

Business By The Books with Danielle Hayden
Kickstart Accounting, Inc.
Welcome to Business By The Books, the podcast for women entrepreneurs who want to leverage their financials to grow their business and achieve their goals.
Your host Danielle Hayden, owner of Kickstart Accounting Inc., is a reformed corporate CFO who is on a mission to help empower women entrepreneurs to understand their numbers so they can gain the confidence needed to manage and grow their business.
Your host Danielle Hayden, owner of Kickstart Accounting Inc., is a reformed corporate CFO who is on a mission to help empower women entrepreneurs to understand their numbers so they can gain the confidence needed to manage and grow their business.
Episodes
Mentioned books

Feb 28, 2023 • 42min
EP 88- Improving your Financial Self-Care with AJ Schneider
AJ Schneider is a Financial Freedom Coach and the founder of Beyond the Green Coaching. AJ helps her clients improve their relationship with money, build wealth, get out of debt and become financially free so they can take control of their future. AJ was inspired to start Beyond the Green after pulling herself out of debt and transforming her own money mindset. In this episode, AJ joins me to talk about how you can heal your relationship with money, shift your money mindset and create your dream life without worrying about debt. In this episode AJ and I also discuss: AJ's mission in the world 2:02 AJ's story and how she started Beyond the Green 3:38 Why people struggle with emotional spending 10:15 Identifying your beliefs around money 14:52 The first step to healing your relationship with money 20:36 Being prepared for unexpected changes in life 22:27 Connect with AJ: Instagram | https://www.instagram.com/beyondthegreencoaching/?hl=en Website | https://www.beyondthegreencoaching.com/ Podcast | https://www.beyondthegreencoaching.com/podcast Debt & Savings Bundle | https://www.beyondthegreencoaching.com/debt-and-savings-bundle Use Code KICKSTART34 for 34% off plus one 34 minute 1:1 session Connect with Danielle: Website | Kickstart Accounting Facebook | Kickstart Accounting Inc. - Home | Facebook Instagram | Kickstart Accounting, Inc. (@kickstartaccounting) • Instagram photos and videos Twitter | Kickstart Accounting Inc. (@KickstartAcct) / Twitter Book your FREE Discovery call: https://kickstartaccountinginc.com/book-a-call/ Test your Financial Health: https://kickstartaccountinginc.com/checkmyfinancialhealth/ Learn how to pay yourself as a CEO - https://www.kickstartaccountinginc.com/getpaid

Feb 21, 2023 • 28min
EP 87- How to create productive dashboards YOU want to use in your business
This week our Operations Coordinator, Victoria, joins me again as I talk about dashboards in your business including why you need one and how you as an entrepreneur can use your dashboard to feel empowered. Join us for this informative episode to learn the details about dashboards and how having one can help you reframe your business and stop being scared of your finances. In this episode Victoria and I also discuss: Why you need a dashboard and what it can do for you | 2:03 How a dashboard can help you standout | 7:14 How you can validate your time and energy with a dashboard | 9:18 Asking "why?" when looking at your dashboard | 18:29 The power of the compounding effect | 39:42 Mentioned in this Episode: EP 85 – Recognizing the 5 Categories of Emotional Spending Need help understanding your numbers to track metrics? Join our Finance Framework Program and be a part of a community for business owners who want to take control of their financials! Enroll today! The Finance Framework | https://kickstartaccountinginc.com/framework Connect with Danielle: Website | Kickstart Accounting Facebook | Kickstart Accounting Inc. - Home | Facebook Instagram | Kickstart Accounting, Inc. (@kickstartaccounting) • Instagram photos and videos Twitter | Kickstart Accounting Inc. (@KickstartAcct) / Twitter Book your FREE Discovery call: https://kickstartaccountinginc.com/book-a-call/ Test your Financial Health: https://kickstartaccountinginc.com/checkmyfinancialhealth/ Learn how to pay yourself as a CEO - https://www.kickstartaccountinginc.com/getpaid

