

Business By The Books with Danielle Hayden
Kickstart Accounting, Inc.
Welcome to Business By The Books, the podcast for women entrepreneurs who want to leverage their financials to grow their business and achieve their goals.
Your host Danielle Hayden, owner of Kickstart Accounting Inc., is a reformed corporate CFO who is on a mission to help empower women entrepreneurs to understand their numbers so they can gain the confidence needed to manage and grow their business.
Your host Danielle Hayden, owner of Kickstart Accounting Inc., is a reformed corporate CFO who is on a mission to help empower women entrepreneurs to understand their numbers so they can gain the confidence needed to manage and grow their business.
Episodes
Mentioned books

Nov 21, 2023 • 19min
Health Care Tax Deductions for Small Business Owners Explained - Ep 136
Have you ever wondered what type of health care expenses are tax-deductible as a small business owner? In this episode, Danielle simplifies the process of deducting health care costs, helping business owners save money on taxes and run their businesses more strategically. Tune in to learn the essentials of optimizing your tax deductions and managing your business like a CEO. Topics Discussed: Intro (0:00) Out of Pocket Medical Costs (1:36) Health Insurance Premiums for Business Owners and Accountability Plan (2:59) Paying Insurance Premiums and Tax Deductions for S Corps (4:31) Money Mindset Mastery Framework (8:49) Who Should Pay The Premiums & Under Whose Name Should the Policy Be? (9:51) Paying for Insurance Group Plan & Employee's Insurance (11:59) HSA: Tax-Saving Tool for S Corps & Investing (12:21) Keep Good Records & Communicate with Your Money Team (15:50) Need help with your tax deductions? visit: https://kickstartaccountinginc.com/get-started/ Unsure how to pay yourself a reasonable compensation? https://kickstartaccountinginc.com/reasonable-comp Connect with Danielle: Instagram | @Daniellehayden__OH Instagram | @Kickstartaccounting Website | Kickstart Accounting, Inc. Facebook | Kickstart Accounting, Inc. Get Started Today: https://kickstartaccountinginc.com/get-started

Nov 16, 2023 • 42min
What's YOUR Money Personality Type? Know Your Personality Type to Make Better Decisions - Ep 135
Do you know your Money Personality Type? Are you aware of your beliefs around money? In this special interactive, re-run of a live webinar, Danielle goes over how you can know your Money Mindset and overcome your financial hurdles with custom solutions for your specific personality type. Listen in and break free from your beliefs holding you back! Find your Money Personality Type: https://kickstartaccountinginc.com/quiz Connect with Danielle: Instagram | @Daniellehayden__OH Instagram | @Kickstartaccounting Website | Kickstart Accounting, Inc. Facebook | Kickstart Accounting, Inc. Work with us: https://kickstartaccountinginc.com/get-started

Nov 14, 2023 • 22min
Stop Making This 1 Mistake When Trying To Understand Your Numbers - Ep 134
Are you ready to overcome financial fears and take control of your finances? In this episode, Victoria joins Danielle to discuss the 'Money Mindset Mastery' program, breaking down the step-by-step guide to mastering your money mindset and unlocking financial success. Stay tuned as they explore how this program can transform your business. Topics Discussed: Intro (0:00) Shift to Money Mindset & Frameworks for Business Decisions (0:33) Five-Day Video Bootcamp: Is This For You? (5:34) Are You a Good Fit for the Money Mindset Mastery Program? (6:45) What's Inside The Money Mindset Mastery Program? (10:01) Money Mindset Mastery Framework (12:35) Key Money Mindset Lessons (13:38) Don't Wait for Your Hollywood Moment (15:29) Work-Life Balance & Aligning Personal and Professional Goals (17:47) Ongoing Support, and Exclusive Access to the Expert Team (18:56) Wrap-Up: Level Up from Practitioner to CEO With this Essential Companion (20:37) For help with your business's finances and more, visit: https://kickstartaccountinginc.com/get-started/ Connect with Danielle: Instagram | @Daniellehayden__OH Instagram | @Kickstartaccounting Website | Kickstart Accounting, Inc. Facebook | Kickstart Accounting, Inc. Get Started Today: https://kickstartaccountinginc.com/get-started

