevan-b3330b43/ Podcast | https://podcasts.apple.com/us/podcast/the-good-food-cfo-podcast/id1544877345 Connect with Danielle: Website | https://www.kickstartaccountinginc.net/ Facebook | https://www.facebook.com/kickstartaccountinginc/ Instagram | https://www.instagram.com/kickstartaccounting Twitter | https://twitter.com/KickstartAcct Things Mentioned in Today's Episode: Book your FREE Discovery call: https://kickstartaccountinginc.com/book-a-call/ Test your Financial Health: https://kickstartaccountinginc.com/checkmyfinancialhealth/ Learn how to pay yourself as a CEO - https://www.kickstartaccountinginc.com/getpaid

Aug 23, 2022 • 40min
EP 60- Getting Back to the Basics with Business Accounting
As an entrepreneur it's so important to know the basics of your numbers and financial statements so you can build a strong foundation for your business as you continue to grow and increase your revenue. In today's episode, I'm sharing some of the basic terms and definitions that you should be familiar with when it comes to your business accounting and your numbers. In this episode, Danielle also discusses: Cash basis vs accrual 4:15 What financial statements include 9:04 EBITDA- what it means and why you need to know it 19:24 Balance sheet and what to know about them 22:17 Connect with Danielle: Website | https://www.kickstartaccountinginc.net/ Facebook | https://www.facebook.com/kickstartaccountinginc/ Instagram | https://www.instagram.com/kickstartaccounting Twitter | https://twitter.com/KickstartAcct Things Mentioned in Today's Episode: Grab the Glossary PDF -> DOWNLOAD Book your FREE discovery call https://www.kickstartaccountinginc.com/get-started

Aug 16, 2022 • 40min
EP 59- Healing your Relationship with Money with Sarah Walton
Sarah Walton is an author, speaker and a business mentor to women who want to launch, grow and maintain successful businesses and careers that they love. Sarah's mission is to help more money get into the hands of more women. In this episode, Sarah talks about her journey from poverty to successful business owner and why healing your relationship with money is so important in order to move forward. In this episode, Sarah also discusses: How her background and childhood shaped her current business 4:55 The transformation she provides to her clients 11:18 Why healing your relationship with money is so important 12:00 Money mindset and how she was able to shift her beliefs 14:09 How she was able to heal her relationship with money 16:56 Shifting from an employee mindset to a CEO mindset 20:44 The importance of constant personal development 28:12 Why it's so important to invest in a coach 34:15 Connect with Sarah: Website | https://sarahwalton.com/ Youtube | https://www.youtube.com/channel/UCV6deUVjAyESka5PeUP-meA Podcast | https://sarahwalton.com/podcast/ Connect with Danielle: Website | https://www.kickstartaccountinginc.net/ Facebook | https://www.facebook.com/kickstartaccountinginc/ Instagram | https://www.instagram.com/kickstartaccounting Twitter | https://twitter.com/KickstartAcct Things Mentioned in Today's Episode: Book your FREE strategy call https://www.kickstartaccountinginc.com/get-started What is your financial health? Take the FREE Quiz Here - https://quiz.tryinteract.com/#/6192948f1ab9670018ebce02

Aug 9, 2022 • 57min
EP 58- Hiring and Building your Team with Jamie Van Cuyk
Jamie Van Cuyk is a small business consultant who helps high-performing business owners learn how to grow and lead their teams. Jamie's passion is teaching her clients how to hire, onboard and manage their perfect contractors or employees. In this episode, Jamie goes into detail about hiring as a small business owner and everything you need to know as you go through the hiring process to bring on your perfect candidate. In this episode, Jamie also discusses: Jamie's journey into entrepreneurship 2:50 The 3 main ways she helps clients in their transformation during the hiring process 6:29 Why you don't need to duplicate yourself when hiring 9:48 The ROI with hiring 12:23 How to attract the right candidate 17:01 Shifting your mindset when it comes to attracting the right candidate 18:01 Listening to your gut during the hiring process 30:15 Building the team culture you want for your company 41:29 Connect with Jamie: Website | https://growingyourteam.com/ LinkedIn | https://www.linkedin.com/in/jamievancuyk/ Podcast |https://growingyourteam.com/podcast/ Connect with Danielle: Website | https://www.kickstartaccountinginc.net/ Facebook | https://www.facebook.com/kickstartaccountinginc/ Instagram | https://www.instagram.com/kickstartaccounting Twitter | https://twitter.com/KickstartAcct Things Mentioned in Today's Episode: Book your FREE strategy call https://www.kickstartaccountinginc.com/get-started What is your financial health? Take the FREE Quiz Here - https://quiz.tryinteract.com/#/6192948f1ab9670018ebce02