Feb 14, 2023 • 48min
EP 86- How to Grow as a Consultant with Michael Zipursky
Michael Zipursky is the co-founder and CEO of Consulting Success® where they specialize in helping entrepreneurial consultants grow profitable, scalable and strategic consulting businesses. He is also the author of the Amazon Best Sellers ACT NOW: How successful consultants thrive during chaos and uncertainty, The Elite Consulting Mind and Consulting Success® the book. Today, Michael joins me to share some useful resources and tips for consultants as they grow their business, the importance of having a supportive team and how you can keep your money mindset sharp. In this episode Michael and I also discuss: The importance of having a team to guard your calendar | 11:28 How to always have a pipeline of leads coming in | 22:57 Embracing the mindset that you are unstoppable | 27:49 How Michael keeps his money mindset strong | 35:52 The power of the compounding effect | 39:42 Connect with Michael: LinkedIn | https://www.linkedin.com/in/zipursky/ Website | https://www.consultingsuccess.com/ Need help understanding your numbers to track metrics? Join our Finance Framework Program and be a part of a community for business owners who want to take control of their financials! Enroll today! The Finance Framework | https://kickstartaccountinginc.com/framework Connect with Danielle: Website | Kickstart Accounting Facebook | Kickstart Accounting Inc. - Home | Facebook Instagram | Kickstart Accounting, Inc. (@kickstartaccounting) • Instagram photos and videos Twitter | Kickstart Accounting Inc. (@KickstartAcct) / Twitter Book your FREE Discovery call: https://kickstartaccountinginc.com/book-a-call/ Test your Financial Health: https://kickstartaccountinginc.com/checkmyfinancialhealth/ Learn how to pay yourself as a CEO - https://www.kickstartaccountinginc.com/getpaid

Feb 7, 2023 • 29min
EP 85 – Recognizing the 5 Categories of Emotional Spending
Today, Victoria joins me again in tackling a personal subject. We talk about emotional spending, what it means, and how it presents itself in your personal life, as well as in your business. There are ways to recognize when you may be emotionally spending through looking at your numbers, and learning to recognize when you're doing it is the first step in scaling down on it. In this episode Victoria and I also discuss: Defining emotional spending and what qualifies as emotional spending | 2:30 The five categories of emotional spending | 5:10 How the 48-hour rule can help prevent emotional spending | 15:41 How budgets reduce impulse spending and aid financial decisions | 17:03 How emotional spending includes underspending and how to recognize it | 18:39 Emotional spending in your personal life and its effect | 20:09 Analyzing and tracking your numbers to understand when you're emotionally spending | 25:19 Things mentioned in the episode: Episode 82 – How to Prepare for a Recession or Downturn in Your Business by Taking These Financial Steps | https://kickstartaccountinginc.com/ep-82-how-to-prepare-for-a-recession-or-downturn-in-your-business-by-taking-these-financial-steps/ EXPENSE REPORT WORKSHEET PDF 5 CATEGORIES OF EMOTIONAL SPENDING Need help understanding your numbers to track metrics? Join our Finance Framework Program and be a part of a community for business owners who want to take control of their financials! Enroll today! The Finance Framework | https://www.kickstartaccountinginc.com/framework Connect with Danielle: Website | https://www.kickstartaccountinginc.net/ Facebook | https://www.facebook.com/kickstartaccountinginc/ Instagram | https://www.instagram.com/kickstartaccounting Twitter | https://twitter.com/KickstartAcct Book your FREE Discovery call: https://kickstartaccountinginc.com/book-a-call/ Test your Financial Health: https://kickstartaccountinginc.com/checkmyfinancialhealth/ Learn how to pay yourself as a CEO – https://www.kickstartaccountinginc.com/getpaid

Jan 31, 2023 • 29min
EP 84 – The 3 Numbers Every Business Owner Needs to Know
Today, Kelsey joins me to chat about metrics, specifically the three key numbers every business owner should know and track. There are tons of KPIs (key performance indicators) to gauge your business's performance, but sometimes it's best to keep it simple. The three KPIs you absolutely need to know are gross profit, net profit, and average monthly cash output. Listen as we break down these basic metrics and explain why it's important to understand them. In this episode, Kelsey and I also discuss: How to keep your metrics simple and why keeping it simple can be helpful | 1:45 The three numbers you need to know for your business | 4:14 What is gross profit, how to calculate and track it, and what it tells you | 4:43 What is net profit, how to track it, and why it's important | 12:10 What is the average monthly cash output, how to calculate it, and what it can tell you | 16:34 How often you should look at your metrics and analyze the numbers | 21:10 Common mistakes business owners make when looking at their numbers | 23:47 Things mentioned in the episode: Downloadable Worksheet | https://kickstartaccountinginc.com/3numbers Episode 68 – Why You Need a Budget | https://kickstartaccountinginc.com/ep-68-why-you-need-a-budget/ Episode 79 – Forget Goals! Create Intentions and Measure Your Success in these Definitive Ways throughout the Year | https://kickstartaccountinginc.com/ep-79-how-to-get-motivated-this-new-year-without-setting-goals/ Need help understanding your numbers to track metrics? Join our Finance Framework Program and be a part of a community for business owners who want to take control of their financials! Enroll today! The Finance Framework | https://www.kickstartaccountinginc.com/framework Connect with Danielle: Website | https://www.kickstartaccountinginc.net/ Facebook | https://www.facebook.com/kickstartaccountinginc/ Instagram | https://www.instagram.com/kickstartaccounting Twitter | https://twitter.com/KickstartAcct Book your FREE Discovery call: https://kickstartaccountinginc.com/book-a-call/ Test your Financial Health: https://kickstartaccountinginc.com/checkmyfinancialhealth/ Learn how to pay yourself as a CEO – https://www.kickstartaccountinginc.com/getpaid