Nov 9, 2023 • 33min
From Scrubs to Suits: A Nurse's Guide to Thriving as a CEO with Ann Konkoly - Ep 133
Are you struggling to step into your CEO mindset? Do you know the 5 biggest roadblocks stopping women in business? In this episode of Entrepreneur Money Stories, Anne Konkoly, a certified nurse and business coach, joins Danielle to share how one can become your boldest and most courageous self. Tune in to learn how to evolve your mindset and become the CEO of your business and life. Topics Discussed: Ann Konkoly's Mission: Entrepreneurship and Business Coaching for Nurses (0:12) Starting a Small Private Practice and Goldman Sachs' 10,000 Small Businesses Program (2:23) Business Literacy and Creating the CEO Mindset (6:14) Ann Konkoly's 5P's That Keep Women From Evolving Their CEO Mindset (7:45) Biggest Roadblocks Stopping Women In Business (8:54) Where Our Money Mindset Comes From & Money Mindset Framework (12:34) Transitioning from Practitioner to CEO & Mindset Shifts (14:20) You Already Are A CEO & Creating Change in One's Life (17:30) Indecision & its Cost in Business and Personal Life (22:10) There is No Right or Wrong & Business Advice for CEOs (26:36) Ask For Help: You Cannot Be Everything (29:09) For help with your business's finances and more, visit: https://kickstartaccountinginc.com/get-started/ Connect with Ann Konkoly: Website | Ann Konkoly Instagram | Ann Konkoly Facebook | Ann Konkoly LinkedIn | Ann Konkoly Connect with Danielle: Instagram | @Daniellehayden__OH Instagram | @Kickstartaccounting Website | Kickstart Accounting, Inc. Facebook | Kickstart Accounting, Inc. Get Started Today: https://kickstartaccountinginc.com/get-started

Nov 7, 2023 • 14min
3 Big Mistakes Business Owners Make When Reading a Cash Flow Statement with Victoria Hughes - Ep 132
Do you know how to read a cash flow statement? Are you profitable on paper but never have any cash? In this episode, Victoria joins Danielle to discuss how that cash flow statement can be the solution to your business problems. Together, they simplify cash flow statements for all business owners, share their significance in knowing your business health, and discuss their three core categories. Tune in for this back-to-basics episode! Topics Discussed: Intro (0:00) Introduction to the Cash Flow Statement (1:03) First Category: Operating Activities (2:57) Second Category: Investing (3:34) Third Category: Financing (4:28) Money Mindset Mastery Framework (5:20) Simplify QuickBooks (6:29) Cash Flow Errors and Credit Card Flow (7:47) Investment and Financing Section Discussed in Detail (9:31) Personal Expenses & Bookkeeping (10:36) For help with your financial statements and more, visit: https://kickstartaccountinginc.com/get-started/ Connect with Danielle: Instagram | @Daniellehayden__OH Instagram | @Kickstartaccounting Website | Kickstart Accounting, Inc. Facebook | Kickstart Accounting, Inc. Get Started Today: https://kickstartaccountinginc.com/get-started