Aug 2, 2022 • 33min
EP 57- Preserving and Growing your Wealth with Tammy Trenta
Tammy Trenta is the founder and CEO of Family Financial, a woman-owned wealth management firm that provides financial support to entrepreneurs. Tammy has 26 years of industry experience as a certified exit planner and certified tax coach which helps her clients to devise tax strategies, navigate the sale of their businesses and reach their financial goals. In this episode, Tammy talks about how you can increase your wealth as a business owner and the financial aspects you need in place in order to preserve your current wealth and keep more of what you earn. In this episode, Tammy also discusses: How you can prepare to work with a financial advisor 4:49 Why you should work with a fiduciary and how to find one 5:06 Why business owners should be working with a financial advisor 9:34 Mindset shifts entrepreneurs can make in their business to have better finances 13:25 Creating a retirement plan and exit planning and preparing financially 15:38 ESOP-what it is and the pros and cons 25:30 Strategies to help create wealth in your business 27:00 Connect with Tammy: Website | https://familyfinancial.biz/ LinkedIn | https://www.linkedin.com/company/family-financial/ Connect with Danielle: Website | https://www.kickstartaccountinginc.net/ Facebook | https://www.facebook.com/kickstartaccountinginc/ Instagram | https://www.instagram.com/kickstartaccounting Twitter | https://twitter.com/KickstartAcct Things Mentioned in Today's Episode: Book your FREE strategy call https://www.kickstartaccountinginc.com/get-started What is your financial health? Take the FREE Quiz Here - https://quiz.tryinteract.com/#/6192948f1ab9670018ebce02

Jul 26, 2022 • 33min
EP 56- Legally Setting your Small Businesses Up for Success with Jamie Lieberman
Jamie Lieberman is the owner and founder of Hashtag Legal, a law firm for growth-focused creative entrepreneurs. Jamie's goal is to eliminate the worry and exhaustion that can arise for CEO's while growing their businesses. In this episode, Jamie talks about how you can set up the legal position of your business correctly so you can continue to thrive and some of the legal aspects you need to look at as a CEO. In this episode, Jamie also discusses: How she got started with law and entrepreneurship 3:03 Why you need to hire out in your business 10:18 Why you need to hire an attorney as an entrepreneur 14:04 LLC vs S Corp vs Sole Proprietor 16:39 How legal needs to change as your business grows 21:01 Trademarks and intellectual property 25:28 How you can improve the legal position of your business today 29:31 Connect with Jamie Lieberman: Website | https://www.hashtag-legal.com/ Instagram | https://www.instagram.com/hashtag_legal/ LinkedIn | https://www.linkedin.com/in/hashtag-legal-93b42117a/ Podcast | https://www.hashtag-legal.com/the-podcast/ Connect with Danielle: Website | https://www.kickstartaccountinginc.net/ Facebook | https://www.facebook.com/kickstartaccountinginc/ Instagram | https://www.instagram.com/kickstartaccounting Twitter | https://twitter.com/KickstartAcct Things Mentioned in Today's Episode: Book your FREE strategy call https://www.kickstartaccountinginc.com/get-started What is your financial health? Take the FREE Quiz Here - https://quiz.tryinteract.com/#/6192948f1ab9670018ebce02


