The Playbook With David Meltzer

There is more than enough of everything for everyone. The people who live with this perspective are those who see their past, present, and future as being more than enough. They are grateful, and they are forgiving.They see opportunity around every corner, allowing them to say, do, think and experience that the universe is in their favor. In this world, everything unravels in your favor. Those who believe in this principle will pursue their dreams without focusing on a self-imposed timeline to achieve them.This belief allows them to persistently and consistently enjoy the pursuit of their potential.

How do breakthroughs happen?One of the things I stress about why you shouldn’t quit is that you need to press and keep pressing everything to get the most out of the opportunities afforded to you. An analogy I like to use to explain this is a blade of grass pushing through the soil to enjoy everything the sun has to offer. The fragile bit of grass is beneath tons of soil and stone.It doesn't know if it is getting nearer to the surface and the sun, it only knows the direction it must keep pushing. Not until the instant it breaks through the cold soil into the light does it know the effort will be rewarded.A blade of grass, of course, doesn't suffer from the doubt and second thoughts that make our path seem harder as we get closer to our objective. In fact, so many times when we are just about to succeed and grow free in the light is when we quit because the dirt is just too hard.That isn’t what you want to do. In order to break through and become the person you want to become, you have to weather the layers of uncertainty and get through the “rocks” of life. Bet on yourself and the abundance of the universe with confidence knowing that when all is said and done everything the “Sun” or “light” has to offer will be worth the effort and trials. Everything will come in the right way at the perfect time ... just don’t quit.

On this episode of #ThePlaybook, Rob Riggle, Actor, Comedian, Writer, Producer, and Director, sits down to discuss:[1:12] - How listening to his urge to try new things led to where he is today[2:35] - How Rob became “the funny guy” on his high school’s radio station.[5:08] - Rob’s best advice for anyone pursuing a career in the arts and handling rejection.[11:38] – How his background and time in the Marines led to him becoming one of the top comedic actors of his generation[13:30] - The secrets to continue evolving as an artist and person

The first step of branding a person, product, or service is to find its frequency. What does that mean, “to find your brand’s frequency”? Whether it’s building a brand that is a person, place, thing, product, or service, it’s essential to find out what the “woo-woo” person in me describes as a “vibration”— in other words, an emotional appeal meant to reverberate with your target audience or market.A frequency can best be described by talking about it in terms of radio stations. If we want sports talk radio, we turn to a specific channel. If we want rock ’n’ roll, we’ll find a station whose music (and employees) have that vibe. If we want cool jazz, that’s an entirely different frequency. Only the people who are tied into that frequency will seek out or hear that radio station. The same thing holds true about branding.You want a brand that rings true to your audience, something aligned with their beliefs, desires, or aspirations. You also want to find a frequency that enough people listen to, right? To connect to others and take your message, product, service, or solution mainstream to the biggest audience, you first need to fully understand who you are, what you’re selling, how you’re selling it, and the value that it brings to others.You need to understand how your frequency, or that of your product, resonates with others and attracts them to the brand that you’re trying to establish.

On this episode of #ThePlaybook, Cris Carter, Pro Football Hall of Fame Wide Receiver, and Dr. Carlos De La Hoz, Medical Director at The Neomedicine Institute, sit down to chat about:[1:21] - What Dr. De La Hoz sees as the future of stem cells and medicine[3:48] - How Cris continues to invest in his health, even after his playing career[10:20] - Why the good things in life tend to require an investment[14:58] - How Neomedicine Institute helps people to promote their longevity

I used to s*** on the idea of New Year’s Resolutions, but the biggest realization that I had in 2022, was that they are important and we should create New Year’s resolutions.We can’t see the progress or growth we make on a daily basis so we need New Year’s resolutions to keep track of that progress as a baseline for the year.Sometimes, I compare seeing this personal growth to seeing one of your children grow. For you, who sees your kid every day, how fast your children are growing isn’t quite as apparent as it is for someone who only sees that same child every few months. The only times that you clearly see this growth is when you’ve got to buy new clothes or shoes.The other valuable lesson I learned from this realization is, don’t be afraid to be a hypocrite. It just means your values have changed and you’re accelerating in the direction you want.

When building your own brand on social media, it’s always important to remember one valuable lesson, it’s not what you say, it’s what they hear. It is important to remember this because not everyone is going to understand the clarity of the message you are trying to convey, and this still happens to me all the time.I went back and found some of my most misunderstood content from this year so that I could practice clarifying my own frequency, and show all of you that I am still learning all of the lessons that I teach.So when this happens, we need to look at the three components of finding your own frequency.(1) Strength - How strong is your signal? What impact does your message have? What can you do to strengthen it and provide more value for your consumers?(2) Spectrum - What’s the spectrum of your signal? What demographics does your brand address, or align with?(3) Clarity - What’s the clarity of your frequency? On what level are people understanding Consider the true purpose behind your brand as you create content, as being authentic helps you to find your frequency. When you understand your frequency, as well as who it works with (and who it doesn’t), you can focus on improving the strength of your signal, its spectrum, and the clarity of your message.

David Sharpe, Founder & CEO of Legendary Marketer, talks about his journey from high school dropout and drug addict to becoming an e-learning and marketing expert. Sharpe talks about why his experiences with “old school” marketing techniques were so underwhelming and how he came to understand the four core ways to sell information online.Sharpe and I chatted about a wide range of topics including the valuable information that comes from interviewing one client per day, why content creation is a major key for customer conversion, and the importance of taking a long-term approach to building your business.

For the first 54 years of my life, I didn’t believe in New Year’s Resolutions. Now I understand why they are important. The end of the year is the best time to track the progress that we’ve made in the pursuit of our potential.It is essential to reflect on our progress at the end of the day, week, month, or year so we can pay close attention to how our habits and progress are compounding, whether it be positive or negative. The best way to track our progress is by taking inventory of our values EVERY. SINGLE. DAY.We must take inventory of the values (personal, experiential, giving, and receiving) that make us who we are now, and then imagine the person we want to become.For me, gratitude, empathy (forgiveness), accountability, and effective communication (inspiration) are at the forefront of everything I do.Taking inventory of our values is helpful when making decisions because we can determine if those decisions aligned with our values. We must also acknowledge that our values tend to change over time. We must not be afraid to be a hypocrite and admit when our values are different from what they were in the past. We are all hypocrites, but not all of us are humble enough to admit it.

On this episode of #ThePlaybook, Phil Smith, Serial Entrepreneur, shares his thoughts on: [3:15] - How the prevalence of working from home has forced employers (and employees) to adapt [12:28] - The origins of his partnership with Shark Tank’s Kevin Harrington  [15:45] - Why fear is the biggest roadblock that people experience in business [17:39] - How spending 5 minutes with the right mentor can be life-changing