Nov 2, 2023 • 33min
Divorce Horror Stories - Stop Divorce From Wiping Out Your Business - Protecting Your Assets Before, During & After Divorce with Lisa Zeiderman - Ep 131
Are you navigating divorce as a business owner or considering prenuptial agreements? Lisa Zeiderman, a seasoned matrimonial attorney, joins Danielle to discuss prenuptial and post-nuptial agreements, emphasizing honesty and kindness during the process. She highlights the importance of meticulous bookkeeping and self-protection through immediate action and document provision. Join in for this not romantic, but potentially life-saving episode. Topics Discussed: Intro (0:00) Lisa's Mission & Journey from Fashion to A Leading Matrimonial Law Firm (0:51) Lisa's Entrepreneurial Drive & Biggest Lesson Learned (2:14) Prenups: Protecting Business Assets in Marriage (4:02) Timing Matters: Having the Prenup Conversation (9:40) Post-Prenup Marriage Action: Keep Business Finances Clean, & Organized (12:49) Mindset Mastery Framework (16:40) Post-Marriage Protenction When Invetsing In New Ventures (17:41) Post-Nuptial Agreement Considerations and Consistent Adherence (21:07) How to Protect Yourself When Considering Divorse (26:13) Kindness and Honesty Foster Smoother Divorce Negotiations (27:53) Advice For Business Owner's Navigating Divorce (29:53) For help with your business's finances and more, visit: https://kickstartaccountinginc.com/get-started/ Connect with Lisa Zeiderman: Lisa's Firm | Lisa Zeiderman, Esq. Lisa's Westchester County Office | 914-455-1000 Lisa's Email | lz@mzw-law.com Instagram | Lisa Zeiderman LinkedIn | Lisa Zeiderman Facebook | Lisa Zeiderman Connect with Danielle: Instagram | @Daniellehayden__OH Instagram | @Kickstartaccounting Website | Kickstart Accounting, Inc. Facebook | Kickstart Accounting, Inc. Get Started Today: https://kickstartaccountinginc.com/get-started

Oct 31, 2023 • 30min
Stop Making Mistakes When Looking at Your Numbers - Simple Steps to Read a Balance Sheet with Victoria Hughes - Ep 130
Are you overwhelmed and confused by your financial statements and bookkeeping? Let's review the basics! In this episode, Victoria joins Danielle to discuss the significance of a balance sheet. Discover the difference between income, balance, and cash flow statements, and delve deep into asset and liability management. Topics Discussed: Intro (0:00) The Balance Sheet - Knowing Your Business's Health (1:56) Three Areas: Balance Sheet Overview (5:11) Determining Assets on the Balance Sheet (6:25) Defining Liabilities: Shot-Term vs. Long-Term (7:45) Equity: The Value of Your Business (10:29) S Corp. Impact on the Balance Sheet and Asset-Liability Balance (11:48) Money Mindset Mastery Framework (14:42) Balancing Act in Managing Business and Using Quickbooks (15:44) Cash Basis vs Accrual Basis Accounting (17:48) Balance Sheet Common Errors: Sales Tax, Mystery Assets, and Personal Expenses (21:25) Balance Sheet Nuances (26:30) For help with your business's finances and more, visit: https://kickstartaccountinginc.com/get-started/ Connect with Danielle: Instagram | @Daniellehayden__OH Instagram | @Kickstartaccounting Website | Kickstart Accounting, Inc. Facebook | Kickstart Accounting, Inc. Get Started Today: https://kickstartaccountinginc.com/get-started

Oct 26, 2023 • 38min
Unlocking Growth Through Branding: The Marketing KPI Guide with Melissa Wallace - Ep 129
Are you an early stage startup or an accidental entrepreneur? In this episode, Melissa Wallace, co-founder of Fivefoottwo Marketing, joins Danielle to share the importance of KPIs in business, brand development, and marketing. Listen in to learn how to build a strong foundation for your company and LinkedIn brand-building strategies. Topics Discussed: Intro (0:00) Melissa's Mission: Empowering Early Startups & Female Founders (0:18) Early Stage Startup and Pre-Funding (1:39) Two Categories: Capital-seeking startups and Brand-Refining Entrepreneurs (3:03) Helping Accidental Entrepreneurs with Business and Marketing (03:55) Brand Development VS Growth Marketing and Foundation Building (7:19) Experts, Not Consultants: Differentiating Roles (14:42) Mindset Mastery Framework (15:57) CMO Role's Importance in Business (17:01) Quick KPI Calculation and CAC Metric (22:40) Key Performance Indicators (KPIs) in Business (29:37) Addressing Business Challenges and Maximizing LinkedIn Strategies (32:18) How Melissa Keeps Her Money Mindset Strong? (34:28) For help with your business's finances and more, visit: https://kickstartaccountinginc.com/get-started/ Connect with Melissa Wallace: Website | Fivefoottwo Marketing LinkedIn | Melissa Wallace Connect with Danielle: Instagram | @Daniellehayden__OH Instagram | @Kickstartaccounting Website | Kickstart Accounting, Inc. Facebook | Kickstart Accounting, Inc. Get Started Today: https://kickstartaccountinginc.com/get-started

