The Playbook With David Meltzer

Today's episode is a sneak peek at the latest episode of 2 Minute Drill. 2 Minute Drill is back and better than ever and this season we've got hour long episodes. The all-new, hour-long extended episodes feature five new entrepreneurs each week who compete for over $50,000 of cash and prizes.This new format combines the best elements of season one with powerful storytelling that shares the contestants' journey and struggles along the way. 2 Minute Drill will empower more entrepreneurs than ever before with the confidence to pitch themselves, their product, service, or solution.Click here to watch 2 Minute Drill on Amazon Prime Video.

On this episode of #ThePlaybook, Shan-Lyn Ma, Cofounder & CEO at Zola, discusses: [1:08] - Why her own wedding planning experience served as a catalyst for the creation of Zola  [3:01] - How technology can be used to create a “one-stop shop” for your customers  [12:29] - How she carved her path to Silicon Valley by taking a unique approach to each job she’s had [13:40] - Her single biggest key to building a business that is successful in the long run

Hey everyone! Today's episode is a small fireside chat we had at the launch party for the second season of 2 Minute Drill. Joining me are Rory Cutaia, the CEO of Verb Technologies and Brian Lagastee, the CEO of Clarity Experiences. The three of us discussed what it was like on set for the filming of Season 2 of 2 Minute Drill, some of our favorite moments from the new season, and what it takes to deliver a perfect pitch.You can watch 2 Minute Drill every Friday on Bloomberg TV at 8:30 pm PST and you can stream it at any time on Amazon Prime Video

On this episode of #ThePlaybook, Brandon Dawson, CEO and co-founder of Cardone Ventures, and Sharon Lechter, keynote speaker and bestselling author, share insights on: [1:09] - How Brandon resigned himself to meet and learn from Sharon after reading books like Rich Dad Poor Dad and Three Feet from Gold [5:25] - Why Sharon’s insights on intellectual property helped Brandon to sell his company for over $150 million [8:14] - How telling relatable stories empowers entrepreneurs from all walks of life to apply the most valuable lessons  [13:37] - The biggest reasons why business leaders fail to enhance the value of their organization

THE 6 STEPS YOU NEED TO GAIN CREDIBILITY:1. Credibility: Showcase credibility through your team, advisors, and patents. Illuminate your early mistakes and communicate how they have attributed to your situational knowledge to navigate those same scenarios in the future.2. Emotional Attachment: Understand the emotional attachment your consumers have to your product/service and how to leverage it.3. Reasons to Invest: Evaluate the reasons people buy, not the perceived reasons you think they buy. A giant potential market means nothing without market share.4. Impacts: Communicate to your prospects the impact your business will have.5. Capabilities: Explain the capabilities you have and need.6. Quantitative Ask with 100/20 Rule: You can’t get an investment unless you ask. Be clear about what you want, how you will use it, and what investors will get in return.Lastly, Make your business a profit-center for others by being able to ask and answer the following question:“Determinant of the credibility you’ve told me we have, the emotional connection, the reasons, impacts, and capabilities; do you see any reason you wouldn’t want to move forward?” If you can ask that question and realistically predict the response, then you have effectively turned your business into a profit-center.Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join!Follow the Road to Revenue Playlist on Spotify: https://open.spotify.com/playlist/2xBCPHs9IWy5kYPO94rJ0N?si=3936604f462342ddWatch 2 Minute Drill on Amazon Prime Video: https://www.amazon.com/gp/video/detail/B097CJ4RXH/ref=atv_dp_share_cu_r

To all the dads, Happy Father’s Day. Be a celebrant not celebrity on this day and continue to do good deeds for your family!This is the most important job we will ever have! Enjoy your day and give it the meaning it deserves!

Angela Courtin, Vice President of YouTube Marketing Global Head of Brand, Creative, Culture and Media, provides insights on how the mission of YouTube to give everyone a voice helps to empower marginalized communities to connect with others and the mindset it takes to identify our similarities with people of different walks of life while also appreciating our differences.Courtin and host of #ThePlaybook, David Meltzer, chat about topics including why “loving yourself” is one of the biggest keys to personal and professional development, how putting yourself out there and taking risks will put you in a position to grow, as well as why the power of YouTube’s platform can occasionally be overwhelming.

Greg Connolly, Founder and CEO of Trifecta Nutrition, discusses how his passion for entrepreneurship has led him to start five companies so far and also shares some of the most valuable insights he’s gained from building Trifecta into the largest organic meal delivery service in the U.S.Connolly and host of #ThePlaybook, David Meltzer, chat about topics including how entrepreneurs can transition from one industry to another, as well as how the right partnerships can elevate a brand in the mind of consumers. The pair also share their thoughts on how to incorporate your vision into the culture of your company.

Today is the day! Season two of my show, 2 Minute Drill premieres tonight on Bloomberg TV and is available to stream at any time on Amazon Prime Video.The all-new, hour-long extended episodes feature five new entrepreneurs each week who compete for over $50,000 of cash and prizes.You're going to hear a sneak peek of the season premiere. This new format combines the best elements of season one with powerful storytelling that shares the contestants' journey and struggles along the way. 2 Minute Drill will empower more entrepreneurs than ever before with the confidence to pitch themselves, their product, service, or solution.Watch 2 Minute Drill on Amazon Prime Video: https://www.amazon.com/gp/video/detail/B097CJ4RXH/ref=atv_dp_share_cu_r

On this episode of #ThePlaybook, Cari Champion, broadcast journalist, TV personality and host of the Naked with Cari Champion podcast, shares her thoughts on: [1:12] - The reason she believes that she was born to be a storyteller and how leaving ESPN opened up new possibilities for her [4:25] - Why your “dream job” might not be exactly like you perceive it to be  [9:50] - How she lays down a foundation for each interview to ensure she is set up for success  [17:00] - Why building trust with your teammates is a skill that pays dividends for entrepreneurs