

Idea to Startup
Brian Scordato | Tacklebox
A podcast for people working on startup ideas. We have 15-minute tactical episodes and occasional interviews with people who did the early things exceptionally well. We've helped launch hundreds of startups worth hundreds of millions of dollars, and these are the building blocks.
"This is, without a doubt, the best podcast for people trying to build startups out there."
"If you aren't listening to this podcast and you're considering building a business (or you're already building one), what are you doing?"
"Must listen for first-time entrepreneurs - excellent storyteller."
"This is, without a doubt, the best podcast for people trying to build startups out there."
"If you aren't listening to this podcast and you're considering building a business (or you're already building one), what are you doing?"
"Must listen for first-time entrepreneurs - excellent storyteller."
Episodes
Mentioned books

Mar 16, 2022 • 17min
The Three Pillars of an Idea That Can Grow Huge
Today we'll talk about finding ideas that are primed to grow fast and grow big. As we dug in, we realized this was a great approach for any sized business. There are three pillars for this type of idea, and we'll go through each with a little help from Coke and Pepsi and my grade school friend, Aaron. Pepsi ChallengeGeneration Defining StatsThe Innovator's DilemmaCompeting Against Luck

Mar 9, 2022 • 24min
Start a Startup in Ten Days using Four Questions: Kitchen Organizer Edition
Today we'll talk through how to test out and build a startup idea in ~10 days by answering four questions. We'll use an idea that's oddly popped up a bunch lately: Kitchen Organizer. We do this with a little help from a story about a poker player and my good friend, Penne Vodka Pete.Tacklebox MembershipWix

Mar 2, 2022 • 19min
Perfect is the Enemy of the Good: Startup Product Edition
Simple products win. You probably already knew this, but creating a simple product is harder than it should be. The reason is that a simple product has nothing to do with the product itself. Today we'll talk about Customer Deltas - the most important piece of the puzzle for a simple product that you can build fast and is primed for growth. TackleboxThe Psychology of Money

Feb 23, 2022 • 21min
How to Conquer Irrational Fear as a Startup Founder
Today we'll talk about the irrational fears that keep entrepreneurs from doing the things they need to do to be successful. We've got stories about Barney Greengrass, a six year old pedaling on a Peloton with his hands, and a tourist ending up with the perfect order. And, a system to ensure you don't get caught making irrational decisions that hamstring your startup. Byldd Tacklebox MembershipITS habit pods: How to Not Waste Your LifeYou Need a BouncerDo The Thing

Feb 16, 2022 • 21min
The Most Interesting Startups are Boring (and how to make sure yours is, too)
Building a great startup usually isn't rocket science - it often comes down to just trying more things than anyone else does. The hard part about this is the repetition and the mindset - building a system will push you through. Today we talk about that system with a little help from a prolific writer and a startup idea about sabbaticals. Tacklebox MembershipSay hi: team@gettacklebox.com

Feb 9, 2022 • 17min
How to Build a Startup in a Crowded Market
Entrepreneurs are told all the time to avoid crowded markets. There's too much competition, there's too much venture funding, you'll get squashed like a bug. I'm not so sure. There's a lot to like about crowded markets - this episode talks through how to carve out your own space and benefit from all the great things crowded markets have to offer. TackleboxA podcast on Slice

Feb 2, 2022 • 14min
A Formula for Creating Moments Your Customers Will Share
Creating moments your customers will share is how your startup will grow early on. This episode will teach you how to orchestrate and plan those moments before you've built a product. Your business will rely on these moments for growth, so we need to figure them out early. Featuring bagels, noodles, and a dog training app. Tacklebox Membership (Pod Listeners Page + Discount)Xi'an Famous FoodsH&H Bagels

Jan 26, 2022 • 18min
Don't Bail On Your Startup Idea Right When It's Getting Interesting
There's an epidemic of talented entrepreneurs bailing on their startup ideas right before those ideas are about to get interesting. We talk about why and how to avoid it, with a little help from Splash Mountain and a Tacklebox alum. Tacklebox

Jan 19, 2022 • 16min
Startup Practice
People are too precious with ideas. The idea you've got is probably wrong, but the only way you'll get to the right one is working on the wrong one - not waiting for the right one to magically appear. But how do you do that? This episode is about startup practice - how to find and test ideas on the side that'll eventually lead to the one that'll hopefully change your life. TackleboxThe RescueHow to Get Startup Ideas

Jan 12, 2022 • 16min
Storytelling 101 for Entrepreneurs
A storytelling primer for entrepreneurs. Marketing is storytelling, and in this pod we lay out a three step framework for telling exceptional stories that convert customers. This is idiot-proofing - you don't need to be a great marketer or writer or storyteller. You can build effective messaging campaigns if you understand and execute this process. Tacklebox Membership UpDate