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Idea to Startup

Latest episodes

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Apr 15, 2022 • 38min

INTERVIEW: Jonathan Hunt-Glassman, founder @ Oar Health

Today we talk with Jonathan Hunt-Glassman, the founder of Oar Health. Oar Health makes safe, effective medication and convenient care for people who want to drink less or quit drinking altogether. Jonathan went through Tacklebox a few years back and created a path a lot of entrepreneurs with jobs would love to follow - validating, building, and growing before quitting his job to transition to Oar full-time. Since, he's raised funding, grown the team, and is tackling addiction in a unique and highly effective way.  He talks through his business, the strategies that allowed him to make this transition, and the most important things he's learned on the journey. Oar HealthTacklebox
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Apr 13, 2022 • 17min

Start a Startup in 7(ish) Minutes: Solving Parking in NYC 🚕

Today we're going to start yet another startup in 7(ish) minutes. We'll flesh out an idea and figure out how to test it using four key questions. The problem we'll solve is parking in NYC. As always, if anyone wants to run with this - please do. Reach out if you do. This problem needs a solution. Tacklebox
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Apr 6, 2022 • 19min

Episode 100 🔥: How to Design Your Life to Support Building a Startup on the Side

The 100th episode of Idea to Startup dives into the most important thing our entrepreneurs with jobs have done to make progress - purposefully designing their lives so that inertia pulls them towards growth, not inaction. We go through how you can design your life to make progress on your startup the norm with a little help from Brian's grandfather, Poppy.Tacklebox
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Mar 30, 2022 • 13min

How to Stand Out: Differentiate your Startup with Categories

The best entrepreneurs choose what they compete against. They stack the deck so their product is overwhelmingly better than the alternative. The key to this is choosing the category your customer sees you in. Choose the category and you'll be able to dictate your competitors and ensure you have a good chance to win. Today we'll talk about choosing categories with a little help from e-bikes, protein bars, and a mattress. TackleboxRSVP for Entrepreneurs with Jobs Getting Coffee in NYC on April 6Consulting inquiries: team@gettacklebox.com
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Mar 23, 2022 • 17min

How to Guarantee Word of Mouth Growth for Your Startup

Your startup will only grow if you design for and facilitate word of mouth. The big mistake people make is thinking their business will generate that WoM growth - the key is making sure the conversation is already happening before you build a product. We'll talk through strategies for this today, with a little help from a wine investing platform and a product to help a two year old sleep.   BylddTacklebox
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Mar 16, 2022 • 17min

The Three Pillars of an Idea That Can Grow Huge

Today we'll talk about finding ideas that are primed to grow fast and grow big. As we dug in, we realized this was a great approach for any sized business. There are three pillars for this type of idea, and we'll go through each with a little help from Coke and Pepsi and my grade school friend, Aaron. Pepsi ChallengeGeneration Defining StatsThe Innovator's DilemmaCompeting Against Luck
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Mar 9, 2022 • 24min

Start a Startup in Ten Days using Four Questions: Kitchen Organizer Edition

Today we'll talk through how to test out and build a startup idea in ~10 days by answering four questions. We'll use an idea that's oddly popped up a bunch lately: Kitchen Organizer. We do this with a little help from a story about a poker player and my good friend, Penne Vodka Pete.Tacklebox MembershipWix
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Mar 2, 2022 • 19min

Perfect is the Enemy of the Good: Startup Product Edition

Simple products win. You probably already knew this, but creating a simple product is harder than it should be. The reason is that a simple product has nothing to do with the product itself. Today we'll talk about Customer Deltas - the most important piece of the puzzle for a simple product that you can build fast and is primed for growth. TackleboxThe Psychology of Money 
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Feb 23, 2022 • 21min

How to Conquer Irrational Fear as a Startup Founder

Today we'll talk about the irrational fears that keep entrepreneurs from doing the things they need to do to be successful. We've got stories about Barney Greengrass, a six year old pedaling on a Peloton with his hands, and a tourist ending up with the perfect order. And, a system to ensure you don't get caught making irrational decisions that hamstring your startup. Byldd Tacklebox MembershipITS habit pods: How to Not Waste Your LifeYou Need a BouncerDo The Thing
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Feb 16, 2022 • 21min

The Most Interesting Startups are Boring (and how to make sure yours is, too)

Building a great startup usually isn't rocket science - it often comes down to just trying more things than anyone else does. The hard part about this is the repetition and the mindset - building a system will push you through. Today we talk about that system with a little help from a prolific writer and a startup idea about sabbaticals. Tacklebox MembershipSay hi: team@gettacklebox.com

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