Idea to Startup
Brian Scordato | Tacklebox
A podcast for people working on startup ideas. We have 15-minute tactical episodes and occasional interviews with people who did the early things exceptionally well. We've helped launch hundreds of startups worth hundreds of millions of dollars, and these are the building blocks.
"This is, without a doubt, the best podcast for people trying to build startups out there."
"If you aren't listening to this podcast and you're considering building a business (or you're already building one), what are you doing?"
"Must listen for first-time entrepreneurs - excellent storyteller."
"This is, without a doubt, the best podcast for people trying to build startups out there."
"If you aren't listening to this podcast and you're considering building a business (or you're already building one), what are you doing?"
"Must listen for first-time entrepreneurs - excellent storyteller."
Episodes
Mentioned books
Mar 17, 2021 • 15min
Let It Go
Today we'll talk about how to pick what you work on - we need to ensure you're spending your time on things that'll actually matter. We'll do it through the lens of the greatest company ever built. We also wrap up Problems + Opportunities and get some guidance from Peter Drucker. NewCo - Reach out to Marissa@buildwithnewco.com to pitch Tacklebox - New cohort for idea-stage founders starting March 31The Effective Executive - Drucker (🐐)
Mar 10, 2021 • 14min
This Too Shall Pasta (Vision + Part II of Problems vs. Opportunities)
Last week, we laid out the Problems vs. Opportunities (PVO) framework. This week, we dive deeper into the "vision" part of the framework, helping you identify and follow your North Star.We use This Too Shall Pasta, a gluten free DTC pasta company, to dig deeper into the PVO process. Tacklebox - Cohort 27 applications are openTacklebox self-serve accelerator programIdea to Startup Book Club!! 🤓First book: Extreme Ownership
Mar 3, 2021 • 19min
Problems and Opportunities
Today we're talking about problems vs. opportunities. It's easy for entrepreneurs to spend their time putting out fires - they're often the only ones who will. But it's far more important to block off time to identify and pursue opportunities that'll create asymmetric value.We discuss a framework for identifying, prioritizing, and pursuing opportunities. Also, Steph Curry and how to say "razorblades" with a flawless Australian accent. Tacklebox - Cohort 27 applications are openTacklebox self-serve accelerator programThe Ivy Lee Method
Feb 24, 2021 • 13min
The Case For Now
Three numbers and a story show the path for startups during a uniquely difficult but opportunity filled time. The goal of today's podcast is grounding and motivation. And pizza dough.We talk through opportunities for compound interest, knowledge growth, and the $32 trillion dollars that will change the startup market. Tacklebox Application (Cohort starts March 31)Tacklebox Self-ServeAmazzoni.us- use code "Tacklebox" at checkout for the best craft gin in the world (according to 2018)
Feb 17, 2021 • 12min
What To Do About Competition (The Gift of "Which")
What do you do when you stumble upon, or get smacked in the face by, a competitor? How do you react? What do you focus on? What do you stop doing?Can you still... exist?We talk through exactly what to do with competitors and discuss the "Gift of Which."The goods: Tacklebox Application (March 31)Tacklebox Self Serve (whenever you'd like)Jojo Rabbit
Feb 10, 2021 • 15min
How to Sell A Protein Bar in Seven(ish) Minutes
What if you've got a product and no customer? We go through an email from a listener who makes the world's best protein bars but has absolutely no idea who to sell them to. We use storytelling archetypes to find the best possible customer to catalyze the business. The goods: Tacklebox Application (March 31)Tacklebox Self Serve (whenever you'd like)MindsetWhopper Commercial
Feb 3, 2021 • 20min
Mini Series Ep 3: A Bunch of Tests and an Epiphany
The third in our mini-series where we're starting a startup live on the pod. Today, we take what we learned from customer interviews and synthesize it into tests in real life. Step by step on customer, channel, landing page, and call-to-action.Plus, why atheists don't sell their soul and York Peppermint Patties. The goods: Idea ResumeTacklebox Application (March 31)The Art of Doing Science & EngineeringCarrd (Landing Page Builder)The Sasquatch Problem (Are You Passionate Enough) York Peppermint Patty
Jan 27, 2021 • 24min
Mini Series Ep 2 - We're Starting a Startup - Making Customer Interviews Doable
Episode Two of our miniseries "We're Starting a Startup" details our first seven days after we decided to pursue an idea live. We talk customer interview strategy and stack, get a bunch of lukewarm feedback, and play clips from some of the interviews we ran. We also talk about Baked By Melissa cupcakes an uncomfortable amount. Big thank you to the customers we interviewed, including:Happy MediumSoWell HealthAnd a few other things we mention: The Mom TestTacklebox (Cohort starts March 31)Tacklebox self serve (Get on waitlist)
Jan 20, 2021 • 26min
Mini Series Kickoff - Picking The Startup Idea We'll Start
It was bound to happen. We're starting a startup idea on... Idea to Startup. Someone reached out basically daring us to, and we couldn't say no.Today, we'll run three startup ideas through our Idea Resume framework that evaluates an idea at the earliest stages. Then, we'll pick the one we'll start over the next set of episodes.Idea Resume FrameworkFollow along on Instagram + Twitter - we'll post the ads, landing pages, etc.Start a Wine Company in 17 MinutesCohort 26 + Self Serve Business Guy Meme
Jan 13, 2021 • 20min
How To Get Your First 1,000 Customers (feat. Pizza)
Getting your first 1,000 customers is hard, particularly when you're thinking about it wrong.We talk through how Push for Pizza and Slice took different approaches to growth in the pizza space. * Tacklebox + Self-Serve ProductSlice First 1000 SubstackTacklebox + Self-Serve Product
