GTM Live

Chris was honored to be invited as the first interview guest on the inaugural episode of the B2B Content Podcast: Redefined, with Edward Purmalis. They chatted on the inherent overlap between B2B and B2C companies, how Chris and Refine Labs have paved the way for transitioning historically B2C tactics into effective B2B strategies, and where they see the future heading.They also discussed:Touch Point Based and Self Reported AttributionHow to stay 2-3 years ahead of your customerShort form vertical video strategiesThe best way to measure effectivenessAnd more!If you have questions for Chris, join the Revenue Vitals Live conversation on zoom by registering here, or submit them ahead of the call here! Also make sure to check out The Vault, where you can find full depth insights and IP beyond the high level live event.

Chris and Kaylee spent the hour having live chats with listeners, addressing their questions and digging into their specific situations:Some extended discussions covered:How to adapt and differentiate Self Reported Attribution strategies for different programs and points of engagementA deep dive into the Revenue R&D Exit Criteria and how to adjust based on individual goals and sales cycle lengthsThe potential shift away from SEO with the impact of ChatGPT on marketingHow to grow one to one sales tactics into one to manyIf you have questions for Chris, join the Revenue Vitals Live conversation on zoom by registering here, or submit them ahead of the call here! Also make sure to check out The Vault, where you can find full depth insights and IP beyond the high level live event.

Kyle asked Chris to sit down to an interview covering the current state and future of Product-Led Growth companies. They covered:What’s changed in the way B2B buyers buy software productsCompanies capitalizing on the changing landscapeThe effects of attribution mis-measurementThe way forward for modern software companiesAnd more!If you have questions for Chris, join the Revenue Vitals Live conversation on zoom by registering here, or submit them ahead of the call here! Also make sure to check out The Vault, where you can find full depth insights and IP beyond the high level live event.

Chris and Kaylee spent the hour having live discussions with listeners, addressing their questions and diving deep on their specific situations:Some extended discussions covered:The rebranding of YouTube and the impact we’ve seen from itStrategies to use and questions to ask at trade shows to make meaningful connectionsHow to balance initiative in interviewing clients with protective account managersHow to develop and share a public speaking profileIf you have questions for Chris, join the Revenue Vitals Live conversation on zoom by registering here, or submit them ahead of the call here! Also make sure to check out The Vault, where you can find full depth insights and IP beyond the high level live event.

Chris was asked to be on Bopcast, hosted by Ryan Sullivan, to chat through Chris’ journey into entrepreneurship. He offers encouragement and perspective to anyone carving their own path.They discuss developing a personal brand, Chris’ aspirations, learning theory, routines, and the importance of following through on promises to yourself.If you have questions for Chris, join the Revenue Vitals Live conversation on zoom by registering here, or submit them ahead of the call here! Also make sure to check out The Vault, where you can find full depth insights and IP beyond the high level live event.

Chris and Kaylee spent the hour having live discussions with listeners, addressing their questions and diving deep on their specific situations:Some extended discussions covered:Interview Scenario AdviceOwned LinkedIn ExecutionGated vs Ungated ContentIf you have questions for Chris, join the Revenue Vitals Live conversation on zoom by registering here, or submit them ahead of the call here! Also make sure to check out The Vault, where you can find full depth insights and IP beyond the high level live event.

As we dive into weekly Revenue Vitals Live with listeners invited to come on, ask their questions, and talk through scenarios with Chris, we wanted to revisit a popular episode from last year to demonstrate the effective conversations Chris is able to have in these events and encourage you all to prepare your questions for Tuesday!In this Ask Me Anything episode, Chris and Megan answered questions on:How to hire talented demand gen marketers,Using customer insights as your mode of differentiation,How to go up against competitors way bigger than you,And much more.If you have questions for Chris, join the Revenue Vitals Live conversation on zoom by registering here, or submit them ahead of the call here! Also make sure to check out The Vault, where you can find full depth insights and IP beyond the high level live event.

Back by popular demand, Chris and Kaylee reprised the full hour of audience discussion and questions!Some topics include:How to tactically enable Subject Matter Experts when marketing to specific knowledge customersHow to get the right content in front of the right audienceAn in depth discussion on pipeline velocityHow to help a seller see the value in shifting approachIf you have questions for Chris, join the Revenue Vitals Live conversation on zoom by registering here, or submit them ahead of the call here! Also make sure to check out The Vault, where you can find full depth insights and IP beyond the high level live event.

With new listeners coming in every day, we wanted to highlight a couple of the most important episodes of 2022! This is an episode of the Sales Leadership Podcast, where Chris was invited to talk through how organizations can drive revenue in a more predictable way.He covered:What the true definition of demand is,Removing friction in the buying process, making sales easier,Aligning sales and marketing by measuring HIRO pipeline,Nuances between capturing demand and creating demand,How the buyer journey has evolved and what that means for the sales org, andThe buyer experienceIf you have questions for Chris, join the Revenue Vitals Live conversation on zoom by registering here, or submit them ahead of the call here! Also make sure to check out The Vault, where you can find full depth insights and IP beyond the high level live event.

The normal playbook was thrown out this week for a full hour of your questions answered by Chris and Kaylee. Some topics included: Getting your content & video engine off the ground The importance of who is speaking vs what they're saying Your first 90 days as CMO What to do if you've got zero demand If you have questions for Chris or Kaylee, join the conversation on zoom by registering here, or submit them ahead of the call here! Also make sure to check out The Vault, where you can find full depth insights and IP beyond the high level live event.