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Idea to Startup

Latest episodes

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Jul 13, 2022 • 25min

The Three Pillars of a Startup That's Worth Your Time (feat. Markets, The 4x Rule, and Level Jumping)

Today we reflect on the three core characteristics our fastest growing startups shared. We break each down and talk through how to check for them and optimize for them. We also realize that startup ideas without these characteristics aren't worth your time to build. TackleboxBylddKunal Shah on The Knowledge Project
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Jul 6, 2022 • 25min

A 20(ish) Minute Startup: An App That Cures Chronic Pain

Today we think through an idea for an app that treats chronic pain. We'll use the Three Level system to figure out what we know, what we need to learn, and whether the business has enough potential for us to spend our time filling in the gaps. And, if you're a freelance designer, podcast producer, or in video production, and you're interested in working on and growing ITS, contact team@gettacklebox.com. TackleboxMiro
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Jun 29, 2022 • 23min

A Framework to Get You Unstuck (featuring an Airstream startup)

Today we'll talk about how early-stage entrepreneurs can get themselves unstuck. It's easy to get paralyzed when the things you do don't lead to the outcomes you want. The key is understanding that in the startup world, results and decisions don't always go hand in hand. Separating them and focusing on stacking good decisions while understanding that the results might be a lagging indicator is your best bet. That's hard to do. Today, we talk through it. TackleboxAlex Honnold Video
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Jun 22, 2022 • 28min

20(ish)-Min Skills: Sales 101 For Entrepreneurs That Hate Sales

A 20(ish) minute skills episode on sales 101 for entrepreneurs who hate sales. We go through three tactics and a bunch of examples to help you build a system for sales that'll help you grow without making you feel slimy. We set up sales for a sabbaticals as a service startup. And we talk through why entrepreneurs hate sales and how to reframe the whole thing.  TackleboxText ExpanderStreakPipedrive
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Jun 15, 2022 • 27min

A Weekly Prioritization and Audit Framework to Help Entrepreneurs Make Great Things

Most entrepreneurs struggle with prioritization. When you need to do *everything*, where do you start? Today we lay out a three-part framework to make sure you're spending your time on the most important stuff. It includes a calendar, a weekly audit, and an environment makeover. Best of all, it works. Hat tip to Finland for the inspiration. TackleboxTom Eisenmann Episode
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Jun 8, 2022 • 24min

How to Test If Your Idea Can Grow Before You Build It (featuring a meeting agenda startup)

Today we talk through testing and getting to an idea that can grow before you invest time and money to build it. We do this through the lens of a meeting agenda startup, plus revisit Brian's basketball lesson business and the NYC speakeasy, Please Don't Tell. ImmiPlease Don't TellTacklebox
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Jun 1, 2022 • 17min

What Makes a Great Product?

Today we break down a tough question: What makes a great product? We look at Brian's two favorite products to tease out themes and characteristics we can leverage to build a great first product at a smaller scale. Tacklebox Membership (with pod listeners discount / application)
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May 25, 2022 • 24min

Strategies for a Crowded Market: Breaking Down Three Coffee Startups

Operating in a crowded market with a ton of potential is tempting - and tough. Today, we evaluate companies taking very different approaches to the coffee market. We go deep on Blank Street, Cometeer, and Nguyen Coffee Supply and pull out everything we can learn that'll help you build your business.  TackleboxNguyen Coffee Supply, Cometeer, Blank StreetQuibi Episode - How to lose 1.8bn dollars in 10 daysBoston Towns SketchAir Mail article on Blank Street
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May 18, 2022 • 20min

How to Build The Right Thing (Introducing the Product Pyramid Framework)

Today's episode introduces the Product Pyramid Framework, a tool entrepreneurs who have never built products before can use to make sure they build the right thing. The three part system ensures you're focused on features that'll move the needle and translate into organic growth. Tacklebox
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May 11, 2022 • 18min

A Thing To Do This Weekend If You're Working on a Startup

Lots of people carve out time to work on their startup ideas. Most people spend that time doing things that don't matter. Today, we talk about something you can do this weekend that'll actually matter for your startup. Like, way more than anything else you could do. We get a little help from Martin Scorsese, a golf startup, and a restaurant that only serves French Dip. Tacklebox

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