Jan 24, 2023 • 32min
EP 83 – How to Find Success in Professional Development and Implement What You've Learned
This week, Victoria joins me in chatting about professional development and how to find the balance between investing in the training we need and overspending on development unnecessarily. We go through the skills you will need in order to find the results and success you are looking for out of that program, course, podcast, or conference. In this episode, we also discuss: What is professional development and how to classify professional development | 2:29 How do you know when you're underspending on professional development | 11:38 How to tell the difference between 'shiny object syndrome' and being ready to commit to a professional development program | 14:10 How to determine if a program or course is right for you | 17:49 What are the skills a person should have to commit to a course or program | 24:00 Things mentioned in the episode: Episode 79 – Forget Goals! Create Intentions and Measure Your Success in these Definitive Ways throughout the Year | https://kickstartaccountinginc.com/ep-79-how-to-get-motivated-this-new-year-without-setting-goals/ Need help understanding your numbers to track metrics? Join our Finance Framework Program and be a part of a community for business owners who want to take control of their financials! Enroll today! The Finance Framework | https://www.kickstartaccountinginc.com/framework Connect with Danielle: Website | https://www.kickstartaccountinginc.net/ Facebook | https://www.facebook.com/kickstartaccountinginc/ Instagram | https://www.instagram.com/kickstartaccounting Twitter | https://twitter.com/KickstartAcct Book your FREE Discovery call: https://kickstartaccountinginc.com/book-a-call/ Test your Financial Health: https://kickstartaccountinginc.com/checkmyfinancialhealth/ Learn how to pay yourself as a CEO – https://www.kickstartaccountinginc.com/getpaid

Jan 17, 2023 • 22min
EP 82 - How to Prepare for a Recession or Downturn in Your Business by Taking These Financial Steps
This week, I tackle the anxiety-producing subject of a recession and talk about ways that you can prepare for a downturn in your business by strengthening your money mindset and taking certain financial actions now. A recession doesn't have to be a looming threat to your business. By taking the steps I discuss today, you can let go of the stress and be ready for any downturn whether it's a recession or simply a slow season. In this episode, Danielle also discusses: What is considered a recession and what happens during a recession | 2:28 The tools you need to strengthen your money mindset for a downturn | 4:50 What financial action steps to take to prepare for a downturn in your business or a recession | 8:55 Options for lines of credit and debt management| 12:35 Should you be doing what other businesses are doing in a recession | 17:00 Need help understanding your numbers? Join our Finance Framework Program and be a part of a community for business owners who want to take control of their financials! Enroll today! The Finance Framework | https://www.kickstartaccountinginc.com/framework Connect with Danielle: Website | https://www.kickstartaccountinginc.net/ Facebook | https://www.facebook.com/kickstartaccountinginc/ Instagram | https://www.instagram.com/kickstartaccounting Twitter | https://twitter.com/KickstartAcct Book your FREE Discovery call: https://kickstartaccountinginc.com/book-a-call/ Test your Financial Health: https://kickstartaccountinginc.com/checkmyfinancialhealth/ Learn how to pay yourself as a CEO – https://www.kickstartaccountinginc.com/getpaid