Oct 24, 2023 • 31min
Understanding P&L Statements: BIGGEST MISTAKES Made & How To Avoid Them - Ep 128
Are you struggling to understand your financial statements? Every business owner must understand the language of money and have their business's financial health clearly defined. In this episode, Danielle and Victoria simplify Profit and Loss statements, going over their importance, the biggest mistakes people make, and the most important metrics to know. Join us as we explore accounting details, business profitability, and the divide between popular financial perspectives! Topics Discussed: Intro (0:00) The Big Three Financial Statements: Profit, Balance, Cash (1:43) Finance Framework Course (2:47) Overview of the Profit and Loss Statement and Accounting Basics (3:28) Operating Expenses and Bookkeeping (08:33) Net Income or Loss (10:15) Money Mindset Mastery Framework (13:49) Bookkeeping as a recipe for business success (14:52) Accountants vs. Popular Financial Views (16:28) Tax planning and the importance of business profitability (19:02) Profit and Loss Statement Issues (25:47) For help with your financial estatements and more, visit: https://kickstartaccountinginc.com/get-started/ Connect with Danielle: Instagram | @Daniellehayden__OH Instagram | @Kickstartaccounting Website | Kickstart Accounting, Inc. Facebook | Kickstart Accounting, Inc. Get Started Today: https://kickstartaccountinginc.com/get-started

Oct 19, 2023 • 21min
Bridging the Gap: Balancing Masculine Strategy with Feminine Mindset in Entrepreneurship with Alison Reeves - Ep 127
Are you trying to force wealth and success? Is your nervous system working against you in business? In this episode of Entrepreneur Money Stories, Alison Reeves, a seasoned mindset and business coach, joins Danielle Hayden to explore how to empower individuals to expand their wealth by balancing masculine strategy and female energy in business and life. Don't forget to check out Alison Reeves course and Danielle's guest lesson in it! Topics Discussed: Intro (0:00) Alison Reeves journey so far and mission (0:20) Masculine and Feminine energy in business (1:40) Alison Reeves' Aligned & Affluent Course and Holistic Approach to Money Mindset (3:45) Nervous system regulation in entrepreneurship: Emotional Balancing and Manifesting (5:58) Money Mindset Personality Type (08:12) Transformation: More wealth with less force and Holistic Success (09:12) Alison Reeves' Aligned & Affluent Course in detail (13:31) Danielle's guest lesson in Alison's course: Money Mindset (15:22) Connect with Allison (19:35) To take control of your business's finances, visit: https://kickstartaccountinginc.com/get-started/ Alison Reeves Aligned & Affluent Course: https://alisonreeves.co/aligned-affluent/ Connect with Alison Reeves: Website | Alison Reeves Instagram | @alisonreevesco YouTube | Alison Reeves LinkedIn | Alison Reeves Connect with Danielle: Instagram | @Daniellehayden__OH Instagram | @Kickstartaccounting Website | Kickstart Accounting, Inc. Facebook | Kickstart Accounting, Inc. Get Started Today: https://kickstartaccountinginc.com/get-started/