Jan 10, 2023 • 15min
EP 80 - Tax Savvy Strategies for Estimated Tax Payments
This week, Kelsey joins me to break down how to prepare for taxes throughout the year. As tax season is coming up, we see too many business owners scrambling to pay their taxes every year and it doesn't have to be that way. Kelsey and I give you steps for how you can prepare with estimated tax payments from the start of each year and what to do if you're not prepared to pay your taxes this year. In this episode, Kelsey and I also discuss: What are estimated taxes and why you should pay them | 1:56 When are we required to start paying estimated taxes | 3:48 What happens if you don't have the money to pay your taxes at the end of the year | 5:58 Action steps to take right now: Choosing the right method for you to make estimated tax payments | 7:28 Keeping up with your bookkeeping to prepare for taxes | 11:04 Connect with Danielle: Website | https://www.kickstartaccountinginc.net/ Facebook | https://www.facebook.com/kickstartaccountinginc/ Instagram | https://www.instagram.com/kickstartaccounting Twitter | https://twitter.com/KickstartAcct

Jan 3, 2023 • 23min
EP 79 - Forget Goals! Create Intentions and Measure Your Success in these Definitive Ways throughout the Year
Today, I'm breaking the tradition of setting New Year's resolutions and goals for the year. This isn't an episode on the best way to set and accomplish goals, rather, it's an episode on how to keep your momentum going the whole year and learning to enjoy the journey. Setting goals and failing to reach them can be discouraging and make you overlook what you have accomplished. As a business owner and a person, your year will be full of ups and downs, but the downs shouldn't take away from the milestones you do hit. So, instead of New Year's resolutions, I'm giving you ways to change your mindset that will help you love the journey and celebrate your wins. In this episode, Danielle also talks about: Tracking your metrics consistently and using KPIs to see what you are achieving throughout the year | 3:41 Analyzing your past performance and financials in order to look forward | 4:57 What is your focus for the year and creating an intention for your business | 6:36 Planning a financial budget for the year to guide your intention | 10:44 Getting the support you need in order to help and grow your business | 13:00 Choosing the metrics or KPIs that will help measure your progress going forward | 16:54 Resources and References from the episode: EP 68 - Why Every Business Owner Needs a Budget | https://kickstartaccountinginc.com/ep-68-why-you-need-a-budget/ Brandee Gaar - The Wedding Pro CEO Podcast – EP S45 - Why That Course Didn't Work. | https://brandeegaar.com/s45/ Download our worksheet! | kickstartaccountinginc.com/intention Connect with Danielle: Website | https://www.kickstartaccountinginc.net/ Facebook | https://www.facebook.com/kickstartaccountinginc/ Instagram | https://www.instagram.com/kickstartaccounting Twitter | https://twitter.com/KickstartAcct Book your FREE Discovery call: https://kickstartaccountinginc.com/book-a-call/ Test your Financial Health: https://kickstartaccountinginc.com/checkmyfinancialhealth/ Learn how to pay yourself as a CEO – https://www.kickstartaccountinginc.com/getpaid

Dec 27, 2022 • 35min
EP 78 – How to Build Confidence in Your Sales Ability and Close the Deal with Nikki Rausch
Nikki Rausch is the founder and CEO of The Sales Maven, a sales coaching and training program, and the host of the Sales Maven Podcast. Nikki specializes in teaching conversation of sales and her goal is to build confidence in her clients' sales ability, so they can make a positive impact on their business and their clients. Nikki joins me this episode to discuss ways to build confidence in your selling abilities that will change your money mindset, leading to more success in sales. In this episode, Nikki and I also discuss: Building confidence in sales | 3:28 Knowing your experience worth and what you bring to the table | 5:45 Money mindset and the way it affects how we approach sales in our business | 10:00 Skills that business owners need to improve their sales | 16:30 Numbers to track with your sales that measure success | 18:42 How to take the next step with prospective clients and invite them to work with you | 26:00 Connect with Nikki: Website | https://yoursalesmaven.com/ Podcast | https://yoursalesmaven.com/podcast/ LinkedIn | https://www.linkedin.com/in/nicolerausch eBook | https://yoursalesmaven.com/ebook/ Connect with Danielle: https://kickstartaccountinginc.com/product/profitplanner/ Website | Kickstart Accounting Facebook | Kickstart Accounting Inc. – Home | Facebook Instagram | Kickstart Accounting, Inc. (@kickstartaccounting) • Instagram photos and videos Twitter | Kickstart Accounting Inc. (@KickstartAcct) / Twitter Book your FREE Discovery call: https://kickstartaccountinginc.com/book-a-call/ Test your Financial Health: https://kickstartaccountinginc.com/checkmyfinancialhealth/ Learn how to pay yourself as a CEO – https://www.kickstartaccountinginc.com/getpaid


